Zuccarellostiftelsen

What Zuccarellostiftelsen does

Zuccarellostiftelsen is a Norwegian charitable foundation (stiftelse) founded in 2016 by NHL ice hockey player Mats Zuccarello and registered in Brønnøysund with organization number 916 980 191. The foundation operates from Fornebuveien 50, Lysaker (office space provided in-kind by partner Energima), with a small professional team led by Managing Director Kathrine Astrup. Its mission is to reduce social exclusion among children and youth in Norway (ages 6–19) by removing financial, geographic, and cultural barriers to participation in organized and spontaneous sports and physical activity. The foundation targets approximately 100,000 Norwegian children who currently do not participate in any leisure activity, with a focus on low-income families, immigrant-background communities, and disadvantaged Oslo neighborhoods such as Groruddalen and Stovner.

The foundation's product surface consists of three core grant/inclusion programs — Klubbtilskudd (club grants to sports organizations), Personstipend (personal scholarships averaging 3,300 NOK to families), and På lag med Zuccarellostiftelsen (3–5 year partnership agreements with 12 Oslo sports organizations) — supplemented by direct activity programs including Zucca Sommer Camp (free summer holiday activities for 850+ children annually), Joshua King Football Camp, free UEFA C coaching courses for girls in Groruddalen, and autumn/winter holiday activities organized through six Oslo partner clubs. Fundraising and visibility are generated through Oslo Maraton race-number sales (125 bibs annually, ~170,000 NOK in 2025), the Match Mats matching campaign (1,000 NOK per Zuccarello NHL goal), the Zuccarello Classic golf tournament, the Støttepasning national digital outdoor campaign (1.5M NOK in donated media), and the 10-year Jubileumsauksjon charity auction.

The foundation operates a community-led go-to-market model funded through a mix of long-term corporate anchor partnerships (ABB three-year agreement; Ocean Yield 24-Hour Challenge; Sparebankstiftelsen DNB; Energima), individual donations (Vipps and online), event-based fundraising, and pro-bono creative/media services (Rosser agency; Ocean Outdoor). All grants and activities are free to beneficiaries. No proprietary technology, AI/ML capability, or commercial distribution channels underpin the offering; the operating model is a traditional philanthropic grant-maker with an in-house program team and a tightly orchestrated partner ecosystem.

Name

Zuccarellostiftelsen

Legal name

Zuccarellostiftelsen

Website

https://zuccarellostiftelsen.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Zuccarellostiftelsen is a Norwegian charitable foundation founded in 2016 by NHL player Mats Zuccarello that provides grants, scholarships, and free sports activities to children and youth (ages 6–19) in Norway at risk of social exclusion, primarily through a network of 12 partner sports clubs in Oslo.

Ownership category

akta.pro rank

Product category

Youth Sports Inclusion Charitable Foundation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth sports grants
• Charitable foundation programs
• Community sports inclusion
• Club partnership funding
• Youth activity scholarships

Headquarters

HQ city

Hasle

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorships: Long-term partnerships with Norwegian companies (ABB, Ocean Yield, and others) who provide financial support, office space, and employee engagement programs.
2. Individual Donations: Individual donors contribute through ongoing support, one-time donations, and event-based fundraising.
3. Event Fundraising: Revenue generated through sale of Oslo Maraton race numbers, charity auctions (Jubileumsauksjon), and challenge events (24 Hour Challenge).
4. Club Grants and Personal Scholarships: Total 1.5 million NOK distributed in first round of 2026 through Klubbtilskudd (1,122,800 NOK to 42 organizations) and Personstipend (86 scholarships averaging 3,300 NOK each).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Zuccarellostiftelsen is a Norwegian charitable foundation that distributes financial grants to sports clubs (Klubbtilskudd) and personal scholarships to families (Personstipend), runs long-term partnership programs with inclusive sports organizations (På lag med), and organizes free holiday activities for children and youth. The foundation is funded through individual donations, multi-year corporate sponsorships, and event-based fundraising such as Oslo Maraton, the Zuccarello Classic golf tournament, and the Støttepasning national campaign.

