Omsorgsportalen
Omsorgsportalen operates Sweden's national Välfärdsbredband, a dedicated fiber network and marketplace for digital welfare technology, serving municipalities, welfare technology suppliers, and private individuals.
- Company typePrivate
- Founded2015
- HeadquartersGöteborg, Sweden
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Omsorgsportalen does
Omsorgsportalen AB is a Swedish private company headquartered in Gothenburg that operates a marketplace and coordination platform for digital welfare technology (välfärdsteknik). The company's core asset is the national Välfärdsbredband (Welfare Broadband), a closed, IP-based fiber network dedicated exclusively to approved welfare technology devices that bypasses residential broadband routers and the open internet, with mobile networks serving as passive redundant backup. Omsorgsportalen aggregates this network across multiple municipal and private fiber operators, reaching over one million Swedish households and described as covering the majority of households in Sweden.
The company serves three customer groups: Swedish municipalities and regions procuring welfare technology and connectivity for care recipients, welfare technology suppliers (Careium, MiniFinder, Posifon, Sensorem, Sensapp, Tunstall, 9Solution, Salus Mea, Care by IRIS) connecting their devices to the national network, and private individuals purchasing safety alarms, GPS watches, and accessories through the consumer marketplace at omsorgsportalen.se. A web-based ordering portal enables municipalities to consolidate procurement from multiple suppliers and to activate or deactivate Välfärdsbredband at user addresses.
Revenue is generated through Välfärdsbredband access fees (approximately one-quarter the price of regular fiber broadband, paid by municipalities and suppliers), ordering portal subscriptions (free for Välfärdsbredband-using municipalities, paid otherwise), marketplace transactions, and direct product sales with monthly fees ranging from 119 to 509 SEK plus one-time setup costs. Omsorgsportalen operates as a subsidiary of Sappagruppen, leveraging Sappa's fiber network as the foundation for nationwide distribution. Recent strategic activity has centered on signing new municipal contracts (Arvika, Borlänge, Sigtuna, Sundbyberg), onboarding additional approved suppliers, and aligning the platform with NIS2, CER, and MSB guidance for critical infrastructure.
Omsorgsportalen firmographics
Firmographics- Name
- Omsorgsportalen
- Legal name
- Omsorgsportalen AB
- Website
- https://omsorgsportalen.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Omsorgsportalen operates Sweden's national Välfärdsbredband, a dedicated fiber network and marketplace for digital welfare technology, serving municipalities, welfare technology suppliers, and private individuals.
- Ownership category
- akta.pro rank
Omsorgsportalen industry classification
Industry- Product category
- Digital Care Services and Welfare Technology Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Fiber-to-the-Home (FTTH) Operators (HDAIACAB)
Keywords
Where Omsorgsportalen is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Omsorgsportalen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Välfärdsbredband Access Fees: Revenue is generated from municipalities and welfare technology suppliers for access to the Välfärdsbredband network. The pricing is approximately one-quarter of the cost of regular fiber broadband, though prices vary between different local fiber networks.
- E-commerce/Marketplace Platform: Omsorgsportalen operates a marketplace where private individuals and municipalities can purchase welfare technology products and services from various suppliers. Revenue is generated through transaction facilitation and potentially platform fees from participating suppliers.
- Ordering Portal Access: Municipalities with Välfärdsbredband in use receive free access to the web portal for managing Välfärdsbredband. Additional portal features for municipalities without Välfärdsbredband may incur costs based on usage scope.
- Product Sales: Direct sales of welfare technology products including safety alarms, GPS watches, sensors, and accessories. Products are sold with monthly subscription fees and/or one-time setup costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Posifon Trygghetslarm med GPS - Nano - 199 kr/month + 2,599 kr setup |
| Subscription | Monthly | Posifon Trygghetslarm med GPS - Pico Pro - 199 kr/month + 2,795 kr setup |
| Subscription | Monthly | MiniFinder Trygghetsklocka - 119 kr/month + 3,299 kr setup |
| Subscription | Monthly | Sensorem Klocka med trygghetslarm - 339 kr/month + 0 kr setup |
| Subscription | Monthly | Careium Trygghetstjänst - 509 kr/month + 3,950 kr setup |
| Subscription | Monthly | Care by IRIS Trygghetsklocka - 499 kr/month + 0 kr setup |
| Subscription | Monthly | Välfärdsbredband Network Fee |
| Subscription | Monthly | Municipal Ordering Portal |
| Unit Pricing | Pay-as-you-go | Accessories (Posifon) |
| Unit Pricing | Pay-as-you-go | Accessories (Careium) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Omsorgsportalen product offering
Product offeringCore offering
Omsorgsportalen coordinates Sweden's national Välfärdsbredband — a closed, IP-based fiber network dedicated to welfare technology — deployed across municipal and private fiber operators, with redundant mobile backup. It also operates a web-based ordering portal for municipal procurement of welfare technology devices and a consumer marketplace where private individuals can directly purchase safety alarms, GPS watches, sensors, and accessories from multiple suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Välfärdsbredband (Welfare Broadband) Network A closed, IP-based fiber network dedicated exclusively to approved welfare technology devices, coordinated nationally across municipal and private fiber operators in Sweden. Provides reliable fixed connectivity (approximately one-quarter the cost of regular fiber broadband) with mobile as redundant backup, bypassing residents' private broadband routers and the open internet. Sold to municipalities, regions, and welfare technology suppliers for activation at end-user addresses.
