L'arancia Di Carella E Laricchia Snc

What L'arancia Di Carella E Laricchia Snc does

L'Arancia Di Carella E Laricchia Snc is a full-service creative and digital communication agency founded in 2010 and headquartered in Bari, Italy, with regional offices in Milan and Rimini. The agency delivers integrated services spanning market analysis and strategy, brand identity, advertising and lead generation, content design, social media management, packaging, event and trade show design, and video production for enterprise and institutional clients across Italy. Its client base is horizontally diversified across banking and financial services (Banca Popolare di Puglia e Basilicata), retail and food (Gruppo Cannillo), safety footwear manufacturing (Base Protection), industrial packaging (Eceplast), pharmaceutical distribution (Farmalabor), composting and waste management (Tersan Puglia), fertilizer manufacturing (Hydro Fert), national recycling consortia (CONAI, Comieco), healthcare technology (Predict), window systems (Cosmet Group), education (LUM University), and regional tourism promotion (Pugliapromozione).

The agency's core technology is its creative and production capability — a team of approximately 17 senior professionals combining strategy, creative direction, copy, art, UX/UI design, web development, and social media management under a unified service portfolio rather than a modular platform. Service delivery is supported by a partner network for printing, installations, and video/photo production. L'Arancia has been recognized at the Italian Mediastars awards in 2013, 2014, 2015, 2017, and 2023, and obtained gender equality certification under ISO 30415 and UNI/PdR 125:2022 in 2024.

The business model is professional services on a project-by-project basis, acquired through direct sales engagement, competitive pitches, and tender processes. The agency is a private Italian partnership (Società in nome collettivo) owned and operated by its two founding partners, Nicola Carella (CEO) and Giuseppe Laricchia (Creative Director), with no external investors or parent company identified. Revenue is not publicly disclosed; pricing is project-based and not standardized.

Name

L'arancia Di Carella E Laricchia Snc

Legal name

L'Arancia Di Carella E Laricchia Snc

Website

https://larancia.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Arancia is a Bari-based creative and digital communication agency serving enterprise and institutional clients across Italy with integrated brand identity, advertising, digital, content, social media, packaging, and event services from offices in Bari, Milan, and Rimini.

Ownership category

akta.pro rank

Product category

Creative and Digital Communication Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAA

Integrated Advertising (Brand + Performance + Media)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Creative advertising services
• Brand identity design
• Digital communication agency
• Integrated marketing campaigns
• Event and trade show design

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Digital Communication Services: L'Arancia generates revenue through providing professional creative services including brand identity, advertising campaigns, digital design, social media management, content strategy, event and exhibition design, video production, and packaging design to enterprise and institutional clients across Italy and internationally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

L'Arancia is a creative and digital communication agency that delivers integrated advertising, branding, content, social media, packaging, event and exhibition, and video production services. The agency combines strategy, brand identity development, multi-channel campaign execution, and production capabilities to help enterprises and institutions build brand equity and engage audiences across offline and online channels. All work is delivered directly through senior in-house professionals supplemented by a vetted partner production network.

