House of Taylor - The Elizabeth Taylor Archive

What House of Taylor - The Elizabeth Taylor Archive does

House of Taylor is a private celebrity estate and brand management organization that controls, preserves, and monetizes Elizabeth Taylor's name, likeness, trademarks, and archival materials following her death in 2011. Established by Taylor in the 1990s and currently governed by three trustees (Tim Mendelson, Barbara Berkowitz, and Quinn Tivey), the company manages a portfolio that includes a 16-fragrance empire (anchored by the 1991 launch of White Diamonds and built on the 1987 Passion debut), a first-ever apparel line launched in February 2024 with Dark Horse Records/BMG, licensed Mattel collectible dolls, and The Elizabeth Taylor Archive — a digital repository of estate artifacts (photographs, costumes, jewelry, documents). The organization also operates The Elizabeth Taylor AIDS Foundation (ETAF, founded 1991), a related charitable entity, and produces content including the HBO documentary "Elizabeth Taylor: The Lost Tapes" (August 2024) and the "Elizabeth the First" podcast.

The business model is asset-light and licensing-led rather than vertically integrated. Fragrance development, manufacturing, and global retail distribution are outsourced to Elizabeth Arden/Revlon under a long-running partnership dating to 1987, with House of Taylor collecting licensing royalties. Additional revenue streams include apparel sales (with 25% of proceeds committed to ETAF), licensing and merchandise (Mattel dolls, jewelry collaborations, branded goods), event sponsorships anchored by the annual Elizabeth Taylor Ball to End AIDS gala (presented by Gilead Sciences, with Christie's as auction partner), and content licensing. Go-to-market is primarily direct-to-consumer through the official store.elizabethtaylor.com e-commerce storefront, supplemented by major retailers (Amazon, Barnes & Noble) and a multi-channel social presence (Instagram, TikTok, Facebook, X) where the brand achieved viral traction in 2023 through influencer partnerships such as Hey Marianne. Customer segments are predominantly fans, collectors, fragrance buyers, and fashion enthusiasts seeking authorized Hollywood-icon merchandise, with no material enterprise B2B revenue disclosed.

Name

House of Taylor - The Elizabeth Taylor Archive

Legal name

House of Taylor

Website

https://elizabethtaylor.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Taylor is the private estate management organization that controls Elizabeth Taylor's name, likeness, and intellectual property, operating a 16-fragrance licensing empire with Elizabeth Arden/Revlon, an apparel line, licensed collectibles, and The Elizabeth Taylor Archive, serving fans, collectors, and fashion consumers globally.

Ownership category

akta.pro rank

Product category

Celebrity Estate and Brand Management

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Clothing and Clothing Accessories Retailers (458110), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Retail-Apparel & Accessory Stores (5600), Dolls & Stuffed Toys (3942), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYCRAGADAD

Luxury Beauty & Fragrance Department Stores

Consumer Products & Retail/General Merchandise & Department Stores/Luxury & Premium Department Stores

SECONDARYCRAAAAAC

Luxury & Designer Apparel Houses

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRALAFAD

Dolls, Plush & Action Figures Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

Keywords

• Celebrity brand licensing
• Estate management services
• Celebrity fragrance licensing
• Brand licensing management
• Celebrity memorabilia sales

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fragrance Licensing: Elizabeth Taylor fragrance empire launched in 1987 with Passion perfume, expanding to 16 total scents including the iconic White Diamonds (1991). Distributed through Elizabeth Arden/Revlon partnership.
2. Apparel Sales: First-ever apparel line launched February 2024 in collaboration with Dark Horse Records/BMG, featuring t-shirts, hoodies, and sweatshirts. 25% of proceeds go to The Elizabeth Taylor AIDS Foundation.
3. Licensing and Merchandise: Licensing agreements for Elizabeth Taylor name and likeness, including Mattel dolls, jewelry collaborations, and branded merchandise.
4. Event Sponsorships: The Elizabeth Taylor Ball to End AIDS generates funds through sponsorships, with Gilead Sciences as presenting sponsor, and exclusive auction partnerships with Christie's.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

House of Taylor manages and monetizes Elizabeth Taylor's celebrity estate through a portfolio of authorized products and content. Core offerings include a fragrance empire of 16 celebrity scents (with White Diamonds and Passion as flagship lines distributed via Elizabeth Arden/Revlon), a 2024-launched apparel collection, licensed Mattel collector dolls, branded merchandise, and a digital archive preserving estate artifacts. The organization also operates The Elizabeth Taylor AIDS Foundation and produces original content including an HBO documentary and podcast.

Product overview

House of Taylor is a celebrity estate and brand management company overseeing Elizabeth Taylor's legacy through multiple product lines. The core offerings include a fragrance empire of 16 celebrity perfumes (led by White Diamonds), an apparel collection launched in 2024, licensed Mattel dolls, and a digital archive. The company also manages The Elizabeth Taylor AIDS Foundation (charitable arm), produces content including an HBO documentary and podcast, and publishes authorized biographies. The fragrance business is operated with Elizabeth Arden/Revlon, while apparel is a collaboration with Dark Horse Records/BMG.

