What Mudbrick Vineyard & Restaurant does

Mudbrick Vineyard & Restaurant Limited is a family-owned hospitality and viticulture destination operating from Waiheke Island, New Zealand, since 1992. The estate spans four distinct vineyard sites (Mudbrick, Hawkes Crest, Shepherds Point, and Sea View Road) producing handcrafted wines from clay slopes and maritime-influenced microclimates, with flagship labels including Robyn's Velvet (Cabernet Sauvignon blend), Francesca (Chardonnay), Oscar (Syrah), and Velvet. The flagship Mudbrick Restaurant holds one Michelin Star for 2026 under Executive Head Chef Mrinal Ghosal, complemented by a casual Archive Bistro, a seasonal Rooftop Bar, and Robyn's Glasshouse for wine and light bites.

The business generates revenue across nine integrated streams: fine dining ($130-$220pp), casual bistro ($99-$119pp set menus), wine tastings and private vineyard tours ($22-$50pp), on-site and off-site accommodation across 10+ properties ($775-$3,500/night), weddings up to 140 guests, corporate conferences with minimum room hire of $1,000, online wine retail ($39-$750/bottle) with international delivery via WineCollective.Direct, trade/wholesale distribution, and the Velvet Society annual membership. Operations are supported by SevenRooms for restaurant reservations, Mews for accommodation booking, and GiftUp for vouchers.

The Jones family retains full ownership following generational succession, with Oscar Jones as Managing Director and Francesca Deane as Brand & Experience Director. Key talent includes two-time NZ Winemaker of the Year Patrick Newton and GM of Wine & Viticulture Nick Otto (formerly Stonyridge, Chateau La Tour Blanche). Distribution relies on organic search, Instagram/Facebook, partnerships with Fullers and Sealink ferries, and curated wine tour operators (Ananda Tours, Enjoi Waiheke, Fullers Wine Tours).

Name

Mudbrick Vineyard & Restaurant

Legal name

Mudbrick Vineyard & Restaurant Limited

Website

https://mudbrick.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Mudbrick Vineyard & Restaurant is a family-owned destination estate on Waiheke Island, New Zealand, operating four vineyards, a Michelin-starred fine dining restaurant, a casual bistro, 10+ accommodation properties, weddings, cellar door tastings, and direct-to-consumer wine sales under the Jones family.

Ownership category

akta.pro rank

Product category

Winery and Luxury Hospitality

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Hotels (except Casino Hotels) and Motels (72111), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Fine Wine & Luxury Spirits Retail (CRANABAE), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Vineyard wine production
• Fine dining restaurant
• Luxury accommodation
• Wedding venue services
• Wine tasting experiences

Headquarters

HQ city

Waiheke Island, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fine Dining Restaurant: Michelin-starred Mudbrick Restaurant offering three-course a la carte dining ($130pp) and tasting menu experiences (5 courses $185pp, 7 courses $220pp). Set in the original homestead with sweeping Hauraki Gulf views. Revenue is one-time per dining occasion with high average transaction value.
2. Archive Bistro: Modern casual bistro serving island-inspired dishes. Offers all-day dining, with group set menus (2 course $99pp, 3 course $119pp). Generates one-time per dining occasion revenue with a lower average transaction value than the flagship restaurant.
3. Wine Sales (Direct and Online): Direct wine sales through the online shop and cellar door. Wine range spans from entry-level (Onetangi Valley Syrah $39, Marlborough Sauvignon Blanc $39) to ultra-premium (Robyn's Velvet 2025 $250, Velvet 2022 $750). International orders fulfilled via WineCollective.Direct. One-time purchase model.
4. Accommodation: On-site and off-site accommodation properties including The Lodge ($1,600/night, sleeps 6), Luxury Cottages ($775/night, sleeps 2), plus Owner's Retreat ($2,000-$3,500/night), Circular Bay, Vintage Cottage, Marmalade Cottage, and Settlers Hut. Winter packages bundle accommodation with dining and wine tasting. Revenue is per-night rental with seasonal pricing.
5. Wedding Events: Full-service wedding venue hosting up to 140 guests with dedicated wedding coordinator, on-site ceremonies, and catered dining. Revenue generated through per-head dining minimums, private room hire fees, and bundled service packages.
6. Conferences and Corporate Events: Conference and meeting spaces with minimum room hire of $1,000 and mandatory group dining. Catering options include morning/afternoon tea ($17pp), bistro dining, and fine dining. Revenue from room hire plus F&B minimums.
7. Wine Tasting and Tours: Guided wine tastings at cellar door (Icon Tasting $31pp, Mudbrick Tasting $31pp, Sweet Tasting $22pp, South Island Tasting $23pp). Private vineyard tours $50pp minimum 6 people. Tastings are available 7 days a week 10am-5pm. Generates one-time per visit revenue.
8. Wine Membership (Velvet Society): Annual membership programme offering exclusive benefits to wine enthusiasts. Membership likely includes priority access to limited wines, discounts, and exclusive events. Drives recurring annual subscription revenue and customer retention.
9. Rooftop Bar and Additional Venues: Seasonal rooftop bar open during summer months, plus Robyn's Glasshouse for casual wine and light bites. These venues drive incremental beverage and light food sales during peak season with walk-in only model.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels8 records

