What Organizze does

Organizze is a Brazilian personal finance management SaaS platform founded in 2009 in Criciúma, Santa Catarina, and operated by Organizze Tecnologia Ltda. The company provides a subscription-based mobile and web application that helps individual consumers and small businesses track expenses, manage budgets, categorize transactions, set per-category spending limits, receive bill-payment alerts, and consolidate credit-card invoices. Its flagship technical capability is the "Conexão Bancária" feature, which uses Brazil's Open Finance infrastructure to automatically import transactions from more than 14 Brazilian financial institutions — including Nubank, Itaú, Bradesco, Caixa, Banco do Brasil, Inter, Santander, BTG Pactual, and XP — with up to six daily syncs and a 90-day historical import window.

The company sells three subscription tiers — Plano Manual (R$35/month, manual entry), Plano Conectado (R$45/month, up to 3 connected accounts), and Plano Conectado Plus (R$69/month, up to 10 connected accounts including both personal PF and business PJ) — with annual billing offering roughly a 15% discount and a 7-day free trial on the Manual plan. Organizze distributes purely through self-serve digital channels (its own website, iOS App Store, and Google Play) with no sales team, no resellers, and no paid acquisition, supported by a large content-marketing blog and weekly newsletter. The company explicitly states it does not sell user data and operates without advertising, deriving revenue exclusively from subscriptions, and is LGPD-compliant. Organizze is founder-controlled, has never raised external capital, and reports 6M+ combined app-store downloads and approximately 98K cumulative app-store ratings across iOS and Android.

Name

Organizze

Legal name

Organizze Tecnologia Ltda.

Website

https://www.organizze.com.br/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Organizze is a Brazilian SaaS personal finance app founded in 2009 that helps individual consumers and small businesses track expenses, manage budgets, and automate transaction import from 14+ Brazilian banks via Open Finance, sold as a subscription-only service.

Ownership category

akta.pro rank

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: SaaS subscription model with three tiered plans (Manual, Conectado, Conectado Plus). Primary revenue stream from monthly/annual subscriptions. Company explicitly states they do not sell advertising or user financial data.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Organizze is a subscription-based personal finance management SaaS platform available on web, iOS, and Android that helps Brazilian consumers organize their finances, track expenses across multiple bank accounts and credit cards, set spending limits per category, receive bill-payment alerts, and view graphical financial reports. Its flagship Conexão Bancária feature uses Open Finance technology to automatically import transactions from 14+ Brazilian banks, including personal (PF) and business (PJ) accounts, with up to 90 days of historical data.

Product overview

Organizze is a personal financial management SaaS platform that helps users track expenses, manage budgets, and gain control over their finances. The product portfolio consists of three subscription tiers: Plano Manual (manual entry), Plano Conectado (up to 3 connected accounts with Open Finance), and Plano Conectado Plus (up to 10 accounts with both personal and business account support). The flagship feature is the Conexão Bancária (Banking Connection), which uses Open Finance technology to automatically import transactions from connected Brazilian banks. Available across iOS, Android, and web platforms with subscription-based pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Manual Entry-level subscription plan for users who prefer to manually enter and track their financial transactions. Includes manual control of accounts and credit cards, custom category creation, category-based spending limits, bill-payment alerts, and complete financial reports. No bank connection included.
• Plano Conectado Mid-tier subscription plan that includes all Manual plan features plus Open Finance bank connection for up to 3 connected accounts/cards. Provides automatic transaction updates (1 daily plus 2 extra), one-click transaction import from connected banks, and Personal (PF) account connection support.
• Plano Conectado Plus Premium subscription plan including all Conectado features plus support for up to 10 connected accounts/cards, 4 extra daily transaction updates, and both Personal (PF) and Business (PJ) account connections, enabling unified management of personal and business finances for MEI and small business owners.
• Conexão Bancária (Banking Connection) Open Finance-powered bank connection feature that automatically imports transactions from 14+ Brazilian financial institutions (Nubank, Itaú, Bradesco, Caixa, Banco do Brasil, Inter, Santander, Sicredi, Mercado Pago, Sicoob, BTG, PicPay, Unicred, XP). Identifies new transactions up to 6 times per day and imports 90 days of historical transaction data. Supports both PF and PJ accounts depending on the user's plan tier.

Quantifiable outcome

• 6M+ combined App Store and Google Play downloads
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Wallet by BudgetBakers: International PFM app with bank connectivity and subscription tiers. Comparable product mechanics and pricing structure; useful as a benchmark for global PFM feature parity and monetization.
• YNAB (You Need A Budget): Subscription-only personal budgeting software with strong privacy/no-data-selling positioning. Comparable as a privacy-first, subscription-only PFM brand targeting engaged personal-finance users, though without Open Finance-style bank integration.
• Rocket Money (Truebill): US-based subscription PFM with bank connectivity, bill negotiation, and premium tiers. Comparable subscription-led PFM model though differentiated by US-market bill-cancellation focus.

Direct peers

• Fortuno: Brazilian personal finance management app with subscription tiers and bank integration. Targets the same PF and small-business customer base with comparable feature set.
• Mobills: Direct Brazilian PFM competitor offering subscription personal finance tracking with bank integrations and multi-account views. Closest head-to-head competitor in the same geography, customer segment, and product category.
• GuiaBolso: Former Brazilian PFM leader that aggregated bank transactions and offered credit products; was acquired by OLX/Zap. Highly comparable product/market fit story that illustrates both the opportunity and consolidation trajectory in Brazilian PFM.

Broad incumbents

• PicPay: Brazilian wallet/payments super-app that has expanded into personal finance management features. A broad incumbent whose PFM ambitions overlap with Organizze's use cases, especially around account aggregation.
• Nubank: Largest Brazilian digital bank, which has been progressively embedding PFM features (categorization, spending insights) into its super-app. Represents both a major distribution channel (Open Finance data source) and the most credible threat as a free incumbent.
• Inter: Brazilian digital bank offering integrated personal financial management features to its account holders. Comparable because it bundles PF functionality that competes directly with Organizze's value proposition, often at zero marginal cost to the user.
• Creditas: Brazilian consumer credit and asset-backed lending fintech that has expanded into broader financial wellness offerings. Comparable as a Brazilian fintech using Open Finance signals, though primarily focused on credit rather than PFM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/organizze
• Facebookfacebook.com/Organizze
• LinkedInlinkedin.com/company/organizze
• Instagraminstagram.com/organizzeme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organizze