Life Is Better Outside, Llc
- Company typePrivate
- Founded-
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Life Is Better Outside, Llc does
Life Is Better Outside, LLC is a privately held direct-to-consumer e-commerce retailer operating from Denver, Colorado, that sells outdoor recreational products to families with children. The company runs a Shopify-hosted online storefront at lifeisbetteroutside.com and ships to addresses in the Continental US, Canada, and APO/FPO locations, with US fulfillment handled from a Milwaukee, Wisconsin warehouse and Canadian fulfillment from Scarborough, Ontario. Its product mix spans four proprietary sub-brands — DO-U-PLAY (indoor and outdoor games such as Gaga Ball pits and oversized soccer balls), Trēlines (swing sets, slacklines, ziplines, and tree-swing accessories), P/1 (sports equipment including the Silent Shot Crossover Ball), and Plant Pals (outdoor learning toys) — curated primarily for families seeking backyard play, sports training, and screen-free activity for children aged 3 through adults.
Life Is Better Outside, Llc firmographics
Firmographics- Name
- Life Is Better Outside, Llc
- Legal name
- Life Is Better Outside, LLC
- Website
- https://life-is-better-outside.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Life Is Better Outside, Llc industry classification
Industry- Product category
- Outdoor Recreation Products
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods Retailers (45911)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Outdoor & Adventure Multi-Category Retail (CRAMABAB)
- akta.pro secondary industries
- Outdoor & Ride-On Toys Retail (CRALAFAC), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where Life Is Better Outside, Llc is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Life Is Better Outside, Llc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Product Sales: Direct e-commerce sales of outdoor recreational products including games, sports equipment, swings, and play equipment to consumers. One-time product purchases with shipping handled via UPS Ground within the US and Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Life Is Better Outside, Llc product offering
Product offeringCore offering
Life Is Better Outside is a direct-to-consumer e-commerce retailer that designs, brands, and sells outdoor recreation products for families through its Shopify-hosted website. Its portfolio of owned brands — DO-U-PLAY (outdoor games), Trēlines (swings, ninja courses, ziplines, slacklines), P/1 (sports equipment), and Plant Pals (outdoor learning toys) — is merchandised by age segment and shipped from a Milwaukee, WI warehouse to customers across the U.S. and Canada.
Product overview
Life Is Better Outside is an e-commerce retailer specializing in outdoor recreational products and games for all ages. The company operates four distinct branded product lines: DO-U-PLAY (indoor and outdoor games), Trēlines (swing sets, slacklines, ziplines, and tree swing accessories), P/1 (sports equipment for young athletes featuring innovative materials), and Plant Pals (outdoor learning toys). The portfolio includes game sets like the Gaga CrazyBall pit, various tree swings and swing accessories under Trēlines, oversized balls and sports equipment, all targeting families seeking outdoor recreational activities.
Differentiator
Problem solved
Functional benefit
Brands
- DO-U-PLAY: Indoor and outdoor games for all ages.
- Trēlines
- P/1
- Plant Pals
Products and services
- DO-U-PLAY Owned brand of indoor and outdoor games designed for families and group play, including the Gaga CrazyBall Outdoor Game Set.
- Trēlines Owned brand of tree swings, ninja obstacle courses, ziplines, slacklines, and swing-set accessories such as the 40 Inch Dreamcatcher KD Tree Swing, SkyStand Swing Support, and Swingset Gymnastics Kit 36 ft.
- P/1 Owned brand of sports equipment and training gear for kids and family athletic play.
- Plant Pals Owned brand of outdoor learning toys that combine nature-based play with educational engagement for children.
- Gaga CrazyBall Outdoor Game Set Outdoor multi-player game set designed for backyard, party, and family play under the DO-U-PLAY brand.
- 40 Inch Dreamcatcher KD Tree Swing Large 40-inch dreamcatcher-style tree-mounted swing sold under the Trēlines brand for backyard family use.
- Silent Shot Crossover Ball Quiet sports training crossover ball sold under the P/1 brand for noise-sensitive practice settings.
- 30 Inch Jumbo Soccer Ball 30-inch oversized soccer ball sold under the P/1 brand for casual backyard and family play.
- SkyStand Swing Support Freestanding support stand for Trēlines swings, enabling installation where trees are unavailable or unsuitable.