Product overview

L'Arancia is a creative and digital communication agency offering a comprehensive suite of services including Analysis & Strategy, Brand Identity, Advertising & Lead Generation, Content Design & Strategy, Social Media, Packaging, Events & Trade Shows (Eventi & Fiere), and Production. The agency operates as a unified service portfolio rather than a platform-plus-modules architecture. Services are delivered through integrated competencies combining creativity, innovation, culture, and technology to help clients build brand value, improve performance, and generate unique and engaging experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Analisi & Strategia (Market Analysis & Strategy) Market analysis, competitive intelligence, and strategic consulting to understand market dynamics, competitor activities, and customer behavior before developing communication responses for enterprise and institutional clients.
• Brand Identity Visual and verbal brand development including naming, payoff, logo design, coordinated image systems, and company profile design to establish brand identity across all forms for enterprise clients such as Base Protection, Tersan Puglia, and Hydro Fert.
• Advertising & Lead Generation Research-, analysis-, and strategy-driven creative campaign development across offline and digital channels (TV, radio, print, out-of-home, digital) to generate leads and brand awareness for enterprise and institutional clients including BPPB and Cosmet Group.
• Content Design & Strategy Content creation and strategy for websites, apps, social media, publishing, and other channels, producing clear, coherent, and relevant content for clients such as Farmalabor (website redesign with custom CMS) and Predict.
• Social Media Social media strategy and creative execution combining content with technology to manage brand presence across platforms for enterprise clients across banking, manufacturing, healthcare, and institutional sectors.
• Packaging Packaging design and production services that embed brand experience to create solutions adding value to both brand and product, including the award-winning packaging design work for Base Protection recognized at Mediastars 2017.
• Eventi & Fiere (Events and Trade Shows) Event and trade show management including venue selection, direction, performances, and comprehensive communication to transform brands into engaging experiences, including exhibition stand design at A+A Düsseldorf, Expoprotection Paris, Cosmofarma, SANA, and Salone Internazionale del Mobile.
• Produzione (Production) Production services leveraging a partner network for printing, installations, and video and photo production to complement in-house creative competencies across campaigns such as the KAPTIV launch and Feel the comfort work for Base Protection.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digital MagicsminorStrategic or Co-development Partner · 25 January 2019L'Arancia is a regional partner of Digital Magics (a publicly listed business incubator for innovative startups) for the Puglia and Basilicata region. The partnership is intended to cover the innovation ecosystem in southern Italy, with Digital Magics providing startup acceleration and open innovation programs while L'Arancia contributes creative communication services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shackleton: Spain-based independent creative and digital agency with multi-disciplinary brand, advertising, and production services — direct comparable to L'Arancia as a similarly sized independent creative shop expanding across Southern European enterprise accounts.
• AQuest: Independent Italian creative and digital agency providing branding, advertising, content, and digital services — closely comparable mid-sized Italian creative agency targeting similar enterprise clients.
• Different: Milan-based independent Italian creative and digital agency offering integrated brand, advertising, and content services — closest direct comparable to L'Arancia in terms of integrated service model and Italian mid-market positioning.

Broad incumbents

• DLV BBDO: Italian creative agency within the BBDO/Omnicom network, delivering brand, advertising, and digital campaigns to enterprise clients — similar full-service creative offering to L'Arancia at network-backed scale.
• Leo Burnett Italy: Italian branch of Publicis Groupe's Leo Burnett, providing integrated brand and advertising services to enterprise clients — matches L'Arancia's integrated creative and digital scope at significantly larger scale.
• Grey Italy: Italian operations of Grey/WPP, offering full-service advertising, digital, and brand work — directly comparable in service mix to L'Arancia, sized within the same national Italian market but with network backing.
• Serviceplan Italia: Italian arm of Serviceplan Group, providing integrated advertising, digital, and technology services — direct competition for L'Arancia's enterprise and institutional clients with deeper martech capabilities.
• M&C Saatchi Italy: Italian branch of M&C Saatchi, offering advertising, branding, and digital communications to European enterprise clients — comparable integrated offering to L'Arancia with a stronger pan-European client reach.
• TBWA\Italia: Italian arm of TBWA\Worldwide, offering integrated advertising, brand, and digital services to enterprise clients across Italy — closely comparable service portfolio to L'Arancia but with global network scale and Milan-centric footprint.
• VMLY&R Italy: Italian arm of WPP's VMLY&R, integrated creative and customer experience agency — competes with L'Arancia for enterprise brand and digital mandates with network scale and broader martech tooling.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@larancia_adv
• Facebookfacebook.com/larancia.eu
• LinkedInit.linkedin.com/company/larancia
• Instagraminstagram.com/larancia_adv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'arancia Di Carella E Laricchia Snc