Police Association of New South Wales

What Police Association of New South Wales does

The Police Association of New South Wales (PANSW) is a registered trade union representing the industrial and professional interests of sworn police officers employed by the NSW Police Force. Founded in 1920 and headquartered in Sydney, the organisation is registered as a State Industrial Organisation of Employees under the Industrial Relations Act 1996 (NSW) and as an Organisation of Employees under the Fair Work (Registered Organisations) Act 2009 (Cth), giving it statutory standing to represent members before Industrial Relations Commissions, Industrial Tribunals, and other courts and tribunals.

PANSW's core products and services include industrial relations representation, legal assistance, welfare support, and an extensive Member Benefits Program delivered through partnerships with Police Bank, Bupa, Police Health, Osara Health, Maxxia, and numerous retail brands. Member communications are delivered through the PANSW Member Portal, a self-service Knowledge Base covering workplace, legal, and welfare topics, the bi-monthly Police News magazine, and the Around The Grounds newsletter. The Information Organising Centre (IOC) serves as the primary member contact channel, handling over 30,000 calls per year, supplemented by a branch network of workplace officials and referrals to Industrial Officers and Organisers for complex matters.

The Association's revenue model is a recurring membership subscription from police officers in NSW, with reported membership soon exceeding 60,000 registered members. PANSW is governed by an elected Executive led by President Kevin Morton, Vice President Ian Allwood, and Treasurer Roger Campton, and it actively lobbies the NSW Government on policing, occupational health and safety, and workers compensation matters affecting its members.

Name

Police Association of New South Wales

Legal name

Police Association of New South Wales

Website

https://pansw.org.au

Company type

Private

Founded year

1920

Operating status

Operating

Short description

The Police Association of New South Wales is a registered trade union representing 60,000+ sworn police officers of the NSW Police Force, providing industrial relations representation, legal assistance, welfare support, and a commercial member benefits program, funded by recurring membership dues.

Ownership category

akta.pro rank

Product category

Trade Union Services

NAICS

Other Justice, Public Order, and Safety Activities (92219)

SIC

Services-Membership Organizations (8600), Services-Legal Services (8111)

akta.pro primary industry

Police Services (Patrol, Response & Community Policing) (BPAIAGAA)

akta.pro secondary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Police union representation
• Industrial relations advocacy
• Legal assistance services
• Member welfare support
• Trade union services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership dues: The Association generates revenue through membership subscriptions from police officers in NSW. Members pay subscription fees for union representation, industrial relations support, legal assistance, welfare services, and access to member benefits.

Distribution channels3 records

Marketing channels7 records

Core offering

The Police Association of New South Wales is a registered trade union that represents the industrial and professional interests of sworn police officers in NSW. Its core work includes negotiating workplace terms with the NSW Police Force, representing members before Industrial Relations Commissions and tribunals, providing legal and welfare assistance, and offering a member benefits program through commercial partnerships.

Product overview

The Police Association of New South Wales operates a unified membership services platform (pansw.org.au) that provides industrial relations representation, legal and welfare assistance, and member communications. The core offering includes a member portal with knowledge base resources, the bi-monthly PANSW Police News Magazine, the Around The Grounds newsletter, and an Information Organising Centre handling member enquiries. The Association also administers a member benefits program through commercial partnerships and offers confidential welfare and legal assistance services. The organization is registered under the Industrial Relations Act 1996 (NSW) and Fair Work (Registered Organisations) Act 2009 (Cth).

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Relations Representation
• Legal Assistance Services
• Welfare Assistance Scheme Confidential welfare program providing support and direct financial assistance to members experiencing financial hardship or crisis situations. Targeted at sworn NSW police officers and their families.
• Member Benefits Program Partnership program offering exclusive deals and discounts to members from providers including Police Bank, Bupa, Police Health, Osara Health, Maxxia, Samsung, Garmin, Hertz, R.M. Williams, and other commercial partners. Targeted at PANSW members.
• Information Organising Centre (IOC) First point of contact for member telephone enquiries, handling over 30,000 calls per year with trained Information Officers providing guidance on policies, procedures, legislation, SOPs, and Award information, with referrals to Industrial Officers or Organisers for complex matters.
• PANSW Police News Magazine The flagship bi-monthly publication of the Association providing news, updates on delegate work, keynote speaker information, and matters relevant to NSW police officers.

