Bombayworks AB

What Bombayworks AB does

Bombayworks AB is a Swedish full-service digital agency founded in 2007 and headquartered in Stockholm, with additional offices in Malmö and Mumbai that together deliver strategy, design, development and content work. The firm operates on a horizontal segmentation model, serving enterprise and mid-market clients across home appliances (Electrolux), automotive (Toyota Sweden, Däckspecialen), food and consumer goods (Orkla), construction and real estate (Fabege, BoKlok, Dovista), telecommunications (Ericsson, GlobalConnect), cosmetics (IsaDora), education (AcadeMedia), gaming (Paradox Interactive), brewing (Sveriges Oberoende Bryggerier) and vehicle inspection (Besikta). It positions itself around long-term partnerships rather than one-off projects, and multi-year engagements with Toyota (since 2012) and Electrolux anchor its enterprise book.

Its core offering is organized into six service pillars — Digital Marketing & Insights, Design & UX, Development & Test, Digital Strategy & Management, Content & Copywriting, and Experts as Consultants — built on certified Optimizely partnership, WordPress multisite expertise, Storyblok headless CMS, and integrations with Qlik Sense, Microsoft Dynamics, Klarna and Google Classroom. Client-specific digital products include the Ericsson Customer Order Dashboard (ECOD, 2021) for tracking complex international orders, the IsaDora Beauty Tool for AI/AR virtual makeup, the AcadeMedia Campus Online virtual learning environment, the Däckspecialen tyre e-commerce platform, and the Electrolux Digital Hub for European market support. Mumbai houses the entire testing function plus developers and content managers, providing follow-the-sun delivery and an offshore cost lever that most Nordic peers lack.

The revenue model is professional services delivered on a project or retained multi-year basis, priced per engagement scope and team composition with multi-year contracts in key accounts. Pricing is quote-based rather than tiered. Go-to-market is direct enterprise sales led by the Head of Sales and Head of Strategy, supplemented by content marketing, SEO and Regi award badges. Third-party-validated strength is high: Bombayworks holds the Gold (2023) and Silver (2024, 2025) Regi Agency of the Year in Digital Transformation, with top scores in Business Value (9.23/10), Client Collaboration (9.07/10), Proactivity (8.92/10) and Creativity (8.64/10).

Name

Bombayworks AB

Legal name

Bombayworks AB

Website

https://bombayworks.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Bombayworks AB is a Swedish full-service digital agency (founded 2007) operating from Stockholm, Malmö and Mumbai, delivering strategy, design, development, content and analytics to enterprise and mid-market clients across diverse industries.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Computer Systems Design Services (541512), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Digital agency services
• Web development
• Digital transformation
• Content management systems
• Search engine optimization

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue generated through consulting, strategy, design, development, testing, and content services. Services can be delivered as individual expert consultants or as complete project teams. Revenue is generated through project-based work and ongoing client engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bombayworks AB is a full-service digital agency that delivers end-to-end digital solutions spanning strategy, design, development, testing/QA, SEO, analytics and content/copywriting for enterprise and mid-market clients. Engagements are delivered either as individual expert consultants embedded in client teams or as complete cross-functional project teams assembled from its Stockholm, Malmö and Mumbai offices. The agency additionally builds bespoke digital products and platforms — such as Ericsson's ECOD order dashboard, IsaDora's AI/AR virtual makeup tool, and AcadeMedia's Campus Online learning platform — and is a certified Optimizely partner with deep CMS and accessibility (WCAG) expertise.

