PK2 - Persoonlijke kracht in het kwadraat

What PK2 - Persoonlijke kracht in het kwadraat does

PK2 is a privately held Dutch personal-development and coaching firm founded in 2002 by Paul Kortman and Peter Kemperman and headquartered in Schijndel, Netherlands. The company delivers a curriculum centered on "transformerende persoonlijke ontwikkeling" (transformative personal development) that integrates consciousness work with social-emotional growth, addressing burnout, anxiety, ADD/ADHD, low self-confidence, and leadership stagnation. Its flagship offering is the three-day co-training "De Kortste Klap naar Meesterschap" (€2,595), advanced by the "Transformerend Leiderschap" program (€2,895) and an eight-day "Coachopleiding" (€6,000); complementary revenue comes from individual breakthrough coaching (price on request) and an annual rhythm of follow-up APK2 days and free community "inspiratiesessies."

The technological core is the proprietary Welzijnsmonitor, a 20-minute self-report instrument measuring five indicators (Personal Leadership, Emotions, Mental Vitality, Adaptability, Motivation) to forecast stress, coping, intrinsic motivation, and burnout/absenteeism risk. The Welzijnsmonitor was developed by the founders and validated by University of Tilburg research showing an average Cohen Effect Size of 1.28 ("a very very very large effect"); it is offered both as a stand-alone digital product and embedded inside training and coaching engagements.

PK2 operates a hybrid B2C/B2B model with no external capital and 1–10 employees. Distribution combines open-enrollment inside sales (monthly cohort intakes published through November 2026), direct enterprise sales of in-company "Groepsdynamiek en Verbindend Leiderschap" modules, and HR-referred individual coaching. Marketing is community-led and content-driven, anchored by Dutch-language SEO landing pages for ~16 thematic pain points, four published books, LinkedIn and Twitter presence, free consults, and twice-yearly alumni inspiration sessions that drive word-of-mouth referrals.

Name

PK2 - Persoonlijke kracht in het kwadraat

Legal name

PK2

Website

https://pk2.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

PK2 is a Dutch boutique coaching and training firm (founded 2002, Schijndel) that delivers transformative personal-development programs and a proprietary validated well-being assessment (Welzijnsmonitor) to working professionals, HR departments, and aspiring coaches across the Netherlands.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAAAK

Leadership Assessment, 360 Feedback & Development Planning

Education/Corporate Training & Professional Development/Leadership & Management Development

Keywords

• Leadership development training
• Personal development coaching
• Organizational development consultancy
• Employee well-being assessment
• Executive coaching services

Headquarters

HQ city

Schijndel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Programs: Revenue from co-training programs (De Kortste Klap naar Meesterschap at €2,595 excl. VAT, Transformerend Leiderschap at €2,895 excl. VAT) and applied in-company modules (Groepsdynamiek en Verbindend Leiderschap on request). Programs include a 3-day core training plus a follow-up return day, with optional APK2 maintenance days and community access.
2. Individual Coaching: One-on-one breakthrough coaching (Individuele doorbraakcoaching) offered at an hourly/half-day rate, priced on request. Trajectory duration and investment estimated prior to commencement, with the Welzijnsmonitor included in the offering.
3. Coach Opleiding: An 8-day professional coach training program (Sociale innovatie en Leiderschapsontwikkeling) priced at €6,000 excl. VAT plus optional €480 hospitality arrangement. Targets aspiring coaches, HR advisors, managers, and leaders who wish to inspire others' personal leadership and well-being.
4. Welzijnsmonitor: A digital well-being assessment tool offered as a product. Organizations use it to monitor employee well-being, stress, and burnout risk. Also available as a standalone training module to learn to use the monitor.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PK2 provides coaching, training, and consultancy in self-management, leadership, vitality, and organizational development, anchored by its 3-day co-training program De Kortste Klap naar Meesterschap, advanced leadership training Transformerend Leiderschap, 8-day Coachopleiding, individual breakthrough coaching, and in-company applied training modules. The Welzijnsmonitor, a proprietary 20-minute digital well-being assessment tool scientifically validated by University of Tilburg (Cohen Effect Size 1.28), is used to measure and monitor personal development across five indicators. The company addresses burnout, stress, anxiety, depression, lack of self-confidence, and absenteeism for both working professionals and HR/leadership teams in organizations.

