Vassa
Vassa Clothing is a private direct-to-consumer active-lifestyle apparel brand serving athletes, fitness enthusiasts, and outdoor consumers with technical shorts, tops, joggers, outerwear, accessories, and boxer briefs, marketed for workout-to-street use and sold online.
- Company typePrivate
- Founded-
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vassa does
Vassa Clothing is a privately held, direct-to-consumer active-lifestyle apparel company with 1-10 employees and a corporate location in Venice, California. Founded by Kevin Dorey, who serves as brand director, it serves athletes, fitness enthusiasts, outdoor consumers, and style-oriented customers seeking clothing that transitions from exercise to everyday use. Its principal customers are individual consumers rather than enterprise accounts.
Vassa sells shorts, joggers and pants, shirts, hoodies, crewnecks, jackets, a performance hat, boxer briefs, and digital gift cards. Product differentiation is based on branded fabric and construction technologies including Spry-Tech, TechGlide, EvapoTech, CloudTech/Cloudblend, and Cloud Pouch, with features such as moisture-wicking, quick drying, four-way stretch, anti-odor performance, compression support, and shape retention. Materials include Tencel, recycled polyester, nylon, and spandex; the company also markets U.S. sourcing and sewing for at least part of the apparel line.
The company monetizes one-time direct product sales through a Shopify-powered website, supplemented by gift cards, installment payments through Sezzle, and discount access through GovX. Apparel and accessories are generally priced from $22 to $188, while gift cards range from $30 to $500. Vassa also offers shipping incentives, a 30-day return or exchange policy for unworn merchandise, and international shipping to most worldwide locations.
Vassa firmographics
Firmographics- Name
- Vassa
- Legal name
- Vassa Clothing
- Website
- https://vassaclothing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vassa Clothing is a private direct-to-consumer active-lifestyle apparel brand serving athletes, fitness enthusiasts, and outdoor consumers with technical shorts, tops, joggers, outerwear, accessories, and boxer briefs, marketed for workout-to-street use and sold online.
- Ownership category
- akta.pro rank
Vassa industry classification
Industry- Product category
- Athletic Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Running & Endurance Wear (CRAAAEAD), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Vassa is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vassa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of athletic apparel and accessories including shorts, pants, shirts, outerwear, hoodies, hats, and underwear. One-time purchase model with standard retail pricing. Buy Now Pay Later financing available through Sezzle.
- Gift Cards: Digital gift cards sold in denominations of $30, $50, $100, $150, $200, $300, and $500. One-time use codes redeemed at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across product categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vassa product offering
Product offeringCore offering
Vassa designs, manufactures (via partner mills in Los Angeles), and sells direct-to-consumer technical athletic apparel and accessories — including shorts, joggers, t-shirts, hoodies, jackets, hats, and boxer briefs — built on proprietary fabric technologies (Spry-Tech®, TechGlide®, EvapoTech®, CloudTech™) that combine moisture-wicking, anti-odor, 4-way stretch, and quick-drying performance with sustainable fibers such as Tencel and recycled polyester. Products are sold online at vassaclothing.com with USA and international shipping, plus digital gift cards.
Product overview
Vassa Clothing is a design-driven lifestyle athletic apparel brand offering a unified portfolio of technical activewear products. The product line includes shorts (HIIT Short, Strand Short, Abbott Short II, WRK Short), pants/joggers (SPRY Pant, Lobos Jogger, Bixby Jogger), shirts (Playa Tee, Canal Tee, Pico Longsleeve), outerwear/knitwear (Sur Hoodie, Lucia Crew Neck, Oak Jacket, Madrone Jacket), accessories (Troubadour Hat), and intimates (NUGGS Boxer Brief). All products feature proprietary fabric technologies including Spry-Tech, TechGlide, EvapoTech, and CloudTech blends. The brand positions itself as bridging traditional sports apparel with lifestyle fashion, emphasizing premium technical fabrics, sustainable materials (Tencel), and performance features (moisture-wicking, anti-odor, 4-way stretch). Products are sold through the company's e-commerce platform powered by Shopify.