Product overview

Zuccarellostiftelsen is a Norwegian charitable foundation established by NHL hockey player Mats Zuccarello in 2016. It is not a technology product but a philanthropic organization whose offering consists of grant programs, free activity programs, fundraising events, and long-term partnership initiatives. The core programs are Klubbtilskudd (club grants) and Personstipend (personal scholarships), which provide direct financial support to sports clubs and families. The På lag med-satsingen (Team Up with Zuccarellostiftelsen) is a multi-year partnership program supporting organizations with sustained funding and advisory services. Supporting initiatives include free holiday activity programs such as Zucca Sommer Camp and Joshua King Football Camp, the Match Mats matching campaign, the annual Zuccarello Classic golf tournament, the Støttepasning fundraising campaign, an Oslo Maraton partnership, and the 10th-anniversary charity auction. The foundation's partner organizations span sports clubs including Stovner Bokseklubb, Tøyen Sportsklubb, Ammerud Basket, Furuset Ishockey, Sagene IF, Årvoll IL, Holmlia SK, Høybråten og Stovner IL, and Oslo 3×3, as well as organizations like Den Rosa Sko, Sålevending, Oslo Urbane Idrettsforening, and Atlas Kompetanse.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3800 children and youth supported in first round 2026
• +4 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• RosserminorStrategic or Co-development PartnerAdvertising agency that developed the Støttepasning campaign, winning 1.5 million NOK in donated media placement from Ocean Outdoor.
• Oslo MaratoncoreStrategic or Co-development PartnerZuccarellostiftelsen became an official charity partner of Oslo Maraton in 2024, receiving 125 race numbers to sell to businesses. In 2025, this generated 170,000 NOK in fundraising. The partnership provides visibility at the event.
• Sportsklubben ForwardminorStrategic or Co-development PartnerLocal Oslo football club; members appeared in Støttepasning campaign film.
• Oslo FotballkretsminorStrategic or Co-development PartnerPartnership for organizing free football coach courses for girls in Groruddalen, at Stovner SK, Grei IL, and Grorud IL venues.
• Røde KorsminorStrategic or Co-development PartnerOrganization working toward the same goals and target group as Zuccarellostiftelsen.
• Tøyen SportsklubbminorStrategic or Co-development PartnerOrganization working toward the same goals and target group as Zuccarellostiftelsen.
• Atlas KompetanseminorStrategic or Co-development PartnerNon-profit organization providing support to PLM organizations with dialogue with families; 15 languages spoken; works preventively against exclusion for children and youth with minority backgrounds.
• Blomqvist AuksjonerminorStrategic or Co-development PartnerHosting the 10-year anniversary charity auction (1-10 June 2026) with sports memorabilia from Norwegian athletes.
• Norges Fotballforbund Oslo (NFF Oslo)minorStrategic or Co-development PartnerProvides competent instructors for UEFA C coaching courses; part of free coach training program for girls in Groruddalen.
• Peppes Pizza GrorudminorOthersLocal business providing pizza for coaching course participants.
• Ferd Sosiale EntreprenørerminorStrategic or Co-development PartnerOslo-satsingen partnership for three years working with social entrepreneurs, organizations, and four city districts to prevent exclusion.
• Joshua King Football AcademyminorStrategic or Co-development PartnerPartner for Joshua King Football Camp, a free football camp for youth.
• Reform - Ressurssenter for mennminorStrategic or Co-development PartnerCo-financed 'Coaching boys into men' prevention program pilot in three ice hockey clubs, with funding from Alexander Reichenberg's memorial fund.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZuccarelloStiftelsen
• LinkedInlinkedin.com/company/zuccarellostiftelsen
• Instagraminstagram.com/zuccarellostiftelsen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuccarellostiftelsen