Wrisk
Wrisk is a UK insurtech founded in 2016 that provides an embedded digital insurance platform for automotive OEMs, enabling manufacturers like BMW, JLR, Volvo, and Mercedes-Benz to offer branded motor insurance through their own channels.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wrisk does
Wrisk is a UK-based insurtech founded in 2016 that provides a digital-first embedded insurance platform exclusively serving automotive OEMs and their financial services arms. The company enables manufacturers including BMW, Jaguar Land Rover, Volvo, Mercedes-Benz, Stellantis, Kia, Toyota, Mazda, Volkswagen, and Suzuki to launch and operate branded, white-label motor insurance products directly through their dealer systems, finance portals, and digital channels. Wrisk operates as an FCA-authorised Managing General Agent (MGA) in the UK via Wrisk Transfer Limited (FCA reference No. 788062), with parallel insurance intermediary authorisation in the European Union through Wrisk Europe GmbH, established in Munich in December 2023.
The platform is a cloud-native, legacy-free, modular architecture organised around three integrated product lines: the Wrisk Platform (dynamic quoting and rating, automated policy management and renewals, streamlined claims processing, full white-label front-end), Data Services (real-time aggregation of telematics and connected car data, ML-powered scoring, anonymised data models for portfolio pricing), and Intermediary Services (MGA-led distribution working with capacity providers Allianz, Ageas, ERS, KGM Underwriting Services, and Helvetia). Advanced ML capabilities are embedded in rating, fraud detection, cross-sell/upsell, churn prediction, and automated decision-making for quotation. Following the February 2026 acquisition of Atto, Wrisk extended into open banking-driven credit scoring, income verification, and affordability assessment, creating an integrated embedded finance and protection offering for OEM partners.
Wrisk monetises through multiple streams: commission on insurance premium written via its MGA (approximately £75 million in annualized premium across roughly 80,000 customers as of March 2025), recurring platform and technology service fees from OEM partners, data monetisation, and intermediary fees. UK operations became profitable in early 2025 following 219% year-on-year revenue growth in H1 2024 and triple-digit growth across full-year 2024. The company has raised approximately £19 million cumulatively across seed, Series A, crowdfunding, and a July 2025 £12 million Series B co-led by Alma Mundi Ventures and Opera Tech Ventures with strategic participation from Allianz Holdings, its primary underwriter for nearly a decade.
Wrisk firmographics
Firmographics- Name
- Wrisk
- Legal name
- Wrisk Limited
- Website
- https://wrisk.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wrisk is a UK insurtech founded in 2016 that provides an embedded digital insurance platform for automotive OEMs, enabling manufacturers like BMW, JLR, Volvo, and Mercedes-Benz to offer branded motor insurance through their own channels.
- Ownership category
- akta.pro rank
Wrisk industry classification
Industry- Product category
- Embedded Insurance Platform
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF), Rental Car & Mobility Protection (CDW/LDW, Excess/Waiver) Platforms (THALALAI), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)
Keywords
Where Wrisk is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wrisk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premium Writing: Wrisk acts as an MGA (Managing General Agent) and insurance intermediary, writing insurance policies through its FCA-authorised platform. Revenue is generated through premiums collected on policies written, with the company retaining a portion as commission while passing the majority to underwriting insurers.
- Platform and Technology Services: Wrisk provides its digital insurance platform technology to OEM partners, enabling them to offer branded insurance experiences. Revenue may include platform licensing fees, setup fees, and ongoing technology service charges.
- Data and Analytics Services: Wrisk monetises its data aggregation and analytics capabilities, providing intelligence services to partners including CRM data enrichment, marketing analytics, customer care insights, and telematics data processing.
