Kelly Harris Company

What Kelly Harris Company does

Kelly Harris Company is a privately held, family-owned real estate brokerage and commercial development firm founded in 1983 by Kelly Harris and headquartered in Dallas, Texas. The company operates with three licensed agents — founder and principal broker Kelly Harris (CCIM-designated since 1993), Associate Broker Sharon Harris (MCNE, SRS, GRI, PSA), and Realtor Ruth Harris (Baylor graduate, D Magazine Best Real Estate Agent 2021, Ellis County Top Producer 2022) — handling residential, commercial, and development transactions across the Dallas-Fort Worth Metroplex, including Dallas, Ellis, Hunt, Kaufman, and Navarro counties.

The service portfolio comprises three core lines: residential brokerage (listing, acquisition, leasing for individual buyers/sellers), commercial brokerage (industrial, warehouse, office, retail, agricultural, and land transactions), and commercial development (spec building construction and build-and-sell projects along major corridors such as I-30). Supporting these are educational resources (Residential Q&A and Commercial Q&A modules) intended to guide clients through transaction processes. The technology platform is standard industry tooling — property listing management, IDX-integrated property search, CRM, and social sharing buttons for Facebook, X/Twitter, Pinterest, WhatsApp, and email — with no proprietary technology, APIs, mobile applications, or AI features identified.

The business model is a traditional independent brokerage commission structure plus developer margins on spec-build projects. Pricing varies by transaction: commercial leases are quoted monthly (e.g., $2,400/month for a Downtown Ferris office), and undeveloped land is sold at $10,000 per acre with seller financing (10% down to qualified buyers). No standard commission rates are publicly disclosed. The go-to-market is sales-led, direct, and dependent on personal relationships, referrals, and the firm's 40-year track record of 800+ transactions exceeding $350M in total career value. Customer segments are horizontal across SMB and small-enterprise commercial buyers/tenants (manufacturing, automotive, food service, storage, aerospace, pet products) and individual residential buyers/sellers; the firm does not concentrate on any single vertical. Marketing channels consist of the company website with IDX listing search, organic social on Facebook, professional association memberships (MetroTex, Texas Association of Realtors, National Association of Realtors), and direct agent phone/email contact — i.e., a low-tech, relationship-driven channel mix with no paid acquisition or marketing automation.

Name

Kelly Harris Company

Legal name

Kelly Harris Company

Website

https://kellyharriscompany.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Kelly Harris Company is a family-owned Dallas-based real estate brokerage and commercial development firm founded in 1983, serving residential, commercial, and land clients across the Dallas-Fort Worth Metroplex through three licensed agents and in-house spec-building development.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Warehousing & Logistics Facilities Brokerage (BPAJACAA)

Keywords

• Residential real estate brokerage
• Commercial real estate brokerage
• Commercial property development
• Industrial and warehouse properties
• Land sales and leasing

Headquarters

HQ city

Ferris

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage收取买卖双方佣金，提供住宅和商业物业的上市、收购和租赁服务。公司从事自建开发项目并出售。

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kelly Harris Company is a full-service real estate brokerage and development firm providing listing, acquisition, and leasing services for residential and commercial properties in the Dallas-Fort Worth Metroplex. The company brokers single-family homes, condos, industrial buildings, warehouses, offices, retail centers, and agricultural land, and additionally constructs commercial buildings on a speculative build-and-sell basis along major interstate corridors.

Product overview

Kelly Harris Company is a full-service real estate brokerage and development firm that has been family owned and operated since 1983. The company offers more than 40 years of experience providing listing, acquisition, and leasing services in both the residential and commercial markets across the Dallas-Fort Worth Metroplex. The product portfolio consists of three core service areas: Residential Real Estate Services (listing and acquisition for homebuyers and sellers), Commercial Real Estate Services (commercial property transactions including industrial, warehouse, office, retail, and agricultural land), and Commercial Development (build-and-sell commercial construction projects along major corridors like I-30). Supporting these core offerings are educational modules including Residential Q&A and Commercial Q&A resources that help guide clients through real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential property listing, acquisition, and leasing services for individual homebuyers and sellers in the Dallas-Fort Worth Metroplex, including single-family homes and condos across multiple counties.
• Commercial Real Estate Services Commercial property listing, acquisition, and leasing services for businesses, investors, and property owners, covering industrial, warehouse, office, retail, flex space, and agricultural properties.
• Commercial Development Build-and-sell commercial development service in which the company constructs commercial buildings on behalf of clients for sale or lease, with particular expertise in properties along major interstate corridors in the DFW Metroplex.

Quantifiable outcome

• Over 800 transactions brokered with total value exceeding $350 million
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MetroTex Association of RealtorsminorOthersMember of the MetroTex Association of Realtors, a professional real estate trade association in the Dallas area providing networking, education, and resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• eXp Realty: Cloud-based brokerage with a commission-split model attractive to independent agents. Operates across the U.S. including Texas and competes directly for agent talent in the DFW Metroplex.
• Marcus & Millichap: Commercial investment real estate brokerage specializing in investment sales, financing, and research. Comparable to Kelly Harris Company in its focus on commercial investment transactions, but operating at national scale.
• Compass: Tech-enabled residential and commercial brokerage operating nationally with a sales-led model. Directly competes with Kelly Harris Company for agent recruitment and consumer mindshare in the DFW market, though at vastly greater scale and with proprietary technology.

Broad incumbents

• CBRE Group: Global commercial real estate services firm with major DFW operations. Competes with Kelly Harris Company on commercial brokerage, leasing, and investment sales, though at substantially greater scale and capability.
• JLL: Global commercial real estate services firm with significant Texas operations. Competes with Kelly Harris Company on commercial leasing, sales, and industrial brokerage in the DFW market.
• Century 21: Global real estate franchise with broad U.S. presence including Texas. Competes primarily on residential but also serves commercial clients in DFW.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with significant DFW presence. Competes with Kelly Harris Company for both residential and commercial listings, particularly through its KW Commercial arm.
• Better Homes and Gardens Real Estate: Nationally franchised brokerage with established Texas presence. Competes with Kelly Harris Company for residential and small-commercial transactions in the DFW Metroplex.
• Coldwell Banker: Established national real estate franchise with a substantial Texas footprint, including commercial affiliate NRT. Competes with Kelly Harris Company for residential and light-commercial transactions in DFW.
• RE/MAX: Globally recognized residential and commercial real estate franchise with extensive DFW Metroplex coverage. Competes for the same agent and client pool as Kelly Harris Company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kellyharriscompany
• LinkedInlinkedin.com/company/kelly-harris-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Harris Company