Zuccarellostiftelsen
Zuccarellostiftelsen is a Norwegian charitable foundation founded in 2016 by NHL player Mats Zuccarello that provides grants, scholarships, and free sports activities to children and youth (ages 6–19) in Norway at risk of social exclusion, primarily through a network of 12 partner sports clubs in Oslo.
- Company typePrivate
- Founded2016
- HeadquartersHasle, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Zuccarellostiftelsen does
Zuccarellostiftelsen is a Norwegian charitable foundation (stiftelse) founded in 2016 by NHL ice hockey player Mats Zuccarello and registered in Brønnøysund with organization number 916 980 191. The foundation operates from Fornebuveien 50, Lysaker (office space provided in-kind by partner Energima), with a small professional team led by Managing Director Kathrine Astrup. Its mission is to reduce social exclusion among children and youth in Norway (ages 6–19) by removing financial, geographic, and cultural barriers to participation in organized and spontaneous sports and physical activity. The foundation targets approximately 100,000 Norwegian children who currently do not participate in any leisure activity, with a focus on low-income families, immigrant-background communities, and disadvantaged Oslo neighborhoods such as Groruddalen and Stovner.
The foundation's product surface consists of three core grant/inclusion programs — Klubbtilskudd (club grants to sports organizations), Personstipend (personal scholarships averaging 3,300 NOK to families), and På lag med Zuccarellostiftelsen (3–5 year partnership agreements with 12 Oslo sports organizations) — supplemented by direct activity programs including Zucca Sommer Camp (free summer holiday activities for 850+ children annually), Joshua King Football Camp, free UEFA C coaching courses for girls in Groruddalen, and autumn/winter holiday activities organized through six Oslo partner clubs. Fundraising and visibility are generated through Oslo Maraton race-number sales (125 bibs annually, ~170,000 NOK in 2025), the Match Mats matching campaign (1,000 NOK per Zuccarello NHL goal), the Zuccarello Classic golf tournament, the Støttepasning national digital outdoor campaign (1.5M NOK in donated media), and the 10-year Jubileumsauksjon charity auction.
The foundation operates a community-led go-to-market model funded through a mix of long-term corporate anchor partnerships (ABB three-year agreement; Ocean Yield 24-Hour Challenge; Sparebankstiftelsen DNB; Energima), individual donations (Vipps and online), event-based fundraising, and pro-bono creative/media services (Rosser agency; Ocean Outdoor). All grants and activities are free to beneficiaries. No proprietary technology, AI/ML capability, or commercial distribution channels underpin the offering; the operating model is a traditional philanthropic grant-maker with an in-house program team and a tightly orchestrated partner ecosystem.
Zuccarellostiftelsen firmographics
Firmographics- Name
- Zuccarellostiftelsen
- Legal name
- Zuccarellostiftelsen
- Website
- https://zuccarellostiftelsen.no
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zuccarellostiftelsen is a Norwegian charitable foundation founded in 2016 by NHL player Mats Zuccarello that provides grants, scholarships, and free sports activities to children and youth (ages 6–19) in Norway at risk of social exclusion, primarily through a network of 12 partner sports clubs in Oslo.
- Ownership category
- akta.pro rank
Zuccarellostiftelsen industry classification
Industry- Product category
- Youth Sports Inclusion Charitable Foundation
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Zuccarellostiftelsen is headquartered
LocationHeadquarters
- HQ city
- Hasle
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Zuccarellostiftelsen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Sponsorships: Long-term partnerships with Norwegian companies (ABB, Ocean Yield, and others) who provide financial support, office space, and employee engagement programs.
- Individual Donations: Individual donors contribute through ongoing support, one-time donations, and event-based fundraising.
- Event Fundraising: Revenue generated through sale of Oslo Maraton race numbers, charity auctions (Jubileumsauksjon), and challenge events (24 Hour Challenge).
- Club Grants and Personal Scholarships: Total 1.5 million NOK distributed in first round of 2026 through Klubbtilskudd (1,122,800 NOK to 42 organizations) and Personstipend (86 scholarships averaging 3,300 NOK each).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Corporate race number packages for Oslo Maraton |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Zuccarellostiftelsen product offering
Product offeringCore offering
Zuccarellostiftelsen is a Norwegian charitable foundation that distributes financial grants to sports clubs (Klubbtilskudd) and personal scholarships to families (Personstipend), runs long-term partnership programs with inclusive sports organizations (På lag med), and organizes free holiday activities for children and youth. The foundation is funded through individual donations, multi-year corporate sponsorships, and event-based fundraising such as Oslo Maraton, the Zuccarello Classic golf tournament, and the Støttepasning national campaign.
