INTERNATIONAL SILVER STICK HOCKEY ASSOCIATION INC.

What INTERNATIONAL SILVER STICK HOCKEY ASSOCIATION INC. does

International Silver Stick Hockey Association Inc. is a non-profit organization founded in 1957 in Ottawa, Ontario, Canada by Jack Kinsella to promote citizenship and international goodwill through youth hockey. The organization operates a tiered tournament structure across North America in which organized youth teams advance from regional qualifying tournaments to AAA invitation-only finals. Canadian regional coverage includes Central, Eastern, Greater Toronto, Niagara Peninsula, Northern, South Western, and Southern regions; US regional coverage includes Central, Metro Detroit, Mid-Am, Mid-Atlantic, Pacific, Rocky Mountain, and South Eastern regions. Tournaments are organized across age divisions (10U, 12U, 14U, 16U, 19U) and gender (Boys and Girls), and run from November through February each season, with finals hosted at designated venues including Port Huron, Sarnia, Whitby, Newmarket, Pelham, and Mooretown.

The organization generates revenue primarily through team registration fees for tournament participation (a transaction-fee model); no specific pricing is publicly disclosed. Its technology infrastructure comprises an online tournament registration system (introduced April 2023), the Sportsheadz mobile application for iOS and Android delivering scores, stats, and schedule notifications, and a web-based calendar feed subscription service compatible with Microsoft Outlook, Google Calendar, Apple iCal, and BlackBerry OS 10+. The organization holds two registered trademarks (International Silver Stick® and Silver Stick®), operates supporting programs including the Larry McGrath Scholarship (established 2013) for player educational assistance, and maintains its own Hockey Hall of Fame recognizing organizational contributors.

Governance is provided by an Executive Board led by Commissioner Glenn McIntyre and Executive Director Ross McConnell, with Jim Binns as Deputy Commissioner and Jason Goodall as 2nd Deputy Commissioner, supported by multiple International Directors across regional operations. The organization maintains strategic partnerships with Hockey Canada, USA Hockey, and the Hockey Hall of Fame, providing cross-border institutional legitimacy in the youth hockey ecosystem. Customer segments consist primarily of organized youth hockey teams across North America competing at AAA, AA, A, and B skill levels, with the segment being highly distributed across thousands of participating teams per season.

Name

INTERNATIONAL SILVER STICK HOCKEY ASSOCIATION INC.

Legal name

INTERNATIONAL SILVER STICK HOCKEY ASSOCIATION INC.

Website

https://silverstick.org

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Founded in 1957, International Silver Stick Hockey Association Inc. operates a multi-tiered youth hockey tournament system across Canada and the United States, with regional qualifiers advancing to AAA invitation-only finals serving organized boys and girls teams across multiple age divisions.

Ownership category

akta.pro rank

Product category

Youth Sports Tournament Organization

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth hockey tournaments
• Hockey tournament organization
• Youth sports competitions
• Hockey scholarship program
• Tournament registration services

Headquarters

HQ city

Port Perry

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Tournament Registration Fees: Revenue is generated through team registration fees for participation in regional tournaments and finals across Canada and the United States

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

International Silver Stick Hockey Association operates a multi-tiered youth hockey tournament system across North America, running regional qualifying tournaments in Canada and the United States that feed into AAA invitation-only finals for boys and girls divisions (ages 10U, 12U, 14U, 16U, 19U). The organization supports its tournament operations with an online registration system, a Sportsheadz mobile application for iOS and Android, live calendar feed subscriptions, and email notification services, and administers the Larry McGrath Scholarship program for participants.

