Les Studios Madeleine

What Les Studios Madeleine does

Les Studios Madeleine is a French professional visual production company headquartered in La Madeleine, near Lille, operating from a 2,800 m² facility equipped with 14 modular stages, 2 cyclos, a loft, two equipped kitchens, a styling zone, and a carpentry workshop. Founded around 1990 from the merger of Chroma and Studio 27, the studio delivers integrated photography, videography, and 3D content production for enterprise brands across four primary verticals: fashion and apparel, food and beverage, home décor and furniture, and sports and outdoor. The company produces over 40,000 products per year and retouches more than 200,000 images annually, with turnaround windows of 48 to 72 hours. Its service offering spans pre-production (casting, styling, art direction), on-site shooting, post-production retouching with AI-augmented tooling (I.A Productive), and collaborative client workflow platforms (Eunomia and Wayqoop) accessible 24/7 via browser. The company also operates Saveurs Madeleine, a dedicated 100% food-focused content studio, and publishes KILT Magazine, a creative photography publication available in print and digital 3D flipbook formats.

The business model is professional services-based: engagements are B2B and quote-based, tailored to specific client project scopes, with no publicly disclosed pricing. The go-to-market motion is direct enterprise sales, targeting brand marketing and e-commerce teams in France, supported by social media presence on Facebook, LinkedIn, and Instagram, and content marketing via the KILT Magazine platform. Customer segments are organized vertically rather than by company size, with four primary verticals served by specialized teams. Named enterprise clients include Decathlon, American Vintage, La Redoute, Vertbaudet, Auchan, Carrefour, Leroy Merlin, Kiabi, McCain, Bonduelle, Cassegrain, Boulangerie Paul, Leffe, and Damart. The company operates as a subsidiary of Bradford & Condrieu Holding, a private investment holding company, with current leadership including Philippe as Président directeur général, Benoît as Président, and Hervé Wantiez as Directeur général.

Name

Les Studios Madeleine

Legal name

Les Studios Madeleine

Website

https://studiosmadeleine.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Studios Madeleine is a French visual production studio in La Madeleine (Lille) providing integrated photography, video, AI-augmented retouching, and collaborative workflow tools for enterprise brands in fashion, food, home décor, and sports sectors.

Ownership category

akta.pro rank

Product category

Commercial Photography and Visual Production Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Commercial photography services
• Product image retouching
• E-commerce visual content
• Fashion photo studio
• Food photography production

Headquarters

HQ city

La Madeleine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Visual Production Services: Full-service professional photography and video production including pre-production (casting, styling, creative direction), on-site shooting with integrated e-commerce capabilities, and post-production with retouching and AI-powered enhancements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Les Studios Madeleine is a French visual production studio that delivers end-to-end commercial imagery for brands and e-commerce, covering pre-production (casting, styling, art direction), on-site photography and videography, and post-production including AI-assisted retouching. It supplements production with proprietary web-based collaborative tools (Eunomia and Wayqoop) for client workflow and deliverable management, and runs a dedicated food content studio under the Saveurs Madeleine brand.

Product overview

Les Studios Madeleine operates a comprehensive visual content production ecosystem comprising four core service pillars: Pré-Prod et Shooting (pre-production and on-site photography/videography), Post-Prod et Retouches (professional image editing with AI-powered tools), Outils Collaboratifs (Eunomia & Wayqoop web-based workflow platforms), and Offre E-commerce (integrated online retail imagery). Specialized offerings include Saveurs Madeleine, a dedicated 100% Food content creation studio, and KILT Magazine with its companion 3D Flipbook digital publications. The company leverages 2,800 m² of modular studio spaces to serve clients across fashion, food, and home décor sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pré-Prod et Shooting

Quantifiable outcome

• 40,000+ products shot per year
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered supporting.

• WayqoopsupportingTechnology or IntegrationProvides collaborative web-based tools for workflow tracking, deliverable management, and process creation as part of Les Studios Madeleine's integrated service offering.
• EunomiasupportingTechnology or IntegrationCollaborative platform integrated into studio operations for secure client access, 24/7 deliverable management, and multi-format content handling (photo, video, 3D).
• OVHsupportingTechnology or IntegrationWeb hosting provider for the company website, located in Roubaix, France.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Hogarth Worldwide: WPP-owned global production house providing content production, photography, video, and post-production for the world's largest advertisers. Overlaps with Les Studios Madeleine on commercial content production at scale, but operates globally with a much broader service portfolio.
• John Brown Media: International content agency producing editorial, branded content, photography, and digital content for retail and consumer brands. Overlaps with Les Studios Madeleine on retail-catalog content production at scale across multiple geographies.
• Publicis Production: Production arm of Publicis Groupe offering creative, content production, photography, and post-production across global markets. Comparable end-to-end content capabilities for major brands, though embedded within a larger agency network versus Les Studios Madeleine's independent studio model.
• Ogilvy Production: WPP-aligned production practice delivering photography, film, and content production for global advertisers. Comparable in commercial product photography and integrated production capabilities, but operates within a holding-company network across many markets.

Direct peers

• Studio Harcourt: Iconic French photography studio serving brands, advertising, and editorial clients with on-site production and post-production. Comparable as a heritage French studio serving major enterprise clients, though more weighted toward portrait/celebrity than product/e-commerce work.
• Phoduit: European commercial production studio offering photography and content production for brands and agencies. Adjacent independent studio competitor in the European commercial photography market serving similar enterprise brand clients.
• Daylight Group: UK-based commercial photography and video production group serving fashion, beauty, and lifestyle brands. Directly comparable independent studio model serving enterprise retail and consumer clients with end-to-end production and post-production services.
• Sytem Production: Paris-based studio offering commercial photography, video, and post-production for fashion, luxury, beauty, and retail brands. Directly comparable product/market overlap with Les Studios Madeleine across e-commerce and catalog production for major French and European brands.

Emerging players

• Stéphanie Buicchi Studio: Independent French product and food photographer/studio serving premium brand clients. Comparable on food and lifestyle commercial photography but operates as a smaller, specialist-led practice rather than a full integrated studio.

Regional players

• Maison de la Photo (Maison Studio): French regional photography production resource serving brand and agency clients with shoot production services. Comparable in offering commercial shoot production and crew/stage services for the French market, but without Les Studios Madeleine's full integrated pre-to-post workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studiosmadeleine
• LinkedInlinkedin.com/company/les-studios-madeleine
• Instagraminstagram.com/studiosmadeleine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Studios Madeleine