The District Gallery & Framery

What The District Gallery & Framery does

The District Gallery & Framery is a privately held art gallery and custom framing business based in the Bearden area of Knoxville, Tennessee, founded in 1998 by master framer Jeff Hood. The company operates from a single 3,500-square-foot showroom and sells original artwork from more than 125 American artists, artisan jewelry, fine craft and gift items, and frames and displays more than 3,000 wood moulding options. Core services include custom picture framing (museum-quality, archival-grade, on-site built to order with 10–14 business day standard lead times), art and frame restoration, custom mirrors, shadowboxes, and display cabinets. The company also offers corporate and residential art consulting, including selection, placement, delivery, and installation for healthcare, hospitality, and commercial clients.

The business makes money through a mix of one-time retail transactions (fine art sold individually with prices ranging from roughly $295 to $7,950; artisan jewelry; fine craft and gifts) and project-based professional services (custom framing quotes that vary by size, materials, mats, glass, mounting, and frame composition; restoration services; corporate art consulting). Go-to-market combines a brick-and-mortar showroom with limited Tuesday–Saturday hours, a basic e-commerce shop at thedistrictgallery.com, community events and pop-ups, an email newsletter, an Instagram feed, and word-of-mouth. Customer segments are residential consumers, private collectors, interior designers/architects, and enterprise accounts (e.g., Rusty Wallace Kia, healthcare and hospitality facilities). Bridal registry and an Art Approval Program (previewing art in the customer's space before purchase) are positioning plays aimed at generating higher-value, repeat engagements.

Name

The District Gallery & Framery

Legal name

The District Gallery & Framery

Website

https://thedistrictgallery.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The District Gallery & Framery is a Knoxville, TN art gallery and custom framing business representing 125+ American artists, selling artisan jewelry, crafts, and original artwork, and providing museum-quality custom framing, restoration, and corporate/residential art consulting services.

Ownership category

akta.pro rank

NAICS

Art Dealers (459920), Art Dealers (45992), Framing Contractors (23813)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Custom picture framing
• Fine art gallery
• Art consulting services
• Artisan jewelry retail
• Art restoration services

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Art Sales: Sale of original artwork and prints from represented artists. One-time transaction model with prices ranging from hundreds to thousands of dollars per piece.
2. Custom Framing Services: Custom picture framing with over 3,000 wood moulding options. Projects range from simple framing to complex displays including shadowboxes, custom mirrors, and media screens. Production time of 10-14 business days for standard framing.
3. Art Consultation Services: Corporate and residential design consultation for art collection building, selection, placement, and installation. Serves interior designers, architects, project managers, and private collectors.
4. Artisan Jewelry and Craft Sales: Sale of handcrafted jewelry and artisan gifts. Each jewelry line is carefully handcrafted by select artists.
5. Art and Frame Restoration: Restoration services for damaged artwork including cleaning, patching, retouching, re-varnishing, and canvas stretching. Frame repair and rejuvenation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The District Gallery & Framery operates a brick-and-mortar fine art gallery and custom framing studio in Knoxville, TN. It sells original artwork, prints, artisan jewelry, and handcrafted gifts from 125+ American artists, and provides museum-quality custom picture framing with over 3,000 wood moulding options. The business also offers art restoration, frame restoration, and corporate/residential art consulting services including selection, placement, delivery, and installation.

Product overview

The District Gallery & Framery is a combined art gallery and custom framing business operating as a unified retail and service operation. The core offerings consist of custom picture framing (with over 3,000 wood moulding selections and museum-quality craftsmanship) and a fine art gallery featuring works from over 125 American artists. Supporting product lines include artisan jewelry and fine craft items. Services include art restoration, frame restoration, custom mirrors, shadowboxes, and display cabinets. The business also offers professional art consulting for both residential and commercial clients, an art approval program, bridal registry services, and delivery/installation. The company does not operate a technology platform but serves as a traditional brick-and-mortar gallery with e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Production time: 10-14 business days for standard framing, 4 weeks for complex projects
• +1 more outcomes

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Saatchi Art: Global online art marketplace connecting buyers with artists across price points. Comparable as an alternative sales channel for original artwork, particularly relevant to The District Gallery's e-commerce strategy.
• Artsy: Online art marketplace and discovery platform aggregating galleries, auctions, and artists worldwide. Comparable as a discovery and sales competitor to physical galleries, particularly for collector customers.
• Framebridge: Digitally native custom framing company offering mail-order framing with broad moulding selection. Comparable on the custom framing service line, representing the modern online-first competitor to traditional framers like The District Gallery.
• FastFrame: National custom picture framing franchise with hundreds of U.S. locations offering standard and custom framing. Comparable on the framing service offering, though positioned as a faster, lower-cost, standardized alternative.
• 1stDibs: Online marketplace for high-end art, furniture, and decorative objects, including many gallery partnerships. Comparable as a competing channel for premium artwork and decorative pieces sold by galleries like The District Gallery.

Others

• Blick Art Materials: National retailer of art materials and supplies serving artists, students, and hobbyists. Adjacent rather than directly competitive — comparable as part of the broader fine-art retail ecosystem, useful context for framing/art-adjacent customer behavior.

Direct peers

• River Gallery: Long-running fine art and fine craft gallery in Chattanooga, TN representing American artists and offering custom framing services. Closely comparable as a Tennessee-based gallery+framery hybrid serving a similar regional customer base.
• Blue Spiral 1: Established fine art gallery in Asheville, NC representing regional and national artists with a similar curated, multi-artist model and emphasis on Southern U.S. fine art. Directly comparable as a Southeast regional gallery operating at a similar scale and price point.

Regional players

• Gallery 1401: Fine art gallery based in Knoxville, TN featuring local and regional artists with framing services. Direct local competitor in the same Knoxville market with overlapping artist roster and customer segments.

Emerging players

• Arrowmont School of Arts and Crafts Gallery: Galleries associated with the Arrowmont craft school in Gatlinburg, TN selling fine craft and art by represented/instructing artists. Comparable in the Tennessee craft-and-art retail segment, particularly for functional and sculptural craft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thedistrictgallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The District Gallery & Framery