Innova

What Innova does

Innova, doing business as Innova Imbottiti, is an Italian manufacturer of custom upholstered seating and complementary furniture for the hospitality and contract interiors market, founded in 1982 by Livio Moro in Campodarsego (Province of Padua), Italy. The company produces chairs, armchairs, sofas, poufs, coffee tables, and barstools in-house at a single 3,800 sqm facility, with vertically integrated capabilities spanning solid wood and curved plywood woodworking, polyurethane and Dacron foam padding, fabric cutting and stitching (61,250 m of fabric cut and 72,400 m of sewing per year), and metal base fabrication. Its product philosophy centers on deep customization — the company describes itself as a "blank page producer" that can deliver made-to-order pieces from customer-specified fabrics and finishes, or design from scratch starting from client sketches, with a current catalog of 100+ named SKUs organized into collections including the award-winning Crabby line and the Not Ordinary specialty collection.

The business operates a B2B contract sales motion targeting hotels, restaurants, bars, cafes, and hospitality venues, working directly with end customers and the interior designer/architect channel without intermediaries. GTM is field-sales-driven, supplemented by project showcases, an Archiproducts listing, an annual catalog (most recent 2026), social media presence on Facebook, Instagram, LinkedIn, and Pinterest, and downloadable technical/3D resources for specifiers. Revenue is generated through one-time contract sales of custom-made furniture priced per quote; pricing is not publicly disclosed. The company exports to 27 countries, produces approximately 13,105 pieces annually, and reports cumulative seating of 1,760,261 people across its history. Innova remains family-owned with €100,000 share capital, a founder-led management structure, and no disclosed external investors, subsidiaries, or parent entities.

Name

Innova

Legal name

Innova

Website

https://innovaimbottiti.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Innova Imbottiti is an Italian family-owned manufacturer founded in 1982 that designs and produces custom upholstered chairs, armchairs, sofas, poufs, coffee tables, and barstools for the hospitality and contract interiors market, exporting to 27 countries from a single Campodarsego production facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Campodarsego

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Contract Furniture Sales: The company generates revenue through the sale of custom-made upholstered furniture to the hospitality and contract market. Products include chairs, armchairs, sofas, poufs, coffee tables, and barstools, all available with extensive customization options including fabric selection, finishes, and bespoke design modifications.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Innova designs and manufactures customizable upholstered seating and furniture for the hospitality and contract interiors market. The product range includes chairs, armchairs, sofas, poufs, coffee tables, and barstools, all made to order with extensive customization options spanning fabric selection, finishes, base materials, and bespoke design modifications from customer sketches. The company produces approximately 13,105 pieces annually from its 3,800 sqm facility in Campodarsego, Italy.

