La Place Restaurants

What La Place Restaurants does

La Place is a Netherlands-based self-service restaurant chain founded in 1987 that prepares and serves fresh sandwiches, soups, salads, smoothies, baked goods and hot meals in an open-kitchen format, positioned around the "see what you get" promise of transparency and fresh ingredients. The company operates a physical-only, direct-to-consumer footprint across at least 13 documented sites spanning four distinct real-estate formats: highway service areas along the A1, A2, A27, A50 and A58; Eindhoven Airport; major shopping centers and outlet malls including Alexandrium Rotterdam, De Vier Meren Hoofddorp, Designer Outlet Roermond and Bataviastad Lelystad; and the Duinrell vacation and amusement park in Wassenaar, where the Chicken & Ribs sub-brand also operates.

The core offering is a counter-service casual-dining experience with no proprietary technology platform disclosed — there is no mobile app, no public API, no ecommerce channel, and the only digital assets are a recruitment website (werkenbijlaplace.nl) and standard Google Analytics tracking. Customer segments are diversified across travelers and commuters, shoppers and tourists, leisure and vacation guests, and airport passengers, with no enterprise contracts or B2B revenue disclosed. The brand is operated within the Vermaat Group ecosystem: La Place career listings route through werkenbijvermaat.nl, Vermaat runs the La Place buffet and ancillary food outlets at Duinrell, and La Place sits alongside Vermaat's broader hospitality portfolio. Headcount is reported in the 1,001-5,000 range, consistent with a multi-site, labor-intensive casual-dining operator, and the company runs an internal training and progression pathway from horecamedewerker through floormanager to horecamanager to staff its locations. Revenue, pricing, ticket size and same-store performance are not publicly disclosed on any of the supplied sources.

Name

La Place Restaurants

Legal name

La Place

Website

https://werkenbijlaplace.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Restaurant chain
• Fresh food service
• Self-service dining
• Highway rest stops
• Hospitality catering

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Restaurant Operations: La Place operates as a restaurant chain generating revenue through the sale of fresh food and beverages at its physical locations, including sandwiches, soups, salads, smoothies, and other prepared items.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

La Place Restaurants operates a chain of self-service restaurant locations across the Netherlands offering freshly prepared meals, sandwiches, soups, salads, smoothies, baked goods, and beverages. The food is prepared in open kitchens in front of customers using pure ingredients. Locations are situated along highways, at Eindhoven Airport, in shopping centers, outlet malls, and at the Duinrell vacation and amusement park.

Product overview

La Place is a Dutch restaurant/hospitality brand that operates multiple restaurant locations across the Netherlands, primarily at highway rest stops, shopping centers, airports, and holiday parks. The company offers fresh food concepts featuring sandwiches, soups, salads, and smoothies made with pure ingredients. Related concepts include Chicken & Ribs dining at Duinrell amusement park. La Place also maintains an online recruitment portal (Werken bij La Place) for hiring staff across its various locations.

Differentiator

Problem solved

Functional benefit

Brands

• La Place (Duinrell locations): A food service concept operated at Duinrell holiday and amusement park, offering fresh pizza, buffet service, and various food outlets.
• Chicken & Ribs

Products and services

• La Place Restaurant Locations A chain of self-service restaurant locations across the Netherlands offering freshly prepared sandwiches, soups, salads, smoothies, baked goods, and beverages made with pure ingredients in open kitchens. Served to walk-in consumers including travelers, shoppers, airport passengers, and visitors at retail and vacation locations.
• Chicken & Ribs (Duinrell) A dining concept operated at Duinrell holiday and amusement park in Wassenaar where guests can enjoy orders taken, food and drinks served, with a hospitable atmosphere suited to a day-out leisure environment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VermaatcoreStrategic or Co-development PartnerVermaat is the parent company operating La Place restaurants. Vermaat runs fourteen food service points at Duinrell vacation and amusement park, including two La Place buffet locations, a snack bar in Tikibad, various food points on the attraction park, and the Chicken & Ribs concept. La Place careers fall under the Vermaat recruitment platform (werkenbijvermaat.nl).

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Appie (Albert Heijn to Go): Albert Heijn to Go and other Dutch supermarket grab-and-go formats offer fresh sandwiches, salads and coffee at highway rest stops and train stations, overlapping with La Place's traveler meal occasions through a more convenience-led, faster format.
• SPAR Netherlands: SPAR operates highway-bound convenience stores with prepared hot foods and coffee in the Netherlands. Comparable as an adjacent fresh-food format competing for the same highway traveler meal occasions, though primarily a retail format rather than full restaurant.

Direct peers

• Hutten: Hutten is a Dutch family-run foodservice company that operates restaurants, hospitality venues and event catering, with a focus on fresh, healthy ingredients. Directly comparable through similar fresh-food positioning and multi-segment Dutch foodservice footprint.
• Burger King Netherlands: Burger King operates fast-food outlets at Dutch highway locations, train stations and shopping centers — competing with La Place for travelers and shoppers seeking quick meals during transit.
• McDonald's Nederland: McDonald's operates extensively at Dutch highway rest stops, train stations and shopping centers across the Netherlands, competing directly with La Place for highway and shopping-center foot traffic through limited-service, fresh-prepared meals.
• Starbucks Netherlands: Starbucks operates cafés in Dutch shopping centers, at transit hubs and occasionally at highway locations, competing for the same coffee and light-meal occasions that drive La Place's snack-and-beverage traffic.
• Subway Netherlands: Subway operates franchise locations at Dutch highway rest stops, gas stations and shopping centers — directly comparable in fresh-sandwich self-service positioning targeting travelers.
• Albron: Albron is one of the largest Dutch contract caterers and on-site foodservice providers, operating restaurants, hospitality and leisure food concepts across the Netherlands, including highway, leisure and corporate locations — directly comparable to La Place's location mix and self-service fresh food positioning.

Broad incumbents

• Vermaat Group: Vermaat is the parent/operator connected to La Place in Dutch foodservice. It runs fourteen food service points at Duinrell and shares the La Place recruitment platform; comparable as an on-site foodservice operator with overlapping employer brand and operation model in the Netherlands.

Others

• Sligro Food Group: Sligro is a major Dutch foodservice wholesaler supplying restaurants, hotels and on-site caterers. While not a direct retail competitor, it is a relevant industry peer as a foodservice ecosystem participant connected to Dutch hospitality operators including La Place.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-place-restaurants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Place Restaurants