NOVA Associates, LLC

What NOVA Associates, LLC does

Nova Associates Training and Coaching LTD is a UK-based, founder-led training and coaching consultancy headquartered in Bristol (registered office at 45 Court Farm Rd, Longwell Green, company number 9313646). The company, led by founder Clare Davis (20+ years of coaching experience, licensed Positive Intelligence® coach, author of 'Emotional Fitness: A-Z for Positive Mental Health'), helps business leaders, executives, and managers stabilize teams and reduce costly staff turnover. Services are delivered through a 3-step consultative process: a Calendly-scheduled strategy call, a Staff Retention Audit (offered as a £299+VAT DIY product or a quote-based confidential guided audit), and tailored ongoing programmes including Positive Intelligence® coaching (7-week programme), the A-Star Management Programme, and Mental Health Training.

The core 'technology' is the licensed Positive Intelligence® methodology developed by Shirzad Chamine, complemented by a proprietary B.O.U.N.D.A.R.I.E.S. technique for boundary-setting and anger management. There is no software platform, no mobile app, and no AI component; all services are human-delivered coaching, training, and workshops. The company has built a content marketing and podcast ecosystem (Mental Health Chats on YouTube and Spotify) and a library of gated downloadable resources to support lead generation.

Commercially, the firm operates multiple revenue streams: low-ticket self-serve coaching and audit products (Saboteur Discovery £250+VAT, DIY Audit £299+VAT), custom training and consulting for enterprise clients (quote-based, multi-year contract potential), and ongoing PQ coaching programmes. Distribution is primarily direct via the company website and consultative sales, with a UK-centric base but global reach for individual coaching engagements. Named clients include STG Aerospace, The Openwork Partnership, Wood Mackenzie, GitHub, and several SMB/mid-market accounts.

Name

NOVA Associates, LLC

Legal name

Nova Associates Training and Coaching LTD

Website

https://novaassociates.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova Associates is a Bristol, UK-based training and coaching consultancy founded by Clare Davis that helps business leaders, executives, and managers reduce staff turnover through Staff Retention Audits, Positive Intelligence® coaching, and management training programmes, serving enterprise and SMB clients.

Ownership category

akta.pro rank

Product category

Management Consulting — Staff Retention and Leadership Coaching

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• Staff retention consulting
• Leadership coaching services
• Management training programmes
• Workplace mental health training
• Organisational change consulting

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Services: One-on-one coaching including Saboteur Discovery Sessions (£250+VAT) and ongoing Positive Intelligence® coaching programmes. Professional services delivered by Clare Davis and team.
2. Training Programmes: A-Star Management Programme and Mental Health Training delivered as workshops and courses to organisations. Customised communication programmes tailored to specific client needs.
3. DIY Products: DIY Staff Retention Audit sold for £299+VAT as a self-guided tool with step-by-step instructions. Digital download products including white papers and checklists.
4. Strategy Calls: Initial strategy consultation calls scheduled via Calendly to qualify leads and propose appropriate retention solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

NOVA Associates is a UK-based training and coaching consultancy that helps business leaders and managers reduce staff turnover and stabilise their teams. It sells human-delivered services including a Staff Retention Audit (DIY or confidential expert-guided), Positive Intelligence® Coaching (a 7-week research-based mental fitness programme), the A-Star Management Programme, and Mental Health Training workshops, alongside self-serve digital products such as a DIY audit and one-off coaching sessions.

