What Koffman Associates Inc does

Koffman Associates Inc is a Florida-domiciled real estate brokerage operation, founded in 1993 by Steve Koffman as the Koffman Group and operating as a Broker Associate under the Royal Shell Real Estate brand. Its corporate entity is Royal Shell Real Estate, Inc. (Florida, USA), and its primary office is located at 1105 Cape Coral Pkwy. East. The company provides full-service residential real estate representation across multiple Southwest Florida communities — Cape Coral, Fort Myers, Naples, Bonita Springs, Estero, Sanibel Island, and Captiva Island — with secondary market coverage indicated for Ocala (via Golden Ocala Real Estate) and North Carolina (via Landmark Realty Group). Customer segments are individual home buyers and sellers (primary), with a secondary focus on luxury/transplant buyers seeking waterfront and new-construction homes, plus relocation services.

The core product is traditional real estate brokerage services delivered by Steve Koffman as the sole or primary agent, supported by the Royal Shell proprietary web platform. Platform features include map-based property search, an instant home value estimate tool, featured listings showcase, and the Royal Market Watch monthly newsletter providing market trends for Southwest Florida and Ocala. Marketing build-out includes community content pages, an email newsletter, and paid remarketing via Google AdWords, Facebook Custom Audiences, Pinterest Tag, and Twitter Conversion Tracking — alongside Google Analytics for visitor analytics. The technology is conventional listing/marketing infrastructure; there is no proprietary AI, no advanced data flywheel, and no documented API or developer-facing product.

The business model is transaction-fee real estate brokerage: revenue is earned as percentage-based commissions on completed residential buy-side and sell-side transactions in Southwest Florida, with commissions not publicly disclosed (industry standard negotiation between agent and client). The go-to-market is sales-led, direct agent representation with personal consultations, property showings, and transaction management. The Koffman Group cites over $1B in career sales volume since inception and Wall Street Journal "top agents in the world" recognition as primary differentiators. The entity is privately held, founder-operated, with no venture or institutional capital indicated in the data, and operating headcount of 1–2 agents. Revenue is inherently tied to a single producer (Steve Koffman), making production variability the dominant business risk; expansion across additional markets and customer segments is enabled via the Royal Shell umbrella rather than via independent scaling investment.

Name

Koffman Associates Inc

Legal name

Royal Shell Real Estate, Inc.

Website

https://koffman.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Koffman Associates Inc is a single-agent Florida real estate brokerage founded by Steve Koffman in 1993, operating as a Broker Associate under Royal Shell Real Estate and serving individual residential buyers and sellers across Southwest Florida communities including Cape Coral, Fort Myers, and Naples.

Ownership category

akta.pro rank

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Commissions: Traditional real estate agent commissions from buying and selling residential properties. The company earns transaction fees on completed real estate sales and purchases in Southwest Florida.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Koffman Associates Inc (DBA The Koffman Group) is a residential real estate brokerage operated by Broker Associate Steve Koffman under the Royal Shell Real Estate brand. The company provides full-service buying and selling representation for residential properties, including property search, home valuation, marketing plans, and relocation assistance across Southwest Florida communities such as Cape Coral, Fort Myers, Naples, Bonita Springs, Estero, Sanibel Island, and Captiva Island.

Product overview

Koffman Associates Inc operates as a real estate brokerage under the Royal Shell Real Estate brand, offering a consumer-facing property listing platform. The core offering includes the Koffman Group's real estate services (buying and selling residential properties in Southwest Florida since 1993), supported by online property search tools, home valuation features, and monthly market report subscriptions. The company serves communities including Naples, Captiva Island, Sanibel Island, Bonita Springs, Cape Coral, Fort Myers, Estero, Ocala, and North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Koffman Group Real Estate Services Full-service residential real estate brokerage providing buying and selling representation in Southwest Florida. Steve Koffman operates as Broker Associate under Royal Shell Real Estate, serving first-time home buyers, residential sellers, luxury waterfront buyers, and relocation clients.
• Property Search

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Royal Shell Real EstatecoreChannel Partner/ Reseller/ DistributorSteve Koffman operates as a Broker Associate under the Royal Shell Real Estate brand. Royal Shell provides the technology platform, branding, marketing resources, and administrative support for listings and transactions. The partnership includes Royal Shell Real Estate, Inc., Royal Shell Vacations, Inc., and Golden Ocala Real Estate under the same corporate umbrella.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Compass: National tech-enabled brokerage with significant Florida presence. Comparable in residential real estate brokerage services, but offers proprietary technology platform and brand that Koffman lacks.
• Douglas Elliman: Luxury-leaning national brokerage with a growing Florida footprint. Comparable in luxury residential services and premium positioning, but at national scale with proprietary marketing infrastructure.
• Coldwell Banker Realty: Large national franchise with strong Florida presence. Comparable in residential brokerage services, but operates at national scale with branded infrastructure rather than founder-led local positioning.
• Berkshire Hathaway HomeServices Florida: Florida-focused arm of a major national brokerage franchise. Comparable in residential real estate services across Florida, but at franchise scale with brand-driven rather than local-founder positioning.
• RE/MAX: Global franchised residential brokerage with deep Florida network. Comparable in residential transaction services, but at franchise scale and global brand rather than local luxury-niche identity.

Direct peers

• Michael Saunders & Company: Independent luxury-focused brokerage deeply rooted in SW Florida (Naples, Sarasota, Tampa Bay). Compares directly to Koffman in geography, luxury waterfront positioning, and founder-led brand identity.
• Premier Sotheby's International Realty: Operates across SW Florida (Naples, Bonita Springs, Sanibel, Captiva, Fort Myers) with a luxury waterfront focus. Directly comparable in target market, geography, and premium commission segment.
• John R. Wood Properties: Long-established SW Florida luxury brokerage covering Naples, Fort Myers, Bonita Springs, and surrounding areas. Comparable founder-era heritage, luxury positioning, and SW Florida geographic footprint.

Emerging players

• eXp Realty: Cloud-based brokerage model rapidly expanding in Florida. Comparable in residential brokerage services, but differentiated by its tech-enabled, agent-economy structure that competes for the same agent talent.

Regional players

• Royal Shell Real Estate: The host brokerage under which Koffman Associates operates. Comparable in SW Florida residential services and shared infrastructure, but functions as the parent umbrella rather than a competing agent team.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/koffman-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koffman Associates Inc