MetLife Colombia
MetLife Colombia Seguros de Vida S.A. is a private Colombian life insurance subsidiary of MetLife Inc. that provides life, health, accident, pension, and group insurance products to individuals, corporates, and mass-market customers through direct sales, 22+ distribution partnerships, and digital platforms across Colombia.
- Company typePrivate
- Founded2011
- HeadquartersBogotá, Colombia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What MetLife Colombia does
MetLife Colombia Seguros de Vida S.A. is a private Colombian life insurance subsidiary of MetLife Inc. (NYSE: MET), established in 2011 through an alliance with Alico (American Life Insurance Company). The company provides life insurance, personal accident coverage, health insurance, pension and retirement products, and group employee benefits to three primary customer segments: individual consumers, corporate/enterprise clients, and mass-market customers reached through embedded insurance partnerships. It holds an AA+ financial strength rating with positive outlook from Fitch Ratings and operates with 1,000+ employees across eight office locations in seven Colombian cities (Bogotá, Medellín, Cali, Manizales, Barranquilla, Pereira, and Bucaramanga).
The product portfolio includes individual products such as AP SaludPlus (health insurance with up to COP $300 million sum insured), Protección UniversalFlex (flexible life insurance with investment component and 16 additional coverage options), Protección UniversalFlex USD (dollar-indexed life insurance), pension products (Pensión Plus, Pensión 57 y 62 años), Vida Temporal and Vida Entera term and whole life products, personal accident insurance, and educational insurance. Corporate offerings include group life insurance, pension gap coverage (Brecha Pensional), special risks insurance, and debtor life insurance. The mass partnership (Convenios Masivos) channel distributes embedded insurance products through 22+ partnerships with banks, telecommunications firms, retailers, cooperatives, consumer finance companies, and utility providers. The technology stack includes a customer self-service portal (portalclientesnube.metlife.com), online claims reporting portal, online payment platform (Place to Pay), and investment portfolio management platform, with AI capabilities deployed across claims analysis, fraud detection, customer service chatbots, and marketing personalization.
The business model is built on recurring subscription premiums from individual and group policies, with risk-based individualized pricing calculated on age, gender, sum insured, and coverage selections. Revenue is generated through four primary streams: individual life insurance premiums, group/corporate life insurance premiums, investment products with multi-asset portfolio options, and volume-based mass partnership distribution fees. Distribution combines a direct sales force of licensed consultants using a Global Sales Platform (GSP), corporate/broker intermediaries, 22+ mass partnership channels, and digital self-service. The company has paid approximately COP 160 billion in claims over the past three years in Colombia and generated COP $14,202 million pesos in profits in 2017.
MetLife Colombia firmographics
Firmographics- Name
- MetLife Colombia
- Legal name
- MetLife Colombia Seguros de Vida S.A.
- Website
- https://metlife.com.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MetLife Colombia Seguros de Vida S.A. is a private Colombian life insurance subsidiary of MetLife Inc. that provides life, health, accident, pension, and group insurance products to individuals, corporates, and mass-market customers through direct sales, 22+ distribution partnerships, and digital platforms across Colombia.
- Ownership category
- akta.pro rank
MetLife Colombia industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)
- akta.pro secondary industries
- Worksite AD&D Insurance (FSAIAMAE), Annuity + LTC / Long-Term Care Riders (FSAIAJAC)
Keywords
Where MetLife Colombia is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices8 records
Markets served
MetLife Colombia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Life Insurance Premiums: Recurring premium payments from individual life insurance policies including Protección UniversalFlex, Vida Temporal, Vida Entera, AP Salud Plus, and pension products. Premiums calculated based on age, gender, sum insured, and contracted coverages.
- Group/Corporate Life Insurance Premiums: Recurring premiums from employer-sponsored group life insurance policies covering employees, including Vida Grupo, Vida Grupo-Deudores, and Riesgos Especiales products.
- Investment Products: Investment component within insurance products offering portfolio options including liquidity, fixed income, equities, and balanced funds. Premium savings components with investment returns.
- Mass Partnership Platform Fees: Volume-based arrangements with mass partnership channels including banks, cooperatives, employers, and telecommunications companies for distribution of insurance products to their customers/employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AP Salud Plus - Indemnificatory health insurance with up to $300 million sum insured |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
MetLife Colombia product offering
Product offeringCore offering
MetLife Colombia provides life insurance, personal accident insurance, and pension/retirement products to individuals, alongside group life, employee benefits, credit life, and special-risk coverage to corporate clients. It distributes these through licensed consultants, corporate relationship managers, and a mass partnership channel (Convenios Masivos) embedding insurance through banks, cooperatives, employers, retailers, and telecom providers. The offering combines protection coverages (death, disability, critical illness, accidents) with optional investment-linked fund components and value-added assistance services.
