AION Auto UK
AION Auto UK is the UK sales and distribution arm of AION, the electric vehicle sub-brand of Chinese automaker GAC, importing AION V and AION UT electric vehicles and selling them to UK consumers through a Jameel Motors dealer joint venture alongside branded insurance, home charging and the Great 8 warranty bundle.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AION Auto UK does
AION Auto UK Limited (company number 16792974) is the United Kingdom sales and distribution subsidiary of AION, the dedicated electrified vehicle sub-brand of Guangzhou Automobile Group (GAC), one of China's largest automotive conglomerates. Operating from a registered office in London with a correspondence address in Slough, the company imports and retails AION-branded battery-electric vehicles to UK consumers through a joint venture with Jameel Motors, one of the longest-established automotive distribution organisations globally. At launch, the line-up consists of the AION V mid-size SUV (from £36,450 on-the-road, 317-mile WLTP combined range, 18-minute 30–80% rapid charging, 500-litre boot) and the AION UT hatchback (announced, late 2026 launch, 268-mile WLTP range). Vehicles are engineered in China and Milan and built at GAC's Smart Ecological Factory in China.
The core technology stack centres on high-voltage battery systems with intelligent cooling and heat-resistant protective layers, regenerative braking, and a connected vehicle platform accessed through the proprietary AION App (remote status checks for doors, tyre pressure and charge range; remote climate control; charge scheduling). Distribution is exclusively through an authorised UK dealer network — seven operational sites (Newcastle via Richard Hardie, Durham via Sherwoods, Leeds via JCT600, Beverley via Right Car, North Walsham via Crayford & Abbs, Slough via Jameel Motors, Winchester via Martins Group) with Leicester, Nottingham and Derby listed as coming soon. The business model layers one-time vehicle sales with a credit-broker role on PCP and HP finance, branded monthly subscription insurance (AION Car Insurance, administered by Wrisk Transfer Limited) plus a complimentary five-day Driveaway Insurance, home charging installation through a certified installer network, and the bundled Great 8 Promise covering eight years of vehicle warranty, battery warranty, servicing, AA roadside assistance and MOT.
The customer base is individual UK retail buyers (households and commuters) rather than enterprise fleets; the first UK customer handover was completed on 19 June 2026 with Bassetts in Kirkcaldy. Headcount in the UK entity is reported at 1–10 employees and no revenue, unit volume or funding figures are disclosed. Marketing runs through the corporate website, LinkedIn, Instagram, email capture, dealer-led test-drive events, and a dedicated press and media site, supported by Carwow editorial coverage.
AION Auto UK firmographics
Firmographics- Name
- AION Auto UK
- Legal name
- AION Auto UK Limited
- Website
- https://aionauto.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AION Auto UK is the UK sales and distribution arm of AION, the electric vehicle sub-brand of Chinese automaker GAC, importing AION V and AION UT electric vehicles and selling them to UK consumers through a Jameel Motors dealer joint venture alongside branded insurance, home charging and the Great 8 warranty bundle.
- Ownership category
- akta.pro rank
AION Auto UK industry classification
Industry- Product category
- Electric Vehicles
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)
- akta.pro secondary industry
- Electric Vehicle (EV) Personal Auto Insurance (FSAJAAAH)
Keywords
Where AION Auto UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AION Auto UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations
Revenue model
- Electric vehicle sales: Primary revenue stream from sale of electric vehicles (AION V SUV and AION UT hatchback) to consumers through the authorised dealer network. Vehicles are sold at various price points with options for outright purchase, PCP finance, HP finance, or leasing.
- Vehicle insurance products: AION offers its own branded insurance products including AION Driveaway Insurance (complimentary 5-day coverage) and AION Car Insurance (monthly subscription policy). Insurance is arranged through Wrisk Transfer Limited and administered by AION.
- Financing services: AION provides vehicle financing options including Personal Contract Purchase (PCP) and Hire Purchase (HP) through dealer network partnerships. The company acts as a credit broker, not a lender.
- Vehicle servicing and parts: Revenue from servicing, maintenance, and genuine AION spare parts through authorised repairer network. Includes complimentary 8-year servicing as part of Great 8 promise.
