Hairbrained.me Corp.

What Hairbrained.me Corp. does

Hairbrained.me Corp. is a privately held, Brooklyn-headquartered company that operates an integrated community, education, and commerce platform for professional hairdressers and colorists in the United States. Founded in 2009 as an online community, the company has built a multi-pillar offering anchored by the HB Pro Shop (a Shopify-powered e-commerce marketplace selling curated professional tools including scissors, razors, combs, brushes, color tools, irons, dryers, and accessories from brands such as Dyson, Parlux, and Feather), the HB Live education platform with its Hairbrained Academy subscription (200+ advanced courses, 200+ hours of content, 30+ industry experts, downloadable materials, monthly additions, priced from $7.92/month), and a live events business comprising the annual Hb Fest in Palm Springs, the new HB Sessions multi-city US road tour, and the long-running HB Teach In and Hairbrained Video Awards.

The company monetizes through four primary streams: one-time e-commerce purchases of professional tools, recurring subscription revenue from Hairbrained Academy, transactional revenue from event ticketing (Hb Fest from $549 plus fees), and affiliate/referral-style partner monetization via the Brand Connect / Featured Partners program with Davines, Schwarzkopf Professional, Ulta Beauty, Amika, and ELEVEN AUSTRALIA. Distribution is exclusively direct-to-consumer through the company's own Shopify storefront and event ticketing site, with no app, no API exposure, and US-only shipping from a Hammond, LA fulfillment location.

Underlying technology is a standard Shopify e-commerce stack paired with a custom HB Live subscription platform, supported by a content ecosystem (Hairbrained Articles blog, Hairbrained Conversations YouTube interviews, Data Studio trend/sentiment tool) and a community of more than 3 million #crafthairdressers across social platforms. The go-to-market is community-led: organic social reach, content, events, and word-of-mouth drive engagement and convert into shop, subscription, and ticket sales. Hairbrained appears to be founder- or team-owned with no disclosed external funding, and management team data is not publicly available in the source materials.

Name

Hairbrained.me Corp.

Legal name

Hairbrained.me Corp.

Website

https://hairbrained.com

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Hairdressing Supplies and Education

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRABABAK

Professional/Salon Haircare (Backbar & Retail)

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Professional hairdressing supplies
• Beauty education platform
• Hairdresser community
• Professional hair tools
• Beauty industry events

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Others

Revenue model

1. Professional Tools E-commerce: Online Pro Shop selling professional hairdressing tools including scissors, razors, combs, brushes, clips, pins, color tools, foils, irons, dryers, and accessories. Products are curated for professional hairdressers with brands like Dyson, Parlux, Feather, and others. Ships via UPS or USPS within US.
2. Hairbrained Academy Subscription: Monthly subscription-based online education platform providing access to 200+ courses, 200+ hours of content, 30+ industry experts, downloadable materials, and new content added monthly. Priced at $7.92/month for subscribers.
3. Events and Tickets: Revenue from ticketed events including Hb Fest (multi-day festival in Palm Springs, CA starting at $549) and HB Sessions (intimate road tour education events). 2026 event lineup includes Scottsdale, Newport Beach, Anaheim, New York City, Austin, St. Louis, and Boston.
4. Brand Connect / Featured Partners: Platform featuring partner brands including Davines, Schwarzkopf Professional, Ulta Beauty, Amika, and ELEVEN AUSTRALIA through articles and brand content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hairbrained.me Corp. operates an integrated community, content, education, and commerce platform for professional hairdressers and colorists. Its core offerings include the HB Pro Shop e-commerce store selling curated professional hair tools, the HB Live/Hairbrained Academy subscription-based online education platform with 200+ courses, and live events such as the annual HB Fest festival and HB Sessions road tour.

Product overview

Hairbrained.me Corp. operates a multi-component professional hairdressing platform centered on three core pillars: (1) the HB Pro Shop e-commerce marketplace for professional hair tools and products, (2) the HB Live/Hairbrained Academy online education platform with 200+ courses and monthly content updates, and (3) live events including Hb Fest (annual multi-day festival) and HB Sessions (road tour). The platform also includes brand content partnerships with professional hair care brands (Sebastian Professional, Schwarzkopf, Davines, Amika, ELEVEN Australia, Ulta Beauty), editorial content (Hairbrained Articles), video interviews (Hairbrained Conversations), and trend analysis tools (Data Studio). The HB Pro Shop features curated professional tools including scissors, combs, brushes, clips, color tools, foils, irons, and dryers from partner brands, while the education platform provides masterclasses, workshops, and downloadable materials from 30+ industry experts.

