Office de Tourisme des 2 Alpes

What Office de Tourisme des 2 Alpes does

Office de Tourisme des 2 Alpes is the public Category I tourism office managing the Les 2 Alpes mountain resort in the Isere department of the French Alps, founded in 1946 and operating approximately nine months per year. The organisation serves individual leisure travellers across two principal seasons: a winter season (late November to early July, including glacier skiing on the 3,600m domain) and a summer season focused on mountain biking, trail running, road cycling, hiking, and a portfolio of more than 40 activities. In 2024-2025 the destination recorded 1.72 million winter nights (+4.4% YoY) and 615,100 summer nights (+6.1% YoY), supported by 32,491 tourist beds, 1.3 million ski days, and an attendance profile of 62,778 skiers, 42,680 mountain bikers, and 113,000 summer lift-access pedestrians. It is classified as the 6th largest French ski resort out of 232 by Skidata.io.

The technology platform is a WordPress CMS-based destination website (les2alpes.com) augmented by a network of dedicated transactional subdomains: reservation.les2alpes.com for accommodation and activity bookings, skipass-2alpes.com for lift passes, explore.les2alpes.com for an interactive map, and go2alpes.com for transport. The site integrates live webcams, weather forecasts, and real-time lift and piste status. Commercial activity is conducted through five primary revenue streams: ski pass and lift ticket sales, accommodation reservation commissions, activity booking commissions, professional services tied to ski school and equipment rental partnerships, and tourist tax (taxe de sejour) collection. Distribution combines direct digital channels, three on-site tourist offices (7 days/week in winter, 2 days/week in summer), partnerships with tour operators and OTAs serving UK, Belgian, Dutch, and Italian markets, and a broad network of ski school and activity resellers.

Go-to-market is event-driven and community-led, anchored by signature sporting competitions (Mountain of Hell, Urban DH, Le Defi de la Muzelle, Tour des 6 Vallees de l'Oisans) and an ambassador programme of eight-plus elite athletes including Mathieu Blanchard (trail), Isabeau Courdurier (VTT enduro), Hugo Frixtalon (VTT freeride), and Yoann Bonato (rally). Marketing combines the destination website and blog, Instagram, Facebook, YouTube, an email newsletter, an active press office, and a hosted influencer and blogger programme. The organisation holds Qualite Tourisme certification since 2013 and the Famille Plus family tourism label since 2009, operates a digital press dossier, and is GDPR-compliant. Ownership is public: the office is a state-classified tourism entity with no parent company, and the associated Ski Club des 2 Alpes operates as a separate FFS-affiliated association.

Name

Office de Tourisme des 2 Alpes

Legal name

Les 2 Alpes Tourisme

Website

https://les2alpes.com

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Office de Tourisme des 2 Alpes is the public Category I tourism office managing the Les 2 Alpes French Alpine resort across winter (glacier skiing, 1.3M ski days) and summer (138km bike park, 42,680 riders) for 2.49 million annual visitor nights.

Ownership category

akta.pro rank

Product category

Mountain Resort Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Adventure & Expedition Travel Agencies (THAKAFAB), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Mountain tourism services
• Ski resort operations
• Destination marketing
• Outdoor recreation activities
• Accommodation booking

Headquarters

HQ city

Les Auvergnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Ski Pass / Lift Tickets: Sale of ski passes and lift tickets for both winter and summer (pedestrian/bike park access). Skipass purchases handled via dedicated platform skipass-2alpes.com.
2. Accommodation Reservations: Commission or service fees from booking accommodations (hotels, chalets, apartments) via the online reservation platform reservation.les2alpes.com.
3. Activity Bookings: Revenue from booking activities including VTT, trail, parapente, white-water sports, golf, and summer luge through the online reservation system.
4. Tourism Services and Concierge: Service fees from tourism services provided at the resort including ski school partnerships, equipment rental referrals, and concierge services.
5. Tourism Tax and Levies: Tourist tax (taxe de séjour) collected from visitors contributing to local tourism infrastructure and promotion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Office de Tourisme des 2 Alpes is a public tourism office that manages visitor information, accommodation reservations, activity bookings, and ski pass sales for the Les 2 Alpes mountain resort in France. It operates as a Category I tourism office within the French National Federation of Tourist Offices, providing year-round (9 months) booking and information services through on-site offices and the les2alpes.com digital platform covering stays, activities, and lift access.

Product overview

Office de Tourisme des 2 Alpes operates a multi-season mountain resort offering a comprehensive portfolio of outdoor recreation products and services. The core offerings include the 2 Alpes Bike Park™ (renowned mountain biking domain), summer skiing on a high-altitude glacier domain, pedestrian summit access via cable cars, and skipass/transportation services. These are supported by an integrated digital platform enabling accommodation bookings, activity reservations, and real-time resort information (live webcams, weather, trail status). Activity products span mountain biking, trail running, cycling, hiking, water sports, golf, paragliding, via ferrata, and wellness services. The resort also provides complementary services including a free shuttle network, interactive mapping, and seasonal event programming. The offering represents a unified platform combining physical recreation infrastructure with digital booking and information services.