Product overview

Bombayworks AB is a full-service digital agency offering six interconnected service pillars: Digital Marketing & Insights (analytics, SEO, conversion optimization), Design & UX (brand identity, UI/UX design, accessibility), Development & Test (web/app development, QA testing), Digital Strategy & Management (planning, project management), Content & Copywriting (creation, localisation, translation), and Experts as Consultants (flexible staffing). The agency also delivers client-specific digital products and platforms including Campus Online for AcadeMedia, ECOD for Ericsson, the IsaDora Beauty Tool with AI-powered virtual makeup, Däckspecialen e-commerce solution, and The Digital Hub for Electrolux. Their CMS expertise spans Optimizely (as partners), WordPress, and Storyblok, with development capabilities in React, Node.js, Angular, and Flutter. They operate from Stockholm, Malmö (Sweden), and Mumbai (India) with a focus on long-term partnerships and digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy & Management Strategic planning, digital transformation consulting, project management and product ownership services to guide client digital initiatives from prestudy through deployment and ongoing support.
• Design & UX UX design, brand identity development, UI design and accessibility-compliant digital design following WCAG standards for enterprise and mid-market clients.
• Web & Application Development Full-stack web and application development using modern frameworks (React, Node.js, Angular, Next.js, Flutter) and CMS platforms (Optimizely, WordPress multisite, Storyblok headless).
• Testing & Quality Assurance Comprehensive QA services including functional, non-functional, usability, compatibility, cross-browser, API testing, and WCAG accessibility compliance testing, with dedicated delivery from the Mumbai office and an exploratory Test-as-a-Service option.
• CMS Solutions (Optimizely, WordPress, Storyblok) Content management system expertise and implementation services, including certified Optimizely partnership, WordPress multisite solutions, Storyblok headless CMS and custom CMS development.
• Analytics & Insights Digital analytics services including technical audits, traffic analysis, KPI framework development, tracking implementation, conversion analysis and data visualisation dashboards.
• SEO Services Search engine optimisation including audits, keyword analysis, content optimisation, link strategy, SEO training and performance reporting.
• Content & Copywriting Content creation, UX writing, localisation, translation services (including AI-assisted Nordic languages) and content management across multilingual platforms.
• Experts as Consultants Flexible consultant staffing providing developers, designers, copywriters, SEO specialists, content managers, analysts and project managers to complement client in-house teams.
• Campus Online (for AcadeMedia) Bespoke virtual learning platform for AcadeMedia's upper secondary schools, enabling students to track assignments, check schedules and access Google Classroom, while teachers manage deadlines, attendance and content.
• ECOD - Ericsson Customer Order Dashboard Application for Ericsson's customers to track and visualise complex international orders and deliveries, with data delivered via API from Qlik Sense.
• IsaDora Beauty Tool AI- and AR-powered virtual makeup try-on feature integrated into IsaDora's Optimizely-based e-commerce platform, allowing customers to realistically try on cosmetic products digitally across 30 markets.

Quantifiable outcome

• 177% increase in organic visibility for Däckspecialen
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Hand in HandcoreStrategic or Co-development PartnerLong-term CSR partnership supporting women's empowerment in India. Current project 'Empower Her!' (2024-2027) in Rajasthan and Tamil Nadu aims to train 20,000 women in entrepreneurship, engage 7,500 men as equality advocates, and provide digital skills to 2,000 young people. Indirectly benefits 60,000+ people in rural communities.
• Optimizely (formerly Episerver)coreTechnology or IntegrationBombayworks is an Optimizely Partner with certified expertise in the Optimizely CMS platform. They leverage this partnership to deliver scalable CMS solutions for enterprise clients requiring multilingual support and e-commerce capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Kingdom: Swedish full-service digital agency with a long track record in strategy, design, and technology for major Nordic and global brands. Directly comparable in geography, service offering, and enterprise client mix.
• B-Reel: Stockholm-headquartered digital creative agency offering strategy, design, and technology services to global brands. Comparable in Nordic origin, multi-office footprint, and enterprise digital experience focus.
• Doberman: Stockholm-based design and digital agency known for brand-led digital experiences. Comparable as a Swedish full-service agency with a similar creative-plus-tech value proposition.
• Great Works: Swedish digital agency offering strategy, design, and development to Nordic enterprise clients. Comparable in geography, full-service positioning, and enterprise client base.
• Ustwo: Independent digital product studio with studios in London and other cities, building digital products and services for enterprise clients. Comparable as a multi-disciplinary digital product and experience studio.
• Valtech: Denmark-headquartered digital agency specializing in commerce, content, and connected experiences with global delivery centres. Comparable in CMS/Optimizely-aligned services and enterprise transformation work.

Regional players

• Curamando: Swedish digital growth consultancy focused on digital strategy, analytics, SEO, and CRO for Nordic enterprise clients. Comparable as a Nordic regional peer in digital strategy and performance services.

Broad incumbents

• MediaMonks (S4 Capital): Global digital production and agency network delivering content, media, and technology services at scale. A broader incumbent competing for the same enterprise transformation engagements.
• Dept: Large global digital agency network with significant Nordic presence offering strategy, creative, technology, and data services. A broader incumbent competing for the same enterprise digital mandates.
• AKQA: WPP-owned global digital agency offering design, innovation, and technology services to enterprise brands. A broader incumbent in the same enterprise digital experience space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombayworks AB