Klubben AS
Klubben AS operates Klubben.no, a Norwegian e-commerce retailer founded in 1976 that supplies sports, physical education, swimming, and playground equipment to Norwegian consumers and institutions, using the Multicase Norge AS business system and webstore platform.
- Company typePrivate
- Founded1976
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Klubben AS does
Klubben AS is a Norwegian private limited company (aksjeselskap) founded in 1976 that operates Klubben.no, a domestic e-commerce storefront selling sports, physical education, swimming, and playground equipment to consumers and, per its founding description, institutions. The company runs a single-country, direct-to-consumer online retail model with optional free pickup at selected physical stores, unit-priced retail transactions that include Norwegian VAT (mva), and an available leasing payment option for higher-value equipment purchases.
The technology backbone of Klubben.no is delivered by Multicase Norge AS, which provides both the business management system (forretningssystem) and the webstore solution (nettbutikkløsning). The platform exposes standard e-commerce functionality — product catalog, customer accounts, order history, shopping cart, delivery-date selection, and an AI-assisted search/filter layer — without evidence of proprietary modules, app, or API surface. No mobile app, SDK, MCP server, or third-party integrations are disclosed.
Commercially, Klubben monetizes through one-time product sales with no disclosed subscription, marketplace, or transaction-fee layer beyond standard retail markup. There is no disclosed revenue, headcount, funding, ownership detail, management roster, certifications, patents, or awards in the source set, and no expansion beyond Norway is evident. The competitive position is that of a long-tenured Norwegian niche sporting goods retailer with an owned e-commerce channel and modest omnichannel pickup capability.
Klubben AS firmographics
Firmographics- Name
- Klubben AS
- Legal name
- Klubben AS
- Website
- https://klubben.no
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- Klubben AS operates Klubben.no, a Norwegian e-commerce retailer founded in 1976 that supplies sports, physical education, swimming, and playground equipment to Norwegian consumers and institutions, using the Multicase Norge AS business system and webstore platform.
- Ownership category
- akta.pro rank
Klubben AS industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (459110)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
Keywords
Klubben AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Direct retail sales of sporting goods and activity-related products through their e-commerce platform. Revenue generated from one-time product transactions with customers purchasing online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with VAT included |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Klubben AS product offering
Product offeringCore offering
Klubben AS operates the Klubben.no e-commerce platform selling sports, physical education, swimming, and playground equipment to Norwegian consumers and institutions. The platform provides customer account management, order processing, VAT-inclusive pricing, a leasing payment option, and free store pickup at selected locations. The technology infrastructure is delivered by Multicase Norge AS.
Product overview
Klubben.no is a Norwegian e-commerce platform operated by Klubben AS that sells sporting and activity-related equipment. The platform operates as a standard web-based online store with product categorization by brand and product type, customer account management, order processing, and delivery scheduling capabilities. The source data does not reveal specific named products, modules, or a platform-plus-modules architecture — only generic e-commerce functionality (shopping cart, customer center, order history, and delivery date selection) is visible. The offering appears to be a single unified e-commerce service rather than a multi-product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Klubben.no E-commerce Storefront Online retail store (klubben.no) selling sports, physical education, swimming, and playground equipment to Norwegian consumers and institutions, with customer account management, order history, shopping cart, and delivery date selection.
- Sports Equipment (Sportsutstyr) Sports equipment sold through the Klubben.no e-commerce platform to Norwegian consumers and institutions.
- Physical Education Equipment Physical education equipment supplied to Norwegian institutions and individuals through the Klubben.no platform.
- Swimming Equipment Swimming equipment sold through the Klubben.no e-commerce platform to Norwegian consumers and institutions.
- Playground Equipment (Lekeplassutstyr) Playground equipment sold through the Klubben.no e-commerce platform to Norwegian consumers and institutions.
- Free Store Pickup Service Fraktfri (free shipping) store pickup option allowing customers to collect online orders at selected Norwegian store locations during checkout.
Companies that use Klubben AS
Customer profileSegments1 record
Ideal customer profiles1 record
Klubben AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Klubben AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multicase™ Norge AScoreMulticase™ Norge AS provides the business management system (forretningssystem) and e-commerce webstore solution (nettbutikkløsning) powering Klubben.no. This is the core technology infrastructure partnership enabling their online retail operations.
Recent moves3 records
Expansion highlights2 records
Klubben AS competitors and assessment
Company assessmentBroad incumbents
- Intersport Norge: Norwegian franchise of the global Intersport sporting goods chain. Comparable as a multichannel sporting goods retailer in the same Norwegian market with a broader assortment and brand portfolio than Klubben.
- G-Max: Nordic sporting goods chain with Norwegian stores. Comparable as a multi-brand sporting goods retailer operating in Norway, though with a different price-positioning and category breadth than Klubben.
- XXL ASA: Norwegian-headquartered sporting goods retailer operating a broad multi-category assortment across the Nordics. Directly comparable as a Norwegian sporting goods omnichannel retailer, but at significantly larger scale and a different category breadth than Klubben's specialist institutional focus.
- Decathlon Norge: Norwegian arm of the global Decathlon sporting goods retailer with physical stores and online. Comparable as a full-line sporting goods retailer serving Norwegian consumers with a significantly wider assortment and private-label depth than Klubben.
- Stadium: Swedish sporting goods retailer with strong e-commerce presence reaching Norwegian consumers. Comparable as a Nordic sporting goods retailer with a similar e-commerce-led model and broader assortment than Klubben.
Direct peers
- Sport 1: Norwegian sporting goods chain serving consumers with a multi-brand assortment across stores and online. Comparable to Klubben as a domestic Norwegian sporting goods retailer targeting similar consumer and small-institution buyers.
- SportNorge: Norwegian sporting goods retailer combining online and physical channels with a focus on brands and active lifestyle. Comparable as a domestic Norwegian omnichannel sporting goods retailer operating in the same consumer and institutional segments as Klubben.
Emerging players
- Kompan: Danish-headquartered manufacturer and supplier of playground and outdoor sports equipment to institutions and municipalities. Comparable to Klubben's playground equipment segment as a specialist supplier to schools and public-sector buyers in the Nordics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Klubben AS social profiles
Digital presenceKlubben AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klubben AS leadership team
Management profileNumber of profiles
Klubben AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klubben AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klubben AS
What does Klubben AS do?
Klubben AS operates the Klubben.no e-commerce platform selling sports, physical education, swimming, and playground equipment to Norwegian consumers and institutions. The platform provides customer account management, order processing, VAT-inclusive pricing, a leasing payment option, and free store pickup at selected locations. The technology infrastructure is delivered by Multicase Norge AS.
Is Klubben AS a public or private company?
Klubben AS is a private company. It is classified as unknown and is currently operating.
When was Klubben AS founded?
Klubben AS was founded in 1976.
How does Klubben AS make money?
One revenue line is on record: product Sales.
Who are Klubben AS's main competitors?
Broad incumbents on record are Intersport Norge, G-Max, XXL ASA, Decathlon Norge and Stadium. Direct peers are Sport 1 and SportNorge. Kompan is listed as an emerging player.
Does Klubben AS have an API?
No public API is recorded for Klubben AS.
What industry is Klubben AS in?
Klubben AS's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC. Its NAICS code is 459110 and its SIC code is 5960.