MiniFinder Sweden AB
MiniFinder Sweden AB is a Swedish IoT company, founded in 2012, that designs and sells GPS tracking hardware — personal alarms, vehicle trackers, and pet/hunting trackers — integrated with its proprietary MiniFinder Live, Hunter, and Triplog platforms, serving consumer, enterprise, and public-sector customers across 190-200+ countries.
- Company typePrivate
- Founded2012
- HeadquartersVäxjö, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MiniFinder Sweden AB does
MiniFinder Sweden AB is a privately held Swedish IoT and GPS tracking company, founded in 2012 and headquartered in Växjö, Sweden, with 11-50 employees. The company designs, develops, and sells a portfolio of GPS hardware devices — including personal safety alarms (Watch, Nano, Pico, Veo, Nox), vehicle trackers (Zepto, Xero), hunting and pet trackers (Rex, Vexo, Atto Pro), a robust industrial tracker (Xtreme), and environmental sensors (Zenso, Eye Beacon) — all integrated with three proprietary in-house software platforms: MiniFinder Live (alarm management and real-time positioning), MiniFinder Hunter (hunting and outdoor coordination), and MiniFinder Triplog (digital triplog and fleet compliance). The technology stack is centered on GNSS positioning, LTE cellular connectivity, and Bluetooth Low Energy (BLE 5.0), with product features such as virtual fencing, fall detection, two-way SOS communication, and temperature/humidity monitoring.
The business model combines one-time hardware sales with recurring subscription services (per-device data plans priced in EUR and SEK across tiers such as Atto €7-12/month, Zenso €11.58-14.50/month, Vexo 699 SEK/year, and Triplog Premium annual), generating a blended hardware-plus-recurring revenue mix. Go-to-market is product-led, running direct-to-consumer e-commerce through minifinder.com with multi-language and multi-currency support across 10+ European markets, complemented by a global dropshipping reseller program and an enterprise account management motion targeting B2B and public-sector customers. The customer base spans four primary verticals — TeleCare/healthcare (e.g., Attendo), Security/personal safety, Vehicles/fleet (e.g., Skanska, Volvo, DHL, Coca-Cola, E.ON, PostNord, Loomis, Smurfit Kappa, Carglass, Orkla, Assa Abloy), and Outdoor/animals — with claimed end-user presence in 190-200+ countries. The company has won four consecutive DI Gasell awards (2019-2022) and holds AAA and UC Gold credit ratings, while maintaining Trustpilot scores of 4.71-4.92 across its product line.
MiniFinder Sweden AB firmographics
Firmographics- Name
- MiniFinder Sweden AB
- Legal name
- MiniFinder Sweden AB
- Website
- https://minifinder.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MiniFinder Sweden AB is a Swedish IoT company, founded in 2012, that designs and sells GPS tracking hardware — personal alarms, vehicle trackers, and pet/hunting trackers — integrated with its proprietary MiniFinder Live, Hunter, and Triplog platforms, serving consumer, enterprise, and public-sector customers across 190-200+ countries.
- Ownership category
- akta.pro rank
MiniFinder Sweden AB industry classification
Industry- Product category
- GPS Tracking Devices
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)
- akta.pro secondary industries
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL), Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ), Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS) (HSABAKAE), Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where MiniFinder Sweden AB is headquartered
LocationHeadquarters
- HQ city
- Växjö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
MiniFinder Sweden AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: One-time purchase of GPS tracking devices, personal alarms, and accessories. Products include watches, nano devices, GPS trackers, dog trackers, vehicle trackers, and accessories sold at various price points in SEK.
- Subscription Services: Recurring subscription fees for data plans, platform access, and premium features. Includes Basic (free) and Premium tiers for Triplog/Hunter, data plans for Atto/Zenso tracking devices, and Go services with various contract terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Watch - Medical Alert Watch |
| Subscription | Monthly | Atto Basic Data Plan |
| Subscription | Monthly | Atto Premium Data Plan |
| Subscription | Monthly | Zenso No-term Plan |
| Subscription | Annual | Zenso 12-month Plan |
| Subscription | Annual | Vexo Annual Subscription |
| Freemium | Monthly | Triplog Basic |
| Subscription | Annual | Triplog Premium |
| Subscription | Monthly | MiniFinder Go Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MiniFinder Sweden AB product offering
Product offeringCore offering
MiniFinder Sweden AB designs, manufactures, and sells GPS tracking hardware devices (personal alarms, vehicle trackers, hunting dog trackers, and IoT sensors) bundled with proprietary cloud-based software platforms (MiniFinder Live, MiniFinder Hunter, and Triplog) for real-time location, safety, and fleet management. The company serves individual consumers for personal safety and pet tracking as well as enterprises for fleet, asset, and personnel tracking via subscription-supported devices.