Product overview

NOVA Associates is a training and coaching consultancy specializing in staff retention, leadership development, and mental health support for organizations. The company operates as a single-service consultancy rather than a software platform, offering a portfolio of coaching and training programmes including the Staff Retention Audit (available in DIY and confidential formats), the Positive Intelligence® Coaching programme (a 7-week research-based methodology), the A-Star Management Programme, and Mental Health Training services. These core offerings are supported by a Saboteur Discovery Coaching Session and complemented by a suite of downloadable resources (guides, checklists, and white papers) on topics including executive mistakes during staff departures, people continuity, profit retention, and employee disengagement costs. The company does not offer a technology product; all offerings are human-delivered consulting, coaching, and training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Staff Retention Audit A comprehensive staff retention assessment tool available in DIY format (£299+VAT) and confidential expert-guided format, designed to identify turnover risks and underlying employee satisfaction issues across cost savings, knowledge retention, talent acquisition, employee engagement, management blind spots, satisfaction management, competitive advantage, and workforce planning.
• Positive Intelligence® Coaching A research-based 7-week coaching programme licensed from Shirzad Chamine, designed to increase productivity, reduce stress, strengthen relationships, and help leaders overcome negative self-talk through structured mental fitness practices, with reported outcomes of 85% improvement in happiness and 92% better collaboration.
• A-Star Management Programme A management development programme focused on measuring manager satisfaction, reducing staff turnover, and boosting organisational profits through enhanced leadership capabilities, grounded in Gallup research that 75% of people leave their manager, not the job.
• Mental Health Training Training programmes covering mental health awareness, spotting signs of mental health concerns, opening mental health conversations, and managing workplace stress and wellbeing, delivered as workshops, courses, and ongoing coaching for leaders and managers.
• Saboteur Discovery Coaching Session A 60-minute one-on-one coaching session priced at £250+VAT, led by Clare Davis, focused on understanding the impact of limiting beliefs and saboteurs, providing personalised strategies and actionable next steps, including a session summary and follow-up emails.
• 5 Mistakes Executives Make When Losing Managers or Team Members (Downloadable Guide) A free downloadable guide identifying common mistakes executives make during staff departures and strategies to avoid them, used as a lead-generation resource.
• People Continuity Checklist (Downloadable Checklist) A free downloadable checklist to help organisations assess their strengths and weaknesses in employee retention, used as a lead-generation resource.
• Retain Your Profits, Don't Replace Your People (Downloadable Guide) A free downloadable guide focused on retention strategies to protect organisational profits by keeping top talent, used as a lead-generation resource.
• 5 Staff Retention Hacks that Will Keep Your People (Downloadable Guide) A free downloadable guide providing five actionable staff retention strategies, used as a lead-generation resource.
• White Paper: Discover the Hidden Costs of Disengaged Employees (Downloadable White Paper) A free downloadable white paper exploring the financial and operational impact of disengaged employees on organisational success, used as a lead-generation resource.

Quantifiable outcome

• 85% improvement in happiness among coaching programme participants
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Khara Crosswaite Brindle (Croswaite Counseling PLLC)minorOthersSuicide assessment therapist who appeared on Mental Health Chats podcast discussing how to honour memory of those lost to suicide. Provides expert perspective on supporting colleagues bereaved by suicide.
• Denise DixonminorOthersUSA-based counsellor specialising in helping people combat burnout. Featured expert guest on Mental Health Chats YouTube burnout playlist.
• Dr. Mario DentonminorOthersSouth Africa-based leader and motivation expert who works with leaders to create happy workplaces. Featured on Mental Health Chats discussing burnout prevention.
• Jean FenwickminorOthersUK-based expert working with leaders and high performers. Featured expert guest on Mental Health Chats burnout playlist.
• Alasdair MilroyminorOthersChartered accountant and owner of Breaking the Mould Accounting. Interviewed on Mental Health Chats about the true costs businesses pay when employees leave.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDI (Development Dimensions International): Leadership development firm specializing in management training and frontline leader effectiveness. Direct overlap with Nova's A-Star Management and management-coaching offerings, with a deeper enterprise footprint.
• Mind Tools: Digital corporate learning platform covering leadership, management, and personal development skills. Adjacent self-serve training offering that competes for the same L&D budget as Nova's DIY products.
• Ken Blanchard Companies: Leadership training and consulting firm built around Blanchard's management methodologies. Comparable workshop and training-led delivery model targeting the same manager-development buyer persona.
• Korn Ferry: Global organizational consulting firm with a dedicated leadership development practice. Competes for the same enterprise leadership and talent-retention mandates that Nova targets, though at significantly greater scale.
• BetterUp: Large-scale digital coaching platform covering leadership, mental fitness, and career development. Offers overlapping PQ-adjacent content with a global enterprise GTM motion, competing for the same corporate L&D budget as Nova.
• FranklinCovey: Global leadership and management training provider (e.g., '7 Habits') delivering enterprise workshops and consulting. Overlaps with Nova's A-Star Management Programme and leadership development offerings at a much larger scale.
• Gallup: Research and consulting firm behind the Q12 employee engagement framework and the '75% leave their manager' statistic Nova cites. Operates as a broad incumbent in the engagement/retention analytics space.

Direct peers

• CoachHub: European-headquartered digital coaching platform offering 1:1 coaching and leadership programmes to enterprises. Closest comparable on geography, target buyer (HR/L&D leaders), and coaching-led delivery model.
• Positive Intelligence: Creator of the Positive Intelligence® methodology that Nova Associates licenses. Direct upstream counterpart: any coach or organization can engage PQ directly, making it both a supplier and a competing channel for end clients.

Emerging players

• Oliva: UK-based coaching platform for therapists and coaches serving SMEs with mental health and leadership support. Closest geographic and segment peer combining digital delivery with practitioner-led coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/mentalhealthchats
• LinkedInlinkedin.com/company/nova-associates
• Instagraminstagram.com/mentalhealthformanagers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA Associates, LLC