Keukenloods B.V.

What Keukenloods B.V. does

Keukenloods B.V. is a privately held Dutch kitchen specialist retailer organized as a Besloten Vennootschap (B.V.), domiciled in the Netherlands and operating exclusively in the domestic market. The company sells complete kitchens (cabinets, countertops, fronts, and built-in appliances), individual built-in appliances (dishwashers, cooktops, ovens, refrigerators, range hoods, Quookers, etc.), household appliances, kitchen accessories, and outdoor kitchens and barbecues. Brands stocked include Siemens (including the premium studioLine sub-brand), BORA, Bosch, Miele, Quooker, Liebherr, AEG, and ETNA. Pricing on full kitchens ranges from approximately €7,000 to €30,000+, with an outlet channel offering discounts up to 70%, while standalone appliances and accessories are priced individually.

The business runs an omnichannel go-to-market combining 16 physical showrooms distributed across the Netherlands (Amsterdam, Eindhoven, Almere, Waddinxveen, Alkmaar, Breda, Drunen, Gaanderen, Nederweert, Roosendaal, Rotterdam, Tilburg, Utrecht XXL, Veendam, Zaandam XXL, Zwaag) with a full e-commerce storefront supporting next-day delivery on orders placed before 22:00. Revenue is generated primarily through hardware sales of kitchens and appliances, supplemented by professional installation, assembly, and maintenance services. Supporting digital tools include a 3D kitchen planner and an 'offerte check' quote-comparison service; supporting commercial tools include email newsletter, content/blog marketing, and review-platform presence (Trustpilot 9.0/10 across 20,555 reviews; Kieskeurig 9.2/10 across 13,500 reviews; internal aggregate rating 9.1/10 across 34,055+ reviews). Keukenloods holds Thuiswinkel Waarborg and CBW-erkend certifications governing Dutch consumer protection standards. Ownership is private with no disclosed institutional investors, no parent company, and no subsidiaries; no funding rounds, revenue figures, or founding date were disclosed in available source material. The most recent strategic action in evidence is the June 29, 2024 opening of the Eindhoven showroom.

Name

Keukenloods B.V.

Legal name

Keukenloods B.V.

Website

https://keukenloods.nl

Company type

Private

Operating status

Operating

Short description

Keukenloods B.V. is a privately held Dutch kitchen specialist retailer operating 16 physical showrooms across the Netherlands alongside an e-commerce platform, selling complete kitchens, built-in appliances, accessories, and outdoor kitchens to residential homeowners, with professional installation and next-day delivery.

Ownership category

akta.pro rank

Product category

Kitchen & Appliance Retail

SIC

Household Appliances (3630)

akta.pro primary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

akta.pro secondary industry

Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Kitchen retail
• Built-in appliances
• Kitchen showroom
• Outdoor kitchens
• Kitchen installation

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Sales: Sale of complete kitchens including cabinets, countertops, and fronts as configured/customized units for residential customers
2. Built-in Appliances: Sale of kitchen appliances including dishwashers, ovens, cooktops, refrigerators, extractors, and specialty items like Quookers
3. Installation and Assembly Services: Professional installation and assembly services for kitchens and appliances, including mounting by qualified technicians
4. Accessories and Components: Sale of kitchen accessories, taps, sinks, and cabinet fronts as standalone or add-on products
5. Outdoor Products: Sale of outdoor kitchens and barbecues as product category extension

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Keukenloods B.V. is a Dutch omnichannel kitchen specialist that sells complete kitchen packages (cabinets, countertops, fronts) and built-in kitchen appliances (ovens, cooktops, dishwashers, refrigerators, Quookers, range hoods, etc.) across 16 physical showrooms and a national e-commerce site. The offering is rounded out by household appliances, outdoor kitchens and barbecues, an outlet section with up to 70% discounts, and value-added services including a 3D kitchen planner, quote comparison, professional installation, and maintenance.

Product overview

Keukenloods B.V. is a Dutch kitchen retailer operating both online and through 16 physical showrooms across the Netherlands. The company offers a comprehensive portfolio centered on complete kitchen packages (keukens) and kitchen appliances (keukenapparatuur), complemented by household appliances, outdoor kitchens, and related services. The core offering consists of customizable kitchen configurations in various styles (island, corner, straight, parallel, L-shape, U-shape) sold as complete packages including cabinets, countertops, and appliances. The product line spans built-in appliances from brands including Siemens studioLine, Bosch, BORA, Miele, Quooker, AEG, Liebherr, ETNA, Inventum, Electrolux, and Samsung. Services include a 3D kitchen planner tool for visualization, quote comparison, maintenance, and professional installation. The company also operates an outlet section offering discounted display and discontinued kitchen models.