Product overview
MiniFinder Sweden AB offers a comprehensive GPS tracking and IoT solutions portfolio centered around their proprietary MiniFinder Live, MiniFinder Hunter, and Triplog platforms. The product lineup includes personal safety devices (Watch medical alert watch, Nano safety alarm, Pico personal alarm, Veo and Nox wearable alarms), GPS trackers for vehicles (Zepto, Xero), hunting and outdoor tracking products (Rex dog tracker, Vexo hunting dog tracker, Atto Pro cat tracker), and environmental monitoring solutions (Zenso temperature/humidity monitor, Eye Beacon Bluetooth sensor). Accessories include dog/cat collars and OBD cables/adapters. The architecture combines hardware devices with software platforms that deliver real-time positioning, geofencing, safety alerts, and fleet/trip management capabilities across TeleCare, Security, Vehicles, and Outdoor solution categories.
Differentiator
Problem solved
Functional benefit
Brands
- MiniFinder Live: Advanced platform for smart alarm management and real-time device control, supporting TeleCare and personal safety applications.
- MiniFinder Hunter
- MiniFinder Triplog
Products and services
- MiniFinder Watch A medical alert GPS watch designed for seniors and vulnerable individuals, providing real-time location tracking, fall detection, and an SOS button for emergency contact.
- MiniFinder Nano A compact GPS safety alarm designed for elderly users and lone workers, offering real-time positioning, fall detection, and direct calling capabilities.
- MiniFinder Pico A small personal GPS alarm intended for children, seniors, and lone workers, featuring real-time tracking, SOS button, and geofencing alerts.
- MiniFinder Veo A wearable personal alarm with GPS positioning, designed for users needing discreet safety monitoring with two-way communication.
- MiniFinder Nox A discreet personal GPS alarm offering real-time location, fall detection, and emergency call functionality for personal safety use.
- MiniFinder Rex A rugged hunting dog GPS tracker built to withstand harsh outdoor conditions, providing real-time tracking and bark detection for hunting dogs.
- MiniFinder Atto Pro A lightweight GPS tracker designed for cats and dogs, providing real-time location monitoring via the MiniFinder Hunter app.
- MiniFinder Vexo A hunting dog GPS tracker delivering precise positioning, long battery life, and real-time tracking through the MiniFinder Hunter platform.
- MiniFinder Xtreme A durable GPS tracker for vehicles, machines, and assets, providing real-time location, route history, and theft recovery support.
- MiniFinder Zepto An OBD-connected GPS tracker for vehicles offering real-time fleet tracking, driver behavior analysis, and vehicle diagnostics.
- MiniFinder Xero A compact GPS tracker designed for vehicles and equipment, providing real-time positioning and geofence-based alerts via the MiniFinder Live platform.
- MiniFinder Zenso A wireless temperature and humidity sensor providing real-time environmental monitoring for cold-chain logistics and IoT applications.
- Eye Beacon A Bluetooth beacon sensor used for indoor proximity and asset identification within the MiniFinder ecosystem.
- MiniFinder Live A proprietary cloud-based tracking platform providing real-time positioning, geofencing, alerts, and history playback for personal and fleet devices.
- MiniFinder Hunter A mobile and web application purpose-built for tracking hunting dogs and pets, with maps, waypoints, and remote device management.
- Triplog A digital trip logbook service for drivers and fleet operators that automatically records vehicle trips, mileage, and driving data for tax and reporting purposes.
Quantifiable outcome
- Products rated 4.71-4.92 out of 5 on Trustpilot
- +3 more outcomes
Companies that use MiniFinder Sweden AB
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
MiniFinder Sweden AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
MiniFinder Sweden AB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PostNordcoreLogistics partnership for shipping and delivery services. PostNord handles package delivery within Sweden with various shipping options including standard shipping, business parcel, and DHL Express delivery.