Product overview

Innova is a made-in-Italy upholstered furniture manufacturer specializing in the hospitality contract market since 1982. The product portfolio spans Chairs (including Mies, Heo, Athena, Bands, Soho, Eleven, Arena, Opera, Izzy, Twiggy, Raya, Yuuki), Armchairs (Art, Look, Diamond, Kuma, Bloom, Olie, Thea, Tera, Poison, Woody, Adam, Eleven, Berg, Circus, Kyo, Arsenale, Nobu, Mella, Crabby, Dama, Casper, Anya, Rod, Dune, Raya lounge), Sofas (Bean, Brezza, Brezza XL, Brezza monolith, Circus, Nobu, Noa, Mella, Arsenale, Adam, Kyo, Armony, Crabby, Costes), Poufs (Bombo, Macaron, Moka, Drum, Cloud, Tonic, Berg, Vice-versa, Berry, Crabby bench), Coffee Tables (Gio, Levante, Ness, Rosie, Tala, Talino, Tube, Tulu, Moka, Bombo), Barstools (Diamond, Look, Soho, Rivolì, Izzy, Ness, Yuuki), and the Not Ordinary Collection (Mella, Vice-versa, Macaron, Moka, Ness). Products are characterized by deep customization capabilities including fabric selection, base options, modular configurations, and bespoke design services from sketches. The company operates from 3,800 sqm production facilities in Campodarsego, Italy, exporting to 27 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Chairs A comprehensive range of upholstered chairs including models such as Mies, Heo, Athena, Bands, Matt, Ellie, Rivolì, Soho, Eleven, Arena, Opera, Izzy, Twiggy, Raya, and Yuuki. Each features customizable bases in wood or metal with various upholstery options for contract hospitality environments.
• Armchairs Extensive collection of upholstered armchairs including Art, Look, Diamond, Kuma, Bloom, Olie, Thea, Tera, Poison, Woody, Adam, Eleven, Bands, Berg, Circus, Kyo, Arsenale, Nobu, Mella, Crabby, Dama, Casper, Anya, Rod, Dune, and Raya lounge. Features various base options (swiveling, wood, metal) and customizable upholstery.
• Sofas Modular and fixed-configuration sofas including Bean, Brezza (standard, XL, monolith), Circus, Nobu, Noa, Mella, Arsenale, Adam, Kyo, Armony, Crabby, and Costes. Designed for hospitality contract with customizable configurations and upholstery.
• Poufs Versatile ottomans and poufs including Bombo, Macaron, Moka, Drum, Cloud, Tonic, Berg, Gin, Taco, Adam, Ness, Merge, Noop, Neep, Vice-versa (pouf, small island, small bench, big bench, island), Berry, and Crabby bench. Many feature eco-sustainable and removable covers.
• Coffee Tables Complimentary tables including Gio, Levante, Ness, Rosie, Tala, Talino, Tube, Tulu, Moka, and Bombo. Designed to complement seating collections with various material options.
• Barstools Upholstered bar and counter stools including Diamond, Look, Soho, Rivolì, Izzy, Ness, and Yuuki. Feature curved wood backs and metal bases with customizable upholstery.
• Not Ordinary Collection Special design collection featuring Mella (armchair and sofa), Vice-versa (multi-functional seating), Macaron (pouf), Moka (pouf/table), and Ness (multifunctional seating/tables). Characterized by playful forms inspired by sweets and confectionery.
• Hospitality Contract Furniture Complete range of custom upholstered furniture for the hospitality sector, including hotels, restaurants, and public spaces. Offers made-to-measure customization from fabric selection to complete custom design from sketches, with 40+ years of contract experience since 1982.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Eleonora BarillaricoreStrategic or Co-development PartnerDesigner collaboration for Innova's upholstered furniture collections. Barillari contributes design expertise to the company's product development, creating unique furniture pieces for the hospitality market.
• Antonio FattorecoreStrategic or Co-development PartnerDesigner collaboration contributing to Innova's furniture collections with design expertise for the contract market.
• Fabrizio CittoncoreStrategic or Co-development PartnerDesigner collaboration for product development and design of upholstered furniture for hospitality venues.
• Monica GraffeocoreStrategic or Co-development PartnerDesigner collaboration contributing to Innova's furniture collections with focus on design aesthetics and functionality.
• Mirko CavallocoreStrategic or Co-development PartnerDesigner collaboration for Innova's furniture product development in the contract sector.
• Park AssociaticoreStrategic or Co-development PartnerArchitecture and design studio partnership for collaborative furniture design and project development.
• Stormo StudiocoreStrategic or Co-development PartnerDesign studio collaboration for furniture design and contract market projects.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moroso: Italian high-end upholstered furniture brand with strong designer collaborations and contract/hospitality presence. Comparable to Innova in upholstered seating focus, design-led collections, and designer partnership model.
• Pedrali: Italian contract furniture manufacturer specializing in chairs, tables, and seating for the hospitality and contract market. Directly comparable to Innova in product category, Made-in-Italy positioning, and B2B sales motion targeting hotels and restaurants.
• Midj: Italian upholstered furniture brand producing chairs, sofas, and tables for residential and contract markets. Comparable to Innova in upholstered seating production, Italian manufacturing heritage, and customization offerings.
• Potocco: Italian family-owned furniture manufacturer producing indoor and outdoor seating for hospitality and residential markets. Comparable to Innova in family ownership structure, contract sector focus, and Made-in-Italy craftsmanship positioning.
• Bross Italy: Italian maker of upholstered seating, tables, and contract furniture for hospitality. Directly competes with Innova in the Made-in-Italy hospitality seating segment with a comparable customization and design-led product approach.
• Fast Spa: Italian contract furniture manufacturer producing seating for auditoriums, waiting areas, and hospitality venues. Comparable to Innova in contract sector focus and Made-in-Italy production, though Fast leans more institutional than hospitality.

Broad incumbents

• Poltrona Frau: Established Italian luxury furniture maker (part of Lifestyle Design Group) with strong upholstered seating heritage serving residential, hospitality, and contract. Broader incumbent with overlapping capabilities but operating at a more premium/luxury tier than Innova.
• Calligaris: Large Italian furniture group producing seating, tables, and home furnishings across residential and contract segments. Broader incumbent with overlapping upholstered seating offerings but a wider portfolio including case goods.

Emerging players

• Bolzan Letti: Italian upholstered furniture maker with growing contract and hospitality presence. Comparable to Innova in Made-in-Italy production and upholstered product focus, with emerging rather than established design credentials.

Regional players

• Casala: European contract furniture manufacturer producing seating for hospitality, healthcare, and public spaces. Comparable to Innova in upholstered seating and contract focus, but primarily serves Northern European markets rather than competing directly in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/innovaimbottiti
• LinkedInlinkedin.com/company/innovafurniture
• Instagraminstagram.com/innovaimbottiti/?hl=it
• Pinterestpin.it/b8RR60E

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innova