- Beställningsportal (Ordering Portal) for Municipalities Web-based ordering portal that enables municipalities and regions to consolidated order procured welfare technology (safety alarms, sensors, accessories) from multiple approved suppliers in a single interface, plus activate/deactivate Välfärdsbredband at user addresses and view unified order history. Free for municipalities with Välfärdsbredband in use; paid for hardware-ordering-only municipalities.
- Omsorgsportalen Marketplace (Consumer E-commerce)
Quantifiable outcome
- 44% increase in Välfärdsbredband connections year-over-year
- +3 more outcomes
Companies that use Omsorgsportalen
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Omsorgsportalen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Omsorgsportalen partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Arvika kommuncoreArvika municipality contracted Välfärdsbredband in January 2026 to enable secure fiber connectivity for welfare technology at care recipients' homes. The municipality is also utilizing Välfärdsbredband over WiFi for both welfare technology and staff mobile devices.
- Borlänge kommuncoreBorlänge municipality began using Välfärdsbredband during autumn to connect safety alarms and surveillance cameras via fiber network in special and ordinary housing, creating robust separate communication pathways.
- Sigtuna kommuncoreSigtuna municipality uses Omsorgsportalen ordering portal to order safety alarms and accessories from Careium, finding it easy to see and order procured products through a single interface.
- SensappcoreSensapp delivers safety alarms, alarm centers, and the communication hub Bubblan for digital home care. The digital home care service is adapted to work with Välfärdsbredband. Municipalities can now test Bubblan over Välfärdsbredband for free.
- CareiumcoreCareium (formerly Doro Care) delivers safety alarms and alarm centers to more than half of Sweden's municipalities. The partnership enables Careium's welfare technology to connect via Välfärdsbredband for stable, secure fiber connectivity. Careium's alarm centers answer approximately 15,000 alarms daily.
- MiniFindercoreMiniFinder develops GPS-based safety alarm products and services. The collaboration makes it simpler for private individuals to access welfare technology without requiring municipal procurement. MiniFinder publishes its mobile safety alarm MiniFinder Watch on Omsorgsportalen.se.
- SappagruppenflagshipOmsorgsportalen is a part of Sappagruppen. Sappa is the first telecom company in Sweden to launch digital care services as part of its regular product offering. Sappa enables Omsorgsportalen to leverage its fiber network infrastructure and customer relationships to deliver welfare technology services nationwide.
- PosifoncorePosifon AB is an IT/telecom company developing welfare services based on app and mobile phone technology. They are market leaders in Sweden for GPS-based personal alarms (mobile safety alarms) with headquarters in Gothenburg. Their services enable independence without sacrificing safety for relatives to quickly help if needed.
- SensoremcoreSensorem develops future safety products helping elderly live independent lives. With simple, discreet safety alarms with GPS, they reduce worry and stress in daily life for both users and their relatives.
- Care by IRIScoreCare by IRIS is a smart and caring service developed in Gothenburg. Regardless of keeping in touch, getting support in daily life, or feeling safe in one's own home, the service helps families stay connected even across geographic distances.
- Municipal and Private Fiber Network OperatorsflagshipThe national Välfärdsbredband is coordinated in collaboration with both private and municipal fiber network operators. This extensive collaboration enables both large and small, private and municipal fiber networks to work together for a common welfare network reaching Swedish households nationwide.
- IP-Only / GlobalConnectcoreOmsorgsportalen and IP-Only entered collaboration regarding the national Välfärdsbredband. GlobalConnect, which owns the consumer brand IP-Only, was expected to integrate their newly acquired Open Universe.
- iTUXminorThe marketplace Omsorgsportalen and its underlying national welfare broadband became available within iTUX, opening up for the next level of digital care in Sweden.
- SocialstyrelsencoreSocialstyrelsen (National Board of Health and Welfare), leading welfare technology suppliers, municipalities, and other interest organizations have highlighted the need for welfare broadband in fiber networks. Omsorgsportalen coordinates the national Välfärdsbredband in alignment with these stakeholders.