- Home charging installation: AION provides home charging solutions through certified installer network, offering charger sales and installation services for AION vehicle owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AION V SUV starting price |
| One time/ perpetual license | Pay-as-you-go | AION UT Hatchback (launching late 2026) |
| Subscription | Monthly | AION Car Insurance monthly subscription |
| Hybrid | Monthly | PCP Finance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AION Auto UK product offering
Product offeringCore offering
AION Auto UK distributes and sells AION-branded all-electric vehicles — the AION V SUV and AION UT hatchback — to UK consumers through an authorised dealer network. The offering is supported by complementary services including AION Car Insurance and AION Driveaway Insurance (administered via Wrisk Transfer Limited), home charging installation, and the AION connected vehicle app for remote vehicle management.
Product overview
AION Auto UK is the UK subsidiary of AION, the electrified vehicle sub-brand of Guangzhou Automobile Group (GAC), distributed through a joint venture with Jameel Motors. The product portfolio centres on two all-electric vehicle models: the AION V SUV (flagship, currently available from £36,450) and the AION UT hatchback (launching late 2026). Supporting the vehicle range is a suite of owner services including the AION App for remote vehicle management, home charging installation through a certified installer network, and branded insurance products (AION Car Insurance and AION Driveaway Insurance) underwritten through Wrisk Transfer Limited. Every vehicle is sold with the Great 8 Promise — a bundled ownership package including 8-year warranty, servicing, roadside assistance, and MOT. The offering represents a vertically integrated approach combining vehicles with proprietary and partner services.
Differentiator
Problem solved
Functional benefit
Products and services
- AION V All-electric SUV and the flagship model of AION Auto UK, offering 317-mile WLTP combined range, 18-minute rapid charging capability (30-80%), and a 500-litre boot. Available from £36,450 OTR for UK individual consumers and families.
- AION UT All-electric hatchback designed for practical urban electric mobility, offering an estimated 268-mile WLTP combined range. Scheduled for UK launch in late 2026 as AION's second UK market model.
- AION Car Insurance Fully comprehensive monthly subscription-based car insurance policy for AION owners, arranged through Wrisk Transfer Limited. Includes coverage for EV-specific needs such as battery protection, charging cable cover, home charger cover, uninsured driver cover, personal accident cover up to £5,000 per passenger (£20,000 max), 90 days EU cover, courtesy car, and no tie-in, deposits, or interest charges.
- AION Driveaway Insurance Complimentary short-term insurance policy provided to customers purchasing or leasing a new or used AION from an authorised dealer, covering up to five days from the vehicle collection date.
- Home Charging Installation Services Certified home charger installer network providing professional installation of dedicated EV charging points for AION vehicle owners. Includes charger selection, installation scheduling, and support for various energy tariffs and smart charging capabilities.
- AION App Mobile application for AION owners enabling remote vehicle management, including door lock status checks, tyre pressure monitoring, charge range display, remote climate control activation, and charge scheduling.
Quantifiable outcome
- 317 miles WLTP combined range for AION V
- +6 more outcomes
Companies that use AION Auto UK
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
AION Auto UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AION Auto UK partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Bassetts (Bassetts Motors)minorBassetts (Kirkcaldy) Limited, an automotive dealership in Scotland, partnered with AION for the first UK customer handover event. Represents an authorised AION dealer in the UK network.
- JumptechcoreAION partners with Jumptech to help customers with 'effortless electrification'. Jumptech provides expertise and solutions to support customers transitioning to electric vehicle ownership, likely related to home charging infrastructure and installation services. Partnership announced June 17, 2026.
- Jameel MotorscoreAION cars are distributed in the UK through a joint venture with Jameel Motors, one of the world's longest established automotive distribution organisations. Jameel Motors operates the AION Slough dealer location and provides distribution infrastructure and expertise for the UK market.
- The AAcoreAION partners with The AA, the UK's No. 1 breakdown service, to provide 24/7 emergency roadside assistance. As part of the Great 8 promise, every AION comes with complimentary UK Roadside Assistance from The AA for 8 years, covering on-the-spot repairs, transport to nearest Authorised Repairer, and alternative transport solutions.
