American Salon
American Salon is a US B2B trade media platform serving professional beauty stylists, barbers, nail technicians, and estheticians with editorial content, newsletters, and events under parent Questex LLC.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What American Salon does
American Salon is a US-based B2B trade media platform serving the professional beauty industry, operated by privately held parent Questex LLC and headquartered in New York. The publication delivers editorial content across hair, color, cut, styling, texture, barbering, nails, skin, products, and business categories, distributed through its website (americansalon.com), a quarterly Lookbook digital publication reaching 100,000 subscribers, an email newsletter reaching 84,000 subscribers with a 29% average open rate, and social channels aggregating 1.68 million followers. The platform reaches an audience of nearly 400,000 beauty professionals.
Revenue is generated through two primary streams: advertising and sponsorship (including social media advertising, Lookbook sponsorships, Digital Education content placement, and Beauty Playbook brand content), and event management via the Be+Well trade shows in New York, Las Vegas, and Florida (formerly the International Beauty Show and International Esthetics, Cosmetics & Spa Conference), which draw up to 30,000 attendees per event. Pricing is custom and not publicly disclosed.
The company is part of the broader Questex portfolio, which includes sister trade publications American Spa and Club Industry, plus co-owned events Spatec and Sibec. American Salon is led by Content Director Eileen Loh and operates with a lean headcount of 29 employees, indicating a content-led, asset-light operating model that relies on cross-property synergy with its parent company's media and event portfolio.
American Salon firmographics
Firmographics- Name
- American Salon
- Legal name
- Questex LLC
- Website
- https://americansalon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Salon is a US B2B trade media platform serving professional beauty stylists, barbers, nail technicians, and estheticians with editorial content, newsletters, and events under parent Questex LLC.
- Ownership category
- akta.pro rank
American Salon industry classification
Industry- Product category
- Beauty Trade Media & Events
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Luxury/High-End Barber Lounges (HSALABAH), Salon & Spa Management / Operations (EDAOALAK)
Keywords
Where American Salon is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Salon business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Advertising and Sponsorship: American Salon generates revenue by offering advertising and sponsorship opportunities to beauty brands seeking to reach its audience of nearly 400,000 beauty professionals. This includes social media advertising, Lookbook sponsorships, digital education content placement, and Beauty Playbook brand content.
- Event Management: Through parent company Questex, American Salon organizes and promotes trade shows and events including Be+Well shows in New York, Las Vegas, and Florida (formerly International Beauty Show and International Esthetics, Cosmetics & Spa Conference). Revenue generated from exhibitor fees and attendee registration.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
American Salon product offering
Product offeringCore offering
American Salon is a B2B trade media platform serving professional beauty industry audiences with editorial content, digital publications, newsletters, and trade events. The platform monetizes its nearly 400,000-strong professional audience primarily through advertising and sponsorship sales to beauty brands, supplemented by exhibitor and attendee revenue from the Be+Well trade shows in New York, Las Vegas, and Florida.
Product overview
American Salon is a unified media platform serving the beauty and wellness industry, combining a digital publication (the American Salon website) with event properties (Be+Well shows) and content distribution channels (Lookbook, Newsletter, Beauty Playbook). The core offering is the American Salon website providing editorial content across hair, nails, skin, and barbering, supplemented by the quarterly Lookbook visual publication, the 84,000-subscriber newsletter with a 29% open rate, branded digital education content, and the Beauty Playbook how-to service. The Be+Well events (formerly IBS/IECSC) in New York, Las Vegas, and Florida serve as the company's trade show segment, attracting up to 30,000 attendees per event for networking and education.
Differentiator
Problem solved
Functional benefit
Brands
- American Spa: Sister publication focused on spa and wellness industry
- Club Industry
- Be+Well
- Spatec
- Sibec
Products and services
- American Salon Website
Quantifiable outcome
- Nearly 400,000 beauty professionals engaged through platforms
- +1 more outcomes
Companies that use American Salon
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
American Salon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Salon partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Be+Well | Beauty and Wellness ShowcoreInternational Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC) are now part of Be+Well, a unified beauty and wellness event brand under Questex. American Salon is connected to these events as part of the Questex media portfolio.
