Make IT

What Make IT does

Make IT is a Kazakhstan-based IT education academy incorporated in Almaty as ТОО "Make IT (Мэйк ИТ)" and founded in 2021. The academy delivers vocational training in IT product management, project management, and business analysis, with a core portfolio of four structured courses: Product Manager (6-month live cohort or recorded format), Project Manager (2-month), Business Analyst, and Senior Product Manager. All instruction is delivered online via a web-based learning platform, with cohorts capped at 30 students and led by practicing product managers, BAs, and project managers from leading companies in Kazakhstan, Russia, and Central Asia. The academy is the first IT academy in Kazakhstan to receive accreditation from the Tech Orda program, achieving the highest rating, and its certificates are also accredited within the Astana Hub ecosystem.

The company's revenue model is primarily direct-to-consumer course tuition, with three pricing tiers: a 6-month live cohort at 400,000 KZT (~$880 USD), a recorded self-serve course at 80,000 KZT, and individual modules at 30,000 KZT. Payment is collected 100% upfront, with bank installment plans available through Halyk Bank. A Tech Orda grant pathway subsidizes tuition for qualifying students. Make IT also generates ancillary revenue (or supports enrollment) through a 2-month post-course mentorship program and employment assistance, with the company reporting that 95% of graduates secure roles at IT companies.

Make IT's go-to-market is community-led and digital-first, relying on its website (make-it.kz), Telegram channel, and organic referrals from graduates. The academy markets itself to career changers, professionals in adjacent fields seeking PM skills, and practicing PMs pursuing senior roles. The primary founder is Olga Nikolaeva, a former product leader at Kcell, Choco, and Citix Ltd. The company reports 11-50 employees, has no disclosed funding rounds or parent company, and operates a sub-brand called Unitcraft. While the academy does not develop proprietary technology products, its defensible position rests on regulatory accreditation, practitioner-led curriculum, and community-driven student acquisition within Kazakhstan's growing IT talent market.

Name

Make IT

Legal name

ТОО "Make IT (Мэйк ИТ)"

Website

https://make-it.kz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Make IT is an Almaty-based online IT academy offering accredited practitioner-led courses in product management, project management, and business analysis, serving career changers and professionals in Kazakhstan and Central Asia.

Ownership category

akta.pro rank

Product category

IT vocational training and education

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAPAB

Information Technology & Software

Education/Adult & Continuing Education/Industry-Specific Training (Healthcare, Tech, etc.)

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYBPAEANAB

Custom Corporate IT Training & Upskilling Programs

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

Keywords

• IT training courses
• Product management education
• Project management courses
• Business analyst training
• Vocational IT academy

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Tuition Fees: Make IT generates revenue primarily through course tuition fees charged to students for enrollment in live and recorded educational programs. Pricing tiers include a 6-month live cohort at 400,000 KZT, a recorded course at 80,000 KZT, and individual modules at 30,000 KZT each. 100% pre-payment is required before the start of the course. The company also offers bank installment ( рассрочка) plans through Halyk Bank.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Make IT is an online IT education academy that sells vocational training courses preparing students for careers in IT product management, project management, and business analysis. Its core offerings are four structured courses (Product Manager, Project Manager, Business Analyst, and Senior Product Manager), delivered online as either live cohort programs or recorded self-serve courses, with individual course modules also available for separate purchase. The academy bundles mentorship and employer-introduction job placement support, and operates as the first Tech Orda-accredited IT academy in Kazakhstan.

Product overview

Make IT is an IT academy offering a portfolio of vocational training courses in product management, project management, and business analysis. The core offerings are four structured courses (Product Manager, Project Manager, Business Analyst, and Senior Product Manager) ranging from 2 to 6 months in duration. These are complemented by supplementary services including a 2-month mentorship program and employment assistance. Individual course modules are also available for purchase separately. The academy is the first accredited IT academy in Kazakhstan under the Tech Orda program.

Differentiator

Problem solved

Functional benefit

Brands

• Unitcraft: A product sub-brand associated with Make IT, referenced on the website at http://make-it.kz/unitcraft (page noted as unpublished at time of data collection).