Differentiator
Problem solved
Functional benefit
Brands
- Ventana Collective: A sub-collection featuring outerwear and loungewear named after the Ventana Wilderness region in California, including jackets, hoodies, and joggers designed for adventurers.
- NUGGS
Products and services
- HIIT Short High-performance training shorts with 4.5-inch inseam, built-in TechGlide liner, anti-stink technology, sweat-wicking, and 4-way stretch; made with 90% Nylon / 10% Spandex shell. Targeted at active consumers doing HIIT-style training.
- Strand Short Classic straight hem training shorts with 6.5-inch inseam, Spry-Tech shell fabric, optional built-in liner, gusseted inseam, and zippered back pocket; for active lifestyle consumers.
- Abbott Short II Updated best-seller training short with curved hemline, scalloped side, laser-cut air-flow detail, sweat-wicking and quick-drying fabric, and custom branded drawcord; for active lifestyle consumers.
- SPRY Pant Lightweight joggers with tapered fit and elastic banded cuff, made with 90% Nylon / 10% Spandex 4-way stretch woven fabric (27-inch inseam), featuring welt back pockets and a concealed zipper hip pocket; for active and casual wear.
- Lobos Jogger Men's jogger from the Ventana Collection cut from CloudTech fabric (sustainable Tencel blend), with angled side pockets, patch back pocket, and silicon dipped drawcord; for active lifestyle consumers.
- Bixby Jogger Jogger named after the iconic Bixby Bridge, made with CloudTech sustainable micro-peach brushed french terry Tencel blend, slanted side pockets, and track stripe outseam paneling; for casual active wear.
- Playa Tee Athletic-cut t-shirt with contemporary curved hemline, made with proprietary EvapoTech fabric (48% Tencel / 47% Polyester / 5% Spandex) that is sweat-wicking, quick-drying, 4-way stretch, odor-resistant, and softer than cotton; USA-sourced and sewn.
- Canal Tee Modern update to the everyday tee combining athletic cut with contemporary curved hemline, made with the same EvapoTech technical fabric as the Playa Tee; for gym or street wear.
- Pico Longsleeve Long-sleeve version of the Playa Tee for chilly morning runs or cooler evening hikes, featuring ultra-soft fabric, 4-way stretch with recovery, and durable construction; for active lifestyle consumers.
- Sur Hoodie Hooded sweatshirt from the Ventana Collection made with CloudTech fabric (80% Tencel / 20% Polyester, 320 g/m) with buttery exterior hand feel, peach brushed french terry, natural anti-stink tech, and double lined hood; for active and lounge use.
- Lucia Crew Neck Classic shape crewneck with chest pocket, crafted from a premium blend of peach brushed Tencel and Polyester; unisex fit designed as a layering piece for active and casual wear.
- Oak Jacket Lightweight fleece pullover jacket with 100% Polyester grid fleece (260 g/m), quilted nylon yoke contrast, hand warmer pockets, chest storage pocket, and stretch nylon bound cuff and hemline; for active outdoor consumers.
- Madrone Jacket Sustainable outerwear jacket crafted from recycled fabric, with 100% Nylon shell, water-resistant properties, plush interior liner, and PrimaLoft insulation for mid-weight warmth; for active outdoor consumers.
- Troubadour Hat 5-panel performance hat made from nylon performance fabric with sweat-wicking sweatband, slider closure, and tab garage; rinses, hangs, and dries in hours; for active lifestyle consumers.
- NUGGS Boxer Brief Proprietary fiber blend boxer brief combining sustainable comfort with technical performance, made with sueded Polyester/Tencel/Spandex CloudTech fabric blend; features ergonomic Cloud Pouch™, natural wicking, anti-odor, and shape retention.
- Vassa Clothing Gift Card Digital gift card available in denominations of $30, $50, $100, $150, $200, $300, and $500, redeemable via a unique code at checkout on vassaclothing.com.