- American SpacoreAmerican Spa is a sister publication under Questex, serving the spa and wellness industry. Both publications share the Suite Spot contest and cross-promote content and events.
- Club IndustryminorPart of the Questex professional brands portfolio, serving the health club and fitness industry.
- SpatecminorSpa industry networking events co-owned by Questex for executive-level business connections in the spa and wellness sector.
- SibecminorBeauty industry business networking events co-owned by Questex connecting suppliers with beauty professionals.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
American Salon competitors and assessment
Company assessmentDirect peers
- BeautyMatter: BeautyMatter is a B2B beauty business media brand publishing news, analysis, and reports for beauty executives and brand marketers — overlapping with American Salon's advertiser base and content-led GTM motion.
- Skin Inc. Skin Inc. is a B2B publication serving skincare professionals and estheticians, closely comparable to American Salon's esthetician and skincare editorial coverage and target audience.
- Beauty Independent: Beauty Independent is a B2B media outlet covering the beauty business, serving indie brands and professionals with news, features, and education — directly comparable to American Salon's content-led B2B beauty media model.
- Salon Today: Salon Today is a B2B publication and community for salon owners and managers, directly comparable to American Salon's salon owner/operator content and advertiser base.
- Global Cosmetic Industry: Global Cosmetic Industry (GCIMagazine.com) is a B2B trade publication covering cosmetics, personal care, and professional beauty manufacturing — a directly comparable trade-publishing peer targeting beauty advertisers and brand marketers.
- Modern Salon: Modern Salon is a long-standing direct competitor B2B trade publication serving salon professionals with editorial, education, and event coverage in hair, nails, and skin, overlapping closely with American Salon's editorial and audience profile.
Broad incumbents
- Happi (Household & Personal Products Industry): Happi is a long-running B2B trade publication for household and personal care products, serving manufacturers and brand marketers — a broader-incumbent peer with overlapping beauty/personal-care advertiser base.
- Cosmetics Business: Cosmetics Business is an established global B2B beauty industry publication covering formulation, brand, and retail, providing comparable advertising and editorial reach to a beauty professional audience.
Emerging players
- CEW (Cosmetic Executive Women): CEW is a beauty industry association producing events, awards, and content for beauty executives, partially overlapping with American Salon's advertiser-targeting and event-driven engagement model.
Regional players
- Professional Beauty (UK/Australia): Professional Beauty is a leading UK/Australia-based B2B beauty trade publication and event operator serving salon and spa professionals — comparable in editorial and event model but focused on non-US markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
American Salon social profiles
Digital presenceAmerican Salon financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Salon leadership team
Management profileNumber of profiles
Profiles1 record
American Salon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Salon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Salon
What does American Salon do?
American Salon is a B2B trade media platform serving professional beauty industry audiences with editorial content, digital publications, newsletters, and trade events. The platform monetizes its nearly 400,000-strong professional audience primarily through advertising and sponsorship sales to beauty brands, supplemented by exhibitor and attendee revenue from the Be+Well trade shows in New York, Las Vegas, and Florida.
Is American Salon a public or private company?
American Salon is a private company. It is classified as corporate owned and is currently operating.
When was American Salon founded?
American Salon was founded in -1. It employs 11 to 50 people.
Where is American Salon based?
American Salon is headquartered in New York, United States, in the North America region.
How does American Salon make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are event Management.
Who are American Salon's main competitors?
Direct peers on record are BeautyMatter, Skin Inc., Beauty Independent, Salon Today, Global Cosmetic Industry and Modern Salon. Broad incumbents are Happi (Household & Personal Products Industry) and Cosmetics Business. CEW (Cosmetic Executive Women) is listed as an emerging player. Professional Beauty (UK/Australia) is listed as a regional player.
Does American Salon have an API?
No public API is recorded for American Salon.
What industry is American Salon in?
American Salon's product category is Beauty Trade Media & Events. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail).