NAONED Eyewear
NAONED Eyewear is a Nantes-based French manufacturer of acetate and metal optical and sunglass frames for adults and children, sold through partner opticians across France and internationally (including NYC), an in-house retail store, and a B2B Pro Catalog.
- Company typePrivate
- Founded2012
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NAONED Eyewear does
NAONED Eyewear (legal entity SAS 3 MAI) is a Nantes, France-based designer and manufacturer of acetate and metal optical frames for adults and children, operating as a privately held French SAS founded in 2012 by optician Jean-Philippe Douis. The company sells under the NAONED brand for adults and the Nanoned sub-brand for children aged 7-14 (also suitable for small-headed adults), distributed across three collection lines: KÊR (full acetate), STÊR (acetate-metal combination), and ENEZ (metal). Manufacturing is anchored by the in-house PLAN workshop (Production Lunetière à Nantes, opened January 2021, located 3km from headquarters and labeled OFG/Optic For Good) for KÊR and Nanoned acetate frames, supplemented by partner workshops including La Lunetterie Lucal in Oyonnax (Jura, Meilleurs Ouvriers de France artisans, 30 years' experience) for metal and combination frames, and La Lunetterie de Villeroy in Burgundy.
The company has developed BREIZHCÉTATE, an exclusive bio-acetate material co-developed with local Breton partners ~200km away, available in 25+ translucent, opaline, and opaque colorways, with manufacturing waste recycled into new material. Product cadence shows active line extension: MAEN (2025, faceted gemstone-inspired acetate), METALEK (2025, 100% metal), DIBENN (2025, bio-acetate with colored lugs and KUSTOM configurability), and ESTRAN (2026, intertidal-zone-inspired facets manufactured at PLAN). Revenue mechanics combine B2C sales through a partner optician network distributed across France and internationally (including 10+ Manhattan points of sale), B2B wholesale via the Pro Catalog platform (naonedeyewear-pro.bzh, available in French and English), and one directly operated retail store, Lunettes Etc., in Nantes. The company employs 13 people and has no disclosed institutional funding, external shareholders, or parent company. Pricing is not publicly disclosed.
NAONED Eyewear firmographics
Firmographics- Name
- NAONED Eyewear
- Legal name
- SAS 3 MAI
- Website
- https://naonedeyewear.bzh
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NAONED Eyewear is a Nantes-based French manufacturer of acetate and metal optical and sunglass frames for adults and children, sold through partner opticians across France and internationally (including NYC), an in-house retail store, and a B2B Pro Catalog.
- Ownership category
- akta.pro rank
NAONED Eyewear industry classification
Industry- Product category
- Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (42346), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Eyewear Components & Parts (Lenses excluded) (CRAAAKAH), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)
Keywords
Where NAONED Eyewear is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
NAONED Eyewear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Eyewear Frame Sales (B2C): Direct sales of optical frames to end consumers through partner opticians and own retail store.
- B2B Professional Catalog: Sales to optical professionals through dedicated pro catalog platform for partner opticians.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
NAONED Eyewear product offering
Product offeringCore offering
NAONED Eyewear designs and manufactures 100% French-made acetate and metal optical frames for adults and children. The product portfolio is organized into three main collections: KÊR (full acetate), STÊR (combination acetate-metal), and ENEZ (metal), with sub-collections and a proprietary BREIZHCÉTATE bio-acetate material. Frames are produced at the in-house PLAN workshop in Nantes and through partner artisan workshops in Oyonnax (Jura) and Villeroy (Burgundy), and are sold through partner opticians and the company's own retail store.
Product overview
NAONED Eyewear is a French eyewear manufacturer offering adult optical frames under the NAONED brand and children's optical frames under the NANONED sub-brand. The product portfolio is organized into three main collections: KÊR (full acetate frames), STÊR (combination acetate-metal frames), and ENEZ (metal frames). Each collection features distinctive sub-brands named after Breton geography — cities, islands, beaches, and lighthouses — as well as gemstone-inspired lines like MAEN. Key material innovations include BREIZHCÉTATE, a proprietary bio-acetate developed with Breton partners featuring over 25 colors. The 2026 ESTRAN collection draws inspiration from the intertidal zone. All frames are manufactured in France, primarily at the company's PLAN workshop in Nantes, with some metal frames produced in Jura. The company operates a B2B Pro Catalog portal for optical professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Nanoned: Children's optical frames collection for ages 7 to 14, also suitable for smaller adult heads. Frames are imagined, designed, and manufactured in Nantes using bio-acetate. Local manufacturing in short circuit.
