Metzgerei Siegler GmbH

What Metzgerei Siegler GmbH does

Metzgerei Siegler GmbH is a third-generation, family-owned craft butcher business headquartered in Wombach, Lohr am Main, Bavaria, Germany. Founded in 1956 by Ludwig and Christina Siegler and currently led by sisters Nicole and Melanie Siegler (third generation, in place since October 2019), the company operates an EU-licensed slaughtering and production facility (DE-BY-60024-EG) on site and supplies a diversified portfolio that includes the main retail butcher shop at Wombacher Straße 75A, full-service catering, a refrigerated vending machine (Woschd Siggi, since February 2019), a cooking school (Kochschule), and a proprietary mobile pre-order app (iOS/Android) with scheduled local delivery.

In April 2025 the company extended its operations into unmanned retail with the Siegler24 SmartStore concept, opening two 24/7 locations in Lohr am Main and Rechtenbach. The SmartStores use RFID-tagged products and a digital checkout chute accessed via QR code (after one-time registration with SEPA or credit card) or EC card tap, enabling fully cashless round-the-clock purchases including Sundays and public holidays. Assortments in the SmartStores include Siegler-owned handcrafted products plus a curated range of regional partner products (eggs, oils, soups, baked goods, wine, preserves, mustard) sourced from approximately seven local Bavarian producers.

Revenue is generated across three primary streams: (1) retail counter and SmartStore sales of meat, sausage, deli salads, dry-aged beef, and convenience items; (2) quote-based event catering for weddings, birthdays, corporate events, and street festivals; and (3) pre-order app transactions with pickup or paid local delivery across Wombach, Lohr, Rodenbach, Neustadt, Steinbach, Sendelbach, Pflochsbach, and Sackenbach. Distribution is exclusively domestic, focused on the Main-Spessart region of Bavaria. The company is private, family-owned with no external investors, subsidiaries, or public financials, and is supported by public-sector co-financing via the EU's GAP-Strategieplan / LEADER rural development programme for the SmartStore project.

Name

Metzgerei Siegler GmbH

Legal name

Metzgerei Siegler GmbH

Website

https://metzgerei-siegler.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Metzgerei Siegler GmbH is a third-generation family-owned craft butcher in Lohr am Main, Bavaria, producing and retailing handcrafted meat, sausage, deli, and catering products through a main shop, two 24/7 unmanned SmartStores, a mobile pre-order app, and event catering for local consumers and regional event hosts.

Ownership category

akta.pro rank

Product category

Artisanal Butcher Shop & Meat Production

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG), Prepared Meat Meals (RTE/RTH) (AFANAFAA)

Keywords

• Artisanal meat products
• Family butcher shop
• Event catering service
• Automated smart store
• Regional sausage production

Headquarters

HQ city

Lohr

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Meat & Deli Sales: Sale of freshly prepared and pre-packaged meat, sausage, and deli products over the counter at the Wombach retail location and at two Siegler24 SmartStores. Products include house-made sausages, cured meats, dry-aged beef, ready-to-eat dishes, salads, and convenience items. This is the primary revenue stream.
2. Catering & Event Services: Full-service catering for private and corporate events including weddings, birthdays, company celebrations, and street festivals. Services include hot and coldbuffets, finger food, canapés, warm dishes, and full-course menus. Additional services include dish/equipment rental. Pricing is quote-based per event.
3. Pre-Order App & Delivery: Revenue generated through the proprietary pre-order mobile app. Customers order ahead for in-store pickup or opt for paid/bonus local delivery within defined communities. App-based orders are settled in-store (cash, EC) or on delivery (contactless invoice).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Metzgerei Siegler GmbH produces and sells handcrafted meat, sausage and deli products from its own EU-licensed on-site slaughtering operation in Wombach, Lohr am Main. Offerings include fresh cuts, cured meats, house-made sausages, dry-aged beef from an in-house Dry Ager, deli salads, and convenience meals sold through a main butcher shop, two 24/7 unmanned SmartStores ("Siegler24"), a vending machine ("Woschd Siggi"), a mobile pre-order app with local delivery, and a full-service catering business for events.

Product overview

Metzgerei Siegler GmbH operates a diversified family butcher business spanning three generations since 1956. The core offering is their handcrafted meat and sausage products made in-house with regional ingredients and traditional recipes. The business is structured around three main pillars: the traditional butcher shop (Metzgerei), catering services, and the innovative Siegler24 SmartStore concept. Supporting offerings include a pre-order mobile app, the "Woschd Siggi" vending machine, a cooking school, and a Dry Ager for premium aged beef. The Siegler24 SmartStore represents their technology-driven expansion into 24/7 automated retail, while the main butcher shop and catering service maintain traditional craft butcher operations. All operations emphasize regional sourcing, own-slaughter practices, and quality craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Siegler24: A 24/7 fully digital smart store concept operated by Metzgerei Siegler. Customers shop using a QR code (via registration) or EC card. Products include the company's own handmade meat and sausage products as well as regional partner products. First opened in April 2025 in Lohr am Main (Bürgermeister-Dr.-Nebel-Str. 9C) and Rechtenbach (Hauptstraße 79).