Core offering

Mudbrick operates an integrated luxury hospitality estate on Waiheke Island comprising four vineyard sites producing handcrafted wines, a Michelin-starred fine dining restaurant, a casual Archive Bistro, a seasonal Rooftop Bar, cellar door tastings and private vineyard tours, on-site and off-site accommodation across multiple properties, full-service wedding hosting up to 140 guests, and corporate conference and events facilities. The business also sells wine, gifts, merchandise and gift vouchers online domestically and via WineCollective.Direct internationally, and runs the Velvet Society annual wine membership.

Product overview

Mudbrick Vineyard & Restaurant is a hospitality destination on Waiheke Island, New Zealand, comprising a portfolio of distinct experiential products. The core offering includes two restaurants: the flagship Michelin Star Mudbrick Restaurant (fine dining with tasting menu and à la carte options) and The Archive Bistro (casual modern dining), complemented by the seasonal Rooftop Bar and Robyn's Glasshouse for wine experiences. The wine program features handcrafted wines from four Waiheke Island vineyard sites, with flagship products including Robyn's Velvet (Cabernet blend), Oscar (Syrah), Francesca (Chardonnay), and Velvet. Accommodation options span from luxury on-site properties (The Lodge, Luxury Cottages, Owner's Retreat) to off-site retreats (Circular Bay, Vintage Cottage, Marmalade Cottage, Settlers Hut), all booked through the Mews platform. Additional services include wine tasting experiences at the Cellar Door, private vineyard tours, conference and events facilities, wedding services, and a gift shop offering wines, merchandise, and vouchers. The Velvet Society membership program provides annual benefits to wine enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Velvet: Flagship Cabernet Sauvignon blend wine - a multiple trophy-winning wine
• Robyn's Velvet
• Oscar
• Francesca
• The Lodge
• Luxury Cottages
• Robyn's Glasshouse
• Rooftop Bar
• Velvet Society

Products and services

• Mudbrick Restaurant (Michelin-starred fine dining) Flagship fine dining restaurant offering three-course a la carte ($130pp) and 5-course ($185) and 7-course ($220) tasting menus curated by Executive Head Chef Mrinal Ghosal, set in the original homestead with sweeping Hauraki Gulf views. Targets luxury travellers, couples and special occasion diners.
• The Archive Bistro