- DHLcoreExpress shipping partnership for fast delivery options. DHL Express offers next-day business delivery for orders placed before 16:00. Also used for international shipments.
- Reseller PartnersminorGlobal network of resellers selling MiniFinder products through a dropshipping model. Resellers get access to wholesale portal, fast 1-3 day delivery, and low return rates with no inventory risk.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MiniFinder Sweden AB competitors and assessment
Company assessmentDirect peers
- Tractive: Tractive is a direct competitor in GPS pet and animal tracking, offering subscription-based pet trackers with cellular connectivity — directly comparable to MiniFinder's Atto, Rex, and Vexo product lines.
- Whistle (Mars Petcare): Whistle produces GPS and health-tracking devices for pets with a subscription model — directly overlapping MiniFinder's pet and hunting dog tracker category (Atto Pro, Vexo).
- Tile (Life360): Tile offers consumer GPS/Bluetooth trackers for personal items and pets — closely comparable to MiniFinder's Pico and Atto product category in form factor and target consumer.
- Jiobit (by Life360): Jiobit provides subscription-based GPS trackers for kids, pets, and seniors — directly overlapping MiniFinder's Pico and Watch personal-safety positioning.
- Bay Alarm Medical: Bay Alarm Medical is a US-focused PERS and medical alert provider — direct competitor to MiniFinder's Watch and Nano medical alert devices for senior care and fall detection.
Broad incumbents
- Samsara: Samsara is a large IoT fleet and asset tracking incumbent that competes with MiniFinder's vehicle trackers (Zepto, Xero) and Triplog platform for mid-market and enterprise fleet customers like Skanska, Volvo, and DHL.
- Geotab: Geotab is a leading fleet telematics platform serving enterprise customers — direct competitor to MiniFinder's vehicle tracking, fleet management, and digital triplog offerings.
- Garmin: Garmin is an established wearable GPS manufacturer with products in pet tracking (Alpha/Astro), personal wearables, and automotive navigation — broad incumbent overlapping with MiniFinder's outdoor, hunting, and personal device categories.
- Verizon Connect: Verizon Connect provides enterprise fleet telematics and vehicle tracking — competing with MiniFinder's Zepto/Xero fleet offering for enterprise customers.
Emerging players
- AngelSense: AngelSense offers GPS trackers and monitoring for vulnerable individuals (children, seniors) with cellular subscriptions — overlapping MiniFinder's Nano/Pico/Veo/Nox personal safety segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MiniFinder Sweden AB social profiles
Digital presenceMiniFinder Sweden AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiniFinder Sweden AB leadership team
Management profileNumber of profiles
Profiles1 record
MiniFinder Sweden AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiniFinder Sweden AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiniFinder Sweden AB
What does MiniFinder Sweden AB do?
MiniFinder Sweden AB designs, manufactures, and sells GPS tracking hardware devices (personal alarms, vehicle trackers, hunting dog trackers, and IoT sensors) bundled with proprietary cloud-based software platforms (MiniFinder Live, MiniFinder Hunter, and Triplog) for real-time location, safety, and fleet management. The company serves individual consumers for personal safety and pet tracking as well as enterprises for fleet, asset, and personnel tracking via subscription-supported devices.
Is MiniFinder Sweden AB a public or private company?
MiniFinder Sweden AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MiniFinder Sweden AB founded?
MiniFinder Sweden AB was founded in 2012. It employs 11 to 50 people.
Where is MiniFinder Sweden AB based?
MiniFinder Sweden AB is headquartered in Växjö, Sweden, in the Europe region.
How does MiniFinder Sweden AB make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services.
Who are MiniFinder Sweden AB's main competitors?
Direct peers on record are Tractive, Whistle (Mars Petcare), Tile (Life360), Jiobit (by Life360) and Bay Alarm Medical. Broad incumbents are Samsara, Geotab, Garmin and Verizon Connect. AngelSense is listed as an emerging player.
Does MiniFinder Sweden AB have an API?
No public API is recorded for MiniFinder Sweden AB.
What industry is MiniFinder Sweden AB in?
MiniFinder Sweden AB's product category is GPS Tracking Devices. Its primary akta.pro industry code is HSAPAQAJ, Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors), with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 33451 and its SIC code is 3829.