Differentiator

Problem solved

Functional benefit

Brands

• Label 2 Alpes: Internal classification label of the station that evaluates furnished rentals considering the specificities of mountain resort housing and quality of facilities.
• Famille Plus
• Qualité Tourisme

Products and services

• 2 Alpes Bike Park The official mountain biking (VTT) domain of Les 2 Alpes, recognized across Europe as a leading bike park offering 138 km of marked trails with 2,300 m vertical drop for all skill levels.
• Summer Ski Domain High-altitude skiing and snowboarding available in May, June, and early July at up to 3,600 m elevation with guaranteed snow conditions on the glacier.
• Pedestrian Access (Accès Piétons) Cable car access to the summit for hikers and pedestrians, providing panoramic views and high-altitude walking experiences.
• Skipass / Lift Passes Ski pass and lift access tickets for the ski area, including pedestrian passes, bike park passes, and various duration options sold via skipass-2alpes.com.
• Accommodation Booking Platform Online reservation system for vacation rentals including hotels, chalets, apartments, and village offerings in Mont de Lans and Venosc.
• Activity Reservations Booking service for various summer activities including hiking, trail running, cycling routes, water sports, and outdoor adventures.
• Free Shuttle Service (Navette Gratuite) Complimentary shuttle bus service providing mobility throughout the resort, allowing visitors to leave their cars parked.
• 9-Hole Mountain Golf 9-hole mountain golf course located at 1,650 m altitude offering scenic golfing.
• Paragliding Flights Tandem paragliding flights offering aerial views of Les 2 Alpes from above.
• Festival & Events Program Seasonal entertainment and animation programming including signature sporting events (Mountain of Hell, Urban DH, Trail events) and concerts/shows throughout summer and winter.

Quantifiable outcome

• Summer nights grew 6.1% year-on-year to 615,100 nights; winter nights grew 4.4% to 1,719,500 nights
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hugo Frixtalon (Ambassador VTT)coreGTM or Marketing Partner · 1 January 2025Professional freeride mountain biker and social media influencer joined the Les 2 Alpes ambassador team in spring 2025. Creates authentic content promoting the resort's bike park and competes in events. Partners include Commençal, 100%, E13, Maxxis, Fox, ODI, Crankbrothers, Peaty's, Acros.
• Mathieu Blanchard (Trail Ambassador)coreGTM or Marketing Partner · 1 January 2024Elite trail runner and Les 2 Alpes trail ambassador. Trains on the resort's technical high-altitude paths for major international competitions. Generates content and credibility within the trail running community.
• Isabeau Courdurier (VTT Enduro Ambassador)coreGTM or Marketing Partner · 1 January 2024Professional VTT enduro rider and ambassador for Les 2 Alpes. Represents the resort in competitions and social media content focused on the bike park and freeride zones.
• Yoann Bonato (Rally Driver Ambassador)minorGTM or Marketing PartnerProfessional rally driver and Les 2 Alpes brand ambassador, extending the resort's visibility beyond snow sports and cycling into motorsport audiences.
• Fédération Française de Ski (FFS)coreStrategic or Co-development PartnerLes 2 Alpes Ski Club is affiliated with the French Ski Federation. The resort hosts French Cup competitions and feeds athletes into France national team development pathways.
• Parc National des ÉcrinscoreStrategic or Co-development PartnerLes 2 Alpes is located at the gateway to the Écrins National Park. Partnership focuses on biodiversity protection, environmental education, and promotion of sustainable mountain tourism.
• MMV (Village Clubs du Soleil)minorChannel Partner/ Reseller/ DistributorFamily-focused holiday club operator hosting blogger trips and providing family accommodation inventory within the resort ecosystem.
• Silaos (Accessibility Audit Agency)minorImplementation/ SI/ Consulting PartnerConducted the RGAA 4.1.2 accessibility compliance audit for les2alpes.com, reporting 37% criteria compliance and issuing detailed recommendations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avoriaz Tourisme: Office de Tourisme for a French Alpine ski resort in the Portes du Soleil domain; structurally similar tourism office handling accommodation reservations and visitor services for a multi-season mountain destination.
• Chamonix Mont-Blanc Tourisme: Office de Tourisme for the iconic Chamonix valley; comparable French Alpine DMO operating visitor information, booking services, and events for a high-altitude, multi-activity mountain destination.
• Val Thorens Tourisme: Office de Tourisme for Europe's highest resort; directly comparable as a Category I French tourism office managing accommodation bookings, lift passes, and seasonal events at a top-tier ski destination.
• Serre Chevalier Tourisme: Office de Tourisme for a major French Alpine ski domain in the Southern Alps; comparable Category I tourism office operating booking services, events, and visitor information at year-round scale.
• Courchevel Tourisme: Office de Tourisme for one of France's largest ski domains (Les 3 Vallées); peer in the same French Category I tourism office network, operating visitor services and reservation platforms for an internationally-renowned Alpine resort.
• Méribel Tourisme: Office de Tourisme for a premium French Alpine resort in Les 3 Vallées; peer within the same national federation operating visitor services and reservation platforms for an internationally-marketed ski destination.
• La Plagne Tourisme: Office de Tourisme for one of France's largest ski domains; comparable public DMO delivering booking, information, and event services for a high-volume Alpine destination.
• Tignes Tourisme: Office de Tourisme for a major French Alpine ski resort operating year-round with glacier skiing; structurally similar destination booking office handling accommodation, lift pass, and activity reservations.
• Val d'Isère Tourisme: Office de Tourisme for a top-tier French Alpine ski resort; comparable public tourism organisation managing reservations, lift passes, and visitor information for a high-altitude destination with similar winter-summer dual-season positioning.
• Alpe d'Huez Tourisme: Office de Tourisme for a major French Alpine resort with strong summer-season positioning (cycling, MTB, hiking); highly comparable as a year-round destination marketing organisation with similar GTM motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgCGap8Zgt2cet7IlElbPsA
• Facebookfacebook.com/helena.pressedeuxalpes
• LinkedInlinkedin.com/company/ot2alpes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme des 2 Alpes