Product overview

PK2 offers a platform of training programs, coaching services, and measurement tools centered on transformative personal development (transformerende persoonlijke ontwikkeling). The core offering is De Kortste Klap naar Meesterschap, a three-day co-training program that serves as a flywheel for personal growth, complemented by advanced modules including Transformerend Leiderschap (leadership development) and Individuele doorbraakcoaching (individual breakthrough coaching). The Welzijnsmonitor is a proprietary diagnostic tool used to measure personal development stages and burnout risk across five indicators. Additional offerings include the Coachopleiding for professional coaches, Inspiratiesessies for community connection, APK2 days for ongoing development, and Groepsdynamiek en Verbindend Leiderschap for in-company team applications. The portfolio is unified by PK2's philosophy that well-being leads to better performance, with approaches addressing themes such as stress, burnout, anxiety, fear of failure, shame, guilt, and addiction.

Differentiator

Problem solved

Functional benefit

Products and services

• Welzijnsmonitor (Well-being Monitor) A proprietary 20-minute digital assessment tool that measures an individual's stage of personal development across five indicators: Personal Leadership, Emotions, Mental Vitality, Adaptability, and Motivation. It identifies stress levels, coping strategies, intrinsic motivation, burnout risk, and absenteeism risk, and was scientifically validated by University of Tilburg research with a Cohen Effect Size of 1.28. Used by individuals for personal insight and by organizations to monitor workforce well-being.
• De Kortste Klap naar Meesterschap A three-day co-training program (plus one follow-up return day) priced at €2,595 excl. VAT, serving as a flywheel for personal growth. It targets self-confidence, inner peace, energy, passion, and personal leadership through transformative personal development. Open enrollment cohorts run monthly; also available as an in-company applied training.
• Transformerend Leiderschap An advanced leadership training program for those who have completed De Kortste Klap naar Meesterschap, priced at €2,895 excl. VAT plus €595 excl. VAT hospitality arrangement. Includes three consecutive days plus a follow-up day, focusing on deepening personal leadership and expanding influence in one's professional field.
• Individuele doorbraakcoaching Individual breakthrough coaching that addresses ingrained behavioral patterns and chemical dependency on neurotransmitter cocktails resulting from habitual behaviors, guiding clients from muddling through to breaking through. Priced on request, billed at hourly/half-day rate, with the Welzijnsmonitor assessment included.
• Coachopleiding: Sociale innovatie en leiderschapsontwikkeling An eight-day professional coach training program priced at €6,000 excl. VAT plus an optional €480 excl. VAT hospitality arrangement. Targets aspiring coaches, HR advisors, managers, and leaders who wish to deepen their own personal leadership and learn PK2's philosophy and methodology to inspire others' transformation.
• APK2 dag (Awareness Maintenance Day) Follow-up maintenance days for graduates of De Kortste Klap naar Meesterschap and/or Transformerend Leiderschap, priced at €495 excl. VAT per day. Recommended twice yearly, aimed at maintaining well-being and consciousness through regular deceleration practices.
• Groepsdynamiek en Verbindend Leiderschap (In-company training) In-company applied training modules applying De Kortste Klap naar Meesterschap principles to team dynamics and connecting leadership, focusing on how individuals work together and communicate from elevated self-awareness. Pricing on request, typically multi-year engagement delivered at the client organization.
• Boeken (PK2 books) Published books authored by PK2 practitioners, including 'Bommetje: een aanslag op je ego' and 'Bommetje 2: Het orakel leiderschap' by Paul Kortman and Peter Kemperman, 'De Bezielde Corporatie' by Dieneke van Dijken and Harry Vlaar, and 'Groots Holland' by Paul Kortman. These establish thought leadership in Dutch-language personal development and leadership.

