What Kurppa Hosk does

Kurppa Hosk is a brand agency founded in Stockholm in 2009 by Thomas Kurppa and Måns Jacobsson Hosk, operating from offices in Stockholm, Oslo, New York, Chicago, and London with 200+ brand experts post-May 2025. The firm delivers brand strategy, visual identity, brand architecture, design systems, motion and 3D design, type design, digital platforms, packaging, and environmental design to large global enterprises and challenger startups across automotive, luxury beauty, fashion, telecommunications, technology, gaming, and clean tech. Client logos include Nike, Estée Lauder, Scania, Securitas, Zalando, HubSpot, H&M, Meta, Pinterest, Bungie, Telia, and Bobbi Brown, with award-winning work in 2023 including four Red Dot Design Awards (Best of the Best for Tugg Burgers) and 11 mentions in Brand New's 2022 Year in Review.

The agency's offering has been built through serial M&A and product extension: KH Type (type foundry, Nov 2022) provides retail and bespoke typefaces; Kurppa Hosk Communications (Dec 2023) was formed from merging Animal and BLCK Communication as a data-driven creative arm; KH Packaging (May 2025) came via the Goods merger, adding industrial design, sustainable packaging, and physical experience design. Kurppa Hosk operates exclusively through direct enterprise sales on a project- or retainer-based professional services model, with custom quote-based pricing. The company is a wholly owned subsidiary within the Eidra collective (17 companies, 1200+ professionals) and has Altor Equity Partners as a minority investor at the parent level. Måns Jacobsson Hosk serves as Co-CEO of Eidra while Thomas Kurppa holds the CCO role at Kurppa Hosk following a leadership transition in 2024.

Name

Kurppa Hosk

Legal name

Kurppa Hosk Studio AB

Website

https://kurppahosk.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Kurppa Hosk is a Scandinavian brand agency with 200+ experts across Stockholm, Oslo, New York, Chicago, and London, delivering brand strategy, identity, design systems, packaging, and type design to global enterprise clients including Nike, Meta, Scania, and Estée Lauder.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy and Design Services: Kurppa Hosk generates revenue through professional services engagements including brand strategy, brand identity, brand experience, brand activation, and brand governance. Services span visual identity systems, design systems, packaging design, type foundry offerings (KH Type), and communications. Engagements are project-based or retainer-based with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kurppa Hosk is a brand agency that helps companies create, build, and activate brands through strategy, visual identity design, brand experience, brand activation, and brand governance. The firm operates more than 200 brand experts across Stockholm, Oslo, New York, and Chicago, and complements its core agency work with specialized offerings including a proprietary type foundry (KH Type), a communications practice, and a packaging design service.

Product overview

Kurppa Hosk is a brand agency operating as a single integrated offering rather than a modular platform. The core agency provides brand strategy, identity, experience, activation, and governance services. Supporting offerings include KH Type (type foundry for retail and bespoke typefaces), Kurppa Hosk Communications (data-driven creative agency formed from merging Animal and BLCK Communication), and KH Packaging (formerly Goods, providing packaging and physical experience design). With 200+ brand experts across Stockholm, Oslo, New York, and Chicago, the company serves global brands including Nike, Estée Lauder, Scania, Zalando, Securitas, International, and Hubspot. Kurppa Hosk is part of Eidra, a consultancy collective spanning 30 companies and 14 offices.

Differentiator

Problem solved

Functional benefit

Brands

• KH Type: Type foundry offering retail and bespoke typefaces and all expertise in typography.
• Kurppa Hosk Communications
• Goods