- Wrisk Transfer LimitedcoreAION Car Insurance is arranged and administered by Wrisk Transfer Limited, registered in England and Wales under company number 10657213. Wrisk provides insurance administration services for AION's proprietary insurance products including AION Car Insurance and AION Driveaway Insurance.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
AION Auto UK competitors and assessment
Company assessmentDirect peers
- BYD UK: Chinese EV manufacturer selling multiple models in the UK through a growing dealer network. Directly comparable as a Chinese EV brand targeting UK mass-market consumers with comparable price points and dealer-led distribution.
- Tesla UK: Market-leading EV brand in the UK. Directly comparable as a pure-play EV manufacturer selling passenger cars and SUVs to UK consumers with a focus on charging technology and range.
- MG Motor UK: Chinese-owned (SAIC) EV and ICE brand in the UK with strong dealer network. Comparable to AION as a value-positioned Chinese automaker expanding UK EV lineup with manufacturer-backed warranty offers.
- Leapmotor UK: Chinese EV manufacturer entering UK via Stellantis partnership. Comparable as a Chinese EV brand using an established global automotive partner to access UK dealer networks and consumer markets.
- XPeng UK: Chinese EV manufacturer expanding into European markets. Comparable to AION as a Chinese EV brand seeking UK market entry with technology-forward positioning.
- Nio UK: Chinese premium EV manufacturer entering Western European markets. Comparable as a Chinese EV brand expanding into the UK with high-spec models and vertically integrated services.
- Polestar UK: Premium EV brand available in the UK. Comparable in selling exclusively electric passenger vehicles through a UK dealer network with a strong design and technology positioning.
Broad incumbents
- Kia UK: Established Korean automaker with strong UK EV lineup (EV6, EV9, Niro EV). Comparable as a competitor offering long warranty (7 years) and dealer-led sales, similar to AION's 8-year Great 8 promise.
- Hyundai UK: Established Korean automaker with strong UK EV offering (Ioniq 5, Ioniq 6, Kona Electric). Comparable as a mass-market EV competitor with dealer network and broad ICE/EV portfolio.
- Volkswagen UK: Major incumbent automaker with a growing EV lineup (ID.3, ID.4, ID.5) in the UK. Comparable as a mass-market EV competitor operating broad portfolio with established dealer network and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
AION Auto UK social profiles
Digital presenceAION Auto UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
AION Auto UK leadership team
Management profileNumber of profiles
Profiles3 records
AION Auto UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AION Auto UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AION Auto UK
What does AION Auto UK do?
AION Auto UK distributes and sells AION-branded all-electric vehicles — the AION V SUV and AION UT hatchback — to UK consumers through an authorised dealer network. The offering is supported by complementary services including AION Car Insurance and AION Driveaway Insurance (administered via Wrisk Transfer Limited), home charging installation, and the AION connected vehicle app for remote vehicle management.
Is AION Auto UK a public or private company?
AION Auto UK is a private company. It is classified as corporate owned and is currently operating.
When was AION Auto UK founded?
AION Auto UK was founded in 2017. It employs 1 to 10 people.
Where is AION Auto UK based?
AION Auto UK is headquartered in London, United Kingdom, in the Europe region.
How does AION Auto UK make money?
Five revenue lines are on record. Electric vehicle sales are the primary driver. The others are vehicle insurance products, financing services, vehicle servicing and parts and home charging installation.
Who are AION Auto UK's main competitors?
Direct peers on record are BYD UK, Tesla UK, MG Motor UK, Leapmotor UK, XPeng UK, Nio UK and Polestar UK. Broad incumbents are Kia UK, Hyundai UK and Volkswagen UK.
Does AION Auto UK have an API?
No public API is recorded for AION Auto UK.
What industry is AION Auto UK in?
AION Auto UK's product category is Electric Vehicles. Its primary akta.pro industry code is TLABAAAH, EV Passenger Vehicle Leasing (Cars/SUVs), with a secondary code of FSAJAAAH, Electric Vehicle (EV) Personal Auto Insurance. Its NAICS code is 33611 and its SIC code is 7510.