Packdesign ID
Packdesign ID is a Helsinki-based boutique design agency that delivers holistic packaging design and visual brand identity services to enterprise consumer goods clients in Finland and the Nordic region, with co-founders Maija Olkkonen-Seppo and Emma Kosonen leading a 1-10 person team.
- Company typePrivate
- Founded2000
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Packdesign ID does
Packdesign ID Oy is a Helsinki-based private design agency that provides holistic packaging design and visual brand identity services to enterprise consumer goods companies. Its service portfolio spans brand identity design, structural packaging development, graphic and label design, ecological/sustainable packaging solutions, and print supervision, with an integrated end-to-end model that covers concept through to final print execution. The firm operates a proprietary Visual Environment Analysis™ methodology that evaluates packaging effectiveness in retail and pharmacy environments to inform design decisions.
The agency serves enterprise clients primarily in Finland and the broader Nordic/Scandinavian markets, with a portfolio spanning food and beverage (Atria, Apetit, Linkosuo, Orkla Foods Finland, Danone, Nordqvist, Pernod Ricard Finland), cosmetics and personal care (Berner, Lumene), pharmaceuticals and supplements (Orifarm/Apovit, Oy Verman Ab/Rela), paints and industrial (Teknos Group), and fresh produce (Oksanen Puutarha). Its work has been recognised internationally through WorldStar awards in 2015 and 2018 and the Scanstar competition in 2017, including a First Choice honorary mention. Strategic collaborations with materials innovators UPM Raflatac and Paptic extend its proposition into sustainable label and packaging substrates.
Packdesign ID is a project-based professional services firm with no disclosed external funding or institutional investors. It is led by co-founders Maija Olkkonen-Seppo (CEO, Creative Director) and Emma Kosonen (Design Director), with a stated headcount of 1-10 employees. Distribution is exclusively direct B2B enterprise engagement, supported by a portfolio website, the Pakkaustuntija thought-leadership blog, organic social channels, and earned media through industry publications and awards. Pricing is not publicly disclosed and is determined per project by scope and complexity.
Packdesign ID firmographics
Firmographics- Name
- Packdesign ID
- Legal name
- Packdesign ID Oy
- Website
- https://packdesignid.fi
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Packdesign ID is a Helsinki-based boutique design agency that delivers holistic packaging design and visual brand identity services to enterprise consumer goods clients in Finland and the Nordic region, with co-founders Maija Olkkonen-Seppo and Emma Kosonen leading a 1-10 person team.
- Ownership category
- akta.pro rank
Packdesign ID industry classification
Industry- Product category
- Packaging Design Services
- NAICS
- Graphic Design Services (54143)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where Packdesign ID is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Packdesign ID business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Design Services: B2B professional services revenue through brand and packaging design consulting. Projects include brand identity design, packaging redesign, structural packaging design, and print supervision services. Clients include large FMCG, food, cosmetics, and industrial companies in Finland and internationally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Packdesign ID product offering
Product offeringCore offering
Packdesign ID is a Finnish design agency delivering holistic packaging design and visual brand design services for consumer and product brands. Its offering spans brand and packaging design, ecological/sustainable packaging, visual brand identity, structural packaging development, and print supervision. The firm serves enterprise FMCG, food & beverage, cosmetics, pharmaceutical, and industrial clients in Finland and internationally.
Product overview
Packdesign ID is a Finnish design agency specializing in holistic packaging design and visual brand identity. Their service offering includes comprehensive brand and packaging design, ecological/sustainable packaging solutions, visual brand identity design, and structural/packaging development. The company operates a portfolio approach, serving clients across diverse industries including food & beverage (Atria, Apetit, Linkosuo, Danone), cosmetics & toiletries (Berner, Lumene), paints & coatings (Teknos), and pharmaceuticals (Orifarm, Verman). Their proprietary Visual Environment Analysis™ methodology supports pharmacy channel assessments, while print supervision services ensure quality execution. The company has won multiple international packaging awards including WorldStar and Scanstar.
Differentiator
Problem solved
Functional benefit
Brands
- Visuaalinen Myymäläanalyysi™: Proprietary visual retail analysis methodology used for evaluating packaging effectiveness in store environments.
Products and services
- Brand and Packaging Design Services Comprehensive brand and packaging design services for consumer and product brands, specializing in visual brand and product appearances, business-supporting packaging design, and sustainable development-aligned packaging solutions. Designed for enterprise brand owners across FMCG, cosmetics, pharmaceutical, and industrial sectors.
- Ecological Packaging Solutions Sustainable and environmentally responsible packaging design services focusing on material efficiency, reduced plastic usage, and recyclable or responsible materials such as Paptic. Targeted at consumer brands seeking eco-friendly packaging without sacrificing shelf impact.
- Visual Brand and Product Identity Design Graphic design and visual identity creation for brands, including logo design, brand guidelines, and consistent visual language across packaging and product appearance. Targeted at brand owners seeking unified visual systems.