- Insurance Intermediary Services: As an authorised insurance intermediary in the UK and EU, Wrisk earns commission and fees for arranging insurance products between OEM partners and insurance carriers, facilitating the entire policy lifecycle from quote to claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kia monthly car insurance subscription with 12-month fixed cost option |
| Subscription | Monthly | VWCV Drive Away complimentary insurance with monthly quote option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Wrisk product offering
Product offeringCore offering
Wrisk provides a cloud-native, modular embedded insurance platform that enables automotive OEMs to launch and operate branded motor insurance products at scale. The offering combines three integrated components: a digital insurance platform (dynamic quoting, policy management, claims processing), real-time data services (telematics, connected car data, ML-driven scoring), and authorised insurance intermediary services via its FCA-regulated UK MGA. Wrisk embeds these capabilities directly into OEM digital ecosystems, dealerships, and finance portals, allowing brands such as BMW, Jaguar Land Rover, Volvo, Mercedes-Benz, Kia, Toyota, Mazda, and Volkswagen to sell branded motor, subscription, and Drive Away insurance to vehicle buyers and owners.
Product overview
Wrisk offers a modular embedded insurance platform for automotive OEMs consisting of three core product lines: the Platform (digital-first infrastructure for quoting, policy management, and claims), Data Services (real-time telematics and connected car data integration), and Intermediary Services (MGA and advisory capabilities). The Advanced Analytics Suite and Telematics Solutions are add-on modules that enhance the core platform with near-real-time insights and connected vehicle data. Following the acquisition of Atto, Wrisk expanded its capabilities to include open banking-driven credit scoring and financial intelligence. Insurance products include subscription car insurance, Drive Away insurance, and various add-on coverages (Legal Expenses, Excess Protection, Tool Cover, FNOL, Accident Management). Wrisk delivers these through white-label arrangements with automotive OEM partners including BMW, Jaguar Land Rover, Mercedes-Benz, Volvo, Kia, Toyota, Mazda, and Volkswagen.
Differentiator
Problem solved
Functional benefit
Brands
- Atto: Real-time financial intelligence platform acquired by Wrisk in February 2026, offering open banking-driven credit scoring, income verification, and affordability assessment.
Products and services
- Wrisk Platform Cloud-native, digital-first, legacy-free insurance platform enabling automotive brands to create, launch, and operate differentiated white-label motor insurance experiences at scale. Features dynamic quoting and rating engine, policy management with automated renewals, streamlined claims processing, and multi-market deployment.
- Data Services Real-time data aggregation across the insurance value chain, incorporating telematics, connected car data, CRM, marketing, and customer care data. Provides intelligent scoring, ML-powered product improvement, and smart notifications for OEM and insurance partners.
- Intermediary Services Authorised insurance intermediary services in the UK via Wrisk's fully authorised FCA-regulated MGA (Wrisk Transfer Limited, FRN 788062), with tailored intermediary and advisory services available in other markets through established partnerships such as Wrisk Europe GmbH.
- Advanced Analytics Suite Near-real-time analytics platform for Auto OEMs and insurance partners with customisable filters, drill-down capabilities, interactive visualisations, business-ready datasets, and built-in machine learning routines for portfolio performance management and experimentation.
- Telematics Solutions Agnostic telematics solutions ranging from apps and OBD2 devices to connected car data integration, unlocking insights for smart notifications, driver insights, claim forensics, and portfolio pricing through anonymised and standardised data models.
- Atto (Open Banking Credit Intelligence) Real-time financial intelligence platform acquired by Wrisk in February 2026, providing open banking-driven credit scoring, income verification, affordability assessment, and behavioral insights. Continues operating as a dedicated product within the Wrisk group.
- Toyota Motor Insurance (Ireland) White-label motor insurance product for Toyota and Lexus drivers in Ireland, featuring Any Driver Cover, Guaranteed Toyota Parts, No Claims Bonus Protection, and hybrid/EV benefits.
- Kia Car Insurance Subscription Monthly subscription car insurance and accident aftercare product for Kia owners, featuring rolling monthly contracts with option to lock in 12-month fixed cost and no additional charges for amendments, renewals, or cancellations.
- Volkswagen Commercial Vehicle Insurance Commercial van insurance product for Volkswagen Commercial Vehicles with Drive Away complimentary coverage (up to 3 days) and access to monthly comprehensive quotes, including Enhanced Tool Cover.