Products and services

• Brand Strategy

Quantifiable outcome

• Bungie's Marathon reached #2 Global Top Seller and #1 US Top Seller on Steam pre-launch; surpassed 100,000 concurrent players within 30 minutes of launch
• +5 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• GoodscoreStrategic or Co-development Partner · 20 May 2025Award-winning packaging and physical experience design agency merged into Kurppa Hosk. Over five years of experience helping ambitious brands like Sonos, Oura, Meta, Tekla, and Toteme. Expertise spans industrial design, sustainable packaging, and physical brand experiences. Joined Eidra in 2022.
• HeydayscoreStrategic or Co-development Partner · 1 January 2025Award-winning Norwegian branding and digital product design agency (10 employees, founded 2008) merged into Kurppa Hosk effective January 1, 2025. Specializes in branding and design of digital products with clients including NRK, Aidn, Vestre, Google, and Meta. Joined Eidra consultancy in 2022.
• Neue Design StudiocoreStrategic or Co-development Partner · 1 January 2025Award-winning Norwegian branding and digital experience agency (19 employees, founded 2008) merged into Kurppa Hosk effective January 1, 2025. Known for award-winning Norwegian Passports. Clients include Innovation Norway, Telenor, Gjensidige, and Å Energi. Joined Eidra in May 2024.
• Kurppa Hosk Communications (formerly Animal and BLCK Communication)coreStrategic or Co-development Partner · 11 December 2023Creative agency formed by merging Animal and BLCK Communication under Kurppa Hosk's creative leadership. Data-driven insights combined with branding services. Renowned for branding and communications work for Minecraft, Samsung, Nike, and H&M. Operates from New York and Stockholm. Creative Lead: Silla Levin; Managing Director: Lotta Hård.
• BungiecoreStrategic or Co-development Partner · 1 January 2021Creative partnership since 2021 with video game developer Bungie. Created ground-breaking marketing campaign for Marathon video game launch, including immersive in-game experiences, alternate reality games, Discord community (400,000+ members), and experiential events. Campaign reached #2 Global Top Seller and #1 US Top Seller on Steam.
• CupolecoreStrategic or Co-development PartnerSister strategy and management consulting company within ARC. Partners with Kurppa Hosk on comprehensive co-creation projects, notably for Aira (Vargas Holding's clean energy brand). Cupole has around 60 employees, founded in 2010, part of ARC Arise Consulting.
• MetacoreStrategic or Co-development PartnerGlobal creative partner to Meta. Designed LlamaCon 2025, the inaugural event for Meta's open-source LLM Llama. Delivered scalable visual language, digital environments, and live activations. Event reached 30,000 live attendees and generated 19 million impressions.
• Eidra (formerly ARC Arise Consulting)coreStrategic or Co-development PartnerKurppa Hosk is part of Eidra, a consultancy collective of 17 specialist companies with 1200+ consultants, creatives, and engineers. Born in the Nordics, headquartered in Stockholm, with operations in Nordics, Netherlands, and US. Built on management consultancy combined with expert companies enabling movement between strategy and implementation. Eidra operates at intersection of strategy & change, brand & communication, and innovation & technology.
• Vargas HoldingstrategicStrategic or Co-development PartnerInvestors behind Northvolt, Polarium, H2 Green Steel, and Aira. Kurppa Hosk (with Cupole) partnered with Vargas Holding's Aira venture to define value proposition, develop brand identity, and create brand architecture for the residential energy brand.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Manual: Boutique global brand and design agency with offices in San Francisco, New York, and London, serving tech-forward enterprise and challenger brands (Twitter/X, Slack, Stripe). Directly comparable on design-system and brand-identity work for tech-forward enterprises.
• Pentagram: Independent, partner-led design firm with a globally recognized portfolio of identity, brand strategy, and design work. Most comparable peer in terms of creative-led positioning and high-profile brand identity projects (Nike, Mastercard, MIT).
• Interbrand: One of the world's largest brand consultancies (Omnicom), with a comparable offering in brand strategy, naming, identity, and brand valuation. Competes with Kurppa Hosk for the same Fortune 500 / large enterprise clients and similar sustainability/tech challenger engagements.
• Wolff Olins: Global brand consultancy (Omnicom) specializing in brand strategy, identity, and experience design for ambitious enterprise and challenger brands (Google, New York, Uber). Directly comparable on the brand-transformation pitch profile Kurppa Hosk targets.
• Siegel+Gale: Global brand strategy, naming, and design consultancy (Omnicom) with a "simplicity-first" positioning that parallels Kurppa Hosk's Business Artistry methodology. Comparable in enterprise client base and brand-architecture depth.
• Moving Brands: Independent global brand and design consultancy with offices in London, San Francisco, and Zurich. Comparable offering in brand strategy, identity, motion, and design systems, with a similar creative-led, founder-anchored positioning.
• Superunion: Brand-led creative agency (WPP) operating globally in brand strategy, identity, and experience design. Overlapping client roster and service mix with Kurppa Hosk, particularly in financial services, tech, and consumer brands.
• Landor & Fitch: Global brand consulting and design firm (WPP-owned) offering brand strategy, identity, experience, and design systems to enterprise clients worldwide. Direct competitor to Kurppa Hosk on enterprise brand-transformation mandates across similar industries (automotive, beauty, FMCG, tech).

Emerging players

• MetaDesign: International brand and design agency (now part of Publicis) with deep European roots and a brand-strategy, identity, and design-systems offering. Comparable in heritage and European client roster, though now under a larger holding-company umbrella.

Others

• Eidra (parent collective): Parent consultancy collective of 17 specialist companies (1,200+ professionals) including Kurppa Hosk, Cupole, Curamando, and Conversionista. Not a competitor — included as the parent ecosystem that defines Kurppa Hosk's distribution and cross-sell context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kurppahosk
• LinkedInlinkedin.com/company/kurppa-hosk
• Instagraminstagram.com/kurppahoskpack

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kurppa Hosk