Products and services

• Metzgerei (Butcher Shop) Traditional craft butcher shop offering in-house prepared fresh meat, house-made sausages, cured meats, fine food salads, dry-aged beef, and convenience products. Sales are made over the counter at the Wombach retail location, with products also distributed via the SmartStores and pre-order app.
• Catering Service Full-service catering for private and corporate events, including buffets with finger food, canapés, warm dishes, and customizable menus prepared with regional ingredients. Optional services include delivery and dish/equipment rental.
• Siegler24 SmartStore Unmanned 24/7 retail store concept offering the company's handcrafted butcher products plus regional partner products. Customers access via QR code (one-time registration with SEPA or credit card) or EC card, and check out cashlessly using RFID chip scanning.
• Woschd Siggi (Vending Machine) Refrigerated vending machine located at the main shop, providing 24/7 access to fresh grilled meat, sausages, and snacks outside regular business hours.
• Kochschule (Cooking School) Cooking school offering seminars at various skill levels for participants who want to learn cooking or expand their culinary repertoire, ranging from classic to elevated courses.
• Vorbestell-App (Pre-Order Mobile App) Proprietary mobile application for iOS and Android enabling customers to browse the full product catalog, place pre-orders, and choose in-store pickup or paid local delivery to surrounding communities (Wombach, Lohr, Rodenbach, Neustadt, Steinbach, Sendelbach, Pflochsbach, Sackenbach).

Quantifiable outcome

• Ranked among the top 10 of approximately 1,500 registered Metzgereien (butcher shops) in Bavaria (Staatsehrenpreis)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Local Bavarian Farmers (unnamed)coreOthersLongstanding supply relationships with local farmers in the Main-Spessart area for the direct sourcing of slaughter animals. Schweinefleisch sourced from Hausen (7 km, 15 min transport); Färse (cattle) sourced from Lohr (2 km, 4 min transport). Relationships span decades, providing guarantees on animal welfare, feeding practices, and meat quality. EU approval numbers: DE-BY-60024-EG.
• Geflügelhof Dietrich (Lohr)minorOthersEggs sold at Siegler24 SmartStores are sourced from the local Geflügelhof Dietrich poultry farm in Lohr, included as part of the regional product assortment.
• Biohof Stamm (Hausen)minorOthersVarious organic oils sold at Siegler24 SmartStores are sourced from Biohof Stamm in Hausen, representing the regional organic product line.
• Lutz's Soßen (Waldbüttelbrunn)minorOthersSoups and sauces sold at Siegler24 SmartStores are sourced from Lutz's Soßen in Waldbüttelbrunn.
• Wombicher Beck (Wombach)minorOthersFresh baked goods sold at Siegler24 SmartStores are sourced from the local Wombicher Beck bakery in Wombach.
• Weingut Hack (Gössenheim)minorOthersA selection of wines sold at Siegler24 SmartStores is sourced from Weingut Hack in Gössenheim. Wine sales result in age restriction (minimum 16 years) for unaccompanied store entry.
• Obsthof Stenger (Halsbach)minorOthersFruit preserves (Fruchtaufstriche) and beverages sold at Siegler24 SmartStores are sourced from Obsthof Stenger in Halsbach.
• Essig- & Senfspezialitäten Willert (Arnstein)minorOthersMustard specialties (Senfspezialitäten) sold at Siegler24 SmartStores are sourced from Willert in Arnstein.
• SmartStore24 (smartstore24.de)coreTechnology or IntegrationThe Siegler24 SmartStore operates on the SmartStore24 platform (https://smartstore24.de/), which provides the white-label digital retail infrastructure including the customer registration portal, RFID-based inventory management, checkout system, and store operations dashboard. Powered by SmartStore24 as the underlying technology provider.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Müller Fleisch: German family-run meat-processing company with own slaughtering and production of sausages and convenience meat products. Comparable to Metzgerei Siegler on the family-owned craft/regional positioning, though operating at significantly larger scale.
• REWE Group: Major German supermarket chain with regional butcher offerings and growing private-label premium meat lines. Comparable as a broad incumbent competing for the same household grocery budget that drives Metzgerei Siegler's retail sales.
• Tönnies Holding: One of Germany's largest meat processors with slaughtering, cutting, sausage production, and catering businesses operating at industrial scale. Comparable along the meat-processing and sausage dimensions but competes in industrial rather than craft segments.
• Westfleisch SCE: German meat producer cooperative handling slaughtering, cutting and further processing across beef, pork and veal. Comparable on the slaughtering-to-retail supply chain axis, though serving retail and foodservice at much greater volumes than Metzgerei Siegler.
• Bell Food Group (Germany): Swiss-headquartered meat and convenience food group with German operations producing processed meats, sausages and convenience meals. Comparable along processed-meat and convenience-product dimensions where Metzgerei Siegler also competes.
• PHK (Wiesenhof): Germany's largest poultry processor and supplier, including the Wiesenhof consumer brand. Comparable as a vertical meat producer with branded retail presence, though focused on poultry rather than the red meat / sausage mix that anchors Metzgerei Siegler.
• Edeka Zentrale: Germany's largest supermarket cooperative with strong regional sourcing programs and in-store butcher counters. Competes with Metzgerei Siegler for retail meat share in Bavaria, though at much broader scale and without Siegler's specialty craft positioning.
• Bofrost Deutschland: Direct-to-consumer frozen meat and convenience-food delivery specialist with strong German household brand recognition. Comparable on the home-delivery and frozen-meat-convenience dimensions that increasingly overlap with Siegler's pre-order app and SmartStore proposition.

Regional players

• Tegut: Regional German supermarket chain emphasizing organic, regional, and traceable sourcing. Strongly comparable to Metzgerei Siegler's quality/regional narrative, though Tegut distributes through multiple stores rather than a craft-butcher channel.

Others

• SmartStore24: Provider of the white-label RFID and access-control platform that powers Metzgerei Siegler's Siegler24 unmanned retail concept. Directly comparable as the underlying technology enabling Siegler's flagship innovation, but operates as an enabling/platform vendor rather than a competing retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metzgerei-siegler-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzgerei Siegler GmbH