Mr Cool Hvac
Mr Cool HVAC is a privately held, founder-owned residential HVAC services company based in Austin, Texas, providing repair, installation, maintenance, ductless mini-split, geothermal, and air quality services to homeowners across West and South Austin via a 1-10 person team.
- Company typePrivate
- Founded1989
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mr Cool Hvac does
Mr Cool HVAC is a privately held, founder-owned residential HVAC services company operating in the Austin, Texas metro area under the legal entity Mr. Fix-It, Inc. (founded 1989, Texas state HVAC license TACLB38128E held since 1994). The company employs 1-10 people and provides a full-service HVAC offering spanning AC and heating repair, new system installation, preventive maintenance, ductless mini-split and Mitsubishi Zoned Comfort Solutions, geothermal systems, and indoor air quality services. Its go-to-market is direct-to-consumer, with customers contacting the business via phone, email ([email protected]), or an online form; payments are processed primarily through PayPal (including a Friends and Family option), and pricing is quote-based with no public rate cards. Word-of-mouth referrals, customer testimonials on its website, and local SEO are the primary demand-generation channels, with no formal paid marketing program disclosed.
The company's product portfolio centers on the residential HVAC lifecycle: one-time repair and installation services, the Cool Club™ annual maintenance membership program (two precision check-ups per twelve-month period, priority appointments, and a 10% repair discount), and specialty offerings in ductless mini-split systems and geothermal. Key supply-side partnerships include a Mitsubishi Electric specialization/dealer relationship, Austin Energy approved-contractor status (enabling utility rebates on installations), and service capability across major equipment brands including Carrier, Lennox, Payne, American Standard, and Net Pro. The business also retains a legacy commercial refrigeration and general home-repair line under the Mr. Fix-It, Inc. brand, primarily active in winter months.
Revenue mechanics combine transactional one-time service revenue (repairs, installations, geothermal, air quality) with a smaller recurring subscription layer from Cool Club memberships. Senior citizen and military discounts are offered but are not material to the overall model. The company holds an unregistered common-law trademark on Cool Club™ and operates from a single Austin-area headquarters serving West and South Austin plus Bee Caves, Manchaca, Buda, and Kyle. No app, no API, no AI/ML capabilities, no institutional funding, no parent company, and no subsidiaries are present in the disclosed data.
Mr Cool Hvac firmographics
Firmographics- Name
- Mr Cool Hvac
- Legal name
- Mr. Fix-It, Inc.
- Website
- https://mrcoolhvac.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mr Cool HVAC is a privately held, founder-owned residential HVAC services company based in Austin, Texas, providing repair, installation, maintenance, ductless mini-split, geothermal, and air quality services to homeowners across West and South Austin via a 1-10 person team.
- Ownership category
- akta.pro rank
Mr Cool Hvac industry classification
Industry- Product category
- Residential HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Mini-Split (Ductless) HVAC Installation (HSAOAGAD)
- akta.pro secondary industries
- Mini-Split / Ductless HVAC Service & Repair (HSAOAHAH), Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH)
Keywords
Where Mr Cool Hvac is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mr Cool Hvac business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- HVAC Repair Services: One-time repair services for heating and cooling systems including AC management, residential services, and repairs
- HVAC Installation: New HVAC system installation, including ductless mini-split systems and Mitsubishi systems
- Cool Club Membership: Annual maintenance club membership providing two precision check-ups, professional cleaning, and maintenance twice per twelve-month period with priority appointments and 10% discount on repairs. Lower cost per call compared to individual check-ups.
- Geothermal Services: Geothermal heating and cooling system services
- Air Quality Services: Air quality improvement and filtration services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard HVAC Services - Quote-based pricing |
| Subscription | Annual | Cool Club Membership - Maintenance Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mr Cool Hvac product offering
Product offeringCore offering
Mr Cool HVAC is a residential HVAC service company providing heating and cooling repair, installation, and maintenance in Austin, TX and surrounding Hill Country areas. The company specializes in ductless mini-split systems, particularly Mitsubishi Zoned Comfort Solutions, along with geothermal and air quality services. It operates the Cool Club™ membership program that delivers preventive maintenance check-ups, priority appointments, and repair discounts to enrolled homeowners.
Product overview
Mr Cool HVAC is a residential HVAC service company offering a comprehensive suite of heating and cooling services. The core offerings include Installation Services, AC Management, Residential Services (repair), Repairs & Service, Maintenance Services, Air Quality Services, and Geothermal Services. The company specializes in Ductless Mini-Split Systems, including Mitsubishi Ductless Systems with zoned comfort solutions. The primary add-on/membership product is the Cool Club™ Maintenance Program, which provides preventive maintenance check-ups, priority service, and repair discounts. The service portfolio covers the full HVAC lifecycle from installation to ongoing maintenance and repair.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential HVAC Services Full-service residential HVAC repair for home heating and air conditioning systems across all major brands and models, targeted at homeowners in the Austin area.
- HVAC Installation Services New HVAC system installation for residential properties, including central air conditioning and heating system replacements.
- Mitsubishi Ductless Mini-Split Systems Specialty ductless mini-split air conditioning and heating systems from Mitsubishi Electric featuring Zoned Comfort Solutions, wall-mounted units, advanced filtration, remote operation via smartphone or tablet, and energy-efficient performance. Targeted at homeowners wanting per-room temperature control.
- Ductless Mini-Split Systems Ductless mini-split air conditioning and heating systems for single rooms, home additions, or whole-home solutions, offering zoned comfort with individual temperature control per room.
- Geothermal Services Geothermal heating and cooling system installation and servicing utilizing underground temperature regulation for residential customers seeking high-efficiency alternatives.
