Itam

What Itam does

Itam bv (branded as ITAM, Instituut voor Training van Aandacht en Mindfulness) is a private Belgian professional-services firm founded in 2000 by clinical psychologist Björn Prins, headquartered in Vinkt, Belgium. The company delivers evidence-based mindfulness, stress-management, burnout-prevention, and leadership-development programs to corporate clients primarily in Flanders, supplemented by academic and government engagements. Cumulative reach is reported at 27,000+ individuals trained across two decades.

The core product portfolio comprises five offerings: Mindful@Work, a 6-session training program built on the proprietary SLOW-algorithm (Stoppen en Landen, Openen, Waardengedreven acties) and applied for over 15 years; Futureproof Leadership, a year-long leadership-development program delivered through a four-coach team; Stiltedagen, silent retreat days running since 2012; one-on-one executive coaching integrating MBSR, CBT techniques, EMDR, paced breathing, systemic work, and connective communication; and a portfolio of interactive keynotes delivered online or onsite in Dutch or English. Underlying content is grounded in 10+ years of academic research at UGent's Department of Experimental Clinical Psychology, with over 60,000 scientific publications cited as the evidentiary base.

The business model is fee-for-service professional services: custom quote-based pricing on keynotes, multi-session training cohorts, year-long leadership programs, and bespoke coaching, typically structured as multi-year contracts. Go-to-market is enterprise field sales driven by founder-led thought leadership, client referrals, and corporate-event keynotes, with a named logo base spanning Microsoft, Bekaert, Colruyt Group, Telenet, Accor Hotels, Yara, AG Insurance, Sony, VDAB, UGent, and KU Leuven across technology, manufacturing, retail, telecom, hospitality, agriculture, insurance, construction, and education. The firm is privately held by its founder, with no disclosed funding rounds and no parent entity.

Name

Itam

Legal name

Itam bv

Website

https://itam.be

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Itam bv is a Belgian private professional-services firm that delivers evidence-based mindfulness, stress-reduction, burnout-prevention, and leadership-development training, coaching, and keynotes to corporate, governmental, and academic clients — primarily in Flanders — through programs built on its proprietary SLOW-algorithm.

Ownership category

akta.pro rank

Headquarters

HQ city

Deinze

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Keynotes and Speaking Engagements: Interactive, evidence-based keynote presentations on personal leadership, stress reduction, burnout prevention, and futureproof leadership. Delivered in Dutch or English, online or onsite.
2. Training Programs: Structured training offerings including Mindful@Work (6-session program), Futureproof Leadership (year-long program), and Stiltedagen (silent retreat days). Customized for organizational needs.
3. Executive Coaching: Personal and executive coaching services for leaders and entrepreneurs seeking more calm, clarity, and resilience. Tailored one-on-one trajectories for professional and personal challenges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Itam (Itam bv) is a Belgian professional training and coaching company founded in 2000 that designs and delivers corporate mindfulness, leadership, and wellbeing programs to organizations. Its portfolio includes the Mindful@Work training, Futureproof Leadership program, Stiltedagen immersive experiences, one-on-one executive coaching, and keynote speaking engagements delivered directly to client organizations.

Product overview

ITAM (Instituut voor Training van Aandacht en Mindfulness) is a coaching and training organization offering a portfolio of mindfulness-based programs. The core offerings include Mindful@Work (a 6-session stress reduction training using the SLOW algorithm), Stiltedagen (silent retreat days since 2012), Futureproof Leadership (annual program), Executive Coaching, and Keynotes. Mindful@Work and Executive Coaching form the primary revenue streams, while Keynotes serve as entry points. All offerings are evidence-based and grounded in over 10 years of academic research at UGent.

Differentiator

Problem solved

Functional benefit

Brands

• Mindful@Work: A 6-session stress reduction and burnout prevention program using the SLOW algorithm, applied for more than 15 years at client organizations.
• Futureproof Leadership
• Stiltedagen

Products and services

• Mindful@Work A workplace mindfulness training program designed for organizations seeking to improve employee focus, resilience, and wellbeing through structured mindfulness sessions delivered to teams.
• Futureproof Leadership A leadership development program aimed at preparing executives and managers to lead in evolving organizational contexts through structured training modules.
• Stiltedagen An immersive training experience/workshop format offered to organizations, typically delivered off-site, designed to provide intensive experiential learning around mindfulness or leadership themes.
• Executive Coaching One-on-one coaching engagements targeted at senior leaders and executives to develop personal effectiveness, wellbeing, and leadership capabilities.
• Keynotes Keynote speaking engagements delivered to corporate audiences on themes such as mindfulness, wellbeing, and leadership.

Quantifiable outcome

• 27,000+ individuals trained in stress reduction, resilience, and leadership programs
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Major consumer- and corporate-facing mindfulness and mental health platform (Headspace for Work). Directly competes in the same enterprise well-being category as ITAM via subscriptions, content, and guided programs.
• Calm: Leading consumer mindfulness and meditation app with a dedicated Calm Business offering for employer-sponsored well-being. Competes with ITAM for corporate mindfulness wallet share via digital delivery at lower price points.
• BetterUp: Large-scale enterprise coaching and mental fitness platform combining 1:1 coaching with AI-driven well-being content. Overlaps ITAM in executive coaching, mindfulness, and corporate resilience offerings, but operates at much broader scale with a technology-enabled delivery model.

Regional players

• Mentaal Beter: Dutch/Benelux mental health provider with workplace stress reduction and burnout prevention programs. Direct overlap with ITAM's regional, evidence-based corporate mental well-being practice.

Direct peers

• Search Inside Yourself Leadership Institute: Founded by Google's Chade-Meng Tan, SIYLI offers mindfulness-based emotional intelligence and leadership programs to corporations worldwide. Highly comparable to ITAM — both combine neuroscience/MBSR evidence base with executive leadership training delivered to enterprise customers.
• Better Minds: Dutch-based corporate mindfulness, focus, and resilience training firm serving Benelux enterprises. Same geography-adjacent market as ITAM and overlapping methodology (mindfulness, leadership, organizational well-being).
• The Potential Project: Global corporate mindfulness and leadership training provider serving multinational clients (Unilever, Microsoft, Accenture, IKEA). Directly comparable business model and offering set to ITAM's mindfulness-leadership corporate training practice.

Emerging players

• Happify: Digital mental wellness platform combining CBT-based activities, mindfulness, and stress reduction — primarily consumer with growing enterprise exposure. Adjacent positioning to ITAM's evidence-based stress and resilience training focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itam_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itam