Products and services
- NAONED Adult Optical Frames Adult optical frames manufactured in France, including acetate, combined acetate-metal, and metal frames with distinctive Breton-inspired designs and colors.
- NANONED Children's Optical Frames Children's optical frames for ages 7-14 and small adult heads, made exclusively from bio-acetate and manufactured locally in Nantes.
- KÊR Collection (Acetate Frames) Full acetate frame collection featuring models named after Breton cities and international destinations, including ESTRAN 2026, MAEN, and ADN sub-lines. Manufactured in PLAN workshop in Nantes.
- STÊR Collection (Combination Acetate-Metal Frames) Combination frames with metal temples and acetate fronts, featuring DIBENN sub-line made from bio-acetate colored in Brittany. Includes KUSTOM option for custom branch colors.
- ENEZ Collection (Metal Frames) Metal frames with optional acetate accents, including METALEK (100% metal), HOUARN (sheet metal), KORN (angular), ENEZ VEUR (octagonal faceted), and ENEZ PLAT (retro elegant). Named after Breton islands and lighthouses.
- ESTRAN Collection 2026 collection featuring frames inspired by the intertidal zone between sea and land, with facets, stepped cutouts, and contrasting matte and glossy finishes. Models include TEVENN, BEZHIN, TRAEZH, ARVOR, BILI, MARE.
- MAEN Collection Stone-inspired acetate collection featuring models named after gemstones (RUBIZ, AOUR, AMETHIST, SAFIR, GWER, MAEN HIR, OPAL) that sculpt light through facets creating subtle color gradients.
- ADN Collection Full BREIZHCÉTATE acetate models manufactured in Nantes workshop, including ADN-CREA (creative line with 6 bold volume models) and ADN-NEO RETRO (6 neo-retro models with soft finishes).
- DIBENN Bio-acetate combination frames with metal temples; name refers to colored frame lugs. Made from mineral/vegetable origin bio-acetate, colored and recycled in Brittany. Includes KUSTOM option for custom branch colors.
- METALEK 100% metal eyewear collection combining lightness, sturdiness, and bright fluorescent colors, with French manufacturing in Jura. Models include RIBINE, TRUGAREZ, KENAVO, DISTRIBIL, YECHED MAT.
- BREIZHCÉTATE Bio-Acetate Material Exclusive bio-acetate material developed with Breton partners (~200km away), offered in over 25 translucent, opaline, and opaque colors, with manufacturing waste recycled into new material at PLAN workshop.
- Pro Catalog (Espace Pro) B2B portal for optical professionals to access wholesale catalog, pricing, and ordering of NAONED frame collections. Available in French and English with account registration.
Quantifiable outcome
- 100% French manufacturing with in-house PLAN workshop capability
- +2 more outcomes
Companies that use NAONED Eyewear
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
NAONED Eyewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NAONED Eyewear partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and supporting.
- PLAN (Production Lunetière à Nantes)coreIn-house manufacturing workshop founded in January 2021, initially in NAONED's garage and now operating as the company's primary production facility. Produces KÊR acetate frames and Nanoned children's frames. Located 3km from headquarters. Team of 10 people. Labeled OFG (Optic For Good).
- La Lunetterie LucalcorePartner workshop based in Oyonnax, Jura, France, with 30 years of industry experience. Recognized expert in full eyewear production cycle from A to Z. Features highly qualified workforce including several 'Meilleurs Ouvriers de France' artisans. Produces metal and combined acetate-metal frames.
- La Lunetterie de VilleroymajorFamily workshop in Burgundy run by Céline and José Simoes. Approximately 30 employees perpetuating traditional craftsmanship combined with modern technology. Represents the hyphen between heritage and innovation.
- BREIZHCÉTATE Breton PartnerscoreLocal Breton partners (~200km away) who collaborated to develop the exclusive BREIZHCÉTATE bio-acetate material. Enables local sourcing and production of sustainable materials with over 25 colorways.
