Fortem Australia
Fortem Australia is a national not-for-profit that delivers free mental health, wellbeing, career management, and disaster resilience support to first responders and their families across Australia, underpinned by an evidence-based framework co-developed with The Royal Melbourne Hospital.
- Company typePrivate
- Founded2019
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fortem Australia does
Fortem Australia is an Australian not-for-profit organization, registered with the Australian Charities and Not-for-profits Commission (ACNC) and headquartered in Canberra, that delivers free mental health and wellbeing support to first responders (police, firefighters, paramedics, and emergency services personnel) and their immediate family members. Founded in 2019, the organization operates a multi-pillar service model comprising Social Connection Activities (in-person and virtual wellbeing activities spanning physical, creative, and social formats), Clinical Support (free psychology and counselling delivered by clinicians experienced in first responder culture), Career Management (transition and professional development services), and Disaster Resilience resources. All services are underpinned by the 5 Ways to Wellbeing framework, an evidence-based methodology developed in partnership with The Royal Melbourne Hospital. Fortem is currently extending its service scope to former first responders transitioning out of emergency services roles.
The organization's delivery infrastructure includes a Salesforce-based participant registration portal for activity booking, a virtual activity delivery platform with materials posted to participants, a physical Wellbeing Hub in Perth offering premium wellness modalities (cryotherapy, red light therapy, infrared sauna, BrainTap), and a mobile Outreach Trailer touring regional areas including South West WA. Reach extends across 340 Local Government Areas with a cumulative impact of 25,250 first responders and family members supported, 10,245 clinical sessions delivered, 3,690 social engagement activities, and 2,040 Career Management Program participants.
Revenue is generated entirely through donations, including individual donations, corporate sponsorships (e.g., MediaCast, Australia Zoo, GIANTS AFL, Taronga Western Plains Zoo, Bunnings, CQUniversity), community fundraising via Grassrootz, workplace giving programs, and gifts in wills. The annual Thank a First Responder Day campaign (June 10) functions as a national awareness and fundraising platform, supported by a growing roster of corporate, government, and community partners. The organization is governed by a Board and Advisory Board structure and operates with 11-50 employees.
Fortem Australia firmographics
Firmographics- Name
- Fortem Australia
- Legal name
- Fortem Australia
- Website
- https://fortemaustralia.org.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fortem Australia is a national not-for-profit that delivers free mental health, wellbeing, career management, and disaster resilience support to first responders and their families across Australia, underpinned by an evidence-based framework co-developed with The Royal Melbourne Hospital.
- Ownership category
- akta.pro rank
Fortem Australia industry classification
Industry- Product category
- First Responder Mental Health Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190), Emergency and Other Relief Services (62423)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- MHPSS & Trauma-Informed Support for Displaced Populations (BPADAHAJ)
- akta.pro secondary industry
- Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)
Keywords
Where Fortem Australia is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fortem Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Donations: Individual donations from the public supporting first responder mental health and wellbeing. Fortem states 'Every donation, big or small, makes a positive difference to our first responders and their families.'
- Corporate Sponsorships: Corporate partners sponsor Thank a First Responder Day and other initiatives. Includes major supporters like MediaCast, Australia Zoo, GIANTS AFL, and various local businesses.
- Fundraising: Community fundraising efforts to support more first responders and families across more physical locations. Grassrootz fundraising pages available for community fundraisers.
- Gifts in Wills: Bequest program allowing individuals to leave legacy gifts to support first responders through estate planning.
- Workplace Giving: Corporate workplace giving programs allowing employees to donate directly through payroll.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free services for eligible first responders and families |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Fortem Australia product offering
Product offeringCore offering
Fortem Australia is a not-for-profit organisation delivering integrated mental health and wellbeing support to first responders and their families across Australia. It provides free social connection activities (physical, creative, and social events), clinical psychology and counselling services, career management and transition support, disaster resilience resources, and a mental health literacy library, all underpinned by the evidence-based 5 Ways to Wellbeing framework developed with The Royal Melbourne Hospital.
Product overview
Fortem Australia is a not-for-profit organisation providing integrated, evidence-based mental health and wellbeing support to first responders and their families across Australia. The organisation operates a multi-service model combining Social Connection Activities (wellbeing activities including physical, creative, and social events available at no cost to eligible participants across 340+ LGAs), Clinical Support (psychology and counselling services), Career Management (transition and career development services), and Disaster Resilience services. Additional programs include a physical Wellbeing Hub in Perth, the annual Thank a First Responder Day campaign, mobile Outreach Trailer services, structured 8-Week Mindfulness Programs, Virtual Art Classes, and Nutrition & Health Workshops. All services are underpinned by the 5 Ways to Wellbeing framework developed with The Royal Melbourne Hospital.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Connection Activities (Wellbeing Activities)
Quantifiable outcome
- 25,250 first responders and family members supported
- +2 more outcomes
Companies that use Fortem Australia
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Fortem Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fortem Australia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major, supporter and supporting.
- The Royal Melbourne HospitalcoreDeveloped the 5 Ways to Wellbeing framework in partnership with The Royal Melbourne Hospital. This evidence-based model underpins all Fortem activities and programs, providing structured approach to mental fitness.
