Daylight
Daylight is a privately held Auckland-based creative and technology studio (28 employees, founded 2020) delivering brand storytelling, digital experience design, and bespoke digital products such as the Billy price comparison platform and Safeswim app primarily to New Zealand government clients.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Daylight does
Daylight is a privately held creative and technology studio headquartered in Auckland, New Zealand, founded in 2020 and employing 28 people. The studio provides a unified set of creative and digital services, including creative strategy, brand storytelling, user experience design, and bespoke digital product development, aimed at transforming organizations through what it describes as bold ideas and intuitive digital experiences.
Its core offerings include full-service Creative & Technology Studio Services delivered to clients across government, research, and startup segments. Notable productized outputs include Billy, an electricity price comparison platform built for the Electricity Authority of New Zealand, and Safeswim, a data-led swimming safety application developed for Auckland Council. The studio has also produced research communications for the World Health Organization on traditional medicine, and a testimonial from Growing Up in New Zealand highlights its ability to translate complex research into accessible ideas. Its only disclosed private-sector partnership is with Lume, a globally ambitious music startup.
Daylight's revenue model is based on bespoke project work for clients, with pricing not publicly disclosed and engagement initiated through direct 'Partner With Us' and 'Let's Chat' outreach. Its primary customer segment is New Zealand government agencies, supported by recognition as a supplier on the All-of-Government (AoG) Creative & Media services panel, which provides preferential access to public-sector procurement. The company is independently owned with no disclosed external investors, parent entities, or subsidiaries, and operates primarily within New Zealand's Oceania market.
Daylight firmographics
Firmographics- Name
- Daylight
- Legal name
- Daylight
- Website
- https://daylightgroup.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daylight is a privately held Auckland-based creative and technology studio (28 employees, founded 2020) delivering brand storytelling, digital experience design, and bespoke digital products such as the Billy price comparison platform and Safeswim app primarily to New Zealand government clients.
- Ownership category
- akta.pro rank
Where Daylight is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Daylight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels5 records
Daylight product offering
Product offeringCore offering
Daylight is a creative and technology studio that transforms organisations through bold ideas, compelling brand storytelling, intuitive experiences, and robust digital solutions. The studio delivers bespoke digital products for clients, including the Billy electricity price comparison platform for the Electricity Authority and the Safeswim swimming safety application for Auckland Council, alongside broader creative strategy, brand development, and digital experience services.
Product overview
Daylight is a creative and technology studio (not a SaaS product company) that offers a unified suite of services transforming organisations through bold ideas, compelling brand storytelling, intuitive experiences, and robust digital solutions. The studio's portfolio includes bespoke digital products built for clients, notably Billy (an industry-leading electricity price comparison platform for the Electricity Authority) and Safeswim (a data-led swimming safety application for Auckland Council). The offering is structured around creative strategy, brand storytelling, and digital experience development rather than a traditional platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Billy An industry-leading electricity price comparison platform developed for the Electricity Authority of New Zealand, designed to help New Zealanders (Kiwis) find the best price for their power.
- Safeswim A data-led application built for Auckland Council that helps Aucklanders make smarter choices about swimming conditions and water safety.
- Creative & Technology Studio Services Full-service creative and technology studio offering bold ideas, compelling brand storytelling, intuitive experiences, and robust digital solutions to transform organisations.
Companies that use Daylight
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Daylight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daylight partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LumeminorLume, a globally ambitious music startup, partnered with Daylight for creative and technology services. This partnership represents Daylight's work with ambitious startups seeking to scale globally through effective brand storytelling and digital solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Daylight competitors and assessment
Company assessmentBroad incumbents
- IDEO: A global design and innovation firm spanning brand, digital, and product design for government and enterprise. Comparable to Daylight's human-centred, brand-led approach to digital transformation, but at much greater scale and geographic reach.
- Frog Design: A global design and strategy firm working across brand, product, and digital experiences for major clients. Comparable to Daylight on combining brand storytelling with digital product design, but as a much larger multinational incumbent.
- Huge: A global digital agency delivering strategy, design, and technology for major brands and public-sector clients. Comparable as a broader incumbent operating in the same creative + digital product space, though at much larger scale and global footprint than Daylight.
- Wieden+Kennedy: A global independent creative agency known for brand storytelling and integrated campaigns for major brands. Comparable to Daylight on the creative storytelling and brand-building axis, though it operates at vastly greater scale and on global consumer-brand clients.
- R/GA: A global creative technology agency producing brand experiences, products, and platforms for enterprise clients. Comparable to Daylight in combining brand storytelling with product and platform builds, but operating at significantly larger scale globally.
Direct peers
- Resn: A New Zealand creative technology studio known for award-winning digital experiences and brand-driven interactive work. Comparable to Daylight in combining creative ambition with technical execution in the NZ market.
- Flight Digital: A New Zealand digital agency specialising in web, app, and platform development for enterprise and government clients. Comparable to Daylight on NZ market, digital product focus, and government client roster.
- Gladeye: A New Zealand creative technology studio building digital experiences and platforms for clients across government and enterprise. Directly comparable to Daylight in combining creative storytelling with bespoke digital product development.
- Springload: A New Zealand digital experience studio that designs and builds digital products for government, enterprise, and ambitious organisations. Closely comparable to Daylight in terms of NZ focus, digital product builds, and government client mix.
- Alt Group: An Auckland-based creative and design studio with a portfolio spanning brand, digital, and cultural projects. Comparable to Daylight in NZ base, multi-disciplinary creative + technology approach, and award-winning design positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Daylight social profiles
Digital presenceDaylight compliance and trust
Trust signalCompliance1 record
Daylight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daylight leadership team
Management profileNumber of profiles
Profiles1 record
Daylight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daylight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daylight
What does Daylight do?
Daylight is a creative and technology studio that transforms organisations through bold ideas, compelling brand storytelling, intuitive experiences, and robust digital solutions. The studio delivers bespoke digital products for clients, including the Billy electricity price comparison platform for the Electricity Authority and the Safeswim swimming safety application for Auckland Council, alongside broader creative strategy, brand development, and digital experience services.
Is Daylight a public or private company?
Daylight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daylight founded?
Daylight was founded in -1. It employs 11 to 50 people.
Where is Daylight based?
Daylight is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Daylight's main competitors?
Broad incumbents on record are IDEO, Frog Design, Huge, Wieden+Kennedy and R/GA. Direct peers are Resn, Flight Digital, Gladeye, Springload and Alt Group.
Does Daylight have an API?
No public API is recorded for Daylight.