Isosceles

What Isosceles does

Isosceles is a New York-based creative agency founded in 2021 that develops brand identities, advertising campaigns, packaging, websites, and visual systems for clients. The firm serves three primary segments — global brands and enterprises, founders building new brands, and agencies seeking creative partnership — through project-based engagements spanning growth planning (discovery, competitive analysis, product launch support, buyer analysis), brand foundation work (naming, messaging and positioning, logo development, website development, brand guidelines, brand rollout), and sales enablement (collateral, pitch decks, proposal templates, content development, drip marketing). The agency operates a three-step methodology labeled 'System, Signal, Order' intended to clarify brand signals across identity, campaigns, content, and experiences.

The company is founder-led by Creative Director Franklin Gómez, who brings 15+ years of experience in advertising and branding with prior and current clients including Netflix, Martini, Chobani, and Jägermeister. Isosceles is bootstrapped with no institutional funding, no parent company, and no external investors disclosed in the source material. Notable client engagements include packaging redesign for Chobani Flip and Fruit on the Bottom lines — credited with 400% sales growth for the Flip line within six months — as well as brand-identity work for LALO Tequila, Jägermeister, Avion Tequila, Cacique, Martini, Drambuie, Noche Luna Sotol, Recreate cannabis, and Redbird Capital Partners (whose portfolio includes AC Milan). The operating model is professional services with quote-based, project-by-project pricing and no publicly disclosed revenue figures; the team is small (1–10 employees) and headquartered in New York.

Name

Isosceles

Legal name

Isosceles

Website

https://isoscelesny.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Isosceles is a New York-based creative agency founded in 2021 that develops brand identities, advertising campaigns, packaging, websites, and visual systems for global brands, agencies, and founders.

Ownership category

akta.pro rank

Product category

Creative & Branding Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Branding services
• Creative agency
• Advertising services
• Packaging design
• Website development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Brand Consulting: Revenue generated through project-based engagements for brand strategy, creative direction, visual identity development, and campaign execution. Services include branding, advertising, packaging design, and sales enablement delivered as comprehensive engagements to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Isosceles is a New York-based creative agency offering branding, advertising, packaging design, website development, and photography art direction services for consumer brands. The studio operates as a small boutique practice delivering end-to-end creative work across identity, print, digital, and campaign projects. It serves established clients in food and beverage, entertainment, and lifestyle categories, including Netflix, Martini, Chobani, and Jägermeister.

Product overview

Isosceles is a branding and advertising agency offering a unified suite of creative services. The core offering combines brand strategy and visual identity development with full-scale advertising campaigns. Services include website development, packaging design, sales enablement materials, messaging and positioning workshops, brand naming, comprehensive brand guidelines, and photography art direction. The agency follows a three-step methodology—System, Signal, and Order—to help brands clarify their visual system across identity, campaigns, content, and experiences. Client work spans the beverage, food, spirits, legal, cannabis, and investment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Quantifiable outcome

• 400% sales growth for Chobani Flip line in half a year following packaging redesign

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a long-established independent creative agency famous for global brand campaigns (Nike, Coca-Cola, etc.). It operates at a vastly larger scale than Isosceles but competes for the same brand-building and integrated campaign mandates, making it the reference incumbent for the type of work Isosceles delivers.
• Anomaly: Anomaly is an independent creative/advertising agency with deep CPG, beverage, and spirits experience, including major brand identity and campaign work. It pursues the same enterprise brand-building engagements as Isosceles but at materially larger scale.
• 72andSunny: 72andSunny is an established creative agency that builds brand platforms and campaign systems for global consumer brands. Comparable to Isosceles in its emphasis on coherent brand worlds across channels, but with far deeper resources and a multi-office footprint.
• Droga5: Droga5 (now part of Accenture Song) is a major creative agency known for bold brand work and packaging-led visual systems. It frequently competes for the same spirits, beverage, and consumer clients Isosceles targets, making it a broad-incumbent reference for category-defining brand identity engagements.

Direct peers

• Chermayeff & Geismar & Haviv: Chermayeff & Geismar & Haviv is a heritage NYC-based identity design firm specializing in brand marks, visual systems, and packaging for institutions and consumer brands. It is a strong direct peer to Isosceles in the high-end brand identity niche, with comparable methodology-driven approaches.
• Johannes Leonardo: Johannes Leonardo is a New York independent creative agency known for integrated brand work, packaging, and campaign development for consumer brands. Its scale and independent positioning make it a closely comparable boutique peer for Isosceles' enterprise brand-building pitch.
• Collins: Collins is an independent brand and design agency building visual identity systems, packaging, and campaigns for consumer-facing brands. It shares Isosceles' emphasis on systematic brand foundations and brand-world thinking, and similarly serves founder-led and enterprise clients across consumer categories.
• Pentagram: Pentagram is the canonical partner-led design and brand identity firm with offices across the U.S. and globally. Like Isosceles, its core product is brand identity systems, packaging, and visual strategy for major commercial and cultural clients. Pentagram is the benchmark boutique creative peer against which founder-led shops like Isosceles are typically measured.
• Bulletproof: Bulletproof is an independent brand experience and packaging design agency with strong consumer/beverage credentials. Its focus on packaging-led brand systems and visual identity is highly comparable to the creative and packaging work Isosceles delivers for spirits and CPG clients.
• Mother Design: Mother Design is the identity and design arm of Mother, a creative network; it focuses on brand systems, packaging, and campaign visuals for consumer brands. Its scope, methodology emphasis, and client profile closely mirror Isosceles' positioning as a boutique creative studio serving enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isoscelesny

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isosceles