Nutty Novelties, Llc
Nutty Novelties is a family-owned producer of small-batch, freshly ground nut butters serving direct-to-consumer customers via Shopify e-commerce, a shared retail location in Telford PA, regional farmers' markets, and wholesale to Pennsylvania retailers.
- Company typePrivate
- Founded2012
- HeadquartersSouderton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nutty Novelties, Llc does
Nutty Novelties, LLC is a privately held, family-owned producer of small-batch nut butters and complementary accessories, operated by brothers Caleb and Jesse Mangum from Souderton/Telford, Pennsylvania. The company's core product line spans 18+ nut butter SKUs across peanut, almond, cashew, and pistachio varieties, with flavor extensions including Wild Espresso, Habanero Honey, Butterscotch, Chocolate, and a seasonal Pumpkin Spice. Nut butters are positioned as high-protein (5–8g per serving), low-sugar, gluten-free, and non-GMO, with USDA Organic certification on select SKUs and Kosher certification across the line. Manufacturing is described as small-batch, freshly ground production at the Telford facility.
The business operates a multi-channel go-to-market model. Direct-to-consumer sales are conducted through a Shopify-hosted e-commerce storefront (nuttynovelties.com), with pricing ranging from $5.00 for a 15oz Classic Peanut Butter to $20.00 for a 15oz Organic Almond Butter, plus bundles ($21–$52), apparel ($15–$35), accessories such as the proprietary CHONK Scoop ($20), a Recipe Book ($10), and digital gift cards. A Subscribe & Save program offers 10% off recurring orders, escalating to 15% after the fourth payment. Offline distribution comprises a shared physical retail/showroom location at 336 W. Broad St, Telford PA (co-located with Popcorn Works), regional Pennsylvania farmers' markets and events with pickup options, and a wholesale arm supplying regional retailers.
Revenue is generated across five streams: DTC e-commerce, retail/wholesale distribution, farmers' market and event sales, recurring subscriptions, and gift/accessory product sales. Marketing is driven by organic social (Facebook, Instagram, TikTok, Pinterest), a YouTube/Nuttycast video channel, an email newsletter, a recipe blog, and farmers' market community engagement. The company holds no institutional investment, has no disclosed funding history, and operates with a small in-house team. Technology infrastructure is a standard Shopify storefront; no APIs, integrations, or AI/ML capabilities are disclosed.
Nutty Novelties, Llc firmographics
Firmographics- Name
- Nutty Novelties, Llc
- Legal name
- Nutty Novelties
- Website
- https://nuttynovelties.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nutty Novelties is a family-owned producer of small-batch, freshly ground nut butters serving direct-to-consumer customers via Shopify e-commerce, a shared retail location in Telford PA, regional farmers' markets, and wholesale to Pennsylvania retailers.
- Ownership category
- akta.pro rank
Nutty Novelties, Llc industry classification
Industry- Product category
- Artisan Nut Butter Manufacturing
- NAICS
- Confectionery and Nut Retailers (445292), Other Specialty Food Retailers (44529)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)
- akta.pro secondary industries
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
Keywords
Where Nutty Novelties, Llc is headquartered
LocationHeadquarters
- HQ city
- Souderton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nutty Novelties, Llc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: Online sales through their Shopify-powered storefront at nuttynovelties.com
- Retail/Wholesale Distribution: Products sold through retailers across the region
- Farmers' Markets and Events: Direct sales at farmers' markets and local events across the Pennsylvania region
- Subscription Model: Subscribe and save option with 10% discount on recurring orders delivered every 4-12 weeks, with increasing discounts after 4th payment
- Gift Products and Bundles: Gift sets, apparel, recipe books, and novelty items like the CHONK Scoop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nut Butters - various sizes |
| Unit Pricing | Pay-as-you-go | Apparel products |
| Unit Pricing | Pay-as-you-go | Gift Sets and Bundles |
| Unit Pricing | Pay-as-you-go | Novelties and Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Nutty Novelties, Llc product offering
Product offeringCore offering
Nutty Novelties is a family-owned, small-batch producer of fresh-ground flavored nut butters (peanut, almond, cashew, and pistachio) plus complementary branded accessories such as the CHONK scoop, recipe book, apparel, and gift packs. Products are sold direct-to-consumer via a Shopify store, at a Souderton, PA retail storefront, at farmers' markets and events, and through wholesale channels. Most SKUs carry USDA Organic, Kosher, and Non-GMO certifications, and the company offers a subscription tier with a 10–15% discount and free shipping on orders over $49.
