Peacock Sky Vineyard Limited
Peacock Sky Vineyard Limited is a privately held Waiheke Island winery that grows grapes on a 6,500-vine estate and sells estate-produced red and sparkling wines directly to consumers worldwide through its own e-commerce website.
- Company typePrivate
- Founded2008
- HeadquartersWaiheke Island, Auckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peacock Sky Vineyard Limited does
Peacock Sky Vineyard Limited is a privately held, family-owned winery operating a 6,500-vine estate at 152 Trig Hill Road in the centre of Waiheke Island, Auckland, New Zealand. The company was founded in 2008 by Rob Meredith (UK) and Connie Festa (Canada) and produces wines exclusively from estate-grown grapes using hand-done, pesticide-free sustainable viticulture. Its portfolio comprises four red wines — 2019 Merlot Malbec, 2016 Pure Malbec, 2019 Reserve Cabernet Sauvignon, and 2017 Délicatesse — plus a 2016 Reserve Blanc de Noirs sparkling, sold exclusively in six-pack and case-of-12 formats. Ancillary products include a 'Cooking with Connie' e-book and rustic wooden gift boxes.
The company sells directly to consumers through peacocksky.co.nz, with shipping throughout New Zealand and worldwide, and uses Facebook, Twitter, Instagram, and WeChat for marketing alongside an email newsletter. Its wholly-owned subsidiary PSV Distributors Ltd. holds the off-licence (007/OFF/9160/2023, expiring 12 July 2026) that authorises online alcohol sales. The cellar door and on-site restaurant have closed to the public, so all customer interactions now occur through the e-commerce storefront, with no wholesale, hospitality, or distributor revenue streams disclosed. The business is bootstrapped, owner-managed, and operates with 1-10 employees.
Peacock Sky Vineyard Limited firmographics
Firmographics- Name
- Peacock Sky Vineyard Limited
- Legal name
- Peacock Sky Vineyard Ltd.
- Website
- https://peacocksky.co.nz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peacock Sky Vineyard Limited is a privately held Waiheke Island winery that grows grapes on a 6,500-vine estate and sells estate-produced red and sparkling wines directly to consumers worldwide through its own e-commerce website.
- Ownership category
- akta.pro rank
Peacock Sky Vineyard Limited industry classification
Industry- Product category
- Premium Estate Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Peacock Sky Vineyard Limited is headquartered
LocationHeadquarters
- HQ city
- Waiheke Island, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Peacock Sky Vineyard Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Wine Sales: Direct sales of wines through e-commerce website. Wines are sold in six-pack and case (12 bottle) formats. The company offers red wines (Merlot Malbec, Pure Malbec, Reserve Cabernet Sauvignon, Délicatesse) and sparkling wines (Reserve Blanc de Noirs).
- Digital Products: Sale of digital cookbooks and ebooks such as 'Cooking with Connie' priced at $29.99.
- Gift Products: Sale of physical gift items including wooden wine boxes priced at $12.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Six-pack wine purchases (6 bottles) |
| Unit Pricing | Pay-as-you-go | Case wine purchases (12 bottles) |
| One time/ perpetual license | Pay-as-you-go | Digital cookbook product |
| One time/ perpetual license | Pay-as-you-go | Wooden gift box accessory |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Peacock Sky Vineyard Limited product offering
Product offeringCore offering
Peacock Sky Vineyard produces estate-grown wines on Waiheke Island, New Zealand from 6,500 hand-managed vines using sustainable viticulture. The portfolio includes red blends (Merlot Malbec, Pure Malbec, Délicatesse, Reserve Cabernet Sauvignon) and a traditional-method sparkling Blanc de Noirs, sold in six-pack and 12-bottle case formats. Complementary offerings include the 'Cooking with Connie' digital cookbook and wooden gift boxes, all sold direct-to-consumer via the peacocksky.co.nz e-commerce site with worldwide shipping.
Product overview
Peacock Sky Vineyard Limited is a Waiheke Island winery offering a focused portfolio of estate-grown wines and related products. Their wine collection includes four distinct red wines (2019 Reserve Cabernet Sauvignon, 2017 Délicatesse, 2016 Pure Malbec, and 2019 Merlot Malbec) available in six-pack and case formats, plus a 2016 Reserve Blanc de Noirs sparkling wine. The product line is complemented by a 'Cooking with Connie' e-book cookbook and rustic wooden gift boxes. All wines are made from grapes grown on their Waiheke Island estate and reflect sustainable viticulture practices.
