Paddle Surf Hawaii

What Paddle Surf Hawaii does

Paddle Surf Hawaii (also styled PSH) is a privately held, Haleiwa, Hawaii-based manufacturer of high-performance stand up paddle (SUP) boards sold direct-to-consumer and through a dealer network. The company designs and markets a hard-board portfolio centered on the Ripper surf series, Wide All Arounder and Extra Wide All Arounder stability lines, and a Touring/Race displacement-hull range, alongside the inSUP Paddler inflatable kit and a complementary paddle line. Its boards are built on proprietary composite technologies — PCX (Paulownia Carbon Xtra Lite), PX1 (Paulownia Xtra Lite Composite Sandwich), Bamboo Veneer, and a quad-stringer inflatable system — that combine EPS foam cores with sustainably sourced Paulownia wood, bamboo, fiberglass, and carbon fiber.

The go-to-market is a Shopify-powered DTC storefront with global hardboard fulfillment via Delta Cargo and Roadrunner Freight, supplemented by a dealer locator channel and an Instagram-led brand presence. Pricing is positioned at the premium end of the consumer SUP market: hard boards at $899-$1,950, paddles at $189-$275, and apparel/accessories at $12-$42, with a 90-day money back guarantee and free shipping on first purchases. Design authority is anchored by named collaborations with master shaper Terry Chung (Ripper PCX/PX1, Wide All Arounder lines) and exclusive paddle craftsman Leleo Kinimaka, and the brand extends into lifestyle merchandise through a co-branded Champion packable jacket.

The company is founder/owner-operated, has no disclosed investors, no parent entity, no subsidiaries, and no publicly stated revenue, headcount, or founding date. Customer base is entirely individual recreational paddlers across the US, with no enterprise or fleet accounts evidenced. Operational scale is consistent with a small specialty brand rather than a mass-market manufacturer.

Name

Paddle Surf Hawaii

Legal name

Paddle Surf Hawaii

Website

https://paddlesurfhawaii.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paddle Surf Hawaii is a privately held Haleiwa, Hawaii-based manufacturer of premium stand up paddle boards, paddles, and apparel, selling direct-to-consumer via Shopify and through dealers to recreational surf and touring paddlers worldwide.

Ownership category

akta.pro rank

Product category

Stand Up Paddle Boards

NAICS

Boat Building (336612)

akta.pro primary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Paddling & Packrafting Gear Retail (CRAMAAAL), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Stand up paddle boards
• Sup surfing equipment
• Paddle board manufacturing
• Inflatable paddle boards
• Water sports accessories

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Paddle Board Sales: One-time purchase of hard and inflatable stand up paddle boards across multiple product lines (Ripper, Wide All Arounder, Touring/Race, Extra Wide All Arounder, inSUP). Revenue generated through direct e-commerce sales with pricing ranging from $899 to $1,950 per board.
2. Paddle Sales: Sale of carbon and fiberglass paddles with Hawaii-themed designs, available in fixed and adjustable versions. Priced at $189-$275 per paddle.
3. Accessories & Apparel: Merchandise including apparel (hoodies, t-shirts, rash guards, beanies, caps), drinkware (mugs), and protective gear (packable jackets). Price points range from $12 to $42.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paddle Surf Hawaii designs, manufactures, and sells high-performance stand up paddle (SUP) boards built with proprietary composite technologies (PCX, PX1, Bamboo Veneer) for wave surfing, all-around recreation, touring/racing, and inflatable use cases. The company also produces complementary carbon/fiberglass paddles, branded apparel (hoodies, rash guards, t-shirts, jackets), and accessories (beanies, caps, mugs), selling directly to consumers through their Shopify e-commerce site and through an independent dealer network.

