Fortuno
Fortuno is a Brazilian personal finance management app founded in 2020 that provides manual expense tracking, budgeting, and credit card control to individual consumers and small businesses via a freemium mobile and web platform.
- Company typePrivate
- Founded2020
- HeadquartersCampinas, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Fortuno does
Fortuno is a Brazilian personal finance management application founded in 2020 and headquartered in São Paulo. The company offers a mobile-first product suite — Android app, iOS app, and a web companion — targeting individual consumers (primary) and small businesses (secondary) who want to track expenses, manage budgets, and monitor credit card activity. Unlike bank-connected personal finance managers, Fortuno operates on a manual data-entry model: users create accounts and cards, log income and expenses by category, and rely on the app to surface budgets, alerts, and reports. The product differentiates on simplicity and a specialized dual-view credit card feature that distinguishes transactions by purchase date versus billing statement.
The technical architecture centers on a mobile-first personal financial management application with cloud synchronization across devices, automatic backup, and category-based budgeting with threshold notifications. Supporting features include visual charts and reports (by account, category, and time period), monthly balance analysis with an annual chart view, data export to spreadsheets, photo attachments on transactions, custom color themes, and pending payment alerts. No public API, SDK, or bank integrations are exposed, and the product does not include AI/ML-driven automation. Distribution is direct-to-consumer through Google Play, Apple App Store, and the web.
The business model is a freemium subscription. The Basic plan is free forever with limits (2 accounts, 1 card), while Premium is sold at R$14.90/month or R$79.90/year (an annual discount of roughly 55%) with a one-time lifetime license occasionally offered. Go-to-market is product-led and content-led: organic acquisition through app stores, an educational blog on personal finance topics, and organic social presence on Facebook, Twitter, and Instagram. The company is privately held, bootstrapped, and headquartered in São Paulo, with no disclosed external funding, no named management team, and no enterprise customers.
Fortuno firmographics
Firmographics- Name
- Fortuno
- Legal name
- Fortuno
- Website
- https://fortuno.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fortuno is a Brazilian personal finance management app founded in 2020 that provides manual expense tracking, budgeting, and credit card control to individual consumers and small businesses via a freemium mobile and web platform.
- Ownership category
- akta.pro rank
Where Fortuno is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fortuno business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Premium Subscription (Monthly): Monthly recurring subscription at R$14.90/month offering unlimited accounts and credit cards, data export, monthly balance access, photos in transactions, and Premium theme colors.
- Premium Subscription (Annual): Annual recurring subscription at R$79.90/year offering the same Premium features as monthly plan at a discounted rate.
- Premium Lifetime License: One-time lifetime license purchase option occasionally offered, providing permanent Premium access without recurring charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free plan with essential personal finance features |
| Subscription | Monthly | Premium Monthly - R$14.90/month for unlimited access |
| Subscription | Annual | Premium Annual - R$79.90/year (save vs monthly) |
| One time/ perpetual license | Multi-year contract | Premium Lifetime - One-time purchase option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fortuno product offering
Product offeringCore offering
Fortuno is a Brazilian personal financial management application available on Android, iOS, and the web that lets users manually register income and expenses, manage multiple accounts and credit cards, create category-based budgets with alerts, and view visual reports and monthly balance analyses. The product is sold via a freemium model with a free Basic tier and paid Premium subscriptions (monthly R$14.90, annual R$79.90), occasionally offering a one-time lifetime license.
Product overview
Fortuno is a personal financial control and budgeting platform consisting of mobile applications for Android and iOS, plus a web version. The product suite offers a free Basic plan with essential features (up to 2 accounts and 1 card, unlimited transactions, budgeting, reports) and a Premium paid tier (monthly at R$14.90 or annual at R$79.90) unlocking unlimited accounts and cards. The company also occasionally offers lifetime license purchases. Core capabilities include expense/income tracking, credit card management, budget creation with alerts, monthly balance analysis, data export, and cloud synchronization. Fortuno operates as a manual financial control app without automatic bank synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- Fortuno Personal Finance App Cross-platform personal finance management application (Android, iOS, and web) for Brazilian individual consumers and small businesses to manually register income and expenses, manage multiple accounts and credit cards, create category-based budgets with alerts, view charts and reports, and analyze monthly balance. Sold via a freemium model with a free Basic tier and paid Premium subscriptions, occasionally including a one-time lifetime license.
