Michigan Specialty Coatings / MSC Floors

What Michigan Specialty Coatings / MSC Floors does

Michigan Specialty Coatings, operating under the brand MSC Floors, is a privately held for-profit industrial services company headquartered in Saint Clair, Michigan, founded in 2005. The firm provides industrial floor coatings, concrete repair, and painting solutions for commercial and industrial customers. It operates as a specialty trade contractor in the surface-preparation and protective-coatings segment of the built environment services market.

The company's product/service set centers on the application of industrial floor coating systems, repair of damaged concrete substrates, and commercial/industrial painting. Its website is mscfloors.com, and it operates with a small workforce of 11-50 employees, consistent with a regional specialty contractor rather than a national platform. No proprietary technology platform, software product, or recurring managed service is described in the available data.

The business model is project-based services revenue: customers (commercial and industrial facility owners, likely including warehouses, manufacturing plants, and similar facilities in the Michigan/Detroit-area market) contract the firm to deliver coating, repair, and painting work. Pricing, customer count, contract terms, and go-to-market channels are not disclosed in the available inputs, and the company website content was inaccessible at the time of data collection. No funding rounds, investors, management team, partnerships, awards, patents, subsidiaries, or geographic operating footprint beyond the Saint Clair base are documented in the input set, so further description of revenue mechanics is not supportable from the evidence.

Name

Michigan Specialty Coatings / MSC Floors

Website

https://mscfloors.com

Company type

Private

Founded year

2005

Headcount range

11–50 employees

Short description

Michigan Specialty Coatings (MSC Floors) is a privately held Saint Clair, Michigan-based industrial services contractor founded in 2005 that provides floor coatings, concrete repair, and painting for commercial and industrial facility customers.

Ownership category

akta.pro rank

Product category

Industrial Coatings Services

NAICS

Flooring Contractors (23833), Flooring Contractors (238330), Painting and Wall Covering Contractors (23832)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)

Keywords

• Industrial floor coatings
• Concrete repair
• Commercial painting
• Protective coatings
• Epoxy flooring

Headquarters

HQ city

Saint Clair

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

Michigan Specialty Coatings (MSC Floors) provides industrial floor coatings, concrete repair, and painting solutions for commercial and industrial users. The company installs protective coating systems and restores damaged concrete substrates for facility owners requiring durable, chemically resistant flooring and surface finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Floor Coatings Application of industrial-grade protective floor coating systems designed for commercial and industrial facilities requiring durable, chemically resistant, and abrasion-resistant flooring.
• Concrete Repair Repair and restoration of damaged or deteriorated concrete substrates in commercial and industrial facilities to prepare surfaces for coating or restore structural integrity.
• Commercial and Industrial Painting Painting services for commercial and industrial facilities, including surface preparation and finish application for interior and exterior facility surfaces.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Sika Corporation: Global construction chemicals manufacturer with a significant floor coatings, concrete repair, and sealants portfolio. Comparable as a large incumbent that supplies both direct project owners and applicator networks, competing for the same concrete repair and industrial coating specifications MSC pursues.
• Tnemec Company: Manufacturer of high-performance industrial coatings including floor, wall, and corrosion-protection systems sold through certified applicators. Comparable because the industrial coatings portfolio and contractor-applied business model directly overlap with MSC's painting and coating work.
• BASF Master Builders Solutions: Global construction chemicals division offering concrete repair, floor coatings, and waterproofing systems. Comparable as a broad incumbent whose MasterTop and MasterSeal product lines compete head-to-head for the same industrial floor specification work.

Direct peers

• Tennant Coatings: Industrial and commercial floor coating manufacturer offering epoxy, urethane, and acrylic systems applied through an applicator network. Comparable because the product portfolio (epoxy floor coatings, concrete repair, sealers) and customer base (warehouses, manufacturing, healthcare) closely overlap with MSC's offering.
• Stonhard: Manufacturer and installer of resinous floor, wall, and lining systems for industrial and commercial facilities. Stonhard is the most direct peer because it combines floor coating manufacturing with its own direct-applied installation crews — the same integrated model MSC operates in, just at substantially larger scale.
• Florock: Manufacturer of resinous floor coatings and concrete repair products, sold and applied through certified applicators. Comparable as a same-category competitor for the same project specifications (food processing, manufacturing, healthcare floors) that MSC bids on.
• Key Resin Company: Manufacturer and certified-installer network operator for epoxy, urethane, and MMA floor systems. Comparable to MSC because Key Resin's value proposition — proprietary resin chemistry plus trained applicator contractors — directly competes for the same commercial/industrial floor coating specification work.
• HP Spartacote (Hempel): Manufacturer of epoxy, polyurethane, and polyaspartic floor coating systems distributed through a certified applicator network. Comparable because the products and target applications (commercial garages, industrial floors, decorative commercial spaces) sit directly in MSC's specification set.
• Elite Crete Systems: Manufacturer of resinous floor coatings, concrete overlays, and specialty coatings sold through a regional applicator network. Comparable because the product mix (epoxy, polyaspartic, decorative concrete) and channel model (independent certified applicators) closely mirror MSC's competitive set.
• Kretus Group: Manufacturer of epoxy and polyurethane floor coating systems marketed to commercial and industrial applicators. Comparable as a same-tier product supplier whose systems are bid against MSC's preferred products on the same project types.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/michigan-specialty-coatings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Specialty Coatings / MSC Floors