Product overview
Zuccarellostiftelsen is a Norwegian charitable foundation established by NHL hockey player Mats Zuccarello in 2016. It is not a technology product but a philanthropic organization whose offering consists of grant programs, free activity programs, fundraising events, and long-term partnership initiatives. The core programs are Klubbtilskudd (club grants) and Personstipend (personal scholarships), which provide direct financial support to sports clubs and families. The På lag med-satsingen (Team Up with Zuccarellostiftelsen) is a multi-year partnership program supporting organizations with sustained funding and advisory services. Supporting initiatives include free holiday activity programs such as Zucca Sommer Camp and Joshua King Football Camp, the Match Mats matching campaign, the annual Zuccarello Classic golf tournament, the Støttepasning fundraising campaign, an Oslo Maraton partnership, and the 10th-anniversary charity auction. The foundation's partner organizations span sports clubs including Stovner Bokseklubb, Tøyen Sportsklubb, Ammerud Basket, Furuset Ishockey, Sagene IF, Årvoll IL, Holmlia SK, Høybråten og Stovner IL, and Oslo 3×3, as well as organizations like Den Rosa Sko, Sålevending, Oslo Urbane Idrettsforening, and Atlas Kompetanse.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3800 children and youth supported in first round 2026
- +4 more outcomes
Companies that use Zuccarellostiftelsen
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles3 records
Zuccarellostiftelsen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zuccarellostiftelsen partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- RosserminorAdvertising agency that developed the Støttepasning campaign, winning 1.5 million NOK in donated media placement from Ocean Outdoor.
- Oslo MaratoncoreZuccarellostiftelsen became an official charity partner of Oslo Maraton in 2024, receiving 125 race numbers to sell to businesses. In 2025, this generated 170,000 NOK in fundraising. The partnership provides visibility at the event.
- Sportsklubben ForwardminorLocal Oslo football club; members appeared in Støttepasning campaign film.
- Oslo FotballkretsminorPartnership for organizing free football coach courses for girls in Groruddalen, at Stovner SK, Grei IL, and Grorud IL venues.
- Røde KorsminorOrganization working toward the same goals and target group as Zuccarellostiftelsen.
- Tøyen SportsklubbminorOrganization working toward the same goals and target group as Zuccarellostiftelsen.
- Atlas KompetanseminorNon-profit organization providing support to PLM organizations with dialogue with families; 15 languages spoken; works preventively against exclusion for children and youth with minority backgrounds.
- Blomqvist AuksjonerminorHosting the 10-year anniversary charity auction (1-10 June 2026) with sports memorabilia from Norwegian athletes.
- Norges Fotballforbund Oslo (NFF Oslo)minorProvides competent instructors for UEFA C coaching courses; part of free coach training program for girls in Groruddalen.
- Peppes Pizza GrorudminorLocal business providing pizza for coaching course participants.
- Ferd Sosiale EntreprenørerminorOslo-satsingen partnership for three years working with social entrepreneurs, organizations, and four city districts to prevent exclusion.
- Joshua King Football AcademyminorPartner for Joshua King Football Camp, a free football camp for youth.
- Reform - Ressurssenter for mennminorCo-financed 'Coaching boys into men' prevention program pilot in three ice hockey clubs, with funding from Alexander Reichenberg's memorial fund.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Zuccarellostiftelsen competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Zuccarellostiftelsen social profiles
Digital presenceZuccarellostiftelsen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuccarellostiftelsen leadership team
Management profileNumber of profiles
Profiles6 records
Zuccarellostiftelsen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuccarellostiftelsen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuccarellostiftelsen
What does Zuccarellostiftelsen do?
Zuccarellostiftelsen is a Norwegian charitable foundation that distributes financial grants to sports clubs (Klubbtilskudd) and personal scholarships to families (Personstipend), runs long-term partnership programs with inclusive sports organizations (På lag med), and organizes free holiday activities for children and youth. The foundation is funded through individual donations, multi-year corporate sponsorships, and event-based fundraising such as Oslo Maraton, the Zuccarello Classic golf tournament, and the Støttepasning national campaign.
Is Zuccarellostiftelsen a public or private company?
Zuccarellostiftelsen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Zuccarellostiftelsen founded?
Zuccarellostiftelsen was founded in 2016. It employs 1 to 10 people.
Where is Zuccarellostiftelsen based?
Zuccarellostiftelsen is headquartered in Hasle, Norway, in the Europe region.
How does Zuccarellostiftelsen make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are individual Donations, event Fundraising and club Grants and Personal Scholarships.
Does Zuccarellostiftelsen have an API?
No public API is recorded for Zuccarellostiftelsen.
What industry is Zuccarellostiftelsen in?
Zuccarellostiftelsen's product category is Youth Sports Inclusion Charitable Foundation. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 813211 and its SIC code is 8600.