Heart of the Matter

Name

Heart of the Matter

Legal name

Heart of the Matter

Website

https://heartofthematterretreat.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Spiritual Wellness & Personal Transformation Retreats

akta.pro primary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

Keywords

• Meditation retreats
• Personal transformation
• Spiritual wellness
• Mindfulness workshops
• Guided meditation

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retreat and Workshop Registration: Revenue from paid attendance at transformation retreats (1, 2, and 3-day events), 3-hour workshops, and associated follow-up integration calls. Participants register through the website and receive instruction in the proprietary meditation practice along with transformational coaching.
2. Online Meditation Course: Revenue from online course offerings. The website references an 'Online Meditation Course' as part of the programs portfolio.
3. Meditation App (Freemium): Free meditation app distributed on iTunes provides product discovery and brand building. May offer premium features or simply serve as a customer acquisition and retention tool.
4. Donations: Website includes a donation option, allowing supporters to contribute financially to support the mission of helping people discover their deepest desires and transform their lives.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heart of the Matter offers paid multi-day Transformation Retreats and 3-hour Ignite Your Inner Life Workshops that teach a proprietary active meditation practice for personal transformation, emotional healing, and spiritual connection. These are supported by a free Heart of the Matter Meditation App on iTunes, an Online Meditation Course, a free 7-day email lead-magnet program, and a post-retreat Zoom follow-up integration call. The organization also accepts donations to support its mission.

Product overview

Heart of the Matter offers a unified retreat-based wellness program centered on meditation and personal transformation. The core offering is the Heart of the Matter Transformation Retreat, supported by a 3-hour Workshop (Ignite your Inner Life) and a Follow-Up Call. Digital delivery includes an Online Meditation Course, a free Heart of the Matter Meditation App available on iTunes, and a free 7-day Let's Get Started Meditation Program as a free gift. All offerings are built around the Heart of the Matter Meditation practice, creating an integrated ecosystem for participants to discover their deepest desires and transform their lives.

Differentiator

Problem solved

Functional benefit

Brands

• Heart of the Matter Meditation App: A meditation application designed to help users develop and maintain a meditation practice, similar to techniques used in the organization's retreat events. Free to download on iTunes.
• Ignite Your Inner Life Workshop
• Let's Get Started Meditation Program

Products and services

• Heart of the Matter Transformation Retreat Multi-day retreat (offered as 1, 2, and 3-day events) designed to help participants discover their deepest desires, transform their lives, fulfill their purpose, and help the world through meditation and emotional healing practices. Includes a post-retreat Follow-Up Integration Call via Zoom 2-3 weeks later.
• Ignite Your Inner Life Workshop A 3-hour workshop that helps participants experience who they are at their core so they can contribute to the world from a place of clarity, love, and strength. Facilitated by Piper Makepeace.
• Online Meditation Course Self-paced online meditation course providing instruction and practice similar to the meditation used in Heart of the Matter's retreat events for individuals who want to learn or deepen a meditation practice.
• Heart of the Matter Meditation App Free mobile app available on iTunes that delivers the Heart of the Matter Meditation practice, designed for both new meditators and existing practitioners to support a daily meditation practice.
• Follow-Up Integration Call A 3-hour Zoom call held 2-3 weeks after the Transformation Retreat that helps participants integrate new awareness, tools, meditation, and changes into their everyday lives with individual support.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Tara Brach: A well-known mindfulness teacher offering online courses, live retreats, and a podcast blending Buddhist meditation with emotional healing. Comparable as an individual teacher-led meditation/personal transformation brand competing for the same attendee pool with similar emotional-depth retreat and online course offerings.

Direct peers

• 1440 Multiversity: A nonprofit learning campus in Scotts Valley, California offering multi-day personal growth, mindfulness, and meditation workshops. Compares as a mission-aligned retreat operation running facilitated workshops for personal transformation with both residential and online components.
• Spirit Rock Meditation Center: A nonprofit Insight Meditation retreat center in Northern California offering multi-day silent and teacher-led meditation retreats. Directly comparable as a meditation-specific retreat organization with a defined teaching methodology (Insight Meditation) and a community of repeat attendees.
• Insight Meditation Society: A nonprofit dedicated to Theravada Buddhist meditation offering multi-day residential retreats led by authorized teachers. Comparable as a meditation retreat organization that combines structured teacher-led retreats with virtual integration and community-based support programming.
• Esalen Institute: A nonprofit holistic education and personal-growth retreat center in Big Sur, California, known for its workshop-led, emotionally-deep retreat model. Comparable as a mission-driven retreat operation with a distinctive methodology emphasizing inner work and embodied practice rather than passive learning.
• Omega Institute for Holistic Studies: A mission-driven holistic education and retreat center in Rhinebeck, NY offering multi-day workshops on meditation, mindfulness, and personal growth. Comparable as a self-described nonprofit that combines on-site retreats with online learning and a teaching faculty for spiritual development programs.
• Kripalu Center for Yoga & Health: A nonprofit yoga, meditation, and personal transformation retreat center in the Berkshires, MA. Directly comparable as a mission-driven retreat operation offering multi-day residential meditation workshops and integration programming, anchored by a distinctive teaching methodology (Kripalu yoga/sattva approach).

Broad incumbents

• Calm: A leading meditation, sleep, and mindfulness subscription app with hundreds of millions of dollars in revenue. Comparable as a broad incumbent pursuing the same meditation-seeker audience with a digital product strategy that competes for share-of-wallet against retreat-based offerings.
• Insight Timer: The largest free meditation app marketplace, offering tens of thousands of teacher-led meditation tracks and live sessions. Comparable as an incumbent digital platform that gives consumers a low-friction, free alternative to paid multi-day meditation retreats and workshops.
• Headspace: A scaled subscription meditation and mindfulness app serving individuals and employer benefit programs. Comparable as an incumbent in the same meditation category that competes for the same end consumer dollars, but operates through a digital subscription model rather than facilitated in-person retreats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/heart-of-the-matter-transformation-retreat-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of the Matter