Brugman Keukens & Badkamers B.V.

What Brugman Keukens & Badkamers B.V. does

Brugman Keukens & Badkamers B.V. is a Dutch specialty retailer of kitchens and bathrooms, headquartered in Waalwijk and operating through 34 showrooms spread across the Netherlands. Founded in 1974 and operating as a subsidiary of De Mandemakers Groep, the company sells complete kitchen and bathroom projects that bundle design consultation, cabinetry, fixtures, appliances, tiling, and professional installation into a single offering. Featured kitchen collections (Erina, MILOX, Merlot Marble, Sturm-48T, among others) are priced from €9,950 to over €25,900, and bathroom collections (Stradius, Cento, Pobles, Mokka, Powder, and others) range from €2,950 to over €19,750, with additional revenue from tiles, flooring, and accessories sold across appliance brands such as Bora, Bosch, Quooker, and Siemens.

The company's go-to-market combines a physical showroom-led sales motion with complementary digital tools. Customers can use a free 3D design tool and a budget planner online before scheduling an in-store consultation, a home appointment, or a remote design session. Post-sale engagement is handled through the Mijn Brugman customer portal, which supports order tracking, delivery confirmation, and 24/7 service requests. Customer acquisition is reinforced by an extensive content-marketing apparatus that includes a 170+ article blog, podcasts, a print inspiration magazine, and active social channels.

The primary customer segment is Dutch residential homeowners undertaking kitchen or bathroom renovations, with a secondary segment of home-based business owners. Distribution is exclusively domestic; no international operations or wholesale channels are disclosed. The commercial model is one-time project sales rather than recurring subscriptions, with no enterprise accounts and customer concentration is therefore naturally low. Differentiation rests on geographic density of showrooms, end-to-end project management, 50+ years of brand history, CBW-Erkend certification, and a 4.2/5 Trustpilot rating across 10,435 reviews.

Name

Brugman Keukens & Badkamers B.V.

Legal name

Brugman Keukens & Badkamers B.V.

Website

https://brugman.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Brugman Keukens & Badkamers B.V. is a Dutch specialty retailer selling complete kitchen and bathroom renovation projects through 34 showrooms across the Netherlands, serving primarily Dutch residential homeowners with bundled design, product, and installation services.

Ownership category

akta.pro rank

Product category

Kitchen & Bathroom Retail

NAICS

General Merchandise Retailers (455)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Kitchen retail
• Bathroom retail
• Home renovation
• Kitchen installation
• Bathroom fixtures

Headquarters

HQ city

WAALWIJK

HQ country

Netherlands

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Kitchen Sales and Installation: Complete kitchen sales including design, cabinetry, appliances, countertops, and professional installation. Prices range from €9,950 to €25,900+ depending on size, materials, and configuration.
2. Bathroom Sales and Installation: Complete bathroom sales including fixtures, cabinetry, tiling options, and professional installation. Prices range from €2,950 to €19,750+ depending on scope and materials.
3. Tiles and Flooring: Tiles and flooring products for kitchens and bathrooms, including concrete look, wood look, natural stone look, and PVC options.
4. Service and Maintenance: Post-sale service including repairs, maintenance, and warranty services through the customer portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brugman Keukens & Badkamers B.V. is a Dutch retail chain that sells complete kitchens, bathrooms, tiles, and flooring products through 34 showrooms across the Netherlands. The company provides an end-to-end service including personalized design consultation, product selection, professional installation, and after-sales service through the Mijn Brugman customer portal. Customers can use free 3D design tools and budget planners online before visiting showrooms.

Product overview

Brugman Keukens & Badkamers B.V. operates as a Dutch retail chain offering comprehensive kitchen and bathroom solutions. The company provides a unified product portfolio centered on customizable kitchens and bathrooms, supplemented by tiles and flooring products. Digital tools including a 3D design tool and budget planner support the customer journey, while the Mijn Brugman customer portal enables order tracking and service management. The company collaborates with The Home Style Club for styled collections and offers products across multiple price points through 34 showrooms across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchens (Keukens)

Quantifiable outcome

• 4.2 out of 5 Trustpilot rating from 10,435 reviews

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• The Home Style ClubcoreStrategic or Co-development PartnerThe Home Style Club is a design consultancy that collaborates with Brugman to create exclusive kitchen and bathroom collections. The partnership combines Brugman's craftsmanship and quality with The Home Style Club's distinctive style and color vision. They have co-designed the Merlot Marble collection and work together on inspiring content and dramatic makeovers.
• De Mandemakers GroepcoreOthersDe Mandemakers Groep is the parent company of Brugman. Brugman is part of this larger Dutch kitchen and bathroom retail group, which also runs other showroom concepts.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Sanitairwinkel.nl: Dutch online-first bathroom retailer with showrooms, focused on the same residential bathroom renovation segment as Brugman. Represents the digital-native competitive pressure that contrasts with Brugman's showroom-led model.
• Schmidt Groupe: European kitchen manufacturer/retailer with a growing Dutch showroom footprint. Directly comparable kitchen design-and-supply model with comparable mid-to-premium price positioning to Brugman's kitchen line.

Direct peers

• Mandemakers Keukens: Sister brand within the same De Mandemakers Groep conglomerate, selling kitchens (and some bathrooms) through showrooms across the Netherlands and Belgium. Directly comparable specialty kitchen retail model, end-to-end service, and Dutch homeowner customer base.
• Keukenloods: One of the largest independent kitchen retailers in the Netherlands with a multi-showroom model targeting Dutch homeowners. Directly competes with Brugman on kitchen design, supply, and installation across similar price points and consumer segments.
• X2O Badkamers: Dutch bathroom specialist running a showroom network across the Netherlands and Belgium. Directly competes with Brugman's bathroom line on design consultation, supply, and installation for Dutch residential customers.

Regional players

• Beter Bed: Dutch home furnishings retailer with adjacent (bedroom, mattresses) offerings, partially intersecting with bathroom/kitchen household renovation journeys. Comparable national showroom footprint and Dutch homeowner targeting.
• Kwantum: Dutch home furnishings chain with showrooms selling curtains, carpets, and basic home categories. Tangentially related as a Dutch homeowner furnishings destination though does not directly compete in kitchen/bath installation.

Broad incumbents

• IKEA Netherlands: Mass-market competitor in kitchen and bathroom furnishings across the Netherlands. Overlaps on the lower end of Brugman's kitchen range (entry-level to mid-market), competing on price and convenience rather than full-service installation.
• Hornbach Netherlands: DIY and home improvement chain selling tiles, sanitary, and kitchen components to Dutch consumers. Partial overlap with Brugman's tile/flooring category and DIY-oriented renovation customers.
• Praxis Netherlands: Major Dutch home improvement and DIY chain offering kitchen, bathroom, and tile products. Competes for renovation budgets though at a more DIY/lower-service positioning than Brugman's full-service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brugman-keukens-&-badkamers-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brugman Keukens & Badkamers B.V.