Stormo studio

What Stormo studio does

Stormo Studio is an Italian design practice founded in 2017 in Conegliano, Treviso, by co-founders Elena Calabrò (Managing Director) and Michael Carion (Creative Director). The studio operates as a B2B creative consultancy delivering product design, art direction, brand identity, interior design, and exhibition/spatial design for premium European brands and manufacturers. Its core methodology is a 'dialogue-based' approach that fuses art direction with product design, drawing on the founders' architectural backgrounds and influences from eastern philosophy, with a stated design philosophy called the 'aesthetic of void' that emphasizes presence, absence, and simplicity.

The studio's commercial engine is project-based commissions. Revenue is generated through fees paid for named design deliverables rather than recurring SaaS or licensing, with pricing quoted per project. The client base spans luxury and premium manufacturers across furniture, metals, textiles, surfaces, fashion, and hospitality — including De Castelli, Lanificio Leo, Adrenaline, Pibamarmi, Carpet Edition, Nord Resine, The Peninsula, and BOSS — with no publicly disclosed pricing or revenue figures. The go-to-market is sales-led and reputation-driven, relying on industry recognition (Wallpaper* Design Award 2020 for the Alchemy Collection; Elle Decor Italia 2023 recognition for Pulkra at Alcova), portfolio showcasing through the website and Instagram, and direct client outreach.

The studio is privately held, founder-owned, and bootstrapped, with no external funding or parent company. It employs roughly 7 people (2 founders plus 5 named team members: Marco Gugerti, Angelo Vezzaro, Arianna Frizzerio, Gjergji Gjoka, Alberto Giacomin) and operates primarily in Europe. The firm maintains an academic relationship with IUAV University of Venice, where Michael Carion serves as assistant lecturer.

Name

Stormo studio

Legal name

Stormo Studio

Website

https://stormostudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Stormo Studio is an Italian B2B design consultancy founded in 2017, providing product design, art direction, brand identity, interiors, and exhibition work to premium European brands across furniture, metals, textiles, fashion, and hospitality.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Architectural Services (54131), Interior Design Services (541410)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Industrial product design
• Art direction services
• Brand identity design
• Spatial design services
• Interior design studio

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based design services for product design, art direction, interiors, and exhibitions. Revenue is generated through client commissions and project fees for design consultancy engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Stormo Studio is an Italian design practice that provides project-based design services spanning product design, art direction, brand identity, spatial design, interiors, and exhibitions. The studio works directly with enterprise clients in furniture, textile, luxury, and cultural sectors to deliver collections, brand identities, and spatial installations through a dialogue-based methodology that merges aesthetics and functionality. The studio also refers work outside its scope to trusted partner designers to ensure project outcomes.

Product overview

Stormo is an Italian design studio founded in 2017, run by Elena Calabrò (Managing Director) and Michael Carion (Creative Director). The studio provides design services spanning product design, art direction, brand identity, interiors, and spatial design. Key products include the Nefelibata modular sofa collection for Adrenaline, the Alchemy collection for De Castelli (winner of the Wallpaper* Design Award 2020), and Pulkra brand design (selected by Elle Decor at Alcova 2023). The studio works with various clients including De Castelli, Adrenaline, Pibamarmi, Lanificio Leo, BOSS, and others on projects ranging from product collections to brand identities and spatial design installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design
• Art Direction
• Brand Identity
• Spatial Design / Interiors
• Exhibition Design

Quantifiable outcome

• Wallpaper* Design Award 2020 for Alchemy Collection in 'Best Moonlighting' category
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• IUAV University of VeniceminorOthersMichael Carion serves as assistant lecturer at IUAV in Venice, indicating an academic relationship with the university. Elena Calabrò and Michael Carion both studied product and graphic design at IUAV, establishing long-standing ties with the institution.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Piero Lissoni Studio: Italian architecture and design studio working across product, interior, and graphic design for top-tier European brands. Comparable to Stormo in Italian roots, multi-disciplinary offer, and luxury furniture/hospitality client mix.
• Dimorestudio: Milan-based Italian interior and product design studio with strong art-direction sensibility and luxury brand collaborations. Comparable to Stormo in combining interiors, products, and art direction within an Italian, premium-client base.
• Studio Marco Piva: Italian architecture and design studio with work spanning interiors, hospitality, and product design. Comparable to Stormo in Italian base, founder-led structure, and multi-sector premium design practice.
• Formafantasma: Italian product design studio with strong conceptual and research-driven methodology, working with premium brands on products and exhibitions. Comparable to Stormo in cross-disciplinary practice, Italian roots, and emphasis on material/conceptual depth.
• Neri&Hu: Shanghai/Milan-based interdisciplinary design and research office offering architecture, interiors, product design, and brand strategy. Comparable to Stormo in cross-disciplinary B2B design services and premium global client work.
• Patricia Urquiola Studio: Internationally recognized Italian design practice spanning product design, interiors, and architecture for luxury brands. Comparable to Stormo in client overlap (furniture/hospitality), Italian base, and award-driven premium positioning.
• Tom Dixon Studio: London-based design house producing furniture, lighting, and interiors, with a strong brand and retail presence. Comparable to Stormo in cross-disciplinary design practice spanning product, interior, and brand-led premium work.
• Studiopepe: Milan-based Italian design duo working across product design, art direction, interiors, and brand identity for premium clients. Directly comparable in service mix, Italian base, and project-based B2B model to Stormo Studio.

Broad incumbents

• Vitra: Swiss furniture and design company known for commissioning collaborations with leading designers. Comparable as a major counterparty in the European premium design ecosystem that Italian studios like Stormo serve.
• Cassina: Historic Italian furniture manufacturer that regularly commissions external designers for product collections. Comparable as a counterpart and recurring client archetype for Italian design studios like Stormo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stormostudio
• Facebookfacebook.com/stormostudio
• LinkedInlinkedin.com/company/stormo-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stormo studio