Product overview

International Silver Stick is a youth hockey tournament organization that operates a multi-tiered competitive system of regional tournaments and finals for boys and girls hockey. The organization runs AAA invitation-only Finals tournaments at major venues across North America, supplemented by network of Regional qualifying tournaments in both Canada (covering Central, Eastern, Greater Toronto, Niagara Peninsula, Northern, and Southern regions) and the United States (covering Metro Detroit, Mid-Am, Mid-Atlantic, Pacific, Rocky Mountain, and South Eastern regions). Supporting offerings include the Larry McGrath Scholarship for player financial assistance, the Hockey Hall of Fame honoring organizational contributors, Silver Stick Pictures photo galleries, and digital services including online tournament registration, live calendar feed subscriptions for team schedules, and email notification systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Stick Boys Finals Tournaments Major international youth hockey championship tournaments for boys held at multiple locations including Port Huron, Sarnia, Whitby, Mooretown, Newmarket, and Pelham. AAA divisions compete by invitation only, while other skill divisions (AA, A, B) qualify through regional advancement.
• Silver Stick Girls Finals Tournaments International championship tournaments for girls hockey divisions held at locations including Aurora, Sarnia, and Saugeen Shores, organized across age-based divisions (10U, 12U, 14U, 16U, 19U) and skill levels.
• Silver Stick Canadian Boys Regionals Regional qualifying tournaments for boys hockey across Canada covering Central, Eastern, Greater Toronto, Niagara Peninsula, Northern, South Western, and Southern regions, with locations such as Brampton, Vaughan, Sudbury, Owen Sound, and many others, feeding winners into the finals.
• Silver Stick American Boys Regionals Regional qualifying tournaments for boys hockey across the United States covering Central, Metro Detroit, Mid-Am, Mid-Atlantic, Pacific, Rocky Mountain, and South Eastern regions, with locations such as Port Huron, San Jose, Las Vegas, and Dallas.
• Silver Stick Girls Regionals Regional qualifying tournaments for girls hockey including locations such as Columbia, Dallas, Parkhill, St. Clair Shores, and Western regions, with winners advancing to the Girls Finals.
• Larry McGrath Scholarship Scholarship program honoring Larry McGrath that provides financial assistance to current scholarship recipients who have participated in Silver Stick tournaments, supporting their educational pursuits.
• Online Tournament Registration Web-based registration system for teams to sign up for tournament participation, introduced in April 2023 to streamline the team registration process across regionals and finals.
• Calendar Feed Subscription Live calendar feed service allowing programs like Microsoft Outlook, Google Calendar, Apple iCal, and mobile devices to import and automatically sync team schedules for Silver Stick tournaments.
• Email Notification Subscriptions Email notification service that sends alerts to specified email addresses when certain events happen with a given team registered in Silver Stick tournaments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Hockey CanadacoreStrategic or Co-development PartnerOfficial partnership with the national governing body for hockey in Canada. The link to Hockey Canada is featured prominently on the Silver Stick website, indicating a collaborative relationship in supporting youth hockey development.
• USA HockeycoreStrategic or Co-development PartnerOfficial partnership with the national governing body for hockey in the United States. The link to USA Hockey is featured prominently on the Silver Stick website, supporting cross-border youth hockey initiatives.
• Hockey Hall of FamecoreStrategic or Co-development PartnerPartnership with the Hockey Hall of Fame in Toronto, with recognition of Hall of Fame inductees and historical connection to hockey heritage. The Silver Stick organization maintains its own Hall of Fame recognizing contributions to the tournament.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hockey Canada: The national governing body for hockey in Canada and a direct partner of Silver Stick. Comparable as the umbrella organization overseeing youth hockey development in Canada, including sanctioning bodies for tournaments and player pathways.
• USA Hockey National Championships: USA Hockey's official national championship tournaments for youth age divisions. Comparable to Silver Stick's finals tournaments as elite-level youth hockey championships that draw regional qualifiers to compete for national titles.
• North American Hockey League (NAHL): The only USA Hockey-sanctioned Tier II junior hockey league in the United States. Comparable to Silver Stick as a structured competitive hockey organization operating across multiple regions and serving as a development pathway for elite players.
• USA Hockey: The national governing body for hockey in the United States and a direct partner of Silver Stick. Comparable as the umbrella organization overseeing amateur hockey development in the US, including tournament sanctioning and national championships.
• AAU (Amateur Athletic Union): A multi-sport amateur sports organization that sanctions youth tournaments across many sports including hockey. Comparable to Silver Stick as a broader amateur sports tournament organizer model, though operating at a much larger and multi-sport scale.

Direct peers

• Brick Invitational Hockey Tournament: A premier youth hockey tournament held in Edmonton, Alberta, attracting elite minor hockey teams from across North America. Directly comparable as an elite-tier youth hockey tournament targeting similar AAA/AA age divisions and team demographics.
• Beantown Classic: A youth hockey tournament held in Massachusetts attracting teams from across the Northeast and beyond. Comparable to Silver Stick in organizing youth hockey tournament competition at multiple age divisions with regional team participation.
• Quebec International Pee-Wee Hockey Tournament: A long-running international youth hockey tournament held annually in Quebec City. Directly comparable to Silver Stick as a similarly structured international youth tournament circuit with multi-region team participation and historical brand heritage.
• Ameri-Can Hockey Tournaments: A multi-event youth hockey tournament operator running events across the US and Canada. Directly comparable to Silver Stick in that both organize multi-city youth hockey tournaments across North American regions with a focus on travel-team participation.

Others

• Hockey Hall of Fame: The Toronto-based Hockey Hall of Fame, which is a strategic partner of Silver Stick. Relevant as a peer in the hockey heritage space with mutual recognition programs, and provides credibility/visibility to Silver Stick through its partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERNATIONAL SILVER STICK HOCKEY ASSOCIATION INC.