- Structural Design and Packaging Development Industrial design and structural packaging engineering including bottle design, container shaping, and structural planning for manufacturing and filling lines. Targeted at brand owners integrating structural innovation with graphic design.
- Visual Environment Analysis™ Proprietary analytical methodology that evaluates the effectiveness, strengths, and development areas of packaging in retail environments, particularly pharmacy channels. Helps identify visual strengths and graphic elements that can be improved or replaced to better support brand objectives. Targeted at brand owners launching or refreshing pharmacy-channel and retail products.
- Print Supervision Services Expert color management and print quality control services ensuring accurate color reproduction, contrast, and detail fidelity from design to final printed packaging. Targeted at brand owners seeking quality execution from concept through printed packaging.
Quantifiable outcome
- 50%+ reduction in packaging material compared to conventional ground beef packaging (Atria)
- +2 more outcomes
Companies that use Packdesign ID
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Packdesign ID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Packdesign ID partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- UPM RaflatacsupportingStrategic collaboration for smarter labeling solutions. Packdesign ID works with UPM Raflatac as a labeling materials partner, combining holistic packaging design with sustainable label materials for brand packaging solutions.
- PapticsupportingCollaboration with Finnish sustainable material innovator Paptic for responsible packaging solutions. Packdesign ID designs and acquires bags and packaging solutions using Paptic's novel material that combines properties of paper, textile, and plastic.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Packdesign ID competitors and assessment
Company assessmentDirect peers
- Dragon Rouge: Global brand and packaging design consultancy with European roots, serving FMCG, beauty, and lifestyle clients. Comparable holistic offering combining strategic brand design with packaging execution.
- Pearlfisher: London-based independent branding and packaging design agency serving global FMCG, beauty, and food brands with integrated brand and structural design. Direct competitor in the premium packaging design space serving similar enterprise clients.
- Bulletproof: Independent brand and packaging design agency with offices in London, New York, and Shanghai, serving FMCG and beverage clients. Comparable in scope (brand identity + packaging) and target market (enterprise consumer brands).
- Design Bridge and Partners: Global brand and packaging design agency (now part of WPP) with strong FMCG and consumer-goods portfolio. Comparable in delivering award-winning brand and packaging work for multinational clients.
- Blue Marlin Brand Design: Independent global brand and packaging design agency focused on FMCG, beauty, and beverage clients. Comparable in offering integrated brand identity and packaging design for enterprise consumer brands.
- Jones Knowles Ritchie (JKR): Independent global brand design agency with deep FMCG and packaging expertise. Comparable in targeting enterprise consumer brands and combining brand strategy with packaging design.
Regional players
- Kurppa Hosk: Stockholm-based brand and design agency serving Nordic enterprise clients with brand strategy, identity, and packaging design. Comparable regional peer serving the same Nordic FMCG and consumer-brand market.
- Elettric80 (packaging design arm): European packaging design firm (formerly BSG) based in Italy, focused on consumer-goods packaging design. Comparable European packaging specialist with similar boutique-to-mid positioning.
Broad incumbents
- Brand Union: Global brand consultancy (now Superunion, part of WPP) offering packaging design among broader brand strategy services. Larger incumbent providing overlapping packaging capabilities as part of a wider portfolio.
- Landor & Fitch: Global brand and design consultancy (WPP) with packaging design practices serving large FMCG multinationals. A broader incumbent offering packaging as part of a wider brand transformation portfolio.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Packdesign ID social profiles
Digital presencePackdesign ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packdesign ID leadership team
Management profileNumber of profiles
Profiles2 records
Packdesign ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packdesign ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packdesign ID
What does Packdesign ID do?
Packdesign ID is a Finnish design agency delivering holistic packaging design and visual brand design services for consumer and product brands. Its offering spans brand and packaging design, ecological/sustainable packaging, visual brand identity, structural packaging development, and print supervision. The firm serves enterprise FMCG, food & beverage, cosmetics, pharmaceutical, and industrial clients in Finland and internationally.
Is Packdesign ID a public or private company?
Packdesign ID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Packdesign ID founded?
Packdesign ID was founded in 2000. It employs 1 to 10 people.
Where is Packdesign ID based?
Packdesign ID is headquartered in Helsinki, Finland, in the Europe region.
How does Packdesign ID make money?
One revenue line is on record: professional Design Services.
Who are Packdesign ID's main competitors?
Direct peers on record are Dragon Rouge, Pearlfisher, Bulletproof, Design Bridge and Partners, Blue Marlin Brand Design and Jones Knowles Ritchie (JKR). Regional players are Kurppa Hosk and Elettric80 (packaging design arm). Broad incumbents are Brand Union and Landor & Fitch.
Does Packdesign ID have an API?
No public API is recorded for Packdesign ID.
What industry is Packdesign ID in?
Packdesign ID's product category is Packaging Design Services. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design. Its NAICS code is 54143.