Companies that use Fortuno
Customer profileSegments2 records
Ideal customer profiles1 record
Fortuno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Fortuno partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Fortuno competitors and assessment
Company assessmentDirect peers
- Spendee: Multi-currency personal finance and budgeting app with shared wallets, bank connections, and subscription tiers. Comparable PFM feature set and subscription pricing model across consumer and small business segments.
- Organizze: Brazilian personal financial management app with freemium model offering expense tracking, budgets, and account/credit card management for individuals and small businesses. Directly comparable product, customer base, geography, and business model to Fortuno.
- Money Lover: Cross-platform personal finance manager with budgeting, expense tracking, and multi-currency wallet support. Comparable freemium PFM model and similar target audience of individuals managing personal finances.
- PocketGuard: Consumer PFM app with bank linking, budgeting, and subscription tiers in a freemium model. Comparable subscription PFM positioning and emphasis on simplifying spending visibility for consumers.
- YNAB (You Need A Budget): Subscription-based personal budgeting app focused on zero-based budgeting methodology with strong emphasis on category budgets and monthly balance tracking. Comparable product surface and freemium-less subscription model.
- Wallet by BudgetBakers: Cross-platform personal finance and household budget management app with bank connection, multi-currency, and Premium subscriptions. Directly comparable PFM product offering and subscription business model.
- Mobills: Brazilian PFM app with strong focus on credit card management and budgeting, targeting individual consumers with free and Premium tiers. Closely comparable in features (especially credit card control) and Brazilian consumer positioning.
Broad incumbents
- GuiaBolso (PicPay): Historically Brazil's largest PFM app (Open Finance pioneer) now integrated into PicPay's broader super-app. Provides reference point on scale and feature evolution of Brazilian PFM that Fortuno competes against.
- Personal Capital (Empower): US PFM and wealth management platform combining budgeting tools with investment tracking and advisory. Comparable personal finance dashboards and visual reports, broader in scope including investments.
- Intuit Mint (Credit Karma): Historical category-defining free PFM app, now retired and folded into Credit Karma. Provides a useful reference for freemium PFM dynamics, bank-connection-first approach, and the consolidation pressures on small PFM players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fortuno social profiles
Digital presenceFortuno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fortuno leadership team
Management profileNumber of profiles
Fortuno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fortuno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fortuno
What does Fortuno do?
Fortuno is a Brazilian personal financial management application available on Android, iOS, and the web that lets users manually register income and expenses, manage multiple accounts and credit cards, create category-based budgets with alerts, and view visual reports and monthly balance analyses. The product is sold via a freemium model with a free Basic tier and paid Premium subscriptions (monthly R$14.90, annual R$79.90), occasionally offering a one-time lifetime license.
Is Fortuno a public or private company?
Fortuno is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fortuno founded?
Fortuno was founded in 2020. It employs 1 to 10 people.
Where is Fortuno based?
Fortuno is headquartered in Campinas, Brazil, in the Latin America region.
How does Fortuno make money?
Three revenue lines are on record. Premium Subscription (Monthly) is the primary driver. The others are premium Subscription (Annual) and premium Lifetime License.
Who are Fortuno's main competitors?
Direct peers on record are Spendee, Organizze, Money Lover, PocketGuard, YNAB (You Need A Budget), Wallet by BudgetBakers and Mobills. Broad incumbents are GuiaBolso (PicPay), Personal Capital (Empower) and Intuit Mint (Credit Karma).
Does Fortuno have an API?
No public API is recorded for Fortuno.