Product overview

Paddle Surf Hawaii is a Hawaii-based manufacturer of high-performance stand up paddle (SUP) boards and water sports equipment. The product portfolio centers on hard paddle boards across multiple series: the Ripper series (Bamboo Veneer, PCX, PX1, Wood Veneer variants) designed for wave surfing and speed; the All Arounder series including Wide All Arounder (PCX, Bamboo Veneer, PX1 variants) and Extra Wide All Arounder for stability across skill levels; inflatable boards via the inSUP Paddler kit; and Touring/Race boards for distance and competition paddling. The company also produces a complementary line of paddles featuring Hawaii-themed designs in carbon/fiberglass construction, plus branded apparel including jackets, hoodies, rash guards, t-shirts, and accessories. All boards incorporate proprietary construction technologies including Bamboo Veneer Technology, PX1 (Paulownia Xtra Lite), and PCX (Paulownia Carbon Xtra Lite) combining EPS cores with paulownia wood, bamboo, fiberglass, and carbon fiber materials. Products are sold directly through their e-commerce platform and shipped to major airports via Delta Cargo and Roadrunner Freight.

Differentiator

Problem solved

Functional benefit

Products and services

• Ripper - Bamboo Veneer High-performance hard SUP board built with Bamboo Veneer Technology for speed and wave performance, designed for surfers who want power, control, and flow in waves. Available in 4 sizes from 8'6" to 9'11".
• Ripper - PCX Premium hard SUP board collaboration with master shaper Terry Chung featuring PCX Technology (Paulownia wood + Carbon Fiber). Built for speed, stability, and control in SUP surfing. Available in 5 sizes from 7'7" to 9'7".
• Ripper - PX1 Hard SUP board featuring PX1 Technology (Paulownia Xtra Lite Composite Sandwich). Designed in collaboration with Terry Chung for durability, performance, and affordability. Available in 4 sizes.
• Ripper - Wood Veneer 9'11" Hard board featuring Bamboo Veneer Technology. Initially designed for faster downwind paddling but evolved into a versatile wave-surfing board. Single size 9'11" with 151 liters volume.
• Wide All Arounder - PCX Premium hard board with PCX Technology (Paulownia Carbon Xtra Lite). Shaped by Terry Chung with fuller outline and rounded nose for stability on flat water and control in waves. Built for all skill levels.
• Wide All Arounder - Bamboo Veneer Hard board featuring Bamboo Veneer Technology for performance, durability, and sustainability. Part of Paddle Surf Hawaii's renowned All Arounder series. Available in 6 sizes from 9'2" to 11'.
• Wide All Arounder - PX1 Hard board with PX1 Technology (Paulownia Xtra Lite). Shaped by Terry Chung featuring paulownia veneers, high-density foam standing area, and biaxial fiberglass. Offers stability, smooth glide, and maneuverability.
• Extra Wide All Arounder Hard board designed for beginners needing a wide and stable board. Features PX1 Technology with EPS core, 6oz Biaxial Fiberglass, and sustainably harvested Paulownia wood. The most durable SUP offered. Available in 2 sizes: 10'6" and 11'.
• inSUP Paddler Inflatable stand up paddle board kit with quad stringer system for stiffness. Features high-resolution thread matrix and strong outer layer. Portable with rolling-wheel carry bag included. Available in 10'6" and 11'1" sizes.
• Touring/Race - Bamboo Veneer Touring and race paddleboard with displacement hull nose and rounded V entry. Features Bamboo Veneer Technology with EPS core and high-density foam reinforcement. Designed for speed, stability, and endurance paddling. Available in 3 sizes from 11'6" to 14'.
• 2024/2025 Adjustable Paddle Blue Hawaii Design - Carbon & Fiberglass Adjustable paddle designed by master craftsman Leleo Kinimaka in Oahu. Carbon and fiberglass construction offers stiffness and flexibility. Features vibrant Blue Hawaii design.
• 2024/2025 Paddle Earth Hawaii Design - Carbon & Fiberglass Paddle featuring carbon and fiberglass construction for optimal stiffness and flexibility. Unique Earth Hawaii design reflecting Hawaiian spirit with durability and high performance.
• 2024/2025 Paddle Green Hawaii Design - Carbon & Fiberglass Paddle designed by Leleo Kinimaka combining Hawaiian craftsmanship with carbon fiber and fiberglass materials. Green Hawaii design offers vibrant aesthetics with durable construction for various water conditions.
• PSH Embroidered Champion Packable Jacket Wind and rain resistant packable jacket in collaboration with Champion. Features hood, front kangaroo pocket, and zipped pouch pocket for convenient storage. Embroidered PSH design.