Differentiator

Problem solved

Functional benefit

Brands

• The Elizabeth Taylor Collection: Apparel line launched in 2024 in collaboration with Dark Horse Records/BMG, featuring t-shirts, hoodies, and sweatshirts with Elizabeth Taylor-inspired designs.
• Elizabeth Taylor Fragrances
• The Elizabeth Taylor AIDS Foundation
• The Elizabeth Taylor Archive

Products and services

• Elizabeth Taylor Fragrance Empire A portfolio of 16 celebrity fragrances, making Elizabeth Taylor the first celebrity to create her own fragrance empire. Includes flagship scents such as Passion, White Diamonds, Violet Eyes, and the Fragrant Jewel Collection, distributed through Elizabeth Arden/Revlon to consumers worldwide.
• White Diamonds Fragrance The flagship and most successful fragrance in the Elizabeth Taylor collection, sold through retailers such as Amazon and distributed via Elizabeth Arden/Revlon.
• Passion Fragrance Elizabeth Taylor's debut fragrance, launching the celebrity into the fragrance business and winning the 1988 FiFi Award for Most Successful Women's Fragrance.
• Fragrant Jewel Collection A collection of three fragrances (Diamonds and Sapphires, Diamonds and Rubies, Diamonds and Emeralds) inspired by Elizabeth Taylor's legendary jewelry collection.
• Violet Eyes Fragrance A sensual floral fragrance developed by perfumer Carlos Benaïm and inspired by Elizabeth Taylor's distinctive violet eye color.
• Elizabeth Taylor Collection (Apparel) First-ever apparel line launched in February 2024 in collaboration with Dark Horse Records/BMG. Includes t-shirts, hoodies, and sweatshirts featuring Elizabeth Taylor's iconic imagery, sold through store.elizabethtaylor.com with 25% of proceeds going to The Elizabeth Taylor AIDS Foundation.
• Elizabeth Taylor Dolls

Quantifiable outcome

• First celebrity fragrance empire with 16 fragrances and multiple FiFi Awards
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• HBO/MaxcoreStrategic or Co-development Partner · 3 August 2024Production partner for Elizabeth Taylor: The Lost Tapes documentary. Premiered at Cannes Film Festival August 2024. Produced in association with House of Taylor. Executive producers include Barbara Berkowitz and Tim Mendelson from House of Taylor.
• Dark Horse Records/BMGcoreStrategic or Co-development Partner · 1 February 2024Collaboration to develop the Elizabeth Taylor Collection, a clothing line featuring t-shirts, hoodies, and sweatshirts. This is Dark Horse Records' first non-musician collaboration. 25% of proceeds support The Elizabeth Taylor AIDS Foundation.
• Christie'sminorGTM or Marketing Partner · 21 September 2023Live auction partner for the Elizabeth Taylor Ball to End AIDS, featuring exclusive items from The Elizabeth Taylor Archive.
• Kate Andersen BrowercoreStrategic or Co-development Partner · 1 January 2023Author of Elizabeth Taylor: The Grit and Glamour of an Icon, the first-ever authorized biography of Elizabeth Taylor, featuring interviews with 250 of her closest friends and family.
• Universal PicturesminorStrategic or Co-development Partner · 1 January 1994Partnered for Elizabeth Taylor's cameo in The Flintstones live-action film. NYC and D.C. premieres held as benefits for The Elizabeth Taylor AIDS Foundation, raising over $330,000.
• amfAR (The Foundation for AIDS Research)coreStrategic or Co-development Partner · 1 January 1985Elizabeth Taylor co-founded amfAR in 1985 with Dr. Michael Gottlieb and Dr. Mathilde Krim. She served as Founding National Chairman. Rock Hudson contributed $250,000 before his death to establish the National AIDS Research Foundation which merged to form amfAR.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Others

• Mattel: Toy manufacturer and current licensing partner producing the Elizabeth Taylor collector dolls. Comparable as a key downstream licensee translating the brand into collectible physical product.
• WME / IMG (Endeavor): Talent and brand representation business that manages celebrity likenesses, content deals, and licensing. Adjacent peer given its role brokering IP, sponsorships, and content partnerships for high-profile talent.

Broad incumbents

• Coty Inc. Global beauty conglomerate that manufactures and distributes celebrity fragrances (including the Kardashian/Jenner brands). Relevant peer as the operating infrastructure behind celebrity fragrance commercialization, mirroring the role Elizabeth Arden/Revlon plays for House of Taylor.
• Authentic Brands Group: Public-listed brand management company that owns and licenses large portfolios of celebrity and entertainment IP. Highly comparable as a scaled operator of celebrity likenesses and trademarks, with broader and more diversified holdings than House of Taylor.
• Revlon / Elizabeth Arden: Mass-market beauty company and current licensing/manufacturing partner for Elizabeth Taylor fragrances. Comparable as a wide-portfolio incumbent whose distribution muscle underwrites celebrity-fragrance royalty streams.

Emerging players

• Rare Beauty (Selena Gomez): Celebrity-founded color cosmetics brand competing for Gen Z beauty share. Comparable as a modern, founder-led celebrity beauty brand that competes for the same consumer attention and shelf space as legacy celebrity fragrances.
• Kylie Cosmetics (Coty): Celebrity-founded beauty brand built on personal name and likeness, distributed through mass and prestige channels. Comparable in the celebrity-IP-to-beauty monetization pattern, though anchored by a living founder with a social-native audience.

Direct peers

• Bob Marley Estate (Marley Family / House of Marley): Family-run estate monetizing a deceased cultural icon's name, likeness, and cause-driven branding (One Love Foundation). Comparable in mission-driven positioning, family-led governance, and category-diversified licensing.
• Prince Estate: Estate managing Prince's name, likeness, and music catalog, including curated content releases and licensed merchandise. Comparable as a single-talent estate monetizing a famous deceased celebrity's archive.
• Marilyn Monroe Estate (MM Estates / Authentic Brands): Estate-managed likeness of a deceased classic Hollywood icon, monetized through licensing (apparel, beauty, collectibles) and content. Direct peer in business model, customer overlap (collectors, fans), and category mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/elizabethtaylor
• Facebookfacebook.com/elizabethtaylor
• Instagraminstagram.com/elizabethtaylor
• TikToktiktok.com/@theelizabethtaylor
• LinkedInlinkedin.com/company/house-of-taylor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Taylor - The Elizabeth Taylor Archive