Differentiator
Problem solved
Functional benefit
Products and services
- 2019 Merlot Malbec
Companies that use Peacock Sky Vineyard Limited
Customer profileSegments2 records
Ideal customer profiles2 records
Peacock Sky Vineyard Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Peacock Sky Vineyard Limited partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Peacock Sky Vineyard Limited competitors and assessment
Company assessmentBroad incumbents
- Villa Maria Estate: One of New Zealand's largest and most established wine producers. Relevant incumbent peer for distribution, export, and competitive context in NZ premium wine.
- Craggy Range: Larger New Zealand premium wine producer with multi-region sourcing and broad distribution. Comparable premium NZ wine positioning but at significantly greater scale.
- Pernod Ricard New Zealand: Global wine and spirits group with major NZ wine brands. Functions as an incumbent distributor and competitor shaping the premium NZ wine landscape.
- Cloudy Bay: Iconic Marlborough-based NZ winery with global distribution. Comparable as a premium NZ wine brand competing for the same international DTC and export consumer.
Direct peers
- Mudbrick Vineyard: Waiheke Island winery and restaurant producing estate wines. Closest comparable peer in terms of location, on-island hospitality, and premium DTC positioning (Peacock Sky's cellar door has now closed).
- Goldwater Estate: Pioneering Waiheke Island winery focused on hand-crafted Bordeaux varietals. Comparable in estate-grown craft positioning and Waiheke terroir-driven portfolio.
- Stonyridge Vineyard: Boutique estate winery on Waiheke Island producing premium Bordeaux-style reds. Directly comparable to Peacock Sky in location, estate-grown positioning, and DTC premium pricing.
- Man O' War Vineyards: Waiheke Island estate with multiple vineyard sites producing a broad premium wine portfolio. Comparable as a Waiheke-based DTC and export-focused premium producer.
- Te Motu Vineyard: Boutique Waiheke Island winery known for estate-grown reds. Similar scale and craft positioning to Peacock Sky's premium red portfolio.
Regional players
- Kumeu River Wines: Family-owned premium NZ winery based in Auckland region producing Chardonnay and Pinot Noir. Comparable premium positioning, though based on the mainland rather than Waiheke.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Peacock Sky Vineyard Limited social profiles
Digital presencePeacock Sky Vineyard Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peacock Sky Vineyard Limited leadership team
Management profileNumber of profiles
Profiles2 records
Peacock Sky Vineyard Limited subsidiaries and ownership
Company hierarchySubsidiaries1 record
Peacock Sky Vineyard Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peacock Sky Vineyard Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peacock Sky Vineyard Limited
What does Peacock Sky Vineyard Limited do?
Peacock Sky Vineyard produces estate-grown wines on Waiheke Island, New Zealand from 6,500 hand-managed vines using sustainable viticulture. The portfolio includes red blends (Merlot Malbec, Pure Malbec, Délicatesse, Reserve Cabernet Sauvignon) and a traditional-method sparkling Blanc de Noirs, sold in six-pack and 12-bottle case formats. Complementary offerings include the 'Cooking with Connie' digital cookbook and wooden gift boxes, all sold direct-to-consumer via the peacocksky.co.nz e-commerce site with worldwide shipping.
Is Peacock Sky Vineyard Limited a public or private company?
Peacock Sky Vineyard Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peacock Sky Vineyard Limited founded?
Peacock Sky Vineyard Limited was founded in 2008. It employs 1 to 10 people.
Where is Peacock Sky Vineyard Limited based?
Peacock Sky Vineyard Limited is headquartered in Waiheke Island, Auckland, New Zealand, in the Oceania region.
How does Peacock Sky Vineyard Limited make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are digital Products and gift Products.
Who are Peacock Sky Vineyard Limited's main competitors?
Broad incumbents on record are Villa Maria Estate, Craggy Range, Pernod Ricard New Zealand and Cloudy Bay. Direct peers are Mudbrick Vineyard, Goldwater Estate, Stonyridge Vineyard, Man O' War Vineyards and Te Motu Vineyard. Kumeu River Wines is listed as a regional player.
Does Peacock Sky Vineyard Limited have an API?
No public API is recorded for Peacock Sky Vineyard Limited.
What industry is Peacock Sky Vineyard Limited in?
Peacock Sky Vineyard Limited's product category is Premium Estate Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130 and its SIC code is 5180.