Quantifiable outcome

• 90-day money back guarantee demonstrates confidence in product quality

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Terry ChungcoreStrategic or Co-development PartnerMaster shaper Terry Chung collaborates with Paddle Surf Hawaii on board designs. He brings decades of expertise in SUP surf outlines and bottom contours. Terry's signature craftsmanship is featured in the Ripper PCX and Ripper PX1 lines, as well as Wide All Arounder PX1 and PCX models. His deep understanding of wave dynamics translates into seamless transitions, effortless maneuverability, and enhanced stability on the water.
• Leleo KinimakacoreStrategic or Co-development PartnerMaster craftsman Leleo Kinimaka designs paddles exclusively for Paddle Surf Hawaii from Oahu. His Hawaiian craftsmanship combines traditional techniques with cutting-edge materials. Paddles feature carbon and fiberglass construction with unique Hawaii-themed designs (Blue, Green, Earth Hawaii Design).
• Champion (apparel brand)minorOEM/ Whitelabel/ Licensing PartnerPaddle Surf Hawaii offers PSH Embroidered Champion Packable Jackets, a co-branded apparel product featuring Champion's wind and rain resistant micro poplin fabric with PSH embroidery. The jacket is packable in its own pouch pocket.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BIC Sport: Established mass-market water-sports manufacturer producing hard and inflatable SUPs, kayaks, and surfboards globally. BIC is a broader incumbent whose SUP range overlaps with Paddle Surf Hawaii's entry-level and all-arounder lines at typically lower price points.

Direct peers

• Laird Standup: Hawaiian heritage SUP brand founded by big-wave surfer Laird Hamilton, selling performance surf-specific and all-around paddle boards. Laird competes for the same Hawaiian-authenticity-anchored, performance-minded surfer customer that Paddle Surf Hawaii targets with the Ripper line.
• iROCKER SUP: DTC-focused inflatable SUP brand competing on similar Shopify-style distribution, accessory bundling, and direct-to-consumer marketing. iROCKER is a channel and customer-overlap peer for Paddle Surf Hawaii's inSUP Paddler product line.
• Tower Paddle Boards: DTC-first paddle board brand selling inflatable and hard SUPs direct to consumer. Tower pioneered the budget-friendly DTC SUP model and is a directly comparable channel and pricing peer, though typically positioned at lower price points than Paddle Surf Hawaii.
• Starboard: Global premium SUP manufacturer with a comparable tiered product line spanning inflatable, all-around, touring/race, and surf-specific boards. Like Paddle Surf Hawaii, Starboard emphasizes proprietary construction (e.g., woven dropstitch, sustainable materials) and sponsors pro riders to anchor credibility.
• Red Paddle Co: Premium inflatable SUP specialist with strong DTC and global distribution. Red Paddle competes most directly with Paddle Surf Hawaii's inSUP Paddler line on quality and brand perception, and represents the gold-standard inflatable benchmark PSH must beat on rigidity and finish.
• Sunova Surf: Premium eco-conscious SUP builder emphasizing sustainable materials (bamboo, recycled content) and shaped-by-master-craftsman positioning—nearly identical brand DNA to Paddle Surf Hawaii, including the use of named shapers and bio-based composites.
• Naish: Hawaii-based premium SUP and windsurfing brand with direct heritage overlap to Paddle Surf Hawaii. Naish sells hard and inflatable paddle boards, paddles, and apparel through DTC and dealer channels, competing head-to-head for the same Hawaiian-craftsmanship-anchored buyer.
• Surftech: U.S.-based SUP and surfboard manufacturer with a focus on composite construction (epoxy, fiberglass, carbon fiber over EPS cores) directly analogous to Paddle Surf Hawaii's PX1/PCX layering. Surftech sells hard SUPs through specialty dealers and competes for the same premium retail channel.
• NSP (New Surf Project): Surf and SUP manufacturer with hard and inflatable lines sold through global dealer and DTC channels. NSP competes for the same entry-to-mid-tier all-around and surf-SUP buyer that Paddle Surf Hawaii targets with the Wide All Arounder and Ripper lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paddle-surf-hawaii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paddle Surf Hawaii