Quantifiable outcome

• One Michelin Star awarded to Mudbrick Restaurant for 2026
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fullers (Fullers360)coreGTM or Marketing PartnerFullers operates the main ferry service from Downtown Auckland to Matiatia Waiheke Island (35-minute journey), making it the primary transport partner bringing guests to Mudbrick. Their Hop On Hop Off Bus and Wine Tours services also directly refer visitors to Mudbrick. This is a fundamental operational partnership without which the destination business model would not function.
• Sealink FerrycoreGTM or Marketing PartnerSealink operates vehicular and passenger ferry services from Half Moon Bay (East Auckland) to Kennedy Point Waiheke Island, an alternative route for guests arriving by car. Serves as an additional transport access point for Mudbrick visitors.
• Ananda ToursminorGTM or Marketing PartnerRecommended wine tour operator for guests wanting to explore multiple Waiheke wineries. Ananda Tours includes Mudbrick in their curated wine tour itineraries, driving direct visitor referrals.
• Enjoi WaihekeminorGTM or Marketing PartnerRecommended wine tour operator for island wine experiences. Provides curated wine tour referrals to Mudbrick.
• Fullers Wine ToursminorGTM or Marketing PartnerSpecialised wine tour operator offering curated vineyard experiences including Mudbrick. Referrals directly to Mudbrick cellar door and restaurant.
• WineCollective.DirectcoreChannel Partner/ Reseller/ DistributorInternational wine delivery partner enabling overseas customers to purchase and receive Mudbrick wines globally. This marketplace channel is the only way international customers outside New Zealand can access Mudbrick wines directly, making it a critical distribution partnership for international revenue.
• Heletranz (Helicopter Transfers)minorGTM or Marketing PartnerRecommended helicopter operator for transfers to Waiheke Island and helicopter landing services at Mudbrick ($150 landing fee applies). Also Inflite Charters and Helicopter Me are listed as approved helicopter operators.
• Waiheke Island Transport Operators (WaiCabs, Easy Transport, Waiheke Five-O, Executive Transport, Island Shuttles)minorGTM or Marketing PartnerRecommended taxi and shuttle operators for transport from ferry terminals to Mudbrick. Essential logistics partners for guest arrival and departure from the island.
• Fearon Hay ArchitectsminorStrategic or Co-development PartnerAcclaimed New Zealand architects who collaborated with founder Robyn Jones on designing The Owner's Retreat, the luxury clifftop accommodation property. Represents a strategic design partnership for a flagship property.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cable Bay Vineyards: Waiheke Island winery with on-site restaurant (The Verandah), cellar door tastings, and event hosting. Directly comparable as a multi-revenue Waiheke winery combining wine production, dining, and events at a single estate.
• Man O' War Vineyards: Large Waiheke Island estate with multiple vineyard sites producing a wide portfolio including flagship premium reds. Comparable as a multi-site Waiheke wine producer with destination positioning.
• Tantalus Estate: Waiheke Island winery and restaurant offering cellar door tastings, bistro dining, and event spaces. Directly comparable as a destination winery on Waiheke with hospitality services including weddings and group events.
• Stonyridge Vineyard: Iconic Waiheke Island winery known for its flagship Larose Cabernet blend. Directly comparable as a premium island winery with cellar door, fine dining, and destination positioning on Waiheke — Mudbrick's nearest geographic and category competitor.
• Te Motu Vineyard: Boutique Waiheke Island winery focused on premium Bordeaux-style red blends. Comparable as a small-lot, premium-positioned Waiheke Island estate with cellar door and tourism-driven sales.

Broad incumbents

• Craggy Range: Premium New Zealand winery (Hawke's Bay) with on-site restaurant (Terraces), cellar door, and accommodation at Havelock North. Comparable as a destination NZ winery with hospitality integration, though at larger scale and broader geographic footprint.
• Pegasus Bay Winery: Family-owned North Canterbury winery with on-site restaurant and destination positioning. Comparable as a family-led NZ winery combining premium wine production with on-site dining and cellar door experience.
• Brancott Estate: Large-scale Marlborough winery (Pernod Ricard-owned) with heritage positioning and on-site visitor experiences. Comparable as a major NZ wine brand with destination hospitality and broader distribution, though at much larger commercial scale.
• Kumeu River Wines: Established Auckland-region winery (Kumeu/Huapai) producing highly-rated Chardonnas and Pinot Noirs. Comparable as a premium family-led NZ wine producer with international recognition and cellar door operations.

Regional players

• Babich Wines: Family-owned NZ winery (Marlborough/Henderson) with cellar doors and global distribution. Comparable as a multigenerational family-owned NZ winery, though operating at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mudbrickvineyard
• Instagraminstagram.com/mudbrick_nz
• LinkedInlinkedin.com/company/mudbrick-vineyard-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mudbrick Vineyard & Restaurant