Differentiator

Problem solved

Functional benefit

Brands

• Hb Pro Shop: Professional tools e-commerce shop offering scissors, razors, combs, brushes, color tools, irons, dryers, and accessories for hairdressers.
• HB Live
• HB Fest
• HB Sessions
• Hairbrained Academy

Products and services

• HB Pro Shop Online e-commerce shop selling curated professional hairdressing tools including scissors, razors, combs, brushes, clips, pins, color tools, foils, irons, dryers, and accessories from brands such as Dyson, Parlux, and Feather. Ships within the US via UPS or USPS.
• Hairbrained Academy (HB Live) Subscription-based online education platform offering 200+ advanced courses, 200+ hours of content from 30+ industry experts, downloadable study materials, and monthly new content additions. Priced at $7.92/month.
• Hb Fest Annual multi-day immersive education event featuring advanced classes, live demonstrations, hands-on workshops, and networking. Tickets start at $549 plus fees; Hb Fest 2026 scheduled for Sep 12-14 at JW Marriott Desert Springs Resort in Palm Springs, CA.
• HB Sessions Intimate live education road tour experience across US cities for hands-on learning and community connection. 2026 lineup includes Scottsdale, Newport Beach, Anaheim, New York City, Austin, St. Louis, Palm Springs, and Boston.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered featured partner and core partner.

• Davinesfeatured partnerGTM or Marketing PartnerItalian sustainable haircare brand featured in Hairbrained's Brand Connect section. Davines operates the carbon-neutral Davines Village in Parma, Italy with 6,000 sq meter scientific garden. Products feature ingredients from sustainable sources with 81% recycled packaging, 100% carbon-neutral packaging, and B Corp certification.
• Schwarzkopf Professionalfeatured partnerGTM or Marketing PartnerGlobal top-3 professional hair care brand with 120+ years of innovation. Featured in Hairbrained's Brand Connect section. Key product lines include IGORA ROYAL color, BC Bonacure, BLOND ME, and OSIS+ styling. Schwarzkopf emphasizes 'Together. A Passion For Hair' philosophy with professional-focused products since 1995.
• Ulta Beautyfeatured partnerGTM or Marketing PartnerLargest US beauty retailer (founded 1990) with 25,000+ products featured in Hairbrained's Brand Connect section. Partnership involves content coverage and brand features including exclusive fragrance collections like Billie Eilish's line.
• Amikafeatured partnerGTM or Marketing PartnerInclusive professional haircare brand featured in Hairbrained's Brand Connect. B Corp and Climate Neutral certified with packaging using up to 90% post-consumer recycled materials. Product lines include Shine Collection (45% shine boost), Hydration Collection, Detox Collection, and Signature Collection. Supports HairToStay foundation.
• ELEVEN AUSTRALIAfeatured partnerGTM or Marketing PartnerAustralian professional haircare brand co-created by four-time Australian Hairdresser of the Year Joey Scandizzo and photographer Andrew O'Toole. Features 40+ multi-award-winning products including Miracle Hair Treatment (11 benefits in one). Cruelty-free formulations with hydrolyzed quinoa, organic argan oil, and silk amino acids. 100% recyclable packaging.
• Dysoncore partnerChannel Partner/ Reseller/ DistributorPremium professional styling tool brand. Hairbrained sells Dyson products including Supersonic Pro and Supersonic R hair dryers through their Pro Shop e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Salon: Long-running trade publication and education platform for the US professional salon industry — comparable to Hairbrained's content, education, and professional-community focus.
• Behind the Chair: Long-standing community, content, and education platform for professional hairdressers — likely the closest single comparable to Hairbrained, operating a similar combination of digital content, education, tools retail, and live events for the same #crafthairdresser audience.
• CosmoProf: One of the largest professional beauty distribution networks in North America (Beauty Systems Group affiliate), supplying professional hair care products, color, tools, and education to salons — overlapping heavily with Hairbrained's e-commerce and education stack.
• Beauty Systems Group (BSG): L'Oréal- and Henkel-affiliated professional beauty distributor selling salon supplies, color, tools, and education directly to licensed cosmetologists — comparable to Hairbrained's Pro Shop and professional-customer focus.
• SalonCentric: L'Oréal-owned professional beauty retail distributor selling professional-grade hair color, care, tools, and education to stylists and salons — directly comparable to Hairbrained's HB Pro Shop commerce business and shared pro-customer base.
• Modern Salon: Trade media brand covering professional hairdressers with content, education, and industry data — directly comparable to Hairbrained's editorial (Articles), Conversations interviews, and Data Studio sentiment/trend offering.

Emerging players

• Beautylish: DTC beauty retailer with curated pro-grade tools and a strong enthusiast/pro community plus educational content — comparable to Hairbrained's curated tools retail plus content/community emphasis, though Beautylish extends into makeup and skincare.

Broad incumbents

• Sephora: Largest prestige multi-brand beauty retailer globally with an emphasis on education and community — covers a much broader category than Hairbrained but represents the upper bound of how a community-and-content commerce platform scales in beauty.
• Sally Beauty: Mass-market specialty beauty retailer with thousands of US stores selling professional and consumer hair care, color, and tools — broader and more retail-anchored than Hairbrained but addresses overlapping pro/consumer demand.

Others

• MasterClass: Subscription-based video education platform with celebrity/instructor-led courses — different subject matter than Hairbrained but the closest analog to its subscription education model, recurring-revenue mechanics, and content library flywheel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLlA1NwTnLoE6cl4i6MaDb39rbhQr5ufTE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hairbrained.me Corp.