Younited Belgium

What Younited Belgium does

Younited Belgium asbl/vzw is a non-profit social football organization headquartered in Ixelles (Brussels) that uses weekly street football (4v4) as a vehicle for the social reintegration of vulnerable adults. Its participants — described by the organization as 'experts in daily survival' — face housing instability, mental health challenges, poverty, migration, addiction, or judicial issues. Players are recruited and coached by social workers from partner organizations including OCMW, CAW, street outreach services, mental health providers, and crisis/shelter centers, with each local team operating as a collaboration between a football club and a coalition of social organizations.

The organization's product portfolio centers on weekly team training and a calendar of national tournaments, culminating in a final tournament held at the Proximus Basecamp — home of the Belgian Red Devils — in collaboration with the Royal Belgian FA. Auxiliary offerings include the annual Younited Womxn Day multisport event, coach training and methodological support (including a coaching handbook), and tiered corporate partnership programs. Operations span 45+ cities across Flanders, Wallonia, and Brussels, anchored by partnerships with professional football clubs such as Royal Antwerp FC, Club Brugge, Standard Liège, KV Mechelen, KAA Gent, and OH Leuven.

Younited generates no revenue from participants, who play for free. Its funding mix combines tiered corporate partnerships (Strategic €50,000 / Engaged €25,000 / Project €10,000 or less), event and team sponsorship, thematic ESG-aligned support, institutional grants from Belgian regional authorities and the Nationale Loterij, and tax-deductible individual donations routed through the King Baudouin Foundation. Impact is documented through academic collaborations with KU Leuven, VUB, ULB, KDG, and Howest, with a 2021-2025 impact report citing outcomes including improved physical health, reduced depression and anxiety, social connectedness, and pathways to professional reintegration.

Name

Younited Belgium

Legal name

Younited Belgium asbl/vzw

Website

https://younited.be

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Younited Belgium is a non-profit social football organization that runs weekly street football teams coached by social workers for vulnerable adults facing housing, mental health, poverty, migration, addiction, or judicial issues across 45+ Belgian cities, funded by corporate partnerships, Belgian public institutions, and donations.

Ownership category

akta.pro rank

Product category

Community Sports & Social Inclusion Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Social inclusion programs
• Community football initiatives
• Vulnerable adult support
• Sports reintegration services
• Nonprofit social services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Partnerships: Strategic partnerships with companies at various tiers: strategic partnership (50,000 EUR), engaged partnership (25,000 EUR), or project partner (10,000 EUR or less). Partners receive ESG alignment, employee volunteering opportunities, communication support, and association with a recognized social impact project.
2. Event Support: Companies can sponsor specific tournaments or events, providing more than a sports day by creating opportunities for inclusion, social connectedness, and recognition. Employee teams can participate or volunteer.
3. Team Partnership: Companies can finance a Younited team for a complete season, covering equipment, coach training, insurance, and player support for sustainable impact.
4. Thematic Support: Partners choose themes aligned with their ESG priorities (women empowerment, mental health, integration and inclusion) translated into concrete actions on the field.
5. Government and Institutional Support: Financial support from Pro League (Christmas campaign proceeds), Royal Belgian FA (KBVB), Nationale Loterij, Vlaamse and Franstalige Gemeenschapscommissie, Walloon Region (Solidarités department), and Fédération Wallonie-Bruxelles (Sport department).
6. Individual Donations: Tax-deductible donations through the Fonds Vrienden van Younited Belgium under the Koning Boudewijnstichting (King Baudouin Foundation). Donors receive a fiscal attestation for annual donations of 40 EUR or more.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Younited Belgium runs weekly street-football teams (4v4, friendly, no competition) for socially vulnerable adults across approximately 45+ Belgian cities, coached jointly by football clubs and social-work organizations. The teams train weekly and participate in nationwide tournaments (including an end-of-season final at the Proximus Basecamp, home of the Belgian Red Devils). The program combines physical activity with social-work coaching to address housing, mental health, poverty, migration, addiction, and judicial challenges, with pathways to social and professional reintegration.