Differentiator

Problem solved

Functional benefit

Products and services

• Keukens (Kitchens) Complete kitchen packages including cabinets, countertops, and kitchen appliances, available in styles such as island kitchens, corner kitchens, straight kitchens, parallel kitchens, L-shape, and U-shape configurations, sold to residential customers renovating or fitting a new home.
• Keukenapparatuur (Kitchen Appliances) Full range of built-in (inbouw) kitchen appliances including dishwashers, cooktops, refrigerators, freezers, microwaves, ovens, Quookers, ranges, range hoods, coffee machines, faucets, sinks, wine coolers, and warming drawers, sold to Dutch residential customers.
• Huishouden (Household Appliances) Household appliances including dryers, washing machines, kitchen machines, and cookware/pots and pans, sold to Dutch residential customers as ancillary products to the kitchen assortment.
• Buitenkeukens & Barbecues (Outdoor Kitchens & Barbecues) Outdoor kitchen solutions and barbecue equipment for outdoor cooking and entertainment, sold to Dutch residential customers.
• Outlet Keukens (Outlet Kitchens) Discounted kitchen models with savings up to 70% on display models and discontinued items, sold to Dutch residential customers seeking value-priced kitchens.
• Siemens studioLine Luxury kitchen appliance line from Siemens sold at Keukenloods, featuring premium design and innovative functions across cooktops, ovens, refrigerators, microwaves, dishwashers, range hoods, freezers, and coffee machines, targeted at the premium end of the Dutch residential market.
• 3D Keukenplanner (3D Kitchen Planner) Online 3D design tool that allows Dutch residential customers to design and visualize their kitchen in three dimensions before visiting a showroom or placing an order.
• Offerte Check (Quote Comparison) Service that allows customers to submit a competing quote and have Keukenloods review and compare it against their own price, helping Dutch residential customers save money on their kitchen purchase.
• Keukenonderhoud (Kitchen Maintenance) Maintenance and repair services for installed kitchens, sold to existing Keukenloods customers to support their kitchen after purchase.
• Montage & Inbouw (Assembly & Installation) Professional installation and assembly services for kitchen appliances and built-in units, delivered by qualified technicians to Dutch residential customers who purchase a kitchen or appliance package.

Quantifiable outcome

• Next-day delivery on orders placed before 22:00
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• SiemenscoreChannel Partner/ Reseller/ DistributorSiemens is a featured brand in Keukenloods stores. Keukenloods sells Siemens kitchen appliances including the exclusive studioLine series featuring premium design and innovative functions. Siemens products are prominently featured in the showroom displays and product categories.
• BORAcoreChannel Partner/ Reseller/ DistributorBORA is a premium appliance brand sold by Keukenloods. The Eindhoven showroom features a dedicated BORA-wall displaying BORA COOL refrigerators. BORA products are highlighted for their stylish design and innovative cooling technology.
• BoschcoreChannel Partner/ Reseller/ DistributorBosch is one of the featured brands sold at Keukenloods. The company runs promotional campaigns such as cashback offers on Bosch refrigerators and freezers (up to €150). Bosch appliances are featured in showroom kitchen displays.
• MielecoreChannel Partner/ Reseller/ DistributorMiele is a featured premium brand in Keukenloods' product portfolio, representing the high-end segment of the appliance offering.
• QuookercoreChannel Partner/ Reseller/ DistributorQuooker is a key partner brand, with Quooker appliances (instant hot water taps) featured prominently as a product category and highlighted in promotional campaigns including a summer action offering free sparkling water for a year with purchase.
• LiebherrcoreChannel Partner/ Reseller/ DistributorLiebherr is a featured brand sold by Keukenloods, specializing in premium refrigerators and freezers.
• AEGcoreChannel Partner/ Reseller/ DistributorAEG is one of the brands featured in Keukenloods' product range.
• ETNAcoreChannel Partner/ Reseller/ DistributorETNA is a Dutch appliance brand featured in Keukenloods' product portfolio.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IKEA Netherlands: Large global home furnishing retailer with significant Dutch showroom and e-commerce footprint; sells complete kitchens, built-in appliances, and installation services, but as part of a broader furniture and home assortment competing on price and design.
• MediaMarkt Nederland: Large European consumer electronics retailer with Dutch store and online presence; competes with Keukenloods for built-in and freestanding kitchen appliance sales as part of a wider electronics assortment.
• BCC (Electronic Partner Group): Dutch electronics and home appliance chain selling kitchen appliances, white goods, and related categories to residential customers — competes with Keukenloods particularly on the appliance side of the offering.
• Coolblue: Major Dutch online electronics and appliance retailer with strong delivery and customer service reputation; sells kitchen appliances (including built-in), white goods, and increasingly kitchen packages, competing directly with Keukenloods on the appliance side.
• XXXLutz Nederland: Austrian-headquartered furniture and home furnishing giant with Dutch stores carrying kitchen and appliance ranges; competes with Keukenloods on the kitchen purchase funnel as part of a broader home-category assortment.

Direct peers

• Mandemakers Keukens: Dutch kitchen specialist retailer with multiple showrooms across the Netherlands, offering complete kitchens, appliances, and installation services — directly comparable in product mix, customer base, and omnichannel go-to-market to Keukenloods.
• Tulp Keukens: Netherlands-based kitchen specialist retailer with physical showrooms and installation services, focused on mid-to-premium kitchens for residential customers — operates in the same category with a comparable full-service model.
• Brugman Keukens: Dutch kitchen retailer with showrooms across the Netherlands selling complete kitchens, built-in appliances, and offering installation — a direct competitor targeting the same residential renovation and replacement buyer.
• Beter Bed Keukens: Sleep and kitchen retailer under the Beter Bed group with Dutch showroom presence selling complete kitchens and appliances — overlaps in kitchen product category and customer profile with Keukenloods.
• Grando Keukens: Netherlands-based kitchen specialist with multiple showroom locations and installation services, operating a similar full-service kitchen retail model and competing for the same Dutch homeowner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keukenloods B.V.