Quantifiable outcome
- Triple-digit revenue growth in 2024 with over 100,000 policies written
- +3 more outcomes
Companies that use Wrisk
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Wrisk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
Wrisk partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Ageas UKcoreAgeas UK joined Wrisk's panel of motor insurance providers, creating a scalable B2B2C distribution route. Wrisk's platform enables real-time data ingestion from vehicle manufacturers for improved pricing accuracy and risk selection.
- Volkswagen Financial Services UKcoreVWFS UK appointed Wrisk Transfer Limited as preferred insurance provider for Volkswagen Commercial Vehicles. VWCV customers receive complimentary Drive Away insurance and access to monthly comprehensive commercial van insurance quotes.
- Atto (Acquired)coreWrisk acquired Atto, a real-time financial intelligence platform specialising in open banking-driven credit scoring, income verification, and affordability assessment. Atto continues operating as a dedicated product and team within the Wrisk group, integrated into Wrisk's embedded finance ecosystem.
- Kia UKcoreKia partnered with Wrisk to launch a new monthly car insurance and accident aftercare subscription product available to all new and used Kia owners, featuring rolling monthly contracts with option to lock in 12-month fixed costs.
- Mazda Motors UKcoreMazda launched digital subscription-based insurance services for new and used car buyers and existing owners through partnership with Wrisk.
- BMW Financial ServicescoreWrisk powers BMW Flex and BMW DriveAway insurance products, enabling the automotive brand to offer branded motor insurance experiences to BMW and MINI customers through Wrisk's digital platform.
- Toyota Insurance ServicescoreToyota Insurance Services and Wrisk Europe GmbH launched a new motor insurance product for Toyota and Lexus drivers in Ireland, featuring Any Driver Cover, Guaranteed Toyota Parts repairs, and special EV/hybrid benefits.
- Suzuki GBcoreSuzuki signed digital insurance deal with Wrisk for Suzuki Car Insurance and Suzuki Driveway Insurance products.
- Stellantis Financial Services UKcoreStellantis Financial Services UK partnered with Wrisk to deliver embedded insurance including subscription car and van insurance products, 5 Day Free Car Insurance, and 3 Day Free Van Insurance.
- Mercedes-Benz Insurance Services UKcoreMercedes-Benz Insurance Services signed agreement with Wrisk for motor insurance, First Cover, van insurance products through Wrisk's embedded platform.
- Helvetia Global SolutionsminorPartnership signed for Europe to provide insurance capacity and underwriting services supporting Wrisk's European market expansion.
- Wrisk Europe Advisory BoardminorWrisk Europe established an advisory board including Georg Bauer (former Tesla, BMW, Mercedes-Benz), Karsten Crede (University St. Gallen), Erich Ebner von Eschenbach (former BMW, UniCredit), Lukas Neckermann, and Nick Rothwell (former Ford Credit Europe) to guide European expansion.
- Jaguar Land RovercoreWrisk delivers fully branded motor insurance propositions for JLR (Jaguar Insurance and Land Rover Insurance) using flexible subscription products with full end-to-end digital customer journeys and 24/7 self-serve capability.
- Wrisk Europe GmbHcoreEstablished as a subsidiary in Munich to meet demand for Wrisk's technology platform and intermediary services in the European Union, authorised as an insurance intermediary.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Wrisk competitors and assessment
Company assessmentDirect peers
- Zego: UK-based insurtech offering usage-based and embedded motor insurance, including commercial fleet and gig-economy products via partnerships and white-label arrangements. Directly comparable to Wrisk on telematics-driven, B2B/B2B2C motor insurance distribution in the UK.
- Marshmallow: UK digital motor insurer using data-driven underwriting and a tech-led MGA stack to deliver car insurance through direct and partnership channels. Comparable to Wrisk in the UK motor insurtech space with MGA-style operations and data-led pricing.
