Henkilostopalvelu Hirmu Oy

What Henkilostopalvelu Hirmu Oy does

Henkilöstöpalvelu HIRMU Oy is a Helsinki-based private Finnish recruitment firm founded in 2018 that specializes exclusively in sales-role direct recruitment (suorarekrytointi) and executive search / headhunting (suorahaku). The company explicitly does not engage in personnel leasing (henkilöstövuokraus): every placed candidate is hired directly onto the client company's payroll. Its service covers the full spectrum of sales positions — from entry-level phone and field sales through sales managers, key account managers, and C-level sales leadership — across diverse industries including food delivery, construction, medical devices, BPO, security, restaurants, and SaaS. Cumulative scale metrics include 1,000+ sales professionals placed, 200+ companies served, and operations spanning more than 20 of Finland's largest cities, with a stated internal team goal of 5,000 placements by 2025.

HIRMU's product portfolio is anchored by Suorarekrytointi (Direct Recruitment) and Suorahaku (Executive Search), supplemented by Rekrytointikoulutukset (Recruitment Training), Myyntikoulutukset (Sales Training), Työnantajakuvan Kehittäminen (Employer Brand Development), modern job advertisement writing, and social-media recruitment campaigns across TikTok, Instagram, LinkedIn, and Facebook. Underlying technology is intentionally lean: the firm relies on the third-party Teamtailor ATS platform for job listings, candidate profiles, and a "silent search" (hiljainen haku) connect portal that surfaces unadvertised roles to opted-in candidates; LinkedIn is integrated for profile-based sourcing. Since autumn 2023, HIRMU has incorporated a proprietary sales-focused personality/character analysis (luonneanalyysi) tool to identify sales competencies and inform both placement and team-development engagements. The tool is described as a recruitment assessment methodology rather than a software product.

The business model is professional-services fee-based. Disclosed starting prices (excl. VAT) are EUR 3,000 for Direct Recruitment, EUR 5,000 for Executive Search, EUR 1,500 for Employer Brand Development, EUR 900 for Sales Training, and EUR 490 for Modern Job Advertisement services. HIRMU operates owner-operated with three named recruitment consultants (Mika Tikkala as co-founder, Taimi Kentala, Clara Wirta), 1-10 total employees, and no disclosed external funding or institutional ownership. The company markets through a content-heavy blog, social-media channels, and direct outreach, while leveraging its proprietary candidate network for both active and passive ("quiet") candidate sourcing in the Finnish sales-talent market.

Name

Henkilostopalvelu Hirmu Oy

Legal name

Henkilöstöpalvelu HIRMU Oy

Website

https://hirmu.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Henkilöstöpalvelu HIRMU Oy is a Helsinki-based, sales-specialist Finnish recruitment firm founded in 2018, offering direct recruitment (suorarekrytointi) and executive search (suorahaku) for sales positions across all levels and industries, plus employer-brand, sales-training, and recruitment-marketing services, with 1,000+ sales professionals placed for 200+ companies.

Ownership category

akta.pro rank

Product category

Sales Recruitment Services

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

akta.pro secondary industries

Functional Leadership Search (HR/Finance/Legal/Marketing/Sales/Ops) (BPACAAAB), Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Sales recruitment services
• Direct recruitment
• Executive search
• Sales training workshops
• Employer brand development

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Direct Recruitment Services (Suorarekrytointi): HIRMU charges client companies for filling sales positions through direct recruitment. Candidates are placed directly on the client's payroll, not as agency temps.
2. Executive Search / Headhunting (Suorahaku): Retained or success-fee based search for senior and management-level sales positions.
3. Employer Brand Development & Recruitment Marketing: Services to help client companies improve their employer brand and attract candidates.
4. Sales Training & Workshops: Customized sales training programs and workshops for client sales teams.
5. Job Advertisement Services: Modern job posting services to attract the right candidate profiles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Henkilöstöpalvelu HIRMU Oy is a Helsinki-based recruitment firm specializing exclusively in sales positions. It provides direct recruitment (suorarekrytointi) and executive search (suorahaku/headhunting) for sales roles at all levels and across all industries in Finland, with placed candidates employed directly on the client's payroll. The firm complements its core recruitment services with recruitment training, sales training workshops, employer brand development, modern job advertisement writing, and social media recruitment campaigns. Since autumn 2023, it has incorporated a proprietary sales-focused personality analysis tool into its recruitment process.