Product overview
Nutty Novelties is a small family-owned business (operated by brothers Caleb and Jesse Mangum) specializing in freshly ground nut butters and novelty products. The core product line consists of 18+ varieties of nut butters including peanut butters (Classic, Crunchy, Pure, Organic, Honey Roasted, Butterscotch, Chocolate, Cinnamon, Habanero Honey, Wild Espresso, Pumpkin Spice seasonal), almond butters (Original, Organic, Cinnamon, Dark Chocolate), cashew butter, and pistachio butter. All nut butters are characterized as high protein, low sugar, gluten-free, and non-GMO. The company also offers complementary products including The CHONK Scoop (specialized stirring utensil), a Nutty Novelties Recipe Book with 30+ recipes, and branded apparel (hoodies, t-shirts for adults, youth, and toddlers). Gift-giving options include pre-set bundles (The Hits Gift Pack, PB Gift Pack, Almond Butter Trio, Fall Gift Pack), customizable bundles (3-pack and 4-pack), and gift cards. Products are crafted in small batches in Telford, PA and sold through the company's Shopify e-commerce platform, at their shared retail location (Popcorn Works), and at local farmers' markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Peanut Butter
- Classic Crunchy Peanut Butter
- Pure Peanut Butter
- Pure Crunchy Peanut Butter
- Organic Peanut Butter
- Honey Roasted Peanut Butter
- Butterscotch Peanut Butter
- Chocolate Peanut Butter
- Cinnamon Peanut Butter
- Wild Espresso Peanut Butter
- Habanero Honey Peanut Butter
- Pistachio Butter
- Pumpkin Spice Peanut Butter
Quantifiable outcome
- 9 month shelf life for nut butters
- +1 more outcomes
Companies that use Nutty Novelties, Llc
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Nutty Novelties, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nutty Novelties, Llc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Backyard Beans Coffee CompanycoreBackyard Beans supplies their Wild Espresso Roast Coffee for the Wild Espresso Peanut Butter. The companies have a long-time farmers' market relationship and collaborated on this unique coffee-infused nut butter product.
- Popcorn WorkscoreNutty Novelties shares retail space with Popcorn Works at their 336 W. Broad St location in Telford, PA. This allows customers to purchase both nut butters and popcorn from a shared storefront.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nutty Novelties, Llc competitors and assessment
Company assessmentDirect peers
- RXBAR: Better-for-you protein bar and nut butter spread brand, sold via D2C and major retail. Targets the same health-conscious, clean-label consumer that Nutty Novelties addresses with high-protein, low-sugar nut butters.
- Fix & Fogg: Small-batch New Zealand nut butter brand with innovative flavors, D2C and retail distribution. Mirrors Nutty Novelties' small-batch, flavor-forward, premium nut butter approach.
- Georgia Grinders: Small-batch, family-run peanut and nut butter producer emphasizing clean ingredients and regional sourcing. Closest analog to Nutty Novelties on small-batch, family-operated nut butter positioning.
- Artisana Organics: Organic nut butter and tahini brand with coconut-based and single-serve formats. Comparable organic-certified, clean-ingredient positioning that overlaps with Nutty Novelties' USDA Organic nut butters.
- Pip & Nut: UK-based premium nut butter brand with innovative flavors and D2C plus grocery distribution. Comparable premium positioning, flavor innovation, and natural ingredient focus to Nutty Novelties.
- Justin's: Premium nut butter brand (owned by Hormel) offering natural peanut, almond, and hazelnut butters in squeezable and jar formats, sold in natural and mainstream grocery. Most comparable premium D2C-style nut butter competitor to Nutty Novelties.
- Barney Butter: Specialty almond butter brand marketed as a healthier alternative, sold through grocery and online. Directly comparable single-nut specialty butter positioning to Nutty Novelties' almond butter line.
- Wild Friends Foods: Better-for-you nut butter brand with creative flavors (cookie dough, espresso) and protein-focused offerings. Comparable flavor-innovation and health-positioning playbook to Nutty Novelties.
Broad incumbents
- The J.M. Smucker Company: Large CPG owner of mainstream peanut butter brands (Jif, Skippy) plus natural brands (Santa Cruz Organic, Smucker's Natural). Dominates the nut butter shelf space against which smaller premium brands like Nutty Novelties compete.
- Once Again Nut Butter: Established organic and natural nut butter manufacturer supplying retail and bulk channels. Competes with Nutty Novelties in the natural/organic nut butter category with broader scale and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nutty Novelties, Llc social profiles
Digital presenceNutty Novelties, Llc compliance and trust
Trust signalCompliance3 records
Nutty Novelties, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutty Novelties, Llc leadership team
Management profileNumber of profiles
Profiles2 records
Nutty Novelties, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutty Novelties, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutty Novelties, Llc
What does Nutty Novelties, Llc do?
Nutty Novelties is a family-owned, small-batch producer of fresh-ground flavored nut butters (peanut, almond, cashew, and pistachio) plus complementary branded accessories such as the CHONK scoop, recipe book, apparel, and gift packs. Products are sold direct-to-consumer via a Shopify store, at a Souderton, PA retail storefront, at farmers' markets and events, and through wholesale channels. Most SKUs carry USDA Organic, Kosher, and Non-GMO certifications, and the company offers a subscription tier with a 10–15% discount and free shipping on orders over $49.
Is Nutty Novelties, Llc a public or private company?
Nutty Novelties, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutty Novelties, Llc founded?
Nutty Novelties, Llc was founded in 2012. It employs 1 to 10 people.
Where is Nutty Novelties, Llc based?
Nutty Novelties, Llc is headquartered in Souderton, United States, in the North America region.
How does Nutty Novelties, Llc make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution, farmers' Markets and Events, subscription Model and gift Products and Bundles.
Who are Nutty Novelties, Llc's main competitors?
Direct peers on record are RXBAR, Fix & Fogg, Georgia Grinders, Artisana Organics, Pip & Nut, Justin's, Barney Butter and Wild Friends Foods. Broad incumbents are The J.M. Smucker Company and Once Again Nut Butter.
Does Nutty Novelties, Llc have an API?
No public API is recorded for Nutty Novelties, Llc.
What industry is Nutty Novelties, Llc in?
Nutty Novelties, Llc's product category is Artisan Nut Butter Manufacturing. Its primary akta.pro industry code is CRAHAMAF, Natural/Organic Bulk & Supplement Grocers, with a secondary code of CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly). Its NAICS code is 445292 and its SIC code is 5140.