- Cover Genius: Global embedded insurance platform enabling digital brands to offer tailored insurance products via API. Directly comparable to Wrisk as a B2B embedded insurance enabler, though broader across verticals beyond automotive.
- Sherpa Auto Insurance: US-focused insurance agency and embedded auto insurance platform serving car buyers and dealerships. Comparable to Wrisk in enabling OEM/dealer-distributed motor insurance, though concentrated in the US market.
- By Miles: UK pay-by-mile telematics car insurance provider, operating as an FCA-authorised MGA with connected-car-based pricing. Comparable to Wrisk in combining telematics data, MGA intermediation, and a digital-first motor insurance product.
Broad incumbents
- Lemonade: Public digital insurance carrier leveraging AI-driven underwriting across multiple lines including auto-adjacent products. Comparable as a tech-led insurance platform pursuing embedded and partnership distribution, though broader in scope than Wrisk.
- Ageas UK: UK insurance carrier offering motor, home, and commercial lines and serving as a panel underwriter for Wrisk OEM programmes. Comparable as a UK motor underwriter participating in OEM-embedded and intermediary-driven distribution.
- Direct Line Group: Major UK motor and home insurance carrier and intermediated distributor operating under brands such as Direct Line and Churchill. Comparable as a UK motor insurance incumbent with embedded distribution ambitions competing for OEM and dealer partnerships.
Emerging players
- Laka: UK insurtech using data and telematics to deliver community-style insurance products, initially cycling and mobility. Comparable as a UK data-driven MGA insurtech, though focused on mobility rather than OEM embedded motor.
- Cambridge Mobile Telematics: Telematics data and analytics provider serving insurers globally, including motor usage-based insurance programmes. Comparable to Wrisk in telematics data infrastructure underpinning motor insurance pricing and risk selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wrisk social profiles
Digital presenceWrisk compliance and trust
Trust signalCompliance4 records
Wrisk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrisk leadership team
Management profileNumber of profiles
Profiles9 records
Wrisk subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wrisk funding detail
Funding detailFunding overview
Funding rounds10 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrisk M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrisk
What does Wrisk do?
Wrisk provides a cloud-native, modular embedded insurance platform that enables automotive OEMs to launch and operate branded motor insurance products at scale. The offering combines three integrated components: a digital insurance platform (dynamic quoting, policy management, claims processing), real-time data services (telematics, connected car data, ML-driven scoring), and authorised insurance intermediary services via its FCA-regulated UK MGA. Wrisk embeds these capabilities directly into OEM digital ecosystems, dealerships, and finance portals, allowing brands such as BMW, Jaguar Land Rover, Volvo, Mercedes-Benz, Kia, Toyota, Mazda, and Volkswagen to sell branded motor, subscription, and Drive Away insurance to vehicle buyers and owners.
Is Wrisk a public or private company?
Wrisk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wrisk founded?
Wrisk was founded in 2016. It employs 51 to 100 people.
Where is Wrisk based?
Wrisk is headquartered in London, United Kingdom, in the Europe region.
How does Wrisk make money?
Four revenue lines are on record. Insurance Premium Writing is the primary driver. The others are platform and Technology Services, data and Analytics Services and insurance Intermediary Services.
Who are Wrisk's main competitors?
Direct peers on record are Zego, Marshmallow, Cover Genius, Sherpa Auto Insurance and By Miles. Broad incumbents are Lemonade, Ageas UK and Direct Line Group. Emerging players are Laka and Cambridge Mobile Telematics.
Does Wrisk have an API?
Yes. Wrisk provides an API layer to integrate with both brand and insurer ecosystems, along with a dynamic middleware layer. The platform enables integration with partner systems, including CRM, marketing, customer care, and telematics data sources. The API facilitates real-time data ingestion from vehicle manufacturers for improved pricing accuracy and risk selection.
What industry is Wrisk in?
Wrisk's product category is Embedded Insurance Platform. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGAGAF, Telematics & Usage-Based Insurance (UBI) Platforms. Its NAICS code is 524210 and its SIC code is 6411.