- Italian Acetate SuppliersupportingSupplier based in Italy (the cradle of the most beautiful houses) providing cellulose acetate material for frames. Cellulose acetate is derived from wood or cotton cellulose.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
NAONED Eyewear competitors and assessment
Company assessmentBroad incumbents
- Persol: Italian premium eyewear brand owned by EssilorLuxottica, distributed globally through premium opticians. Comparable to NAONED in serving the premium independent-optic channel with acetate and metal frames, though at vastly greater scale.
- Lindberg: Danish premium eyewear brand known for patented minimalist design and craftsmanship, distributed through high-end independent opticians. Comparable to NAONED in premium positioning and independent-optician channel strategy, but larger and more globally established.
- Warby Parker: US-headquartered eyewear brand with retail stores and direct-to-consumer optical and sunglass sales, backed by strong design and brand identity. Comparable to NAONED in targeting style-conscious optical consumers, though operating a vertically integrated direct retail model that competes against the independent-optic channel.
- Safilo: Major global eyewear manufacturer producing licensed and proprietary optical and sunglass frames. Comparable to NAONED in producing ophthalmic frames for the independent-optic channel, but as a broad incumbent spanning many brands and categories at industrial scale.
- Oliver Peoples: Premium eyewear brand now part of the Eyewear Holdings/Kering ecosystem, distributed through independent opticians globally. Comparable to NAONED in targeting the same premium independent-optic channel with design-led acetate and metal frames.
Direct peers
- Polette: French eyewear brand offering affordable optical and sunglass frames primarily online. Comparable to NAONED in being a French eyewear brand competing for independent-optician mindshare, though operating on a different digital-first and price-point model.
- Etnia Barcelona: Independent Spanish eyewear brand with strong color and acetate heritage, distributing globally through independent opticians. Comparable to NAONED's color-forward acetate storytelling and similar premium-independent positioning in the European eyewear market.
- Jimmy Fairly: French eyewear brand founded 2011 with design-led optical frames sold through own stores and opticians. Comparable to NAONED as a French-headquartered independent optical brand targeting style-conscious consumers with a strong DTC and store footprint.
- Kaleos: Independent Spanish eyewear house with design-led optical and sunglass frames sold through independent opticians and online. Comparable to NAONED in the independent premium eyewear segment with bold design language and European manufacturing roots.
- Mykita: Independent German premium eyewear manufacturer with own production facility and design-led ethos, producing acetate and metal frames. Closely comparable to NAONED in positioning as an independent maker-led brand with vertically integrated craftsmanship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NAONED Eyewear social profiles
Digital presenceNAONED Eyewear compliance and trust
Trust signalCompliance1 record
NAONED Eyewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAONED Eyewear leadership team
Management profileNumber of profiles
Profiles1 record
NAONED Eyewear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAONED Eyewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAONED Eyewear
What does NAONED Eyewear do?
NAONED Eyewear designs and manufactures 100% French-made acetate and metal optical frames for adults and children. The product portfolio is organized into three main collections: KÊR (full acetate), STÊR (combination acetate-metal), and ENEZ (metal), with sub-collections and a proprietary BREIZHCÉTATE bio-acetate material. Frames are produced at the in-house PLAN workshop in Nantes and through partner artisan workshops in Oyonnax (Jura) and Villeroy (Burgundy), and are sold through partner opticians and the company's own retail store.
Is NAONED Eyewear a public or private company?
NAONED Eyewear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAONED Eyewear founded?
NAONED Eyewear was founded in 2012. It employs 11 to 50 people.
Where is NAONED Eyewear based?
NAONED Eyewear is headquartered in Nantes, France, in the Europe region.
How does NAONED Eyewear make money?
Two revenue lines are on record. Eyewear Frame Sales (B2C) is the primary driver. The others are B2B Professional Catalog.
Who are NAONED Eyewear's main competitors?
Broad incumbents on record are Persol, Lindberg, Warby Parker, Safilo and Oliver Peoples. Direct peers are Polette, Etnia Barcelona, Jimmy Fairly, Kaleos and Mykita.
Does NAONED Eyewear have an API?
No public API is recorded for NAONED Eyewear.
What industry is NAONED Eyewear in?
NAONED Eyewear's product category is Eyewear. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAH, Eyewear Components & Parts (Lenses excluded). Its NAICS code is 339115 and its SIC code is 3851.