Quantifiable outcome

• Average Cohen Effect Size of 1.28 ('very very very large effect') in well-being outcomes after PK2 intervention, as validated by University of Tilburg research.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Paul KortmancoreOthers · 1 January 2002Co-founder of PK2 along with Peter Kemperman. Brings deep experience in personal development and organizational transformation. Serves as trainer-coach and public-facing partner of the PK2 groep.
• Peter KempermancoreOthers · 1 January 2002Co-founder of PK2 along with Paul Kortman. Contributed to the development of the transformerende persoonlijke ontwikkelmethode and the Welzijnsmonitor. Serves as trainer-coach and thought leader of the PK2 groep.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Brené Brown Training / Dare to Lead: Brené Brown offers research-based leadership and organizational culture training programs (Dare to Lead) delivered via certified facilitators and corporate workshops. Comparable to PK2 in combining personal development research with corporate training offerings, with similar emphasis on vulnerability, courage, and culture change.
• Torch (coaching platform): Torch is a coaching platform offering leadership and team coaching programs with proprietary assessments and analytics. Comparable to PK2 in combining coaching with measurement and serving HR/leadership buyers, but delivered through a technology-enabled platform model rather than in-person training cohorts.

Broad incumbents

• BetterUp: BetterUp is a global enterprise coaching and leadership development platform combining 1:1 coaching with AI-driven measurement and corporate wellness tools. It addresses the same corporate buyer (HR/L&D) for leadership and well-being outcomes as PK2, but delivers at scale via a technology-enabled, on-demand model rather than in-person training cohorts.
• Gallup: Gallup is a global analytics and advisory firm whose CliftonStrengths and employee engagement solutions combine validated assessments with coaching and consulting. Comparable to PK2 in pairing proprietary measurement (Welzijnsmonitor ↔ CliftonStrengths) with organizational development services, though Gallup operates at vastly greater scale and breadth.
• Dale Carnegie Training: Dale Carnegie Training is a long-established global provider of leadership, communication, and personal development training programs with certified instructor networks. Comparable to PK2 in offering multi-day personal mastery and leadership courses, but operating globally with a much larger footprint and more standardized content.
• FranklinCovey: FranklinCovey is a global leadership and organizational effectiveness company offering training, coaching, and assessment tools (e.g., The 7 Habits). Comparable to PK2 in the leadership development and personal effectiveness category, with a much broader international footprint, established content IP, and enterprise sales motion.
• Center for Creative Leadership: CCL is a globally recognized leadership development research and training organization offering leadership programs, assessments, and coaching for executives and organizations. Comparable to PK2 in combining validated assessment tools with leadership coaching, but at a much larger institutional scale and targeting senior executives rather than the broad population PK2 serves.
• Headspace for Business: Headspace for Business offers corporate wellness, mindfulness, and mental health programs targeting HR buyers concerned with employee well-being and burnout prevention. Like PK2, it sells into organizations seeking measurable improvements in workforce vitality, though via a digital subscription model rather than trainer-led programs.

Direct peers

• Schouten & Nelissen: Schouten & Nelissen is one of the largest Dutch training and development companies, offering leadership, personal effectiveness, and organizational development programs. It is the most directly comparable peer to PK2, operating in the same Dutch market with similar coaching and training offerings, but at significantly larger scale and with broader corporate client penetration.
• TMA Method: TMA Method is a Dutch-origin talent and competency assessment and development methodology used by HR professionals for personal development, team dynamics, and leadership. It is a direct competitor to PK2's Welzijnsmonitor and coach training programs in the Dutch market, with deeper penetration into HR departments and corporate buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Pk2Groep
• LinkedInlinkedin.com/company/pk-selfmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PK2 - Persoonlijke kracht in het kwadraat