Quantifiable outcome

• Over 30,000 member enquiries handled per year through the Information Organising Centre
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered supporting and core.

• Greyhounds As Pets / Greyhounds Australasia / Greyhound Racing NSWsupportingStrategic or Co-development Partner · 1 January 2022PANSW partnered with the greyhound industry to create an adoption program supporting police officers' mental health and wellbeing. PANSW members (current and retired) get priority access, personalized matching, pre-adoption vet services, and six months of post-adoption food and insurance costs covered.
• Police BankcoreOthersPolice Bank is a partner offering financial services to PANSW members. The partnership provides members with banking services tailored to police officers. Police Bank is featured in the Proudly Supported By section of the PANSW website.
• BupacoreOthersBupa provides health insurance options as a member benefit for PANSW members. Featured in the Proudly Supported By section of the PANSW website.
• Police HealthcoreOthersPolice Health is a health fund specifically for police and emergency services workers, offering tailored health insurance as a member benefit.
• Osara HealthsupportingOthersOsara Health provides cancer support programs as a member benefit. PANSW members have access to CancerAid programs supporting members living with cancer.
• MaxxiasupportingOthersMaxxia provides salary packaging and novated lease services as a member benefit for PANSW members.
• Greyhounds As PetssupportingOthersGreyhounds As Pets is part of a partnership between PANSW, Greyhounds Australasia, Greyhound Racing NSW and Greyhounds As Pets providing greyhound adoption services to PANSW members for mental health and wellbeing support.
• Fortem AustraliasupportingOthersFortem Australia provides career transition support services to officers exiting NSWPF through the Optional Disengagement Scheme. NSWPF partnered with Fortem Australia to deliver tailored ODS career transition support.
• Sydney Roosters (NRL Club)supportingOthersPartnership with Sydney Roosters through the Central North Police District's 'Bush to Posts' program, rewarding students for school engagement with NRL match experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tasmania Police Association: Represents Tasmania Police officers with similar industrial and member service functions, including legal representation and benefits programs. Smaller scale peer with identical structural mandate.
• Police Association of Victoria: State-level police union representing sworn officers in Victoria with the same statutory representation model and member services structure as PANSW. Direct interstate peer with near-identical mandate.
• Police Association of South Australia: South Australian police union providing industrial representation, legal assistance, and member welfare services to sworn officers under a comparable statutory framework.
• Western Australia Police Union: State-level union for WA police officers providing industrial representation and member benefits analogous to PANSW's offering. Comparable membership scale and service model.
• Northern Territory Police Association: Represents NT police officers under the same Australian industrial relations system. Smaller jurisdiction but functionally equivalent to PANSW in mandate and service mix.
• Queensland Police Union of Employees: Union representing Queensland police officers with similar industrial representation, legal services, and member benefits structure. Operates under comparable industrial relations framework.

Others

• Australian Services Union: Large general services union covering public sector workers including some government employees. Not a direct peer for police but shares the broader Australian union movement structure and registered organisations framework.

Broad incumbents

• Police Federation of Australia: National peak body for state and territory police associations. Overlaps with PANSW at the federal advocacy level but does not provide direct industrial representation to members.
• Australian Federal Police Association: Represents Australian Federal Police members with similar industrial and welfare mandate. Comparable union model focused on a federal law enforcement cohort rather than state police.

Regional players

• NSW Nurses and Midwives' Association: Large NSW-based professional association/union providing industrial representation and member services to nurses. Operates under the same NSW industrial relations framework with a similar membership-driven business model.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PoliceAssocNSW
• Facebookfacebook.com/pansw.org.au
• LinkedInlinkedin.com/company/police-association-of-new-south-wales
• Instagraminstagram.com/policeassociation_nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Police Association of New South Wales