Product overview
MetLife Colombia offers a comprehensive life insurance and financial protection platform organized across three main segments: Personal Insurance (individual life, health, pension, and educational insurance products), Business Insurance (group life, pension gap, special risks, and debtor protection products), and Mass Market Insurance (convenio partnerships with employers and financial institutions). The portfolio includes core products like Protección UniversalFlex (a flexible life insurance with investment component), AP SaludPlus (health insurance with up to $300 million coverage), various pension products, and group insurance solutions. The company also provides a client portal for policy management, online claims reporting, investment portfolios, and various assistance services covering health, home, travel, and legal support. MetLife Colombia is part of the global MetLife group with over 155 years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- AP SaludPlus
- Protección UniversalFlex
- Protección UniversalFlex USD
- Protección Ecosistema de Bienestar
- Seguro Pensión Plus
- Pensión 57 y 62 años
- Vida Temporal
- Vida Entera
- Accidentes Personales
- Seguro con Propósito Educativo
- Seguro Vida Grupo
- Seguro Vida Grupo – Brecha Pensional
- Seguro AP - Riesgos Especiales
- Seguro Vida Deudores
Quantifiable outcome
- Near 160 billion pesos paid in claims over the past 3 years in Colombia
- +2 more outcomes
Companies that use MetLife Colombia
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
MetLife Colombia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
MetLife Colombia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alico (American Life Insurance Company)coreMetLife Colombia operates through alliance with Alico (American Life Insurance Company), combined with the global financial strength and backing of MetLife Inc. This partnership enables MetLife to offer products in Colombia under the MetLife brand with global operational standards and product expertise.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
MetLife Colombia competitors and assessment
Company assessmentDirect peers
- Liberty Seguros Colombia: Colombian life and P&C insurer with bancassurance and broker distribution, including personal accident and group life products. Comparable scale and product overlap with MetLife Colombia.
- Chubb Seguros Colombia: Colombian subsidiary of global insurer Chubb, offering personal accident, life and group benefits. Comparable multinational brand and similar focus on accident and special-risk products.
- Allianz Colombia: Colombian subsidiary of global insurer Allianz, with life, accident and group benefits products. Comparable peer in multinational brand, product portfolio and employer-channel focus.
- Zurich Colombia: Colombian life and group benefits operation of Zurich Insurance Group. Competes in the same corporate group life, pension and accident niches, often through similar employer and broker channels.
- HDI Seguros Colombia: Colombian insurer offering life, accident and group products with a comparable multi-channel distribution approach targeting individuals, SMEs and corporate clients.
- Mapfre Colombia: Colombian subsidiary of global Spanish insurer Mapfre, with life, group life and accident offerings. Comparable product set and distribution mix targeting individuals, employers and mass partnerships in Colombia.
- AXA Colpatria: Colombian arm of global insurer AXA, offering life, health, group and pension products with comparable bancassurance and broker distribution. Closely comparable peer in scale and product breadth to MetLife Colombia.
- Seguros Bolívar: Major Colombian life and personal accident insurer with strong individual life, group life and credit life offerings. Competes head-to-head with MetLife Colombia in the Empresarial and Masivos channels, including via bancassurance partnerships.
- Suramericana (SURA): One of the largest insurance and financial services groups in Colombia, offering life, health, pensions and group benefits through similar employer and individual channels. Directly comparable product mix and Colombian market positioning to MetLife Colombia.
Broad incumbents
- MetLife Inc. (Parent): NYSE-listed global parent (ticker MET) and ultimate owner of MetLife Colombia. Provides benchmark for embedded-value growth, product design, financial strength rating, and global digital roadmap that flows down to the Colombian operation.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MetLife Colombia social profiles
Digital presenceMetLife Colombia financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetLife Colombia leadership team
Management profileNumber of profiles
MetLife Colombia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetLife Colombia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetLife Colombia
What does MetLife Colombia do?
MetLife Colombia provides life insurance, personal accident insurance, and pension/retirement products to individuals, alongside group life, employee benefits, credit life, and special-risk coverage to corporate clients. It distributes these through licensed consultants, corporate relationship managers, and a mass partnership channel (Convenios Masivos) embedding insurance through banks, cooperatives, employers, retailers, and telecom providers. The offering combines protection coverages (death, disability, critical illness, accidents) with optional investment-linked fund components and value-added assistance services.
Is MetLife Colombia a public or private company?
MetLife Colombia is a private company. It is classified as corporate owned and is currently operating.
When was MetLife Colombia founded?
MetLife Colombia was founded in 2011. It employs 501 to 1,000 people.
Where is MetLife Colombia based?
MetLife Colombia is headquartered in Bogotá, Colombia, in the Latin America region.
How does MetLife Colombia make money?
Four revenue lines are on record. Individual Life Insurance Premiums are the primary driver. The others are group/Corporate Life Insurance Premiums, investment Products and mass Partnership Platform Fees.
Who are MetLife Colombia's main competitors?
Direct peers on record are Liberty Seguros Colombia, Chubb Seguros Colombia, Allianz Colombia, Zurich Colombia, HDI Seguros Colombia, Mapfre Colombia, AXA Colpatria, Seguros Bolívar and Suramericana (SURA). MetLife Inc. (Parent) is listed as a broad incumbent.
Does MetLife Colombia have an API?
No public API is recorded for MetLife Colombia.
What industry is MetLife Colombia in?
MetLife Colombia's product category is Life Insurance. Its primary akta.pro industry code is FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts), with a secondary code of FSAIAMAE, Worksite AD&D Insurance. Its NAICS code is 52411 and its SIC code is 6311.