Knup Solutions LLC

What Knup Solutions LLC does

Knup Solutions LLC was a full-service sports and iGaming content agency founded in 2007 by Ryan Knuppel in Orlando, Florida, and operated as a venture under the founder-controlled Knup LLC portfolio. The agency produced editorials, player props, social media content, and automated content for gambling affiliates and sports/betting website owners, scaling from a solo $5-per-article side hustle on forums such as Poker Affiliate Listings to a 95-writer operation delivering more than 150 articles per day at its 2022 peak, when it reached seven-figure annual revenue. The company was bootstrapped with no institutional investors and grew primarily through community reputation and referrals rather than outbound marketing.

The agency's core technology evolved from a purely human-written content network to an AI-augmented operation following the 2023 acquisition of Coded Content, an AI-powered, data-driven sports content creation engine. By 2024 the firm had rebranded its AI offering under the Coded Content product and in 2025 fully retired the Knup Solutions agency model, migrating all content partners to Coded Content; the Knup Solutions entity itself is now archived, with human-written content services continuing only as a separate Knup.com offering in partnership with Ryan Knuppel's brother Rodney.

Knup Solutions monetized through project-based content production services billed to SMB gambling affiliates and sports site owners; specific contract values and pricing for the seven-figure phase were not disclosed publicly. Its go-to-market was community-led, with founder presence on gambling affiliate forums and word-of-mouth referrals functioning as the primary demand channels, and customer segmentation was organized by vertical (sports and iGaming) rather than by company size or geography. The firm's parent entity, Knup LLC, retains a broader portfolio of sports media, education, real estate, and domain ventures that sit outside the scope of Knup Solutions LLC itself.

Name

Knup Solutions LLC

Legal name

Knup Solutions LLC

Website

https://knupsolutions.com

Company type

Private

Founded year

2007

Operating status

Closed

Headcount range

1–10 employees

Short description

Knup Solutions LLC was a bootstrapped, founder-owned sports and iGaming content agency that delivered editorials, player props, and social media content to gambling affiliates and sports/betting site owners, scaling to 95+ writers and seven-figure annual revenue by 2022 before retiring in 2025 after migrating operations to the Coded Content AI product.

Ownership category

akta.pro rank

Product category

Content Agency Services

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sports content agency
• IGaming content services
• Gambling affiliate content
• Editorial content writing
• Automated sports content

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Content Agency Services: Provided content creation services (editorials, player props, social media content) to gambling affiliates and sports/betting site owners. Revenue grew from small per-article gigs to 7 figures annually by 2022.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Knup Solutions was a full-service sports and iGaming content agency delivering high-quality editorial, social media, player props, and automated content to gambling affiliates and sports/betting website owners. At peak (2022), it operated a network of 95+ writers producing 150+ articles per day. In 2023, the company acquired Coded Content and built an AI-powered sports content engine, and by 2025 all agency operations were migrated to Coded Content, retiring the Knup Solutions brand.

Product overview

Knup Solutions operated as a full-service sports and iGaming content agency from 2007 to 2025. The portfolio originally centered on the Knup Solutions brand (human-written editorial, social, and automated content via a network of 95+ writers). In 2023, the company acquired Coded Content—an AI-powered, data-driven sports content creation engine—which became the successor platform. By 2025, all agency operations migrated to Coded Content, effectively retiring the Knup Solutions agency model. Human-written content services remain available through a separate offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Knup Solutions Content Agency Full-service sports and iGaming content agency that delivered editorial, social media, player props, and automated articles to gambling affiliates and sports/betting site owners. At peak (2022), operated with 95+ writers producing 150+ articles per day. Now retired as an active offering.
• Coded Content AI-powered, data-driven sports content creation engine acquired by Knup Solutions in 2023. It is the successor product that delivers scalable, automated sports and betting site content to gambling affiliates and sports media operators, having absorbed all former Knup Solutions clients by 2025.
• Human-Written Content Services Human-created content writing services offered through Knup.com in partnership with Rodney Knuppel and other writers, continuing the legacy content service offering for digital businesses.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Coded ContentflagshipStrategic or Co-development Partner · 1 January 2023Acquired Coded Content in 2023 and began developing AI-powered sports content tool. In 2024-2025, all Knup Solutions operations migrated to Coded Content product, effectively retiring the agency model. Coded Content represents the evolution and continuation of the content business.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• OddsChecker: Sports betting odds comparison and content site serving bettors and affiliate operators. Comparable sports betting content production for affiliate monetization.
• Action Network: Sports betting media and data platform producing editorial, betting content, and tools for sports bettors and affiliate partners. Overlaps on sports-betting content production and audience monetization.

Emerging players

• Jasper AI: AI-powered content generation platform used by marketing teams. Comparable AI-driven content engine and SaaS delivery model to Coded Content, though Jasper serves a much broader, non-vertical-specific market.
• Surfer SEO: AI-assisted SEO content optimization and generation platform. Comparable AI-driven content workflow for SEO publishers, including sports and affiliate sites.

Broad incumbents

• Catena Media: Public iGaming affiliate and content company producing sports betting and casino editorial at scale. Closely comparable end market (sportsbook and casino affiliates) and content-driven business model, though materially larger and publicly listed.
• Better Collective: Global sports betting affiliate and content operator with deep sportsbook/odds content offerings. Comparable target customers (sports betting affiliates and operators) and editorial-driven monetization model.
• Gambling.com Group: Public iGaming affiliate network producing sports betting and casino content. Directly comparable customer base (sportsbook and casino affiliates) and reliance on SEO-driven sports content.
• Sporting News / The Sporting News: Established sports media publisher producing high-volume sports editorial and betting-adjacent content. Comparable high-volume sports editorial production for digital sports audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RyanKnuppel
• YouTubeyoutube.com/@ryanknuppel
• Facebookfacebook.com/ryanknuppel
• LinkedInlinkedin.com/company/knup-solutions-llc
• Instagraminstagram.com/ryanknuppel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knup Solutions LLC