- MediaCastmajorMajor supporter of Thank a First Responder Day 2025, committed to sharing gratitude and appreciation for first responders.
- Australia ZoomajorMajor supporter of Thank a First Responder Day 2025 celebrations across Australia.
- GIANTS AFLmajorMajor supporter contributing to Thank a First Responder Day recognition initiatives.
- Taronga Western Plains ZoomajorMajor supporter of Thank a First Responder Day, providing zoo experiences and support for events.
- Mind Body LoungemajorPartner venue for Wellbeing Hub Perth, providing premium wellness facilities including cryotherapy, red light therapy, infrared sauna, BrainTap, massage chairs, compression boots, and 20FIT training experience for first responders and families.
- Bunnings WarehousesupporterSupporter of Thank a First Responder Day 2025, contributing to community recognition efforts.
- CQUniversitysupporterHigher education partner supporting Thank a First Responder Day recognition activities.
- Ballina Shire Council & NSW GovernmentsupporterLocal government supporter of Thank a First Responder Day initiatives in Ballina region.
- Bega Chamber of CommercesupporterLocal business chamber supporting Thank a First Responder Day celebrations in Bega Valley region.
- P3 RecoverysupporterRecovery services provider joining Thank a First Responder Day 2026 celebrations across Australia.
- AVAC ServicessupporterTownsville-based organization rallying community support for first responders on Thank a First Responder Day.
- Brothers Leagues ClubsupporterCommunity club supporter of Thank a First Responder Day initiatives.
- GrassrootzsupportingFundraising platform provider used by Fortem supporters to create fundraising pages for Thank a First Responder Day.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fortem Australia competitors and assessment
Company assessmentOthers
- Police Health Australia: Australian not-for-profit private health insurer restricted to police and family members. Adjacent as a sector-specific welfare provider for the same target population, though insurance rather than MHPSS.
Broad incumbents
- Black Dog Institute: Australian medical research institute translating mental health research into clinical services and digital tools. Comparable as an evidence-based Australian MHPSS provider with academic hospital affiliations.
- Lifeline Australia: Australia-wide crisis support and suicide prevention service. Comparable donation-funded model and Australian mental health focus, though broader population and crisis-line-centric.
- Beyond Blue: Australia's largest mental health organisation, addressing depression, anxiety and suicide across the general population including emergency service workers. Comparable donation-funded model but at much larger scale and broader scope.
Direct peers
- Phoenix Australia: Australia's centre for posttraumatic mental health, focused on trauma recovery for veterans and emergency service personnel. Directly comparable as an Australian MHPSS provider for first responder and veteran populations.
- Soldier On Australia: Australian not-for-profit delivering holistic support services to veterans and first responders, including mental health, wellbeing activities, and career programs. Overlapping multi-pillar service model.
- Emergency Services Foundation (Victoria): Victorian-based foundation supporting emergency service personnel and their families with wellbeing programs and research. Comparable donor-funded Australian first responder welfare provider.
- Bravery Trust: Australian charity providing financial and wellbeing support to first responder families in crisis. Comparable target population (first responder families) and donation-funded service model.
Regional players
- Frontline Mind (UK): UK-based charity providing mental health support, education and peer programs to emergency services personnel. Comparable first responder MHPSS mission in a different geography.
- Heads Together (UK): UK mental health initiative addressing stigma and support across emergency responders, veterans and their families. Comparable mission serving first responder families and stigma-reduction campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fortem Australia social profiles
Digital presenceFortem Australia compliance and trust
Trust signalCompliance2 records
Fortem Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fortem Australia leadership team
Management profileNumber of profiles
Profiles6 records
Fortem Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fortem Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fortem Australia
What does Fortem Australia do?
Fortem Australia is a not-for-profit organisation delivering integrated mental health and wellbeing support to first responders and their families across Australia. It provides free social connection activities (physical, creative, and social events), clinical psychology and counselling services, career management and transition support, disaster resilience resources, and a mental health literacy library, all underpinned by the evidence-based 5 Ways to Wellbeing framework developed with The Royal Melbourne Hospital.
Is Fortem Australia a public or private company?
Fortem Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fortem Australia founded?
Fortem Australia was founded in 2019. It employs 11 to 50 people.
Where is Fortem Australia based?
Fortem Australia is headquartered in Canberra, Australia, in the Oceania region.
How does Fortem Australia make money?
Five revenue lines are on record. Donations are the primary driver. The others are corporate Sponsorships, fundraising, gifts in Wills and workplace Giving.
Who are Fortem Australia's main competitors?
Police Health Australia is listed as an others. Broad incumbents are Black Dog Institute, Lifeline Australia and Beyond Blue. Direct peers are Phoenix Australia, Soldier On Australia, Emergency Services Foundation (Victoria) and Bravery Trust. Regional players are Frontline Mind (UK) and Heads Together (UK).
Does Fortem Australia have an API?
No public API is recorded for Fortem Australia.
What industry is Fortem Australia in?
Fortem Australia's product category is First Responder Mental Health Services. Its primary akta.pro industry code is BPADAHAJ, MHPSS & Trauma-Informed Support for Displaced Populations, with a secondary code of BPADAEAK, Humanitarian-Development-Peace Nexus & Resilience Programming. Its NAICS code is 6241 and its SIC code is 8300.