- Air Quality Services Indoor air quality improvement services including air filtration and purification solutions for residential customers.
- Cool Club™ Maintenance Program Annual HVAC maintenance membership program providing two precision check-ups per year, professional cleaning, priority appointments, and a 10% discount on repairs for residential customers seeking preventive maintenance.
- Commercial Refrigeration Services Commercial refrigeration servicing and repair for small businesses alongside HVAC services for commercial properties in the Austin area.
Quantifiable outcome
- Utility bill savings through high-efficiency systems (e.g., 21 SEER mini-split systems)
- +2 more outcomes
Companies that use Mr Cool Hvac
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Mr Cool Hvac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Mr Cool Hvac partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Austin EnergycoreAustin Energy approved contractor status. Company is authorized to offer Austin Energy rebates to customers for HVAC installations and upgrades. This partnership enables customers to receive significant rebates on energy-efficient equipment installations, making the company more competitive and providing value to customers seeking efficiency upgrades.
- Mitsubishi ElectriccoreSpecialized dealer for Mitsubishi ductless mini-split systems. Company sells, installs, and services Mitsubishi Zoned Comfort Solutions including wall-mounted units, multi-zone systems, and advanced filtration. Receives training and product support for Mitsubishi Electric heating and cooling products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mr Cool Hvac competitors and assessment
Company assessmentOthers
- Lennox International: Major HVAC equipment manufacturer whose products Mr Cool services and installs. Equipment supplier and brand partner — not a competitor — whose dealer network and product roadmap influence Mr Cool’s installation mix.
- Carrier Global: Major HVAC equipment manufacturer whose products Mr Cool services and installs. An equipment supplier and brand partner rather than a direct competitor; included because OEM relationships are integral to a residential HVAC contractor’s value proposition.
- Mitsubishi Electric Trane HVAC US: U.S. joint venture distributing Mitsubishi ductless and VRF systems. Not a competitor but a key supplier and brand partner to Mr Cool — included because the dealer/distributor relationship materially shapes Mr Cool’s ductless mini-split offering.
Broad incumbents
- Goettl Air Conditioning: Multi-state residential HVAC service company headquartered in the Southwest/Texas region. Larger, branded operator competing for the same install/repair/maintenance jobs with greater marketing budget and geographic spread.
- One Hour Heating & Air Conditioning: National franchise network of residential HVAC service providers. Broad incumbent in the same residential service category with branded marketing, training infrastructure, and franchise scale advantages over an independent local operator.
- ABC Home & Commercial Services: Large Texas-based multi-service home and commercial contractor offering HVAC, plumbing, electrical, and pest control. A scaled incumbent in the same residential HVAC category but with broader portfolio and substantially larger operational footprint.
Direct peers
- Service Wizard: Texas-based residential HVAC, plumbing, and electrical service company. Operates with a similar technician-led service model and direct-to-consumer acquisition approach, competing for the same Austin-area homeowner jobs.
- Radiant Plumbing & Air Conditioning: Austin-based residential HVAC and plumbing service company serving the same metro market. Directly comparable as a locally-rooted, multi-trade home services contractor competing for the same residential install/repair wallet.
- Christianson Air Conditioning & Plumbing: Austin-area residential HVAC, plumbing, and electrical service company founded in 1950. Same geography, same residential install/repair/maintenance motion, same multi-brand service posture — a near-twin local competitor.
- BlueDot Heating & Air: Texas residential HVAC contractor focused on installation, repair, and maintenance. Closely comparable on service mix, target customer, and direct-to-homeowner GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr Cool Hvac social profiles
Digital presenceMr Cool Hvac compliance and trust
Trust signalCompliance3 records
Mr Cool Hvac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Cool Hvac leadership team
Management profileNumber of profiles
Profiles2 records
Mr Cool Hvac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Cool Hvac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Cool Hvac
What does Mr Cool Hvac do?
Mr Cool HVAC is a residential HVAC service company providing heating and cooling repair, installation, and maintenance in Austin, TX and surrounding Hill Country areas. The company specializes in ductless mini-split systems, particularly Mitsubishi Zoned Comfort Solutions, along with geothermal and air quality services. It operates the Cool Club™ membership program that delivers preventive maintenance check-ups, priority appointments, and repair discounts to enrolled homeowners.
Is Mr Cool Hvac a public or private company?
Mr Cool Hvac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr Cool Hvac founded?
Mr Cool Hvac was founded in 1989. It employs 1 to 10 people.
Where is Mr Cool Hvac based?
Mr Cool Hvac is headquartered in Austin, United States, in the North America region.
How does Mr Cool Hvac make money?
Five revenue lines are on record. HVAC Repair Services are the primary driver. The others are HVAC Installation, cool Club Membership, geothermal Services and air Quality Services.
Who are Mr Cool Hvac's main competitors?
Others on record are Lennox International, Carrier Global and Mitsubishi Electric Trane HVAC US. Broad incumbents are Goettl Air Conditioning, One Hour Heating & Air Conditioning and ABC Home & Commercial Services. Direct peers are Service Wizard, Radiant Plumbing & Air Conditioning, Christianson Air Conditioning & Plumbing and BlueDot Heating & Air.
Does Mr Cool Hvac have an API?
No public API is recorded for Mr Cool Hvac.
What industry is Mr Cool Hvac in?
Mr Cool Hvac's product category is Residential HVAC Services. Its primary akta.pro industry code is HSAOAGAD, Mini-Split (Ductless) HVAC Installation, with a secondary code of HSAOAHAH, Mini-Split / Ductless HVAC Service & Repair. Its NAICS code is 23822 and its SIC code is 3585.