Product overview

Henkilöstöpalvelu HIRMU Oy is a Helsinki-based recruitment services firm specializing exclusively in sales recruitment across all levels. The company operates a unified service portfolio anchored by Suorarekrytointi (Direct Recruitment) — placing candidates directly on client payrolls — and Suorahaku (Executive Search/Headhunting) for senior and specialized roles. These core offerings are complemented by a suite of supporting services: Rekrytointikoulutukset (Recruitment Training) and Myyntikoulutukset (Sales Training) for capability development, Työnantajakuvan Kehittäminen (Employer Brand Development) for employer brand enhancement, Moderneja Työpaikkailmoituksia (Modern Job Advertisements) for targeted job postings, and Sosiaalisen Median Kampanjat (Social Media Recruitment Campaigns) across TikTok, Instagram, LinkedIn, and Facebook. Since autumn 2023, HIRMU has also incorporated a sales-focused personality analysis tool (luonneanalyysi) into its recruitment process to assess and match candidates' fundamental sales competencies. The company does not engage in staffing/leasing but focuses entirely on direct placement and executive search.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,000 sales professionals recruited across Finland
• +3 more outcomes

Named customers15 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• TeamtailorcoreTechnology or IntegrationTeamtailor provides the recruitment software platform used by HIRMU for managing job listings, candidate profiles, and the application process. Job seekers connect through Teamtailor to browse positions and build candidate profiles.
• Kohtaamistoimisto Fridays OyminorOthersKohtaamistoimisto Fridays Oy is credited with the design and implementation of HIRMU's website (www.hirmu.fi).

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Michael Page Finland: Global professional recruitment firm with Finnish operations placing sales, marketing, and commercial professionals. Comparable as a competitor in mid-to-senior sales permanent placements, with significantly larger brand and reach.
• Robert Walters Finland: Global executive search and recruitment firm with Finnish presence. Comparable as a competitor in executive search for senior sales and commercial leadership roles, with broader sector coverage.
• Hays Finland: Global specialist recruiter with a Finnish office active in sales and marketing placements. Comparable as a competitor in permanent sales recruitment for mid-to-senior roles, with much wider sector coverage and international reach.
• Staffpoint: Finnish HR services company offering recruitment, staffing, and talent solutions. Comparable as a regional competitor in sales and commercial permanent placement, with a broader service portfolio.
• Academic Work: Major Nordic recruitment and staffing firm with Finnish operations. Comparable as a regional incumbent offering direct recruitment and temporary staffing across many verticals including sales, with greater scale and brand.
• Barona: One of Finland's largest staffing and recruitment companies. Comparable as a Finnish incumbent offering both permanent placement and temporary staffing across industries, including sales roles, with significantly broader service breadth.
• Eezy: Finnish staffing and recruitment group (formerly VMP). Comparable as a domestic incumbent competing for the same sales and commercial placements, though more weighted toward temporary staffing.

Direct peers

• Sales Talent Agency: Dutch sales-specialist recruitment firm focused exclusively on commercial roles. Closely comparable to HIRMU in business model (direct recruitment and headhunting for sales positions) and vertical specialization, though operating in the Benelux rather than Finland.
• B2B Sales Group: Nordic sales-specialist recruitment firm based in Stockholm. Most directly comparable to HIRMU: same vertical focus on B2B sales hiring, similar headhunting and direct-placement model, and overlapping geographic customer base across the Nordics.
• MPS Finland: Finnish recruitment and headhunting firm serving multiple sectors including sales. Comparable to HIRMU as a domestic Finnish recruitment competitor targeting mid-market and enterprise clients, though broader in vertical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HIRMU.fi
• LinkedInlinkedin.com/company/hirmu
• Instagraminstagram.com/hirmu.fi/?hl=en
• TikToktiktok.com/@hirmu.fi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henkilostopalvelu Hirmu Oy