- Swingset Gymnastics Kit 36 ft. 36-foot gymnastics kit for swingsets, sold under the Trēlines brand for backyard ninja-style training and play.
Companies that use Life Is Better Outside, Llc
Customer profileSegments5 records
Ideal customer profiles1 record
Life Is Better Outside, Llc technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Life Is Better Outside, Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify provides the e-commerce platform hosting the online store. The company is hosted on Shopify Inc.'s platform which enables their online product sales and services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Life Is Better Outside, Llc competitors and assessment
Company assessmentDirect peers
- Lifetime Products: Manufacturer and retailer of residential outdoor products including basketball hoops, swing sets, and play equipment sold direct and through retail. Highly comparable to Life Is Better Outside's DO-U-PLAY and Trēlines lines.
- Backyard Discovery: Specializes in wooden swing sets, play sets, and backyard outdoor recreation products for families. Directly comparable to Life Is Better Outside's Trēlines swing/slackline/zipline offering.
- Sportcraft: Long-standing indoor/outdoor game and table-game brand offering basketball, foosball, and outdoor game sets. Comparable to Life Is Better Outside's DO-U-PLAY games category.
- Step2: Manufacturer of outdoor kids' play products, backyard toys, and family recreation equipment sold via DTC and retail. Comparable audience and product overlap with the family/ages 3-5 segments.
- Slackers: Brand focused on slacklines, ziplines, and ninja obstacle courses for backyard and outdoor play. Closely overlaps the Trēlines sub-brand's product mix.
- Gibbon Slacklines: Specialist slackline brand offering backyard and trick lines, ninja courses, and outdoor balance products. Competes head-to-head in the slackline category carried by Trēlines.
- Hedstrom: Outdoor and indoor play equipment brand with swing sets, play balls, and games for children. Overlaps with the 30-Inch Jumbo Soccer Ball, swingsets, and similar offerings.
Broad incumbents
- REI Co-op: Cooperative outdoor recreation retailer with wide assortment including family camping, games, and backyard gear. Larger incumbent that competes for the same family outdoor shopper.
- Huckberry: DTC outdoor and adventure lifestyle retailer curating gear and apparel for active men. Adjacent in target market (outdoor enthusiasts and active families) but broader category and apparel-led.
- Backcountry: Large outdoor recreation retailer carrying gear for camping, climbing, slacklining, and family adventure. Overlaps with Life Is Better Outside's outdoor recreation audience at a broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Life Is Better Outside, Llc social profiles
Digital presenceLife Is Better Outside, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Is Better Outside, Llc leadership team
Management profileNumber of profiles
Life Is Better Outside, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Is Better Outside, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Is Better Outside, Llc
What does Life Is Better Outside, Llc do?
Life Is Better Outside is a direct-to-consumer e-commerce retailer that designs, brands, and sells outdoor recreation products for families through its Shopify-hosted website. Its portfolio of owned brands — DO-U-PLAY (outdoor games), Trēlines (swings, ninja courses, ziplines, slacklines), P/1 (sports equipment), and Plant Pals (outdoor learning toys) — is merchandised by age segment and shipped from a Milwaukee, WI warehouse to customers across the U.S. and Canada.
Is Life Is Better Outside, Llc a public or private company?
Life Is Better Outside, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Life Is Better Outside, Llc founded?
Life Is Better Outside, Llc was founded in -1. It employs 1 to 10 people.
Where is Life Is Better Outside, Llc based?
Life Is Better Outside, Llc is headquartered in Denver, United States, in the North America region.
How does Life Is Better Outside, Llc make money?
One revenue line is on record: product Sales.
Who are Life Is Better Outside, Llc's main competitors?
Direct peers on record are Lifetime Products, Backyard Discovery, Sportcraft, Step2, Slackers, Gibbon Slacklines and Hedstrom. Broad incumbents are REI Co-op, Huckberry and Backcountry.
Does Life Is Better Outside, Llc have an API?
No public API is recorded for Life Is Better Outside, Llc.
What industry is Life Is Better Outside, Llc in?
Life Is Better Outside, Llc's product category is Outdoor Recreation Products. Its primary akta.pro industry code is CRAMABAB, Outdoor & Adventure Multi-Category Retail, with a secondary code of CRALAFAC, Outdoor & Ride-On Toys Retail. Its NAICS code is 45912 and its SIC code is 5945.