Product overview

Younited Belgium is a non-profit social football organization (vzw/asbl) operating a portfolio of programs centered on the 'My Team, My Home' motto. Its core offerings consist of weekly football teams for socially vulnerable adults and organized tournaments held throughout Belgium. Additional offerings include the annual Younited Womxn Day multisport event and coach training programs. The organization functions as a network model, partnering with local football clubs and social organizations across approximately 50 Belgian cities to deliver its programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Younited Football Teams Weekly street-football teams (4v4, friendly matches with no competition, rankings, or winners) for socially vulnerable adults across approximately 45+ Belgian cities/towns, coached by social workers from partner social organizations together with local football clubs. Designed to provide belonging, self-confidence, structure, and pathways to social and professional reintegration for participants facing housing, mental health, poverty, migration, addiction, or judicial challenges. Participation is free.
• Younited Tournaments Year-round street-football (4v4) tournaments for Younited teams, organized throughout Belgium at professional club infrastructure and indoor venues, with a season-final tournament at the Proximus Basecamp (home of the Belgian Red Devils) in collaboration with the Royal Belgian FA. Designed as motivation drivers for weekly training and as public awareness events highlighting social vulnerability and exclusion.
• Younited Womxn Day Annual multisport event (100% free and 100% female-oriented) inviting organizations working with women in vulnerable social situations to participate in a day of football, dance, yoga, and other sports. Targeted at women's empowerment and inclusion, with partners selecting themes aligned with their ESG priorities.
• Corporate Partnership Programs Tiered corporate partnership offerings for companies seeking ESG-aligned social impact: Strategic Partnership (€50,000), Engaged Partnership (€25,000), and Project Partner (€10,000 or less), plus event support, thematic support (women's empowerment, mental health, integration/inclusion), and full-season team sponsorship covering equipment, coach training, insurance, and player support. Benefits include ESG alignment, employee volunteering, communication support, and brand association with a Royal Belgian FA/Pro League-endorsed initiative.

Quantifiable outcome

• Physical health improvement through regular sport activity
• +5 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Pro LeaguecoreStrategic or Co-development PartnerPro League contributes financially through proceeds from its Christmas campaign. They also provide active involvement through their clubs, offering equipment, accommodation, and communication support for Younited teams.
• Royal Belgian Football Association (KBVB/RBFA)coreStrategic or Co-development PartnerThe KBVB is a proud partner of Younited Belgium, believing football can play an important role in giving everyone a home in society. They support Younited as part of their Corporate Social Responsibility policy. Collaborates on the final tournament at Proximus Basecamp.
• ACFF (Association des Clubs de Football Francophones)coreStrategic or Co-development PartnerACFF is the French-speaking wing of the Royal Belgian Football Association, responsible for promoting, organizing, and supervising amateur football clubs in Wallonia and Brussels. Younited and ACFF share common values and an important objective: promoting access to football for people in precarious situations or refugees.
• PelotonminorStrategic or Co-development PartnerSupports Younited Cycling with free tickets for cycling tours, communication, and annual donations. From end of February to beginning of October, Peloton allows discovery of Belgium's most beautiful cycling spots.
• Football Clubs (various)coreStrategic or Co-development PartnerPartnership with football clubs across Belgium including Royal Antwerp FC, Club Brugge, Standard Liège, RFC Liège, KV Mechelen, KAA Gent, OH Leuven, and others for场地 and team infrastructure.
• Social Organizations (CAW, OCMW, street outreach, etc.)coreStrategic or Co-development PartnerCollaborating social organizations include street outreach services, Public Centers for Social Welfare (OCMW), Centers for General Welfare Work (CAW), walk-in/community centers, mental health services, crisis and shelter centers, addiction support services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Football Beyond Borders: UK-based charity using football to support young people from disadvantaged backgrounds, including refugees; comparable target population (vulnerable youth/adults) and sport-for-inclusion model.
• PLAY International: International NGO using sport and play for education and social inclusion of vulnerable children and communities; comparable methodology of structured sport activities tied to social outcomes.
• StreetFootballWorld: Global network coordinating organisations that use football for social change; Younited operates within the same social-football-for-development ecosystem and shares the street-football tournament methodology.
• Sport dans la Ville: France-based non-profit using sport (including football) for social and professional inclusion of vulnerable youth in disadvantaged areas; directly comparable methodology, mission, and participant profile.

Regional players

• Kick It Out: UK-based organisation tackling discrimination and promoting inclusion in football; comparable mission around football as a vehicle for social inclusion, though operating in a different national market.

Broad incumbents

• Premier League Charitable Fund: League-level charitable programme distributing funding from a top European league to community football initiatives; structurally analogous to the role Pro League plays for Younited in Belgium.
• Fundación Atlético de Madrid: Foundation of a top-flight professional football club running social-inclusion and integration programmes; analogous to the club-based social-football model Younited operates in partnership with Belgian clubs.
• Common Goal: Movement and fund uniting the football industry (players, clubs, federations) around social impact; comparable ecosystem positioning and reliance on football-industry partners for funding.
• FC Barcelona Foundation: Foundation of an elite professional club running sport-based social inclusion programmes internationally; similar mechanism of leveraging elite football brand and infrastructure for vulnerable populations.
• Right To Play: Global sport-for-development organisation operating across multiple countries with broader scope (health, education, gender equality); overlaps with Younited's sport-as-tool-for-social-change premise at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/younitedbelgium
• Xx.com/YounitedBelgium
• LinkedInlinkedin.com/company/younitedbelgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Younited Belgium