- MSB (Myndigheten för Samhällsskydd och Beredskap)coreMSB (Swedish Civil Contingencies Agency) supports diversified connectivity approaches for welfare technology. Their representative Jan-Olof Olsson has commented on the need for connectivity diversity in safety alarm systems to maintain function during disruptions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Omsorgsportalen competitors and assessment
Company assessmentDirect peers
- Sensapp: Swedish digital home care provider offering safety alarms, alarm centers, and the Bubblan communication hub. Approved on Välfärdsbredbandet and competing in the same welfare-tech ecosystem for municipal contracts.
- Camanio Healthcare: Swedish welfare technology supplier (previously a partner of Omsorgsportalen) offering digital care solutions for elderly and disabled users. Competes in the same connected welfare-tech category serving Swedish municipalities.
- Tunstall Healthcare: International welfare technology and telecare provider with an approved supplier relationship to Välfärdsbredbandet. Competes with Careium and other Omsorgsportalen suppliers for Swedish municipal welfare tech contracts via comparable connected-alarm offerings.
- MiniFinder: Swedish GPS-based safety alarm manufacturer that recently joined Omsorgsportalen to expand private-market offerings. Targets the same end-user segment with comparable GPS-watch products.
- Sensorem: Swedish welfare-tech company offering GPS safety watches for the elderly. Sells directly via Omsorgsportalen.se and competes in the same connected safety alarm category as Posifon, MiniFinder, and Care by IRIS.
- Care by IRIS: Gothenburg-based connected family care service offering GPS safety watches and family contact features. Sells via Omsorgsportalen and competes in the same private-market elderly safety segment.
- Careium: Sweden's largest welfare technology provider (formerly Doro Care), delivering safety alarms and 24/7 alarm center services to more than half of Swedish municipalities. Careium is both a key supplier on Omsorgsportalen and a comparable welfare-tech platform competing for the same municipal procurement budgets.
- Posifon: Swedish GPS-based personal alarm provider and Omsorgsportalen supplier, headquartered in Gothenburg. Targets the same elderly and welfare-technology end-users, both via municipal channels and direct-to-consumer offerings on the marketplace.
Broad incumbents
- Telia: Sweden's largest telecom operator and a broad incumbent with significant fiber and connectivity infrastructure, including capabilities that overlap with welfare broadband delivery. Operates across many verticals rather than specializing in welfare tech, but is a potential alternative connectivity partner or competitor for municipal contracts.
Regional players
- GlobalConnect (IP-Only): Major Nordic fiber operator whose Swedish brand IP-Only has a partnership with Omsorgsportalen for Välfärdsbredbandet and recently acquired Open Universe. Functions both as a fiber partner feeding the welfare broadband network and as a broader telecom competitor in Sweden.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Omsorgsportalen social profiles
Digital presenceOmsorgsportalen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omsorgsportalen leadership team
Management profileNumber of profiles
Profiles2 records
Omsorgsportalen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omsorgsportalen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omsorgsportalen
What does Omsorgsportalen do?
Omsorgsportalen coordinates Sweden's national Välfärdsbredband — a closed, IP-based fiber network dedicated to welfare technology — deployed across municipal and private fiber operators, with redundant mobile backup. It also operates a web-based ordering portal for municipal procurement of welfare technology devices and a consumer marketplace where private individuals can directly purchase safety alarms, GPS watches, sensors, and accessories from multiple suppliers.
Is Omsorgsportalen a public or private company?
Omsorgsportalen is a private company. It is classified as corporate owned and is currently operating.
When was Omsorgsportalen founded?
Omsorgsportalen was founded in 2015.
Where is Omsorgsportalen based?
Omsorgsportalen is headquartered in Göteborg, Sweden, in the Europe region.
How does Omsorgsportalen make money?
Four revenue lines are on record. Välfärdsbredband Access Fees are the primary driver. The others are E-commerce/Marketplace Platform, ordering Portal Access and product Sales.
Who are Omsorgsportalen's main competitors?
Direct peers on record are Sensapp, Camanio Healthcare, Tunstall Healthcare, MiniFinder, Sensorem, Care by IRIS, Careium and Posifon. Telia is listed as a broad incumbent. GlobalConnect (IP-Only) is listed as a regional player.
Does Omsorgsportalen have an API?
Yes. Beställningsportalen (ordering portal) sends completed orders via API or mail to respective suppliers. The API enables forwarding orders to multiple welfare technology suppliers (such as Careium) from a unified municipal interface.
What industry is Omsorgsportalen in?
Omsorgsportalen's product category is Digital Care Services and Welfare Technology Marketplace. Its primary akta.pro industry code is HDAIACAB, Fiber-to-the-Home (FTTH) Operators. Its NAICS code is 518 and its SIC code is 4899.