Quantifiable outcome
- Free ground shipping on orders over $100
- +1 more outcomes
Companies that use Vassa
Customer profileSegments2 records
Ideal customer profiles3 records
Vassa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vassa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform powering the vassaclothing.com online store. Handles payment processing, order management, and website functionality.
- GovXcoreVerification platform partnership offering up to 40% discount for military personnel, first responders, government employees, and teachers. Verification powered by GovX ID with real-time secure authentication.
- SezzleminorBuy Now Pay Later payment option allowing customers to split purchases into 4-5 payments. Available across all products with no interest charges.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vassa competitors and assessment
Company assessmentEmerging players
- Cotopaxi: B-Corp certified DTC outdoor and active lifestyle apparel brand with strong sustainability and storytelling positioning — comparable to Vassa on sustainability narrative (Tencel, recycled materials) and mission-driven brand identity.
Direct peers
- Vuori: California-based DTC premium men's and women's athletic apparel brand with proprietary performance fabrics and a coastal lifestyle identity — the closest analog to Vassa in positioning, geography, and go-to-market.
- Alo Yoga: California-based DTC athletic and lifestyle apparel brand with a strong premium positioning and sub-brand extensions (Alo Yoga, accessories) — comparable to Vassa on geography, DTC model, and category expansion strategy.
- Tracksmith: Premium running-focused apparel brand with a strong heritage and lifestyle identity, selling technical shorts, tees, and outerwear directly to runners — comparable to Vassa's running and endurance use cases and California-coastal aesthetic.
- Rhone: DTC men's premium athletic and lifestyle apparel brand focused on training, commute, and travel, with proprietary fabric technologies (e.g., Commuter fabric) — directly comparable to Vassa on customer, category, and tech-led differentiation.
- Outdoor Voices: DTC athletic and recreation apparel brand emphasizing community, technical fabrics, and lifestyle positioning — closely comparable to Vassa's subculture community segmentation and design-led branding.
- Ten Thousand: Men's premium training apparel DTC brand built around performance shorts and tees for serious athletes — overlaps directly with Vassa's HIIT Short, SPRY Pant, and Playa Tee hero products.
Broad incumbents
- Lululemon: Global premium athletic apparel incumbent with proprietary fabrics (Luon, Nulu) and broad multi-channel distribution — overlaps with Vassa's product categories and target consumer but at vastly greater scale.
- Under Armour: Broadly distributed performance athletic apparel incumbent with proprietary fabric platforms (HeatGear, ColdGear) — overlaps with Vassa's training and lifestyle positioning, but operates at a different scale and distribution model.
- Nike: Largest global athletic apparel and footwear brand with DTC and wholesale channels and proprietary performance fabrics (Dri-FIT, Tech Fleece) — competes with Vassa across all product categories from a position of dominant scale and marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Vassa social profiles
Digital presenceVassa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vassa leadership team
Management profileNumber of profiles
Profiles1 record
Vassa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vassa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vassa
What does Vassa do?
Vassa designs, manufactures (via partner mills in Los Angeles), and sells direct-to-consumer technical athletic apparel and accessories — including shorts, joggers, t-shirts, hoodies, jackets, hats, and boxer briefs — built on proprietary fabric technologies (Spry-Tech®, TechGlide®, EvapoTech®, CloudTech™) that combine moisture-wicking, anti-odor, 4-way stretch, and quick-drying performance with sustainable fibers such as Tencel and recycled polyester. Products are sold online at vassaclothing.com with USA and international shipping, plus digital gift cards.
Is Vassa a public or private company?
Vassa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vassa founded?
Vassa was founded in -1. It employs 1 to 10 people.
Where is Vassa based?
Vassa is headquartered in Venice, United States, in the North America region.
How does Vassa make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are Vassa's main competitors?
Cotopaxi is listed as an emerging player. Direct peers are Vuori, Alo Yoga, Tracksmith, Rhone, Outdoor Voices and Ten Thousand. Broad incumbents are Lululemon, Under Armour and Nike.
Does Vassa have an API?
No public API is recorded for Vassa.
What industry is Vassa in?
Vassa's product category is Athletic Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 315 and its SIC code is 5600.