Products and services

• Product Manager course (Продакт-менеджер) A 6-month intensive online training program teaching IT product management from scratch — covering market analysis, unit economics, product roadmaps, backlog prioritization, team management, and product launch — offered in live cohort format (400,000 KZT) or recorded self-serve format (80,000 KZT), with individual modules available for 30,000 KZT each. Targeted at career changers and aspiring PMs with no prior IT experience.
• Project Manager course (Проджект-менеджер) A 2-month online course focused on building effective communications with clients, managing development teams, and improving product quality. Mentored by Azat Turarov, IT Project Lead at Tengizchevroil. Targeted at professionals seeking formal project management skills for IT delivery roles.
• Business Analyst course (Бизнес-аналитик) An online course teaching students to research, plan, and structure business processes to help IT products meet the needs of businesses and users. Mentored by Dana Isakhanova, a Senior Business Analyst with 10+ years of experience. Targeted at aspiring IT business analysts.
• Senior Product Manager course (Синьор продакт-менеджер) An advanced online course for forming product strategy vision and leading a group of product managers. Mentored by Erlan Kaisyn, CPO of Halyk Bank. Targeted at practicing PMs seeking advancement to Senior PM or CPO roles.
• Mentorship Program (Менторская программа) A 2-month mentorship program for Make IT graduates providing career growth support, case-solving assistance, and professional status elevation. Targeted at already-employed IT professionals seeking acceleration beyond the formal course.
• Employment Assistance (Трудоустройство) Job placement support service bundled with Make IT courses, including resume and portfolio preparation, interview coaching, and direct employer introductions. The academy reports that 95% of its graduates work in IT companies after completion. Targeted at students seeking to transition into IT roles.
• TechOrda Grant enrollment pathway A grant-funded enrollment pathway for qualifying students that covers the Product Manager course, administered via the national Tech Orda IT industry development program. Selection involves a skills assessment test for PC/internet proficiency, a personal interview to assess motivation, and document verification. Targeted at students who meet Tech Orda grant eligibility criteria.

Quantifiable outcome

• 95% of Make IT graduates are employed in IT companies after completing the course
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Tech OrdacoreStrategic or Co-development PartnerTech Orda is Kazakhstan's national IT industry development program. Make IT has been accredited by Tech Orda as the first IT academy in Kazakhstan, confirming its compliance with high training standards. Tech Orda also offers grant funding that Make IT students can apply for to subsidize their tuition.
• Astana HubminorStrategic or Co-development PartnerAstana Hub is Kazakhstan's largest technology park and IT ecosystem hub. Make IT's course certificates are accredited within the Astana Hub ecosystem, lending institutional credibility to graduates. Astana Hub also publishes market data (referenced by Make IT) on Kazakhstan's IT talent gap.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GoPractice: Practitioner-led Product Management training platform with structured courses, simulations, and case-based curriculum. Closely mirrors Make IT's positioning around real PM practice rather than generic management theory.
• SkillFactory: Online school for IT and data professions offering cohort-based programs with mentorship and career support. Comparable audience (career changers, working professionals) and similar Russian-language, online-first delivery model.
• Hexlet: Russian-language online programming and IT school with structured courses, project-based learning, and active community. Comparable in pedagogy (real cases, project portfolio), Russian-language audience, and career-changer target segment.
• Skillbox: One of the largest Russian-language online education platforms with IT, product, and management courses delivered in cohort and self-paced formats. Directly comparable on customer profile (career changers), pricing tiers, and PM/BA-style offerings.
• Karpov.courses: Practitioner-led online school for data analytics, data science, and adjacent IT disciplines, founded by senior analytics practitioners. Comparable on instructor credibility, cohort-cap model, and career-outcome-driven GTM.
• ProductStar: Russian-language online school focused specifically on Product Management training, with cohort courses, mentor feedback, and practical projects. The most direct product-category peer to Make IT's PM-centric curriculum and target customer.
• Geekbrains: Russian online IT education platform offering courses in programming, product management, and digital professions with mentor support and career services. Operates a similar consumer-focused, cohort-based IT training model with Russian-language content.
• Yandex Practicum: Yandex's online IT bootcamp offering cohort-based, mentor-led programs in data science, software engineering, and adjacent IT roles across Russian-speaking markets. Closest large-scale peer to Make IT's cohort-and-mentor model with similar Russian-language delivery and IT career-changer target audience.

Broad incumbents

• Coursera: Global online learning platform with university and company credentials across IT, business, and product management. Represents the broader incumbent alternative consumers compare against, with self-paced rather than cohort-based delivery.
• Udemy: Global marketplace for self-paced online courses with deep inventory of PM, BA, and IT courses. Competes primarily with Make IT's recorded and module-based offerings at substantially lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xt.me/make_it_kz
• LinkedInlinkedin.com/company/make-it-kz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make IT